Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

Chapter 427 Entrepreneurial Hero Project

After Rachel finished speaking, Nan Yi reminded: "Rachel, pay more attention to the field of industrial software. In the list you mentioned, I haven't heard of Autodesk Autodesk. As far as I know, their AutoCAD Sales are good.

It's just that it's not software for all ordinary users, but limited to a narrow field, which makes it notorious, but industrial software also has a broad future, so pay close attention to it.

If it is worth investing, they have to invest regardless of whether they need to invest. If we want to invest, they must continue. If you don’t accept it, invest in companies of the same type and launch Tom CAD, Jerry CAD, whatever, and they will be encircled and suppressed by me anyway. "

"Got!" Rachel responded, "Our richest man, Albert, wants to invest, and no company is unwilling to follow suit. As Microsoft's financial situation is getting better and better, we have become the first choice in the eyes of entrepreneurs in Silicon Valley." EASY capital is recognized as the easiest way to obtain financing, and it has also become the wind vane of the industry.

Not only in China, entrepreneurs from other countries will also send us business proposals. A few days ago, we just received a letter of intent for financing from Infosys in Asia. As long as the companies we invest in, their valuations will rise quickly. "

"Infosys? An Indian company based in Mumbai?"

"It's not Mumbai, it's Bangalore."

"OK, got it."

Nan Yi nodded and thought to himself: "Since it is the company of India, then what Rachel said should be the Infosys he thinks."

"Continuing the previous topic, with the passage of time, it has become difficult for traditional industries to start from scratch. In the future, there will be fields for grassroots rich people, first finance, second emerging high-tech fields, and third entertainment industry.

Among them, the emerging high-tech field has the greatest potential. Because it is an emerging field with high-tech gimmicks, it is easier for us to push up the valuation of companies and the value of entrepreneurs to an exaggerated level. .

Whether it is oil, minerals, or food products, these are closely related to all countries and everyone, and their price ranges will be relatively stable.

If we want to push the price of gold to $100,000 per ounce, it is definitely not possible, it is not practical at all.

But high-tech companies can, as long as they have the right gimmicks, they can push up the valuation of a company with an actual value of no more than 10 million US dollars to one billion, or even tens of billions.

Maybe a company that has been losing money and never made a profit, we can push its valuation to hundreds of billions of dollars.

Technology has unlimited space for association and unlimited possibilities. Technology will change our way of life, and it will also change our investment model.

We want to incorporate the concept of speculation into pure investment behavior, and we don’t necessarily have to invest in a company with a good team and good products; we can also invest in a company with a good script and a beautiful story. "

"Boss, what you are talking about is nothing more than the model of pushing up the valuation and then cashing out. This model can indeed bring us a lot of income, but this model will definitely collapse in the end. This will damage our Pan Am reputation. have a bad effect.

Speculators will love our investment very much, but real entrepreneurs may not welcome us anymore. "

Nanyi tapped his fingers and said, "I understand, so..."

"Register a separate company with no connection to Pan Am?" Rachel asked.

"Yes, operating independently from Pan Am, this company is limited to a few of us and Pan Am's shareholders to know, and other people don't need to know. This model is called the high-tech enterprise financial model.

No matter what product you are making, it is operated based on financial thinking.

Most of them need to be cashed out at the right time, and there may be a better model suitable for long-term operation, which will be analyzed in specific cases at that time. "

Nanyi ran out of the study, went out to drink a glass of water, and continued to say: "Everyone knows the core idea of ​​the Yi Kingdom Dream, and the Kingdom of Yi is a country that likes heroes. Whether it is in movies or in reality, individual heroism prevails.

Entrepreneurial heroes can also be regarded as heroes. You might as well think about it, will consumers buy the products of a company because they like the boss of the company? "

"Yes, Ai Wu Ji Wu." Liang Huiwen said: "There have been similar examples in the film and television industry. Audiences will buy tickets to see a movie in which he participated because they like a certain star. Will cheer.

Even because of the participation of their favorite stars, the audience's aesthetics will be changed, and bad movies will become mediocre or even good movies in their eyes. "

"The Lisa launched by Apple in January last year was very expensive and not very practical. It was a relatively unsuccessful product, but thanks to Jobs' personal charm, this PC actually sold a lot.

In January of this year, Apple launched the Macintosh. So far, the sales volume has been good. In addition to the well-done advertising concept, there is also the fact that Jobs performed very well at the press conference.

I went to the press conference. As far as I can tell, many consumers bought Macintosh because they liked Jobs. "

"Rachel, what percentage of Macintosh consumers are young people?"

"Close to half."

"Amazing statistics." Nan Yi praised.

Computers are still very expensive and large items in this era. The minimum configuration of Macintosh is more than 4,000 US dollars, and Lisa is more expensive, starting at 9,000 US dollars. Will the outbound check bounce, and does the credit card have such a high limit.

Not to mention young people who have not yet worked or have just entered the society. Savings are not popular in the first place. Coupled with limited income, it may not be possible to save 4,000 US dollars a year.

Young people account for half of Macintosh buyers, which is already a very amazing data.

"We may like a hero because we like his partner, or we may like his dog, Love Me, Love my dog, which in Chinese means Aiwujiwu.

Business is actually communication between people.

We don't care about nannies, plumbers, lawn menters, or whatever, so why use one and not another?

I believe that when everyone makes a choice, it is not necessarily a rational choice, and there must be emotional factors. The reason why you choose this one instead of another is not necessarily because this one is the best, it may also be You like this person better.

Returning to the topic of Entrepreneurial Heroes, in order to protect our investment and develop new sources of revenue, Pan American Investment Holdings will establish a new subsidiary - Entrepreneurial Heroes Project.

The company's customer base is entrepreneurs, and it provides them with services such as personal image packaging and investment capital docking. Package the entrepreneur into an image that capital likes and consumers like.

As for how to pack it, I don't have a complete concept, and the specific ones need to be thought out and perfected by the people below.

I can only tell a small story, which can be regarded as an inspiration for everyone.

Jack is an entrepreneur. He found many venture capitals in the early stage of his business, but was rejected one by one. Once, he came into contact with the vice president of a capital, "Rousi", well, the position is not important, the president, CEO, and CFO don't matter.

Anyway, Rousi is a successful person who has done well in Wall Street and has an annual salary of over one million dollars.

Although Jack failed to obtain investment from the capital company where Rousi was located, Rousi was conquered by Jack's personality charm. He gave up his annual salary of one million and started a business with Jack. He worked as a white worker without a penny of salary .

That's all I'm going to say about the story, and I'm going to make a hypothesis.

Assuming that Jack's company succeeds in the future, will the story of Rousi become a good story? Can it ultimately improve the company's valuation? "

"Nansheng, the shredded meat in the story is actually an investment representative we sent to supervise the use of our invested funds?"

Nan Yi smiled and said, "What do you think?"

"Got it, Rachel."

Liang Huiwen already understood that the specific work should be done by Rachel.

"Boss, every employee of the Entrepreneurial Hero Program must be highly qualified?" Rachel said.

"Hahaha, you have to be a department head at the beginning. Before you want to let them out, you have to move up their position. If they are not regional presidents, they have to be vice presidents. They have to be famous enough." Nanyi laughed loudly.

"This mode of operation cannot be used too frequently. One region is the limit. If there are too many, it will lose its effect."

"Of course not too often, this is a very high-end service, and only entrepreneurs we are very optimistic about will provide him with this kind of service.

In short, whether it is a movie star or an entrepreneurial star, we all need a good personality and a good personality charm. When we invest, we must first earn a fortune from them.

The meeting is over, Rachel, make a proposal as soon as possible. "

"Got!"

Nanyi hung up the phone, stood up and stretched his hands, walked to the window sill, opened the curtains, looked outside, and saw Wu San shrinking his head and sneaking into the manor at a glance, needless to say , ran to the kitchen to steal food again.

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