Choose a day to become famous

"By the way, I suddenly remembered, are the three of us going to have dramas this summer?" Lu Yanhe suddenly remembered and asked.

"Probably." Li Zhibai nodded, "Yan Liang, your "Liu Guang Yin" will also be broadcast this summer, right?"

"Yes." Yan Liang nodded, with a gloomy look on his face, "I really can't imagine what I will look like in this drama. I really can't imagine myself playing an ancient puppet."

"I'm also very curious." Lu Yanhe smiled, "I don't watch ancient puppets very much, but I watched the ones played by Li Zhibai and a few other friends. One thing I mentioned is that the script of "Liu Guang Yin" is an ancient puppet that I have watched. In this book, it’s relatively less cliche, which I’m really looking forward to.”

Yan Liang: "Now Zhou Pingan regrets letting me take on the drama "Liu Guang Yin"."

"Why?" Li Zhibai asked doubtfully.

"Because Zhou Ping'an believes that I have had several well-performed dramas in succession, all with modern themes, and that I can act in serious dramas. This is an advantage for me at this age. He is afraid that I will be in the drama "Liu Guang Yin". The reputation here is so bad." Yan Liang looked at the two of them eating cold dishes and was really a little greedy. He took out a peach and started to eat it angrily.

Li Zhibai: "Then I think you are pretty good at playing this ancient puppet. Your previous dramas were not fan-oriented dramas, which limited your accumulation of popularity. Only dramas like "Liu Guang Yin" can do that. It really helps you build fans.”

Lu Yanhe nodded in agreement.

"You see I have acted in so many dramas. In fact, a large part of my fans, excluding the audience who only watch my dramas, are actually brought by the movie "Late Spring"." Lu Yanhe smiled and shook his head, "There are still more fans. I like to see an idol who is handsome, handsome, and charming.”

If you really want to form a "fan effect", you have to be an idol. This is not the same thing as any popular actor, and no actor's fans will run their idol's career like they run their own career, investing their own efforts in all aspects.

Lu Yanhe and Li Zhibai were talking about this aspect.

The premise for a big-name actor is that there must be a market to support him.

The basis of the market is the purchasing power of your fans.

Why is the status of idol traffic in China not as high as it was when they first emerged? Essentially, it is also because when they first emerged, they felt that they represented a kind of crazy purchasing power, and all data pointed to a value that was far higher than the traditional impression in the past. But market testing finally revealed that their equivalent purchasing power is not that strong.

If their albums can sell millions or tens of millions, and if the movies they star in can have a box office of billions, then all the best actors and actresses, national comedians, and box-office stars will all be there.

Why is it that Hallyu, especially K-POP, is obviously an idol school, but has slowly grown from a marginal position to become a global, mainstream force in the entertainment industry in the past few years? He even entered Hollywood and seriously won many awards and resources that he had never thought of before?

Because they have a large number of fans all over the world, real fans, who can contribute real money and silver purchasing power to them that other stars can't match.

Therefore, Lu Yanhe has never denied the power and significance of fans. He just doesn't accept being influenced by fans and becomes an artist who is led by the opinions of fans. Even though he has reached his current position, he still does not think that he can truly break away from the support of his fans.

Yan Liang needs fans.

-

Zhou Pingan knocked on the door, walked into Vice President Ma's office, and said, "Mr. Ma, Yan Liang's new drama will be broadcast soon."

Ma Zhongquan asked: "Is it the drama "Liu Guang Yin"? The heroine is played by Zhang Lan, right?"

"Yes." Zhou Ping'an nodded, "This is Yan Liang's first time starring in an ancient puppet show. His character in this show is also very good, and there is hope that he will enter the top ranks."

"He is already on the front line now, isn't he considered top class?"

"Compared to Li Zhibai, he is nothing." Zhou Ping'an said, "Yan Liang's several popular dramas and roles are not fans. His fans are composed of more fans of dramas, rather than those who like them wholeheartedly. He is this person. If Li Zhibai had the luck of Yan Liang in acting, Li Zhibai might have been the second Lu Yanhe."

Ma Zhongquan frowned when he heard Lu Yanhe's name.

"You told me before that you don't think Yan Liang has any hope of reaching the top position." Ma Zhongquan said, "His basic conditions are too weak and he cannot have the appearance that girls will be crazy about."

"I still have this view now, and I have never thought about making him a top idol that girls will chase crazily." Zhou Ping'an said, "It's just that his current fan stickiness is too low, and all aspects of data are needed. Our internal data set will be used to maintain it, otherwise it will expose the fact that he does not have many loyal fans. If the drama "Liuguang Yin" can successfully make him into the top class, based on his resume in recent years, it will be more conducive to the future. Go to the next level.”

Ma Zhongquan nodded and asked, "Then what do you want to do?"

Zhou Ping'an: "I want to apply for a marketing fund and cooperate with him in related marketing during the promotion period of his drama."

Zhou Ping'an didn't think Ma Zhongquan would refuse.

After all, Yan Liang can now be said to be one of the most popular artists in Star Entertainment, and he has just renewed his contract with the company.

However, Ma Zhongquan refused.

"The company is about to transform. Next, our focus will shift to idol artist management." Ma Zhongquan said, "I will no longer be in charge of the actors' work. You should also let Yan Liang return to being an idol artist as soon as possible." Come on, with his current fame and popularity, if he continues to be an actor, he will be able to benefit others in vain. "

Zhou Ping'an looked shocked.

Compared with Ma Zhongquan's refusal to approve the money, Zhou Ping'an was more shocked by what Ma Zhongquan told him today.

The news that Star Entertainment is going to transform has long been heard.

However, Zhou Ping'an always felt that no matter how he turned around, with Meng Li and Yan Liang in his hands, he should have autonomy and have certain decision-making authority over his own business.

Should he give up Yan Liang and Meng Li to lead idol artists?

Zhou Pingan was rarely silent at this moment and did not reply to Ma Zhongquan immediately.

Ma Zhongquan glanced at him in surprise and asked, "Why, do you have other ideas?"

Zhou Ping'an said: "Yan Liang and Meng Li are both actors, and they have done very well as actors. I can become idol artists later, but can't I continue to lead them? Let Yan Liang Now that he is back on the track as an idol artist, let alone whether he can return, first of all he will not agree. "

Yan Liang is not stupid. He is doing well as an actor now. In programs like "Idol Era", he occasionally performs on one or two stages, but his main career is definitely slowly tilted towards being an actor. He was so out of his mind that at this time, he focused his work on being an idol artist.

Ma Zhongquan said: "You single-handedly led Yan Liang, won't he listen to you?"

"Li Zhibai was also brought up by me. When he said he would change his agent, he would change it. You were the first to agree." Zhou Ping'an said to Ma Zhongquan with resentment, "Mr. Ma, if Yan Liang and I have anything to do with each other, I have a disagreement and asked to change my agent. Will the company side with him or with me as the agent?”

Ma Zhongquan was silent for a moment.

He didn't speak.

Of course, there is no need to answer this. Everyone knows who the company will protect at this time.

"It is imperative for the company to split up." Ma Zhongquan said, "All work related to non-idol artists will be moved to the newly established branch. If you are reluctant to let go of Yan Liang and Meng Li's business, then you We can only go together. The choice is yours, but I will definitely stay in Xingyu. It’s up to you whether you want to continue to follow me.”

-

"There is a lot of turmoil inside Star Entertainment right now," Li Zhibai said. "Lin Suyang takes both MX and me. But now that I have been doing stage and performance work as an idol artist for a year, maybe two He can count the slaps, but mainly actors. He said that he is fighting with the company. Even if artists have to be managed by different companies, at least big-name managers like them, who have mature artists on both sides, can cross over. Two companies, bringing in artists at the same time.”

Yan Liang: "Ah? Is there still such a rule? I haven't heard of it yet. What will happen to Zhou Ping'an? The artists he is leading now, the better ones like me and Mengli are both actors. Chenghai has also begun to transform into an actor. However, He must be following Vice President Ma, right? Should Vice President Ma still stay in Star Entertainment and take charge of the idol management side? He has been advocating for more efforts to become an idol artist for several years. "

Li Zhibai: "Did Zhou Ping'an never talk to you about this matter?"

"No." Yan Liang shook his head, "He never talks to me about the company's internal management."

Li Zhibai: "Yes, what am I thinking about? This person has always been so small-minded. He seems to be particularly afraid that if his artists know more about something, it will be inconvenient for him to control it."

"He has always been like this." Lu Yanhe smiled, "However, if it is true what Li Zhibai said and Xingyu is going to do this, it will really be impossible to calm down internally. Think about it, no one else will say it, Lin Suyang is going to Li Zhibai and MX have to choose, and Zhou Ping'an has to choose between Vice President Ma and you and Meng Li. It's not a matter of choice. How to make a choice? "

Yan Liang: "I'm thinking about one thing. When they do this, don't they consider the feelings of us artists? Do the managers we work with change whenever they say? If the manager wants to leave for personal reasons, then There is no way, now the company is forcing our agents to choose between us and others, do they think this is interesting? "

Yan Liang hit the nail on the head and hit the biggest problem with this approach.

Li Zhibai said: "Why do I feel that we have been cheated? We just renewed our contract with the company, and this kind of thing happened."

"In fact, it may not be their purpose." Lu Yanhe said bluntly, "After all, from the company's perspective, if you think about it, a big-name agent has been tied to a few popular artists for too long and too deeply, which means a lot for the company. Easy to control. There have been several cases where managers left the company with artists to start their own business. In fact, the biggest impact of this cutting method is on big-name managers like Zhou Pingan and Lin Suyang who have several key artists. , only they need to make a choice.”

Yan Liang: "Is it because the company is dissatisfied with them?"

"It's not necessarily dissatisfaction. In fact, the company wanted to focus on developing idol artists. In fact, it was said a few years ago. However, because there is no soil for idol artists in China, it has been unable to do so. Sisters Yuqian and Zhang Lan are the three sisters. Star Entertainment's reputation in the entertainment industry was accidentally opened up. Teacher Zhang Zhiwen's sudden popularity, coupled with the achievements of the following few of us in the entertainment industry, made Xing Entertainment unintentional. "

Lu Yanhe thought about it for himself and said seriously: "What the company wanted to do from the beginning was idol artists. The current division, for them, in a sense, is a way to 'rectify chaos'. Of course, the actors are unexpectedly It was such a surprise to them that they couldn’t bear to give up.”

"Since they can achieve this level of acting without any intention, why don't they completely transform and become an actor's agency?" Yan Liang asked doubtfully.

"Because Star Entertainment is not involved in the production and distribution of film and television dramas, it is a company that only does brokerage." Li Zhibai pointed out, "In the film and television industry, it relies on actors like us to have some reputation and participate in some investments. Operations, but the real production and distribution side, they have no share, and they do not have the resources to enter. In this case, the actors' agency work, the profits of the well-known actor companies are low, and the training of unknown actors. The cost is high, but it’s actually far less profitable than everyone thinks.”

"You can't really participate in film and television projects through the top actors you have, and all you make is small money." Yan Liang understood, "Then why is it OK to be an idol artist? Didn't you say before that the future transformation of Star Entertainment will not only Is it not just about the management of idol artists, but also the entire industry chain of idol artists?”

"Yes, but the industry chain of idol artists is actually ready-made and the best. Do you know what is the most profitable for idol artists?" Li Zhibai asked.

Lu Yanhe thought for a while and asked, "Business?"

"How is the business of actors worse than that of idol artists?" Li Zhibai shook his head, "The most profitable thing for idol artists is the peripherals, ranging from fan meetings and handshakes, to cards and dolls developed based on the artist's image, etc. The albums they release and the concerts they hold can be used as a mature IP to create a mature product shelf. As long as there are 100,000 loyal fans paying for it, the profit will be thousands of dollars a year. Level 10,000.”

Lu Yanhe and Yan Liang were stunned, but also dumbfounded and shocked.

"Then think about it again. With how popular Ma Zhiyuan was at that time, how many fans did he have to pay for it? You know, even if Lao Lu was in full bloom at that time, the revenue he brought to Star Entertainment was not as good as Ma Zhiyuan." Li Zhibai Frankly speaking, "So, why has Ma Zhongquan always wanted to be an idol artist manager? The manager is also The economy is still an industry chain agency. In comparison, actors have to cherish their feathers. Under normal circumstances, they only film two works a year, or even one in many cases. When it comes to business, we still sign the business with the company. Like Zhang Lan and Jiang Yuqian, their business contracts have been signed with other companies and are no longer with Star Entertainment.”

"For Star Entertainment, the rewards for raising actors like us are exponentially different from raising an idol like Ma Zhiyuan." Li Zhibai said bluntly, "Strictly speaking, although Yan Liang and I are still here We continue to perform on stage and release singles, but we are no longer idols that meet Star Entertainment’s positioning as idol artists because we have not participated in their idol brand and industrial operations.”

Lu Yanhe suddenly realized.

"You know a lot." Lu Yanhe said.

Li Zhibai said: "When I was considering whether to renew my contract with Star Entertainment, I had an in-depth chat with Lin Suyang. I also proposed that if he is willing, I am willing to go out with him and set up my own studio to work alone. . But Lin Suyang clearly analyzed the pros and cons with me and told me that at this stage, it is best for me to work alone in a big company, except for you, Yan He. For projects that are S-level, what I have to face is not the competition from other actors, but the competition from the major companies behind those actors, so why not let their own actors come in? What about acting? For example, Liu Zefan, I am famous and have good grades, but what is my irreplaceable advantage over Liu Zefan? It’s not that he has no works, no popularity, and no popularity.”

Yan Liang: "I originally thought that the three of us had reached the stage where we could survive independently. Not to mention being independent, at least we could survive independently. Now it sounds like this idea is still an illusion."

"No, if you go out and work alone, you can definitely play the leading role. There are many movies for you, but unless a big director takes a fancy to you, it won't be a good project. Top-level projects. The resources for the project must have been predetermined by the actors in the employer camp," Li Zhibai said, "So, only those like Yan He who can make their own cakes and exchange resources with other employers can really stand on their own. ”

Yan Liang nodded.

Lu Yanhe smiled and shook his head.

"I feel like you have matured a lot after becoming the producer of "Nineteen Years"." Lu Yanhe said to Li Zhibai.

"This thing is that after you go through the rules of the game yourself, you will understand everything." Li Zhibai said, "In the past, I was only an artist and only Party B. It was impossible to be exposed to such a thinking mode. "

"Will you continue to be a producer in the future?" Lu Yanhe asked, "Being a producer will accumulate more resources for you than being an actor alone."

Li Zhibai said, "I may continue to do it in the future, but now... I understand some of the principles, but I haven't fallen to the point where I need to grab meat to eat immediately. Let me take it easy. Being the producer of "Nineteen Years" really hurts me, and there are too many troubles."

Lu Yanhe and Yan Liang smiled at each other.

Outside the window, it has entered summer.

The sun is shining, and cicadas are chirping noisily.

The three of them probably said they were tired before, and fell into a brief silence.

Just sit there and empty yourself.

But no one will feel embarrassed or restless because of this sudden silence.

Life has entered the next stage unknowingly.

-

Recommend the old book "I Became the Scandal Heroine Overnight" and the new book "The Demon-catching Sword" (End of this chapter)