Cities: from Heavy Locomotives to Industrial Overlords

In 1920, under the needs of the world's industrial development, an automobile manufacturing company named "Suzuki" became famous in the entire industrial field. Since 1952, in response to the needs of the market, Suzuki Corporation began to produce motorcycles. In 1984, Suzuki Corporation It provided technology to the company market for the first time, thus it became one of the earliest car companies to enter the Chinese market.

On November 2012, 11, Suzuki announced that it will withdraw from the automobile sales market in the M country and will focus on the motorcycle sales business.As a result, Suzuki became one of the largest motorcycle manufacturers in Japan.

In China, Suzuki's joint ventures mainly include Haojue Suzuki and Qingqi Suzuki, of which Haojue Suzuki ranks first in domestic sales.

As the second oldest among Japanese motorcycles, in the field of motorcycles, Suzuki is much better than Honda. It used to specialize in motorcycle production for a certain period of time, so its technology is still very high. of.

Compared with other car series, Suzuki's engine sound is very low, and it is also fuel-efficient, and the speed is also a lever. Basically, with a little maintenance, you can ride a "new car" every day.

But as the saying goes, people rely on clothes, and Buddhas rely on gold clothes. In this era of beauty, if the hardware is hard enough, but the software is not powerful, it will be hard for others to love.

So in this parallel world, Suzuki is not as good as Honda in terms of technical development or styling.

At present, the displacement of Suzuki's products are mainly 125cc and 70cc, and the motorcycles produced are mainly tool vehicles, mainly daily transportation and cargo tools.

Nor can it be said that Suzuki is in decline.

It's just that the technology is a little behind.

In the overall motorcycle share, Suzuki motorcycle is still not small.

It is rumored that Suzuki Motorcycle is developing motorcycles with 250cc and 400cc displacements, but the specific situation is unknown.

Su Qin still knew something about Suzuki.

I just don't know what the president of Suzuki China is looking for.

And when it comes up, it's a rainbow fart!

Although what he said was the truth, it felt strange to say it from the mouth of Daigo Ito, a Japanese.

Su Qin looked at Dagang Ito: "¨〃Thank you Mr. Ito for your compliment."

"It seems that Mr. Ito has a very deep understanding of our Chinese culture. I don't know if you have heard a sentence? It's called going to the Three Treasures Palace without anything. Although I am not here, Ito, you must be here for something. ?"

Dagang Ito said with a smile: "Mr. Su, the purpose of my visit is very simple!"

"I just want to get acquainted with the young and talented President Su. After all, we are all peers, and we should learn from each other!"

This Daigo Ito is still not telling the truth.

Su Qin smiled and said, "It is right for peers to learn from each other."

"But I believe that Mr. Ito is also a very busy person. You must come to our group not just to study, right?"

"I, Su Qin, prefer to open the skylight to speak brightly. If there's anything wrong with Mr. Ito, let's just talk about it!"

Dagang Ito originally wanted to continue flattering and bring the distance between the two sides closer, but since Su Qin has already said this, he opened his mouth and said, "Mr. Su, since you have said so, I will straight to the point."

"We Suzuki want to cooperate with Feiyue Group, do we have this opportunity?"

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Chapter 110 Joint Venture?Card the neck of foreign car companies! (Sixth more, please subscribe)

Cooperation?

Suzuki came to the door for cooperation?

Indeed it is for this purpose!

Although Feiyue Group does not sink into the low-displacement motorcycle market, its own advantages are very obvious.

It has very strong engine technology, advanced design language, advanced electronic integration system, various stability systems, etc. These are all not available in ordinary motorcycles.

If Suzuki wants to catch up, it will take as little as three or five years, and as long as ten or eight years!

So under such circumstances, Dagang Ito thought of working with Su Qin.

Su Qin looked at Dagang Ito and said, "Mr. Ito, I don't know how you want to cooperate?"

Ito Daigang seemed to have a play, so he hurriedly said: "Mr. Su, it is like this."

"I believe that Mr. Su also knows that our country is a very large motorcycle market. Although our Suzuki is not too nervous in the field of heavy motorcycles, our Suzuki motorcycles have a large global sales share in China. ."

"Simply put, we at Suzuki have a huge market share, resources, customers, and more!"

"We also want to enter the field of heavy locomotives now and need technical support from your group!"

"According to my idea, we can set up a joint venture in Japan. We alone hold half of the shares, you provide the technology, and we provide the market, resources, and common cooperation."

"I don't know what you think, Mr. Su?"

This is to ask Su Qin to go to Japan and Suzuki to start a Chinese-funded enterprise in Japan.

In fact, the essence is the same as Suzuki's establishment of a joint venture in China.

A joint venture has many advantages.

Can share resources, complement each other's advantages, make full use of the network of other countries' enterprises and established well-known brands, and smoothly enter other countries' markets;

Joint ventures can enable foreign investors to take advantage of their geographical location to reasonably and legally reduce various financial expenditures and greatly reduce operating costs.

The most important thing is that you can learn technology by engaging in joint ventures.

For example, there are many joint ventures in automobiles.

However, the core technology of automobiles has not been learned. That is the so-called core technology of a joint venture brand or overseas brand of automobile products, which is ahead of the global automobile industry in a certain aspect, and other brands do not have technology.

Therefore, from an overall point of view, the current auto brands generally do not have core technologies, and most of the roles they play are the pickers of technology that are eliminated by joint ventures and overseas brands. Therefore, the homogeneity of products of independent brands is particularly serious.