City: From Inheriting a Courtyard To a Giant

Even if we spend a huge amount of publicity funds, or use the method of benefit penetration to let users choose our products. But the conversion rate and stickiness are still not too high 2

Right now, although the number of North American users using our WeChat has reached 0 million, this is almost the current limit. And the daily activity is very low, at least significantly lower than our estimated value.

In addition, users in North America naturally have a certain resistance to software from developed countries. Especially core products like social software. It is difficult for them to give up mI, ICQ, and Face.

So if you want them to give up these three softwares and switch to our products, you need to save the country.

So first use pure games to attract their attention. "

The two foreigners were still a bit puzzled, but Zheng An's eyes lit up suddenly, "Boss Qin, just like what we did before!"

"Yes. Exactly."

"use

If you use the old routine, competitors will react quickly e”

"It's not enough to put old wine in new bottles. This time I plan to change the game."

Li Bin is still in charge of WeChat

Mr. Qin, why do users in the European and American markets resist our Tang country's local software. We have obviously followed their usage habits. Some modifications have been made. "

"Arrogance, self-confidence.,"

Qin Yan faintly revealed two words

"Countries such as Ocha have always been the setters of software and hardware industry standards. They are the exporters of computer solutions.

That is to say, almost all standards and game rules related to the computer Internet are formulated by them on a global scale.

They have always regarded themselves as superstructures, exporting their Internet products and business models to the world.

And we are a developing country in the East. When we export products and concepts to them in turn, a kind of contrast will be formed, which will make them feel very uncomfortable and reject them.

Selected to very complex psychological and sociological issues. "

William said at this time, "This is indeed the case. I commissioned (b_a) Wall Street - a statistical firm, _ did

A questionnaire survey. Randomly select 10,000 Internet users across the United States, and introduce Hongmeng products to them.

If you don’t tell them that Hongmeng is from Tang, 85_% of people think Hongmeng’s products are cool and are willing to download and try.

However, if they knew that Hongmeng was from Tang, then this proportion dropped to 54%. The remaining 46% of Internet users are skeptical. "

After a pause, William said again, "I have to admit that the United States is not as free and open as I thought it was. Especially the Internet industry is too censored.

i think the situation

It's not just the development of US Emperor_WeChat in other countries, it will also encounter similar situations. "

Stephen said, "That's because. The Internet products and concepts of the Tang Dynasty, and even other countries around the world, basically come from the US Empire, not to mention the hardware. In terms of software rules, the US Empire is the rule maker. Just Even the fundamental core product of "Internet" was launched by US imperialism."

The two white CBOs have analyzed the problem very deeply.

Next, it's time to discuss solutions l

I have to admit that the U.S. emperor is really powerful, strong in every aspect

Big.

Instant messaging, social networking sites, e-commerce, search engines. From a variety of functional software. Their origin is the United States, and then slowly convey the concept to the world. Finally, the local Internet company will carry out this + optimization on the original basis.

Even the Hongmeng MicroB1ag is an imitated Meidi product....

Under such a big back. WeChat was born, this is a god-level product with great foresight. As soon as it came out, it subverted the cognitive view of many Internet people. It is a social product specially developed for the Internet age that has not yet arrived!

The underlying design of WeChat is so simple and

Perfect, all kinds of functions are so smart and powerful, as soon as it exited, it has occupied the market of Tang Dynasty, and it has become popular in a small range of developed countries.

This is almost challenging the values ​​​​of European and American users L

Therefore, Qin Yan does not dare to vigorously promote WeChat right now, because once WeChat is pushed to the mainstream of the developed country market without sufficient preparation, then it is foreseeable. It's even harder to push. What's more, there are still competitors in the market.

Such as Face

A rookie MSN, .ICO these two old-fashioned social software, as well as SpeedChat, which just got financing, and just now

Communication software users have high stickiness, and their political nature is very impressive. An instant messaging software from Candy is not as safe and reliable as this + software for North American dumpers. Directly promote WeChat, and the conversion rate is so low that you doubt your life.

This is not Qin Jian's speculation. .But after comparing various data, Chang'e mobilized big data and finally analyzed the results.

.(PS: Continue to update, ask for fresh_flower evaluation tickets, ask for monthly tickets for rewards!)_

L

Chapter 416 Let's Amaze the World! (2/7)

Andy said, "BOSS._-You still talk about how to 'put old wine into new bottles' plan, still use Happy Farm to accumulate users, cultivate user connections and graft them on WeChat3"

Qin Yan said, "The international market is relatively complicated, and the North American market is especially complicated, with very low controllability.

Simply using "Happy Farm" is far from enough. The way I think of is to develop this social game first, and at the same time keep it secret, and contribute to the business and elites in the North American market.

It is very important to cultivate the user habits of these elites and find a point as our first wave of promotion direction. "

Zheng An's eyes sparkled, and he blurted out: "If we want to conquer this part of the business community first, then we must not only position WeChat as a communication software, but as an indispensable office-tool." Promote.

Moreover, we need to integrate this corporate philosophy into every version of our WeChat in the future. "

"That's right, Lao Zheng's thinking coincides with mine."

Qin Yan looked at Zheng An and smiled, in terms of product smell. Zheng An is definitely the top product operation manager in the Internet world. ,

Immediately afterwards, Qin Yan began to reveal his real strategy

deployment e

"After the Happy Farm meeting is over, the warm-up will officially begin. I will personally go to North America for the specific promotion.

To launch WeChat, we must first start with T elites, as well as moderate and deep Internet users.

In other words. We want to target at these few special business groups, provide them with the functions they just need, and become their office tools.

First win over these users and then combine our game business. And other ecological products, and then all the superficial use of the Internet will be won. "

William thought for a while and asked, "Boss, where are you promoting?"