Coaching legend

In addition to the celebration that night, the celebration in Burnley lasted for three days. As one of the founding members of the 12 Football Leagues, Burnley's history is quite glorious. However, those glories came to an abrupt end in the 1960s, and in the 1970s, they could only struggle in the lower leagues.

Twenty-two years later, returning to the top league in England has completely rejuvenated the small city of Burnley.

Even George felt that this time was too exaggerated. It was not necessary to mobilize so many troops just to be promoted to the Premier League. But George also understood the feelings of Burnley fans. Even the old men of the team, such as Mitchell, Grant, and Miller, were in a trance these days.

Since they joined Burnley, they actually had only one goal, which was to be promoted to the top league in England. This goal accompanied them throughout their careers, until the end of their careers when they finally saw the day when Burnley was promoted.

In the 43rd round, Burnley met Sheffield United. George replaced all the substitutes. George no longer took this game seriously, and let the main players rest. There are still more than 20 days before Burnley will play the FA Cup final. George can't let his main players get tired.

However, Burnley has been partying too much these days, even the substitutes are no exception. So the whole game was played weakly, and Sheffield United scored three goals at home. This is the first time Burnley has lost three goals in a game this season. But no one cares, George doesn't care, the players don't care, and the fans don't care even more.

Only one club is angry, that is Birmingham. Now the only clubs that are tied with Birmingham in points are Ipswich and Sheffield United. Birmingham fans have cursed Burnley several times, and when you play against us, use all your strength.

When it's your turn to play against Sheffield United, just deal with it like this. Why has nothing good happened every time Birmingham meets Burnley in the past two seasons? Birmingham is crazy about wanting to be promoted, but every time they are about to kick the ball, Burnley comes to mess it up.

But these are not Burnley's business, nor are they George's business. George is now in Kilby's office, talking to him about some important things.

"George, now that you are free, are you here to discuss the contract?" Kilby received George very warmly. For Kilby, there is nothing more exciting than now.

As the chairman of the club, Kilby is very clear that being promoted to the Premier League now is like entering a golden treasure house.

In particular, the TV broadcasting fee is what all the English League One clubs who dream of upgrading are paying attention to. Television has played an important role in the history of the development of the Premier League. TV broadcasting income is crucial to the construction of the entire club inside and outside. The initial cooperation with Sky TV was a radical but successful decision. At that time, pay TV was still a new practice in the British market. However, with Sky TV's marketing strategy, the high-quality games of the Premier League, and the public's love for football, the Premier League's broadcasting fees have been rising day by day, and finally brought huge profits to the club.

Although this is only the sixth season of the Premier League, the growth of the Premier League's broadcasting fees has made all clubs jealous. The first Sky TV broadcasting agreement was from the 92-93 season, a total of 191 million pounds in the five seasons since the establishment of the Premier League. As for the second contract five years later, the negotiation result was that starting from the 1997-1998 season, for a total of four seasons, the broadcasting fee rose to 670 million pounds.

670 million pounds, what kind of data is this. That is to say, as long as Burnley can be in the Premier League in the next three seasons. And if the performance is above average, then the broadcasting fee income alone in the next three years can reach 30 million pounds. That is to say, it will reach 50 million US dollars.

30 million pounds in three years may not be a large sum of money in the eyes of Manchester United, Liverpool, Arsenal, and Chelsea. But for a small country team like Burnley, it is a huge sum of money, because it is a question whether Burnley can sell for 30 million pounds now.

And the broadcasting fee is not just these. With the promotion of the Premier League around the world, the overseas broadcasting fee will also become higher and higher. These things are very desirable for Burnley. And according to the current development of the Premier League, the broadcasting fee in three years can only continue to rise.

Although Kilby can be regarded as a Burnley fan, he is more concerned about how to make money.

"Mr. Kilby, I know our club is a small club. After entering the Premier League, the team's salary structure will also be adjusted. The burden on the club will increase, but I will strictly control the salary structure. So I hope that Mr. Kilby can keep his original promise as always in managing the team. Don't interfere in the internal affairs of the team."

With Burnley promoted to the Premier League and won the League Cup, the value of Burnley players will definitely increase several times. The salary must also be in line with their value. Otherwise, no matter how loyal the players are, they will not be able to stay in Burnley. After all, playing football is the player's job, and they have to support their families.

Therefore, Burnley's salary will become a big burden after it is promoted to the Premier League. George is afraid that Kilby will deal with some players because of the high salary. Anyway, they didn't spend much money when they bought them.

Kilby originally thought that George would take the opportunity to ask for some personal treatment or something. But he didn't expect George to say this, which made Kilby slightly unhappy. George, this young man, has too strong a desire for power. Although the power of the head coach of an English club is indeed very large, Kilby feels that he has given George a lot of power.

But now George is in control, so Kilby just nodded slightly. "George, I will abide by our verbal agreement at the beginning."

"Thank you, Mr. Kilby, as long as we maintain this framework, our results will definitely get better and better. With good results, all problems can be solved. Now the Premier League and the Champions League are both treasure pots, although we are in Burnley City, so our innate conditions are somewhat restricted. But as long as we get results, nothing else is a problem."

George has talked to Kilby about this many times, but George still emphasized it to Kilby. Unfortunately, every time he saw Kilby's expression, George was very depressed. Kilby definitely does not have that kind of ambition, and is a representative of being content with a small fortune.

George couldn't tell Kilby directly that George was aiming for the future Champions League quota. Especially with the expansion of the Champions League in four years. The Premier League will have four Champions League places by then. As long as they can enter the top four of the Premier League stably every year, money is not a problem at all.

As long as they can participate in the Champions League every year, it will not be a problem for Burnley to earn more than 100 million a year. For big clubs, 100 million may not be enough, but small clubs like Burnley will have a large surplus.

Kilby just nodded reluctantly. Kilby did not believe George's slogans outside the stadium, such as Premier League champions and Champions League champions. Burnley has a limited foundation and can call the shots in low-level leagues. In the fiercely competitive Premier League and Europe, Kilby thinks self-knowledge is the best.

Kilby's biggest goal is that Burnley can become a regular Premier League club. As long as they can stay in the Premier League, it is Kilby's biggest wish.

"George, don't worry. I will never interfere with your management of the team." Kilby waved his hand indifferently.

Kilby's attitude made George frown. Today, George actually wanted to talk to Kilby about more practical issues. George's promise to Kilby not to interfere with the team was just a passing remark. George wanted to talk to Kilby about how to determine the transfer fee and control the salary structure, but Kilby seemed very impatient.

So George just briefly talked about the new contract and left Kilby's office. Although he and Kilby agreed on the general direction and would sign the contract as soon as the season ended, George still felt a little uncomfortable.