Coal Mine Sells Hundreds Of Billions: I Support Half Of The Entertainment Circle
Chapter 22: The Crazy Money Burn Of 1 Billion
At the end of March, Pang Shengdong, the company's CEO, came to Lin Xuan's office immediately after using the optimized TT space.
"Director Lin!"
"Shengdong, what's the matter?"
Lin Xuan asked curiously.
"That's right, I saw the TT space optimized for the S line just now, and it feels very good!"
Pang Shengdong said
"Well, I also used it on the intranet just now, and it basically meets my requirements. Let's officially release the new version of TT on April 1 as we said earlier!"
Lin Xuan said.
"Not only to release, I think our company has to increase the size!"
When Pang Shengdong said this, he paused and continued:
"Although I heard that our TT space learning is Myspace in the beautiful country, but I think we should learn from Shi Yuzhu who sells health products!"
"Oh, how do you say it?" Lin Xuan became interested.
"Shi Yuzhu, who sells health care products, I think Director Lin also knows that his strategy is to quickly occupy the counters of major shopping malls through crazy advertisements, and what are the counters of the Internet, that is, the 110,000 Internet cafes in every corner of urban and rural areas! "
Speaking of this, he took out a document that said, "2003 Internet Cafe Research Report" By the end of 2003, there were more than 110,000 Internet cafes nationwide.
"You want to promote it in Internet cafes, our TT!" Lin Xuan said.
"That's right, in addition, we should also cooperate with China Mobile, such as hanging TT to send text messages and other activities that can increase users!"
Pang Shengdong said.
"Well, since this is the case, you are responsible for this matter. As for how much money it will cost, you can ask the financial officer to estimate it, and I will approve it for you.
I have only one request, value for money! "
Lin Xuan said.
"Yes!" After Pang Shengdong finished speaking, he left the office.
Ever since, on April Fool's Day.
TT officially updated the TT2004beta.build4.0 version.
This is already the fourth iteration of TT in this time period.
At first, the major instant messengers didn't take it seriously, but soon they felt horrible.
Because after the fourth version of TT was updated, all instant messaging software, including Penguin, showed a cliff-like online decline.
Originally, on April 1st, the number of QQ online users exceeded 5 million, and registered users officially exceeded 300 million.
This is a very good start. Penguin has submitted the declaration materials to the Hong Kong Stock Exchange.
Once passed, Penguin will discuss the roadshow immediately.
All Penguin executives are in good spirits.
Although many people have been poached from Penguin during this period, for many Penguin executives,
Those who are poached will regret it in the future.
As for the rise of some online instant chat software during this time.
The performance is very good, but Penguin has already formed an absolute hegemony in chat software, and is not worried about any challenges at all.
However, wait until a week later.
The number of Penguins who are online at the same time dropped from 5 million on the 1st to 2 million, and the data was almost cut in half.
This amount is equivalent to the 2002 data.
It wasn't until then that the penguin realized something was wrong.
Wu Xiaoguang, who is in charge of the general manager of the Penguin Division, immediately reported the incident to PONY Ma.
PONY Ma was startled when he heard that.
Immediately found COO (Chief Operating Officer) Zeng Liqing, CTO (Chief Information Officer) Xu Chenhua, and Zhang Zhidong, the right-hand man.
"What the hell is going on, why is the data so bad!"
PONY Ma frowned and asked Zeng Liqing.
"I don't know, I haven't received any abnormal reports!"
Zeng Liqingdao as the chief operating officer.
"There are no unusual reports of damage to penguins in major media across the country!"
Xu Chenhua said.
As a result, after a morning meeting, the penguin didn't find anything unusual inside.
Both complaints and negative press are in a very reasonable space.
Since it is not within the penguin, it must be due to external reasons.
As a result, they soon discovered the reason.
However, it was for this reason that the faces of all Penguin executives were extremely ugly.
It turns out that starting from April 1st, all Internet cafes in Pengcheng will start
"TT spring gift event!"
Every day, Yuanhang Technology joins hands with Internet cafes across the country to make reservations 24 hours a day.
You heard that right, it's a full-day booking.
The rule of the event is that as long as you use TT chat software, you can surf the Internet for free.
It stands to reason that even so, Penguin's data will not fall off a cliff.
Users can completely use TT while using QQ.
But the problem is that Yuanhang Technology has developed a software that is embedded in the computers of Internet cafes.
Once you use QQ to chat, the software will lock your machine, and you will lose the opportunity to surf the Internet for free.
You must know that many people who surf the Internet in Internet cafes are poor students and some young people from society.
They don't have ample pockets, and now they suddenly have an opportunity to surf the Internet for free, how could they not cherish it.
And after actually using TT, these people found that the function is not bad.
Basically, QQ has it, and TT has it.
The user feels almost exactly the same as QQ, and the trouble is nothing more than adding friends.
And the newly launched TT space is a very interesting product.
Let users put it down.
It is like a multi-functional personal homepage, with functions such as skinning, journal, photo album, message board, music box, interaction and personal files.
Because of the consideration of the underlying design, TT can upload quickly regardless of the generated content (UGC).
So, after discovering something interesting, users began to upload a large number of photos and so on.
And from April 1, TT began to upgrade frequently.
First, the full-screen mode was launched, and then the space log added an editor to support file content such as animation and audio.
Then launched the information center and circle of friends.
In short, April TT is basically optimized every three days.
What's even more exaggerated is that Pang Shengdong also thought of a way to attract users from Penguin.
When the user logs in to TT, he will receive a system prompt,
"For easy memory, please add your TT space address to your QQ profile!"
Through these combined punches, exert force.
There were less than 40 million TT on April 1, and the number of users reached 120 million a week later.
The number of people online at the same time is as high as 2 million.
In a short period of time, although the basic registered users of TT are not as good as QQ,
However, the number of online users has basically equaled that of QQ.
It is also the first time for many media to realize the product of TT.
Of course, there will be gains, and there will naturally be sacrifices.
In order to reach 120 million users, Lin Xuan basically invites netizens across the country to go online during this period of time.
Based on the calculation of 110,000 Internet cafes across the country, the daily turnover of each Internet cafe is calculated at 1,000 yuan.
Every day Lin Xuan needs to burn hundreds of millions.
Now Yuanhang Technology's M-line promotion personnel basically start promotion according to the established process when they arrive at a place.
First recruit, then search for Internet cafes in various districts of the city, and after negotiating with the owner of the Internet cafe, then pull the free banner.
A set of procedures came down cleanly and neatly.
Then leave some people to supervise, and the core members go to the next city.
(PS: The new book asks for an ending, flowers, evaluation votes, your support is the motivation of the author)
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