Comeback 1992

  Chapter 1003 Private Cinema

  It goes without saying how important theater chains are in the movie market. If a film production company is compared to a factory, then the theater chain is the sales channel.

  In the shopping malls, everyone knows a saying: Whoever wins the channel wins the world!

  At this time, there are a total of 38 theater companies in China, including the Chinese theater chain.

The 38 cinema companies are strong or weak in terms of strength, such as Huawen Cinema and Dawan Cinema, as well as Shencheng Helian Cinema, Huaying Meixing, Dida Cinema, and Nanfang Xindian Cinema, all of which belong to the National cinema company.

   There are also local cinema companies with good annual box office revenue.

  Of course, some small theater chain companies may only have one or two stores, and the coverage area is only in a certain city.

   "Everyone, in order to maintain the long-term development of the theater chain, we have to ensure that the film production company can continuously produce excellent film works."

  Han Songlin is very clear that in the next few years, more and more people of the new generation will enter the cinema.

  They are willing to spend and enjoy life in the city.

  But for a long time, domestic film production has not kept up with the audience's needs.

   "We have to form a union on some things."

  Han Songlin had a purpose in calling all these cinema companies.

  To be honest, if you want to do something, you don’t necessarily have to call everyone together.

  There are too many people, but it is troublesome.

   Just find a few big theater companies to join forces.

  At the meeting, Han Songlin expressed his vision. For a movie to be released in theaters, first of all, the actors must not violate the law.

  If there is, then sorry, the movie cannot be released in theaters.

  In addition, a red line is also drawn on the amount of investment in the film.

  70% of the total film investment must be used for film production, and the remaining 30% is used for actors' remuneration and publicity and distribution expenses.

  This is to control the excessive remuneration of actors.

  I believe that the film and television production company will also support this decision.

   What’s more, theaters arrange movies according to the performance of the movies.

  The more the audience loves it, the more films it will get.

  In addition, in the movie theater, some equipment is added, mainly for scoring movies.

   It's like scoring online or something, that's really too fake.

  I haven’t even seen the movie, what qualifications do I have to rate it?

   This is not nonsense.

  Does Han Songlin know how much a movie's word of mouth affects the movie's box office?

   As for supporting domestic films, Han Songlin didn’t say anything.

  The rise of domestic films is destined.

   Han Songlin firmly believed in this point.

  Cultural self-confidence has grown, and when I watch European and American movies, I always find that there are problems.

   Afterwards, Yao Sen will be in charge of the film and television company.

  Han Songlin still hopes that these film and television companies can produce more excellent works.

   “How is the development of private theaters?”

  Han Songlin and Yao Sen are currently in the Chinese Cinema in the capital. The Chinese Cinema has four cinemas in the capital, all of which are relatively large in scale.

  The most important point is that all movie theaters are single-family buildings.

  In addition to providing traditional cinema services, it also provides VIP-like services.

   For example, a small private room.

  This kind of small private theater has better privacy, and is especially suitable for friends and family gatherings, birthday celebrations and other activities.

   It’s like, after having a dinner together, a group of people go to KTV to sing, but now they can come to a private theater to watch a movie.

  Because we are all friends, so we can watch the discussion while watching, the atmosphere is very good.

  The private theaters of the Chinese cinema chain provide the latest cinema movies.

   It doesn’t matter if you don’t want to watch theater movies that are being shown, you can still watch old movies.

  Copyright and so on, Chinese theaters have them.

  This kind of private theater provides a variety of drinks, fruits and snacks.

   Of course, the price is a little bit more expensive.

   To put it bluntly, the purpose of private theaters is to grab business from places like KTV and karaoke.

Sing?

   Not everyone likes to sing, some people like to watch movies quietly.

  After the private theater service came out, it was quite popular.

  At this time, the main force of social consumption has become the post-80s generation. As a generation who grew up during the reform and opening up, the biggest feeling is that life is getting better day by day.

  Compared with previous generations, the post-80s are more daring to consume.

  Yao Sen: "Now it is mainly tried in the four first-tier cities, and the effect is really good. I am ready to extend this model to more economically developed cities."

  The viewing mode of private theaters must not be available in small counties.

   It must be in a city with a developed economy, preferably a city with many young people.

  Young people are more likely to accept new things than middle-aged people.

  Young people have just been born in society, and they are curious about everything in society and want to try.

   And what about middle-aged people?

  The old fritters in the society, have never played anything, and have no interest in trying new products.

   "During the day, there are fewer people in the private theater, but at night, there are more people."

  Han Songlin nodded slightly, which was expected.

  The nightlife in the city can be described as colorful.

   Next, Han Songlin did not leave the capital, but sat down and chatted with several film and television production companies.

  The capital is a place where film and television companies gather, and quite a few companies are here.

   Of the top ten domestic film and television companies, six or seven are headquartered in Beijing.

   There is another one in Shanghai and Xiangjiang.

   "Director Han, is Xinghai Group planning to increase investment in the film and television industry?"

   Any action of the Xinghai Group will have an extremely large impact on the companies in the industry.

  Han Songlin looked at Brother Zhongyi, then Brother Wang Huajun, these two people are unavoidable figures in the film and television industry in Huaguo.

   Industry leader!

  Han Songlin didn't deny it, and said with a smile: "The country recently issued a policy to support the development of the cultural industry. In the future, the cultural industry will definitely become an important part of the national economy."

   "We are now that cultural products cannot meet the needs of the people. As a participant in the film and television industry, I think we need to conduct a proper review."

   Review?

  Many people looked at each other, is Han Songlin an accusation?

  Refutation?

   It seems that there is really no way to refute it.

  No matter what they think, Han Songlin said directly: "I am quite optimistic about the future cultural industry of China. Therefore, I plan to increase investment in this area."

   It is basically impossible for Xinghai Group to do something secretly now.

  There are too many people who pay attention to Xinghai Group, any action will be interpreted in various ways.

  If one person interprets it wrong, then ten people will interpret it, and then someone will always get the point.

  Since this is the case, it will be opened directly.

  Do things directly with strength, without any detours, strategies and the like.

  (end of this chapter)