Completed Salted Fish's Self-help Strategy

However, Xu Xin's interest is still in Liang Kenian, and he still perseveres to ask: "Hey, Xiao Liang, why did Baidu suddenly change its fundamentals?"

This is not a question that can be answered by an associate professor of economics. Liang Kenian must read the financial report faster and more accurately than Chu Yuanxi, and he has more data and models in his mind. However, the question asked by Xu Xin is called "internal cause of enterprises", which can not be answered by "Baidu blind cat kills mice to supervise medical advertising", although this may be closer to the correct answer .

Why is this answer not acceptable? Because even if there are many different ways to regulate, Xu Xin asked why google chose the optimal solution, which is also due to the blind cat, it is difficult to believe that the cat is really blind.

Therefore, from the perspective of enterprise development, Liang Kenian saw the process of blind cat bumping into dead mouse, but he couldn't say why.

Just at this time, Yang Heng said, "let me throw a brick to attract jade."

He came with a folding fan in his hand. As soon as he unfolded the fan, a string of English appeared on it. Chuyuanxi didn't recognize what it was. He said that it was the competitive mentality of the first generation of consultants against the second generation?

Yang Heng said: "I think it's competition. The competition between Baidu and Toutiao stimulates the rapid growth of the two companies. Tiktok Kwai vs is equivalent to 2018, Baidu is just a good match for the top headlines, forming a high standard of struggle, fighting is the easiest way to enhance the strength of the enterprise. How to fight is a concrete process, and it is important to fight with whom.

This time it's Chu Yuanxi's turn to applaud. He is worthy of being an entrepreneur. This perspective is different. However, google vs. headlines is not right. Considering the momentum of Zhang Ming's aiming at Baidu and his determination to enter search, it's too normal for them to head to head. Zhang Ming's famous saying is: if the headlines app doesn't expand the search scene, the growth space of dau will only be 40 million.

That's about it. Although Liang Kenian is in charge of Ba Ren's investment, Chu Yuanxi didn't intend to let him in, so he clapped and said to him, "well, Kenian, you're going to set up a team quickly, and then you're going to set up a position in batches for Baidu, but don't worry. Buying stocks in the open market must also pay attention to timing. The recent decline of NASDAQ is too fluid. Let's look at the market first. "

I didn't expect that Liang Kenian was a real man. Instead of going away, he asked, "did you forget something?"

"What?"

"Why did you talk to me on purpose just now?"

"Because your report is not a report. Your order is not right. That's the order of chatting." Chuyuan Xixin said that Lao Liang's son is still very vindictive, worthy of being from the ivory tower, without social tact or social beating. Such a person must be convinced in reason.

"Don't say I lied to you. Both Yang Heng and Lu Yin have started businesses. As you are going to talk about today, it belongs to the project work report, which has a fixed format. Let me think about how to give an example. " During his speech, he turned a small circle. "Eight part essay, yes, eight part essay, has a fixed format. Your project report should first analyze the market and then talk about the team. If there is no team, you can talk about how to build a team, who to find people everywhere, and then you can talk about your own ideas, and finally the specific case. As a result, as soon as you come up, you just buy Baidu. That's what you want to talk to me about. "

Liang Kenian was convinced and left. It was Ye Ping who handed him over. Next, I want to talk about Ba people's investment in Gan Xin's vegetables. It not only involves some legal provisions, but also has strong practical value. For Ye Ping, who takes Dong Mi as the target, it is a good learning process even if she listens in.

When ye Ping closed the door and came in, Chu Yuanxi said directly, "I have studied with sister Xu about Gan Xin's buying vegetables. I think since you have started to supply other enterprises, financing development must start immediately."

In fact, the so-called supply to other enterprises is completely a milestone 5 without reasonable promotion. Xiaokang has only 20 stores in the two main cities of eastern Guangdong Province. Originally, after the Spring Festival, there should be a large number of stores. According to the normal speed, today there are more than 100 stores and 200 stores. But in the special situation, when the brake was applied, a new store did not expand.

In the beginning, Gan Xin went to eastern Guangdong Province to buy vegetables. He did not even care about the well-off old nest emperor. He managed one city by himself and developed rapidly in order to match the demand capacity after the expansion of the well-off society. This also resulted in the situation that the well-off imperial capital relied heavily on Xu Xin to allocate fresh resources.

Then during the Spring Festival, the whole fresh track broke out, and even if Ganxin vegetable market was in the following trend, it developed faster than expected. In other words, the supply capacity of more than 200 retail stores, the result of the well-off but lying in the nest, can this work? You have to sell the prepared resources when you buy new vegetables.

It's like a lot of big hotels and brands hoard more than N dishes during the Chinese new year, but suddenly they can't do it, so they have to change into selling vegetables.

However, tob's fresh food and vegetables are not sold casually. It is not a wholesale market. We must sign an agreement with our customers, and then bring a series of troubles.

In short, the current situation is that Ganxin must start a new round of financing to buy vegetables. Otherwise, the current situation can not be maintained, let alone restart the supply of expanding stores after a well-off life.Chuyuanxi said: "at the beginning, I had a gentleman's agreement with sister Xu. If Ganxin bought vegetables according to the plan and didn't exceed the standard, and then he could supply them to others, I would give Ganxin the freedom to buy vegetables. I didn't expect this day to come so soon, but I have to honor the promise that should be fulfilled. From now on, you can freely raise funds. "

When the combination of Ba people and Xiaokang was hatched, Gan Xin signed some agreements, including some exclusive clauses, which restricted the development of Gan Xin's shopping. This restriction is not to suppress, but to be able to serve the well-off society and develop vigorously. At that time, at the moment of signing the strategic cooperation agreement with Kaike, this choice was undoubtedly a good patch.

But now the conditions have changed. A huge special event has made the development of well-off society bumpy, and fresh food is quite different from that at the end of last year. They dare to call the sun and the moon for a new day. The development of both is quite different from that planned.

Therefore, there is no need for chuyuanxi to stick to the original rules and regulations.

(the author wrote this paragraph with great emotion. At the end of last year, he tried his best to find out that all the terms he thought about were suddenly inappropriate...)

Just like raising a child to learn to let go at the right time, and let the child grow up to be a better self when he becomes an adult. What Ba people incubate Ganxin to buy vegetables is an industrial investment. The goal of incubation has not changed, but it has changed too fast. Why not give Ganxin a better development environment?

Personally, Yang Heng and Lu Yin just caught up with the storm and worked hard. They not only didn't roll over, but also exceeded the standard to complete the task. Then they were tied to the rope by Chu Yuanxi, so they couldn't get the hair? As entrepreneurs, it's not appropriate to compare heart to heart.

Besides, free financing means that the Ba people give up the right to use certain terms, not that their shares are gone.

Although Yang Heng and Lu Yin had some psychological preparation when they were called to the imperial capital, especially when they just talked with Xu Xin for a while, Xu Xin didn't care about it. At this time, Chu Yuanxi said it himself, one clenched his fist, the other blushed.

"No, it's just a little ahead of time. In order to provide better supplies for Xiaokang in the future, Chu Yuanxi gave a big smile, while Xu Xin asked calmly, "Yang Heng, do you regret tob?"

"I don't regret it. I didn't do it. I know how hard TOC is." Yang Heng is very calm. Xu Xin must have this problem because during this period of time, the fresh collective salted fish turned over. The TOC turned more violently, the cake was Fuller, and the tob was separated by one layer.

Lu Yin also nodded: "to do TOC, logistics, cash flow, user operation and so on, everything must be done well, no link can be lost, and money must be burned. Moreover, the profit is low and the loss is high. Compared with the past, the market has been educated and the penetration rate of users has increased. In fact, the profit margin is falsely high. After this period of time, the profit will definitely fall back. "

Speaking of this, she looked at chuyuanxi, and then spat out her tongue: "just like the convenience store."

Chuyuan Xixin said I gave you too much freedom! You will feel the same if you haven't seen the online content. You can see that I will be different then!

Of course, he can't be angry with this, at least he can't show his caution, so he is happy: "it's like the difference between buying stocks and buying funds. After buying a closed-end fund, you don't have to look at the market. Anyway, you can't redeem it. You have to look at the market every day."

Yang Heng closed the paper fan and said, "I think it's better to use" snake catcher says "as an example. Tob is very good. It's not easy to do, but it's easy to do."

Xu Xin was sitting on the sofa, when he suddenly asked, "will profits really fall back? Can't maintain the price by providing services? "

"That needs to beat offline." Chuyuan thought for a moment, "why can Taobao goudong be popular? Because I can beat offline. This is the reason why offline stores try on clothes and buy the same model online. Fresh e-commerce is now a watershed rather than a tuyere. The price can't be lost to offline, and the service must be better than offline. It's indispensable. The test is how efficient a whole chain is when it's difficult to standardize, as Lu Yin said just now. Anyway, I'm not optimistic about it. Now it's more expensive online than offline. "

"So if we go back to the money burning war, it's really boring." Xu Xin thought of the first sharp weapon of fresh food, that is, the front position. The mode of forward warehouse was once considered to be the key to better service than offline, but the cost is also quite high. The way to reduce the cost is to increase the density and dilute the logistics cost.

Even so, the cost after dilution is still not low. Once the price can't hold up, it still needs to fall back to the bottom of the breakeven ratio and change back to the money burning mode. How to break the game?

She said a long time ago that fresh food is the last fortress of e-commerce, so fresh people have to be able to overtake in the field of e-commerce. Unexpectedly, after so many years, even the dawn has been seen, and entrepreneurs have not found a way to break the situation?

For sure, she thought of the well-off model. The well-to-do stores are also hovering on the profit and loss line. It is not normal for the profit to increase greatly now. What will really make profit in the future are membership card fees, franchise fees and value-added services brought by online content.Although they are different from fresh food, they seem to have a lot in common. If the front warehouse of fresh food is regarded as a well-off store, then the well-off store can rely on the huge closed-loop ecology established by the store. It seems that the front warehouse can also? It is also close to the residential area, and the density is higher?

"Little Chu." She ended her meditation, called chuyuanxi, and then said very frankly: "in fact, I think it's not the most suitable for you to find a strategic partner. It's really suitable to find a fresh e-commerce with a large number of front positions. It's a pity that I have no good intentions in my life, otherwise it's really appropriate.

Don't roll your eyes. Listen to me, after those front positions are incorporated into the well-off online system, aren't they lower in cost and more in quantity than stores? I have a lot of resources. Don't you think about it seriously? "

Chuyuanxi put away the white eye blood boundary, but could not help vomit bad desire, "sister Xu, according to what you said, I should find Ruixing strategic cooperation. Ruixing occupies the commercial buildings and I occupy the community. Our advantages complement each other. Isn't online content invincible after applying the well-off framework? "

Xu Xin couldn't tell for a moment whether Chu Yuan Xi was telling the truth or burying her?

Chuyuanxi said, "you are an investor, but now you can't help crossing the border. I can guarantee that your thinking is wrong, entrepreneurs will never think so, 100% "

In fact, Xu Xin is not wrong about one thing, that is, if the online strategy of well-off is fully exposed and fully displayed, then both fresh front positions and lucky are likely to become enemies. They really have the potential to learn well-off.

But this is a false proposition, because, really 100% public, 724 learn faster than them, much faster, fly the same speed to learn to go!

Xu Xin was a little absent-minded below, and her thinking fell into a corner. However, Ganxin's investment in vegetables still needs to be done, and it is relatively easy to do. It is nothing more than the problem of valuation and financing amount.

She is very interested in participating in the fresh food of this tob, because although it is not certain whether she will make a steady profit, it is certain that she will not pay for it. There is a huge demand for a well-off society there, and she needs certain financial skills to pay for it.

And valuation and financing amount actually have a good contrast, that is also rooted in Pengcheng Wangjiahuan. Huangtuan is now discussing the round B financing of Wangjiahuan, and the amount of financing is about 600 million. Although Wangjiahuan has a wide range of main business, fresh distribution accounts for the largest proportion, and its volume is larger than Ganxin's, so it is still comparable.

As a result, the four people quickly finalized the big framework of Ganxin's round a vegetable purchase with an estimated value of 700 million yuan and a financing of 150 million yuan. The difference lies in how much of the three-level incentives Chu Yuanxi set for them at the beginning. After two people's efforts in development, Ganxin has thousands of employees in just three months, and they are in good order. Xu Xin also specially examined the management of Yang Heng and Lu Yin, and found that they are really qualified. This scale and management also deserve a valuation of 700 million yuan.

However, at the time of incubation, the structure of Gan Xin's vegetable purchase was 100 million shares, with Ba people accounting for half of the total share capital. At the same time, there were 40 million incentives. They got all three incentives, and each of them got 20 million. This part of the incentive is equivalent to preparing for two people, but also because it is only three months, the time is too short, and it is obviously not finished yet.

This involves the details of how to haggle over every penny between entrepreneurs and investors, and the convenience of free financing for incubation and entrepreneurship does not mean that the entrepreneurs should be given free shares, so you come and go.

Finally, it was Xu Xin who made the final decision. The incentive was neither completed nor failed. Instead, it was a new round of incentive.

One after another, Ye Ping couldn't keep up with the pace and managed to finish the whole process. Chuyuanxi also didn't leave Xuxin for lunch. After waiting for them to leave, they quickly give Yeping a make-up lesson. At this time, the make-up lesson is the best.

Ye Ping complained: "Lao Chu, what did you ask me to listen in on? Is it financing, enterprise development, information disclosure or management? Why do you talk about everything? I'm losing my head, you know? "

"Just now, where are we? Are they all very simple questions? " Chuyuan Xi couldn't help laughing and said to Yeping, "it seems that you still have a lot of weaknesses. You have to study hard. Let me tell you, there is a diweixun company in Pengcheng. In a listed company, Mr. Ji holds the four posts of chairman of the board, Secretary of the board, CEO and CFO. It's no problem. If you just listen to it, it will collapse. It means that you don't have to hurry to improve yourself. You have to give yourself a price. "

Ye Ping tried her best to hold back a bad mouthful. She said to herself, "I know this person. What I'm doing now is the preview of the training for Dong Mi! Who says this guy's okay? How many times has he been sent "regulatory accountability" by the management? Ah -

the reason why Chu Yuanxi didn't keep Xu Xin for lunch was that he had an appointment with Du Ji for lunch. In the former world, although Du Ji was mainly responsible for promoting the well-off society, he was in fact a versatile person with age experience and could do anything.

So this time, whether he was arranged to bring the customer service or the ground safety team Du T-shirt, he would have been able to bring it well. If it hadn't been for his itching, chuyuanxi would have been entrusted with a heavy task.

After more than a year of maintenance, Du's recovery is OK. Chu Yuanxi asked him this time to give him a more important task, that is, the responsibility of quality life.Quality life is a big project. In fact, the first step of OEM and quality control is relatively simple. The top is to undertake well-off food experts, and the bottom is to connect with OEM. The person at the helm needs to have certain operation ability rather than any technology, and the technical part is to be solved by experts.

So T-shirt is totally capable. But the next step is to build a factory on his own, and he will have to be bothered. He is very careless about building a factory on his own.