Completed Salted Fish's Self-help Strategy

Xiaokang's original ambition is to cut off a piece of this blank market, which is about 10% of the total. This is the inevitable habitual thinking when it first crossed in early 2018.

Later, chuyuanxi brought mobile payment into view, and felt that the territory had to be added a little bit. Its feasibility lies in seizing this market. The only thing that is necessary is scale, and the rest can be solved by technical means. When the well-off society is spread in the four first tier cities, driven by online content, it will naturally produce scale effect, and then launch a series of enterprise services, the effect will be more obvious.

Even imagine that when the well-off society takes shape in the future, what Ali is doing now and what huangtuan wants to do, the well-off society can do the same. Bring local businesses into the well-off society and payment system, and supply the well-off system to friends after subtraction. There will be no financial merger, but the influence on the society will be merged.

In other words, in the future, it's a system battle. Even if the user scale is slightly small, as long as the function is what the user wants and the experience is the best, it's also possible to expand strongly. Including zoom, which is worthy of learning from Xiaokang. The founder was in charge of Cisco Netcom at the beginning, and has become the global vice president of Cisco. It was because he found that the function he did was not what the enterprise users wanted, that he started his own business and tried his best to improve the user experience, so he got out of the Red Sea.

All these are wishful thinking. However, it would be difficult for Ali to put up a fence in this area. Ali's plan is not to swallow the leopard's drink. The scale is not comparable to that of today's well-off society.

Huang Tuan should be the most nervous here, because they just regarded the business as a resource, but before they directly wielded the sickle. In fact, there is no essential difference between what huangtuan does and Taobao. They all let businesses spend money to buy rankings in the app and charge commissions. However, Taobao gives businesses a very important choice of technology, and provides a number of different traffic entrances, so that businesses can play, while huangtuan directly buys rankings, which makes it very ugly to eat.

It's not easy to have a tug of war with ALI at this time?

In contrast, the well-off society is not so strong. Therefore, this Qi son Chu Yuan Xi can't fight in a hurry, must first calm down and then fight. It's not that there is no room for encouragement. Ali's grand plan is worth tens of billions of dollars. However, from experience, the more grand the plan is, the more likely it is to make non systematic mistakes. In the original world, there have been many mistakes in building a moderately prosperous society.

But Xue Jianhua obviously couldn't hold his breath. He said: "president, we are not in a panic. We just want to surrender. Otherwise, we should concentrate on social networking and payment. Should we let go of local life? Take a look at Ali's plan to set up a local life university and export more than 1000 excellent courses to help 10 million local life practitioners upgrade their knowledge. And here, here, here. "

He pointed to the computer screen: "seven business empowerment plan, hungry? Word-of-mouth for millions of businesses to upgrade the" digital intelligence platform ", how awesome? Needless to say, in today's era, when you look at enabling businesses, they are sure to use thousands of people and thousands of faces of intelligent recommendation systems. Ali can do it with both lbs and customer data. We can't fight at all. "

When he speaks to Balabala, Chu Yuanxi stares at the screen for a moment, and immediately enters a short-term thought experiment, starting from the logic of local life, assuming some scenes, and experiencing the process from the perspective of users.

although Alipay has to get through all the local life exports including flying pigs, panning tickets and hungry, this is the biggest word in Alipay's exports. Word of mouth is an important asset of Alipay, not to mention its operation, but it is related to mobile payment. This is a very clear comparison between

and comment. Users buy tickets on the reviews and buy a static two-dimensional code. When buying Alipay or WeChat, you can sweep this yellow group code when you use it. This is actually not called mobile payment, but it does not penetrate.

But when users buy tickets on word-of-mouth, they sometimes buy static codes, but almost half of them buy a "payment qualification" instead of a code. When we scan the code, we can directly scan Alipay's dynamic payment code, and deduct the corresponding payment qualification. Although it looks like the former is sweeping code, but the internal logic is totally different. This payment qualification is always in the internal cycle of Ali, this is the real mobile payment.

It's just this point, which is also the weakest point

"Well, you're wrong." Chu Yuan Xi after a moment finally thought of how to cheer up, "I think, don't be too nervous, step too big, easy to pull that what."

"Hey, pay attention to what you say!" Liu Lu's face turns black. Although Chu Yuanxi usually speaks freely, he seems kind-hearted. What's the matter today?

See Chu Yuan Xi one face curiously say: "what I say is the pace is too big, easy to pull user experience, what's wrong with me?"

Xue Jianhua said with a bad smile: "yes, what do you think Chu always wants to say?"

Liu Lu gives Xue Jianhua a hard look, but Chu Yuanxi says, "if Ali really does what Xue Jianhua just said, I don't feel afraid. Do you know what it means for Ali to provide this service? Do you know what the user experience will be like after a large number of small businesses that don't walk along the street and have no signboards accept Ali's local life service and claim to "get through" users? Imagine that. "Yuan Mu was straightforward: "I can't imagine that this palace has never been hungry or anything."

I don't know if Ali's management is a high-end group like Liu Lu? Of course, it's impossible for high net worth people to go hungry and get some takeout, let alone collect a few yuan of wool from the public praise. Even the large amount of mobile phone discounts in the 10 billion yuan subsidy zone may not be able to move them.

In other words, there is a huge gap between local life services and them.

"I think for a moment, the high probability user experience" get through "effect is that after buying a coupon, you can't find the target store eight times around, you call to shut down or even cancel the number. The reputation of word of mouth has always been poor, and there has been a lot of corruption, and the internal skills are far from good. Now it's not a good thing to rush to launch the open service. You can continue to pay attention to whether it will hurt the user experience. "

This is the result of Chu Yuanxi's thought experiment. As far as Ali's big move is concerned, the more functions he provides, the more dad he will pit.

For example, a very attractive large discount meal coupon is almost free, so the wool party wants to have it when they see it. Then I went all the way to dinner, only to see if the knife was fast. The knife is not quick. Before eating, tell the user that this coupon must be used to buy the specified dishes, which are all expensive dishes.

This kind of user's notice is generally written in the corner, the font is very small. For example, 9.9 yuan can be used to buy 98 yuan voucher, but it can only be used to buy 300 or 400 yuan of goods. What can users do? But all of them have come. How about a normal price? This ticket is ignored.

You can't use this coupon until the user has finished eating. You see -

this kind of coupon specially designed for cutting people can't be issued before, because there are no rich functions to support it, and smart businesses can't even dig a hole in it. Now that the system is open, ghosts and goblins will often come out on the public praise in the future.

You know, we are in a colorful world, and businesses have always spared no effort in making demons. The richer the ecology, the more space left for businesses to show their wisdom. Ali wants to upgrade the cognition of 10 million practitioners. As long as one tenth of them are demons, the user experience will not know what it will be like. The key is that Ali has to push them.

The reason why wom's reputation is not good is that it has not paid attention to the user experience in the past. Although it's the merchants who make the mistake, not Ali's original intention, all the anger will eventually fall on the platform. When will Ali be able to comprehensively assess the user experience of businesses, and when will the value of this service be maximized.

"But what they do doesn't matter much to us. Well off needs to be done step by step. Our development path is different from that of others. I think the most likely situation in the future is that a business can access several systems at the same time, just like the mobile payment code of several companies at the same time. "

In this way, the final goal is experience. The purpose of all systems is to help businesses reduce costs and increase efficiency. It depends on whose functions are simple and powerful. In this respect, Chuyuan Xi is more confident, because people who play games are naturally confident in user experience, and those who don't have confidence are already on the street.

The first step in making a game is novice guidance. Is it easy for novice players to accept it? Especially the real novice players, who have never played games before, do they make people want to play? Is it easy to get started? Do you feel outstanding? These problems and the system to absorb business when there is a strong consistency, as the idea of the game to think, chuyuanxi feel great advantage.

However, although he said that what other people do has little to do with his family, it is impossible for him to be unaffected at all. Therefore, he is very eager to fulfill the milestone plan quickly, so that he can compete with ALI for time. Otherwise, we really have to rely on the differentiated development path to make a living.

But it's too urgent to think about it step by step. So Xiaokang's eyes are all focused on the day when the spa was signed on the 14th, such as the news that the headline was 180 million yuan war and invested in a film and television variety show company. In the past, chuyuanxi would be lured to spit a mess with Zhang Ming and praise the investment, but now it has become unattractive.

During this period, Ba people repeatedly took action, but not from Nasdaq, but from mergers and acquisitions and investment activities within the territory of Guochao, mainly aimed at catering industry.

It's a pure financial investment. Most people may not know how powerful the catering industry is. In fact, it is a solid fortress. The bigger the brand, the better the business condition, the less open financing is needed because of abundant cash flow and no demand at all.

Under normal circumstances, the so-called front-line institutions simply can't find a stepping stone. For example, Jia Guolong of Xibei in those years refused even Jack Ma to take a share, and claimed that he would never be listed. It's meaningless for people to go public. They have to pay dividends to the shareholders after going public. It's cumbersome!

But now it's dark before dawn. Black is very dark. I don't know when the dawn will come. Many fortresses can't survive.

The first target of Ba people's hand is Banu Maodu hot pot. This opportunity is also coincidental. It must be said that it is from Chu Jingxiong, the father of Chu Yuanxi.

Didn't chujingxiong open a hot pot shop before the festival? Although he destroyed the environment, and the whole catering industry was cool as soon as he finished the opening ceremony, he successfully entered the hot pot industry, became an insider and added some circles.In this way, in the process of crying for poverty, they found friendship with each other. When they heard recently that some big men couldn't hold on, they began to seek capital entry, and immediately passed the news on to their sons as a treasure.

Chuyuan Xi listen, this is not bad, Banu hot pot, this name should be ba group investment!

Moreover, this is an old hot pot chain with a history of 19 years. It is famous for its raw tripe and mushroom soup. It has 66 Direct stores and even several central fresh storage factories. This is absolutely a rare investment target for Ba people. After integration, it can bring a bonus to the logistics and storage of Xiaokang and even Ganxin vegetables. At the same time, for Ba Nu, this integration has no harm, on the contrary, it improves the turnover of SKU.

With Banu's strength, they didn't worry about 100 million yuan in cash, but they hoarded too much before the Chinese New Year. The bigger the brand, the deeper the pit. They hoarded 120 tons of raw tripe, 80 tons of beef, 40 tons of wild mushrooms, 20 tons of Hami melon, 15 tons of pitaya, and countless other products of less than 10 tons.

Then because there is no ability to retail fresh food, even if the restaurant can not sell so much stock, it is extremely embarrassing. This also made barnu, who had never raised money in the past 19 years, start to look for money. One is to get bank credit, the other is to get real money.

So Chu Yuan Xi and Lao Du, the founder of Ba Nu, met each other. And then

"Hello, I'm Du chongbing, CEO of Banu group."

"Hello, I'm Chu Yuanxi, CEO of Ba people group."

The above belongs to Chu Yuanxi's wanton love. It's really hard to talk if you open your mouth like this

The fact is that the two sides soon got involved in the issue. It was not only the Ba people who wanted to invest in Banu, but also the tomato capital who also wanted to invest in Banu, and they talked about it for a long time.

And the other side is specialized in investment in catering capital, invested in a few small-scale star projects and net red catering, definitely more professional than Ba people. According to Mr. Du, it's called having the planning ability of strategy and operation system, which can help coordinate the supply chain and food safety, have a talent pool, and can help carry out listing planning and a series of post investment support.

Chuyuanxi is very curious: "isn't this the ability that all professional investment institutions have? To tell you the truth, Xiaokang convenience store, another start-up project of mine, has been counting on my investors to coordinate the supply chain for me after the festival. There are a lot of talents in our company recommended by various investors. What's the highlight? There is no irreplaceability. "

"Is your company irreplaceable?" Old Du with the glasses is still very social temperament, asked leisurely.

Chuyuanxi said, "of course, we have traffic. As far as your inventory of several hundred tons is concerned, it's no exaggeration to say that we really live broadcast for you, and the goods sold out in three days, so we guarantee that there will be no loss. "

Du chongbing was stabbed in the lung tube, and his face turned blue for a moment.

Chuyuan suddenly laughs, "I'm joking. In fact, our ability is to build private domain traffic and help you build a business closed loop for customers to shop. Although your store has a good reputation, it's not well-known, and it doesn't have too many customers, does it? With the help of Ba people, you can speed up the opening of new stores and shorten the period from opening to forming. Xibei has more than 300 stores all over the country, but it's not much. There are 600 Haidilao stores. You can't see more than 60. "

Du chongbing was in a bit of a dilemma when he said, "Mr. Chu, to be honest, I just want to melt 100 million yuan this time..."

Chuyuan Xi said with a smile, "release this 100 million yuan, you could have got the support of the tomato family, now you want to share our two families equally, and then get two supports?"

Du chongbing was still for a moment. He didn't seem to know how to express his position, so he had to nod his head.

"You're joking. That way, the support of the two families will also be halved." Chuyuan Xi wanted to laugh wildly, but he was afraid that the other person would not be able to hang on his face. He said that he was more cruel than me Are we all Santa Claus?

"Generally speaking, the game rule of financing is that giving and getting are basically equivalent. Mr. Du, only when you give up can you get something."

In fact, this kind of vision is enough to impress each other, because at present, there are only two new ways in the catering industry on the basis of the original store opening cycle, the first is takeout, and the second is private traffic.

The smuggling area and the Yellow troupe can be described as one heaven and one earth. It can be said that taking delivery platform is a kind of external skill, but it's just like that when you get home, because you can't make much money. Many conscience restaurants sell 100 yuan on the platform. After deducting all kinds of expenses, they can only recover 53 yuan, but also bear the cost, rent and other expenses. That's why so many businesses are demons.

However, it's the internal skill that smugglers bring people to the shop to practice. The profit will be as high as the Kung Fu is. It's just that this internal strength is not good practice, and it knows that it is good. Many restaurants want to practice, but it is not a public official account to buy a small program template.

Ba people group is well-known in the field of private domain traffic, especially its videos about food exploration shops are quite good. This is a double old driver, who leads a hot pot shop with an estimated value of 1 billion.

Moreover, chuyuanxi does not require independent investment, nor does he exclude investment together with tomato capital, as long as the strategic framework is set up, so that the well-off can use the relevant resources. Therefore, the terms of the negotiation became relatively simple, and it was only necessary for Lao du to persuade the tomato side to accept the Ba people's Jiasai. Although this kind of Jiasai breaks the framework already discussed by the other party, it is welcomed as an investor because it can help his investment become more valuable.