Completed Salted Fish's Self-help Strategy

Because the tiktok was alive in the whole process, the number of live rooms was more authentic. Chu Yuan Xi had been observing the online numbers. It was astonished to find that at the peak of the tiktok there were nearly one thousand people online at the same time. This is quite frightening. According to the normal live broadcast model of the sound, the total number of people watching is one hundred thousand, and basically it is the precise users.

I'm afraid that the reason why so many people came to watch the live broadcast is because the information found people.

Therefore, Chu Yuanxi even has the impulse to reward. He says that what ah Ya does is really within the business scope of the entrepreneurial tutor. Guiding entrepreneurs how to start a business is a tutor, so guiding entrepreneurs how to do live broadcast is not a tutor?

Moreover, recently, due to the influence of special events, the mode of boss live broadcasting is on the rise, but few of them can really broadcast well. Ah Ya's live class is really marketable.

The so-called CEO who can't sell goods is not a good anchor. The gimmicks of business owners appearing in front of the camera can attract traffic. In the final analysis, although there are skills in live broadcasting, the difficulty is always much lower than shooting short videos, which is more suitable for CEOs. For example, chuyuanxi recently paid more attention to the hot pot industry. Several hot pot CEOs, such as Haidilao, Lafu, Xiaolongkan, etc., organized a group to launch Taobao. Even Mr. Liang of Ctrip went to the stage and ordered 10 million yuan an hour.

What if these CEOs can master live broadcast skills? You know, today's delivery queen Weiya once brought goods for a new store with zero fans, with a sales flow of 70 million in five hours.

So it seems that Aya, who claimed to be a mentor of entrepreneurship, didn't want to be so outrageous as the founders of Sparta at that time? Chuyuan Xixin said, it seems that not only himself, but also uncle Sheng and Zhu Xiang look at people with colored glasses and old eyes. At this point of view, if the opportunity is not really good, why did ah Ya leave from vipshop? According to my own guidance, that is the way to rise in the workplace.

When it comes to Weiya, you can't help mentioning another e-commerce live star, that is, Mr. Gongsun, who pushes his bicycle into the stadium. On April 1st, what Tien Yong Hao's teacher had been playing in a dish of vegetables, and the selection of products was not systematic. The east one hammer was tiktok and scattered and scattered. The broadcast was not rhythmic, and did not say such a high request for cadence, and the speed of speaking was slow.

This is the color of Reba, this is the color of Nana, this is the color of Lin Yun in a kiss. Then the color number of a bright, feel out of the moment!

In short, the feeling is four words - god horse thing! Compared with lipstick brother, even the product name can be wrong, but the effect is remarkable.

The general e-commerce, live is to make money, but Gongsun teacher this set of live is absolutely to make friends. Especially for the bidding company, it is a relatively low price, but also to Gongsun teacher a high proportion of running water Commission, making money is impossible to make money.

However, these companies are making a lot of money, because Mr. Gongsun's live broadcast is not a live broadcast but an advertisement. Traditional TV advertising is not responsible for selling goods, but still has to pay a large amount of advertising fees to TV stations, just to pursue exposure.

and there was no parallel in history. What was tiktok selling was tens of thousands of pieces of goods. According to more than 46 million people in Gongsun's studio, each of the 20 models has an average exposure of 2.3 million. This is still based on the fact that all water friends come at a glance, and there are still many hand choppers in the whole process.

What's more, there are also soft articles before and after. In all kinds of summaries, these successful brands will be exposed twice or three times. As long as they don't lose money, they will earn money. They only need hundreds of thousands of pit fees, which is much more cost-effective than TV advertising. They directly flood the brand to accurate users.

That's why every product is sold in seconds. People don't want to sell so many products. What they promote is the brand. Considering the "return" of "e-commerce", if any tie Hanhan dares to open up the supply, it may be difficult to say that he has to pay more advertising fees.

Therefore, Mr. Gongsun's great bargaining power did not point out the real value of the live broadcast.

The real bargaining power, and he is the same time in Taobao broadcast Weiya. What Weiya sells is a rocket. The original price of a real rocket is 45 million yuan. After Weiya negotiates the price, she discounts it by 40 million yuan. When she buys it, she makes money. If two live coverage of April Fool's Day is regarded as an PK, even tiktok will win.

So the question is, what's the big scene of the queen with the goods? The answer is Mr. Gongsun. She hasn't seen this. Mr. Gongsun's bicycle is definitely the destroyer of the environment, also known as the track killer. Before his broadcast, that is, on March 31, the Consumer Association officially issued a warning to live shopping, pointing out the problems existing in live shopping.

So for Weiya and Sanda brother, the authentic professional goods king, to use an electronic competition term - don't think you won!

For chuyuanxi, it's a pity that Mr. Gongsun didn't have the ability to control the supply chain. He could only pick up the famous manufacturers and let the athletes act as referees, so knowledge sharing and relevant suggestions all went to pieces. And when Xiaomi's old Lu entered the studio, Gongsun didn't pick up a hammer to smash Mi 10's mobile phone, and then said with deep feeling: "this is for you."It's a waste of potential famous scenes.

Of course, for him, it is a great good thing that ah Ya's alarm is half removed. Maybe it can help him on some occasions. In fact, in the past, there was a saying like a ya, which was called private Shu disciple, similar to the relationship between Xin Yanqiu and Cheng Yanqiu, a famous Peking Opera master.

It is said that ah Ya received a lot of invitation after the live broadcast. He was often invited to give lectures by the media, venture capital circles and even training circles, which opened up the situation. It's just that the standard configuration of entrepreneurial tutor is a book, so he still needs a book to endorse.

There are three other things that really attract chuyuanxi's attention during this period. One of them is the online drama of "Legend of big brother".

Jackie Chan and his brothers have become less and less popular recently, but it doesn't mean that the game is worthless. On the contrary, we should not only make a comeback, but also make a movie tour linkage and come up with a new version of the boat.

Chu Yuanxi's heart beat violently after he knew about it, and he asked for countless anecdotes. It is said that Toutiao Department attached great importance to it. The senior executives of the game business directly participated in the online drama preparatory meeting, and the content team paid close attention to it before winning over Jackie Chan. He didn't know what conditions to offer.

Hearing such news made him feel extremely remorseful, because it is said that the reason why the Toutiao Department concentrated so heavily was to test the water game, push back the cross-border feasibility of film and television, and then attract high-value users through film and television again. The normal movie game linkage is to produce movies and TV series first, and then to produce the game products of leather.

But in fact, the Ba group has been doing this for a long time, which is nothing new. "Going out of the mountains in troubled times" is to travel first and then play. Needless to say, the operation of "no way to fool the king" is more delicate and complex than "going out of the mountains in troubled times", and the input power is also more huge, even the idea of cinema has to be hit.

In the same way, it's all game first, then movie and TV.

It's just that Ba people's group can't provide the data for the game to push back the cross-border film and television, because the last step to attract high-value users is that Ba people are always off the chain, so they can't share this kind of key data with the headlines.

"troubled times as like as two peas" are still being broadcast, and games have been sold. But "no way is faint" is not a game of income. DAU is very high, but the value of high value users is exactly the same as that of non R users on DAU. It is 1. The length of online is worse than that of non R users.

This is the reason why Chu Yuanxi blames himself. It's because Ba people don't work hard that Jackie Chan's elder brother is so old that he has to be pulled out by others to take pictures of his father. It is said that the content is that big brother plays the game after he speaks for the advertisement. Then he meets a group of brothers in the game and takes them to attack the sand and become the leader of the sand city.

If it's a novel, it's an authentic online game novel. It's not like selling dog meat with sheep's head. It's classified as "career" in the category of game channel of zhongyuan.com.

(this is the previous classification, and now there is no career category)

the second thing is actually bigger, that is, penguin's acquisition of Disney is said to have eyes and nose. Before it was shadowy, now it has details. It is said that it beat apple at a high price to get two-thirds of the shares, even the transformation plan after the successful acquisition It's too late.

How to look at this matter makes people feel extremely strange.

Just two years ago, Jack's acquisition of an ordinary remittance company in the United States was blocked by the federal government. In the process, he had to waste 200 million dollars. Further on, sun Dasheng's acquisition of T-Mobile, the fourth largest telecom operator in the United States, was rejected by aoguanhai with a grim smile because of anti-monopoly, which is still fresh in my mind.

Can Penguin merge with Disney? If you can't take it down, just like Jack, you'll have to pay for it. If you really take it down, I'm afraid it's the beginning of a disaster. Sun Dasheng's plunge into the telecom operation of the United States is the beginning of the decline.

But this is not as strong as the third thing. That is, on the evening of the 2nd, before the opening of NASDAQ, there was an explosive news. The little blue cup, which often issued 1.8% discount coupons, exploded before the opening, and senior executives made a fake sales of 2.2 billion in the first three quarters. The stock price immediately hit 1.8% discount. Fate won the bid, and the price was not bad by a percentage point.

When the melon comes out, Chu Yuan Xi is having a meeting with Liang Kenian. Liang Kenian suddenly changes his face, and then pushes the news to Chu Yuan Xi.

Chu Yuan Xi took a look and immediately slapped his thigh hard! Liang Kenian was shocked at that time: "did you buy the U.S. stocks of Xiaolan cup? Isn't it? "

"No, no, I'm fine. I haven't used a few 1.8% off coupons yet."

Liang Kerian's Lushan waterfall Khan: "it's impossible to fall tomorrow."

"But it may not be available tomorrow!"

In fact, this melon is so big that Chu Yuanxi doesn't know how to eat it. For the first time, I feel that vomit is so tiring. There are so many bad points that I can't vomit!

First of all, this fake candidate is a problem. The announcement can make Nasdaq's nose crooked, saying that coo and several employees have made 2.2 billion big news. How can operators have such great ability? What are the CEOs and CFOs doing? What's the auditor doing? A total of 2.2 billion of 2.9 billion are fake. Is this throwing an Yong's face on the ground to make urine?At this time, Liu Lu began to speak enthusiastically in wechat. In the evening, she made waves in the Ba people's investment group. She turned three pieces of news and comments, the title of which was Xiaolan cup's self performance fraud, and then pasted a screenshot of the rice stock market. She was scolded by Chu Yuanxi for doing something serious. You can't do it. Watching the excitement is the first place!

In fact, it's because someone put a huge amount of dummy options on NASDAQ two days in advance, making hundreds of millions directly! Who can't see it?

You know, in the United States, insider trading is a felony, and will definitely be investigated by the sec. Therefore, if there is any insider trading, direct short selling will not work. But the long-term puts are much more hidden and difficult to track. In particular, considering that this kind of puts transaction is usually dozens of transactions a day, tens of thousands of transactions were suddenly completed two days ago, and a key member of the audit committee of the little blue cup just left, this situation is simply that there is no silver here.

Chuyuan's view is more negative, and it can't be regarded as a lively one, because Xiaolan cup is a fierce friction that presses the face of the state-owned enterprises on the ground. Of course, it's definitely not him that has turned the corner now, but the Korean star start-ups headed by pinduoduo who need to continue to do financing in Nasdaq.

The night of the little blue cup is going to be recorded in the history of the capital market. It has proved to Europe and the United States that the problem they have always wanted to prove is the integrity of the DPRK. On April 1, the DPRK announced that it would deepen the comprehensive opening-up, and on April 2, it would explode thunder. In fact, it should be the leaders of relevant departments responsible for international direct investment who couldn't sleep that night.

After being scolded, Liu Lu did not see any convergence. Instead, she continued to ask in the group, "why did they explode?"

Chuyuanxi: "do you know how to read the financial report? But I'll tell her about it. "

Liang Kenian, sitting opposite chuyuanxi, said: "this is not self explosion at all, and self explosion is forced to self explosion, because it can't issue annual report and auditors won't sign it, otherwise it won't be like this."

"For shrimps?"

"Think about it. As soon as the little blue cup started its operation in January, it got $1.1 billion after telling a new story. The issuance of depository shares must be audited. The auditor signs it. If there is another pot, the auditor has to take it. The cost is tens of millions. It can't be taken for nothing, right? But in February, it was suddenly short by muddy water, and then the Southern District Court of New York filed a case on February 13. The little blue cup is a high-profile denial of all the charges, but can anyong be down-to-earth?

According to the requirements of the Securities Regulatory Commission of the United States, the small blue cup has to set up a special committee to conduct self-examination, but at the same time, the audit has to be carried out, including Q4, annual audit and facaibao. Can you imagine what an Yong's auditors look like in the annual audit of mordu? If this is wrong again, let alone work, someone may have to take responsibility and go in bravely! Audit opinions must not be issued casually. "

(the author's wife, Jun Jun, is an Yong's auditor, but she is a member of the imperial capital team. When she comes home at night, she makes a mockery of the magic capital team, needless to say)

Liu Lu: "in other words, is this the fault that the auditor has picked out? Why didn't it go wrong before? "

Liang Kenian took a look at Chu Yuanxi and wrote: "this problem is still difficult to pick, but clues can always be found. I don't understand the details. "

Liu Lu immediately sent out a cosmic red power law two cute expression Pack: "chuyuanxi, our president of Chu, you must understand?"

Chuyuan Xixin said, why do I know for sure? Although I do understand, but you have no reason to be so sure! Ah -

"there must be some clues. When you cheat, you can always find out the problem by checking the tax. It is a false increase in income, cost and expense at the same time, so it is difficult to find the right tax. It's impossible for the tax bureau and the upstream and downstream to play digital games with it. For example, if you report how many advertisements you have done, and you have to pay the advertising fee, the other party will issue an invoice to you. Just check it hard, and you can't be all right. "

Liu Lu: "if you look at it, I'll tell you, chuyuanxi is really clear! That must be the way to find out the 2.2 billion! "

When he spoke, Chu Yuanxi felt that something was missing. When he thought about it carefully, it turned out that Yuan Mu was missing. Another look, Yuan Mu is eating melons elsewhere. At this time, there is a howl in the investment circle. It is not the small blue cup that has fallen, but the collective shivering of Temo. Weilai, which can't be hit by eight strokes, has come to a drop limit.

Fortunately, Baidu's share price is still strong.

But yuan Mu's firepower was all open: "you see, Chu Yuanxi said that he would not go to the NASDAQ to list anything. Is it a bull? Is there anyone else to laugh at? Do you have foresight? I can't go now if I want to! "

Chuyuan Xixin said, what is there to show off? It's bad luck for the counterfeiters to put on their big hats. The problem is that we don't get any profit. When he graduated from University, it was the most miserable time for the stock of NASDAQ. Every day when he watched the financial news, it was the stock of NASDAQ that was washed away by blood. He was very impressed by how much it fell.

At that time, the short agencies were really fierce, and there were many counterfeiters, who were carried out by muddy water and so on. For a time, the situation was so severe that even the work of the four major audit institutions in the DPRK was not trusted, and it was reduced to the point of being accused by the SEC of the US Securities Regulatory Commission.

Investment means trust. Little blue cup has a saying that it's very good. It's called Guochao coffee and American coffee. The difference lies in confidence. It's the same thing that makes poor investment! How many start-ups of Guochao go to NASDAQ when they need financing most? Why? Because in Nasdaq, good companies can really get money. What is a good enterprise? It is to make people believe that you are a good enterprise. Especially for enterprises with innovative models, what they need most is to give investors confidenceTherefore, chuyuanxi can't feel at ease just because he doesn't want to go to NASDAQ. Those start-ups who used to take $financing will surely narrow the channel of $financing in the future. Others will question whether your business model can really stand. Can your 10 billion subsidy really burn a moat? Then they have to go back and raise money. Therefore, if we say that misfortune is the misfortune of all people, it's just the misfortune of those with $gene.

How many domestic start-ups are used to $financing? I can't count! The consequences of the overall decline of overseas credit rating will eventually be transmitted to China through various media.

And this is not what Chu Yuanxi is most afraid of. His secret worry is whether the market, investors and users will continue to recognize the "money burning subsidy" as a whole.

The market and investors, needless to say, are more valuable than gold. You know, Xiaolan cup doesn't care whether the users approve it or not. It's over with the voucher. Do you need to approve the price of water and coffee? But Xiaokang is not. The core asset of Xiaokang is membership card. When Xiaokang subsidizes users in the future, do they still have the confidence to open the card?

If all Costco's customers lose confidence overnight and their membership cards are gone, the Costco's customers will be ruined immediately. Although the well-off society will not end immediately, because the profits are not all based on the membership card fees, but the impact is certainly very profound.

This is the most frightening thing.

What this market fears most is not the storyteller, but the seeming one. It seems that the master can't tell a good story. It's a chicken feather!

Who do storytellers do the most harm to? It is most harmful to those who do business honestly, because storytelling can get capital. First blow up the bubble, and then use the Internet to play the price butcher, killing all honest people.

But this is exactly the basic way to play mode innovation. In the end, the game becomes a real master. The master can detoxify himself, fight with poison or find an antidote. As time goes on, the toxin will dissipate naturally. In short, he can get on the right track. Then he can monopolize the market or usher in a new master and continue to fight. The whole history of Internet development is almost written by experts one after another. If the bubble does not break, you can delimit your sphere of influence according to the size of the bubble.

But it seems that the master is not. The thief who wrote in PPT also got a lot of money. As a result, he didn't support it for a year, and he could only explode. It's just that the power of self explosion is much stronger than that of PPT. Once it blows, the bubbles blown by real masters will be broken. Originally, both of them are not on the same track.

This is the real pit father. Fortunately, the well-off milestone 6 is on the way. When this arrow is launched, the toxin will begin to solve. Users will have no room to question any more. So the most important thing is speed. The speed of blowing bubbles must be fast enough for users to react.

Yuan Mu was so arrogant for a while, and a lot of comments came out like snow flakes. It is said that the management has already cashed out through pledge, and the financial institutions receiving the pledge really have the courage. Some people say that the major shareholders want to run away. This is pure nonsense. It's impossible to escape. It's only possible to stay in Guochao. Even if you are in prison, you have to stay here. Enron faked, but the man in charge died directly in prison. How dare they go out of the country?

And this is not something that can be passed easily. It is certain that someone will go to jail. How can these funds, which are heavily invested in the small blue cup, give up? There are some other government investment companies in it.