Completed Salted Fish's Self-help Strategy

To promote mobile payment, it is one side to get through the business. It is necessary for the business to display the payment code of the enterprise, but the more important thing is to get through the user side. One of the most important is the trust of users, because mobile payment involves the loss of users' money. With trust, users will put their money in the payment wallet as balance or balance type financial products, and then get through the bank card.

If you look at the products alone, mobile payment is nothing more than the balance of Wallet Storage and getting through the bank card. However, you should know that the step of getting through the bank card is extremely cautious for many users, because there is a detail like this: assuming that there is no balance during the mobile payment operation, to transfer money from the bank card, the input is not the bank card password, but the user's preset password in the mobile payment application.

What does that mean? For users, it means that the enterprise can deduct money from the user's card without the user's password. It's impossible to do without trust, and no enterprise has such trust naturally. It's very difficult to build such trust, but it's very easy to waste it.

even if the famous Alipay is the same, this year, there is another hot post which is rapidly reduced weight. It is said that a user without any bad operation is identified by Alipay's wind control as highly related to the money laundering account, and then stops directly. The money in the wallet is frozen and can not be used.

You should know that Ali is a huge empire with many levels, and risk control has a high priority. Therefore, when users want to seek unsealing, they are shocked to find that their voice can not be conveyed through Alibaba's customer service, and Alibaba's customer service can not reach the risk control of their own group, and they start to play back and forth.

The key is not to provide any communication channels that should be provided after freezing users. The so-called penalty email is not open to appeal. Let users self-examine what mistakes they have made and continue to torment users.

this situation can not even be effective external appeals, money is only a small number of buyers, Interpol and 315 can not control, and finally 12363 complaints to the people's Bank of China, finally someone can manage Alipay. The only problem for the user is that he uses Alipay, too powerful to admit that he has made a mistake unless there is a stronger department.

If this kind of thing was put on Xiaokang, I'm afraid Xiaokang would be cold at that time.

For mobile payment, it is called mobile payment only when the user's bank card is opened. It doesn't count to have only the function of mobile wallet. Otherwise, a large number of blockchain entrepreneurs will become mobile payment entrepreneurs. Almost all blockchain entrepreneurs are engaged in wallets, and then all kinds of air coins are derived from wallets.

For getting through the bank card, many players in the current market, even the most powerful ones, use various ways to stimulate users' consumption. In particular, UnionPay cloud flash payment has been vigorously promoted for a long time. Recently, Mido is also cooperating with some banks to offer large amount of concessions. It's really very affordable, but it doesn't have any use, unless every discount is given.

And big dog East did take the way to stimulate every transaction with a discount, but when users found that every discount was a penny, they basically lost interest. Later, UnionPay cloud flash payment also joined the Buddhist discount team, and now there is almost no movement to speak of.

Of course, even so, these giants have completed the steps to let users get through the bank card and initially won the trust of users.

However, chuyuanxi is the thinking mode of gamers, and the touch of users is not by "stimulation", but by "activity". Therefore, he prepared a large number of activities for the promotion of mobile payment of urban treasure. Through the activities, he gave preferential treatment, and more importantly, he built trust.

In fact, there are three ways to build trust with users. The 5th is still in the Qingming holiday. As soon as the news is released, Taiyue in Shenzhou is on the rise. As soon as the holiday is over, the daily limit rises. Investors seem to have no recollection of the scene when Feixin was pressed on the ground by wechat, and called it the leader of RCS concept stocks.

But in fact, chuyuanxi is not optimistic at all, even if there are Huawei, Xiaomi and blue-green to the platform. Of course, he's not a dragon father, and he doesn't have to be responsible for the traffic engine of the whole wechat and even Penguin Empire, so he can be irresponsible.

The reason why we make this judgment is that this is an era with content as the core. It is not a time when only good product and market operation can succeed. There are two generations of differences in product flow content business. But do you understand the essence of the so-called new rich media interaction dominated by operators?

Think of what the head of an operator said in 2016 when he resumed trading - if Feixin paid enough attention to the market, there would have been nothing wrong with wechat for a long time. To be able to say that, it seems that the level is relatively low, and I don't know much about business.

In other words, it was because of the same thinking mode that Feixin was easily shot down by wechat. You know, the concept of "not paying attention to the market" does not exist in the people or teams that operate Fetion. The senior management can not pay attention to it, and the operators can not. Otherwise, when the social overlord penguin of PC era takes action, we will despise the enemy tactically? How much sand sculpture is that?