Completed Salted Fish's Self-help Strategy

But the following dialogue made chuyuanxi a little bit embarrassed. In the film project of "the enemy of Rome", the Ba people invested 5 million US dollars, and the copyright took up 20% of the total. Therefore, banner congratulated him on a good deal.

Chuyuan Xixin said that this little money is also money? Do you know how much money I can make as long as you don't hit the street?

So he highly praised the production level of the film, warmly and sincerely congratulated DreamWorks on the box office boom, which made banner very moved.

It's time for the other party to make this overseas call. The propaganda machine of "enemies of Rome" mobile game just started! Christmas file is not only a good time for movies, but also for games. Ba people's games have to increase business efforts! Why is overseas we media open before Ba people? What Benner saw was an assist to the film, but in fact, it was not a warm-up to the game?

In fact, the order of "start selling for me" has already been issued. It's impossible to wait until the box office comes out. The publicity plan of "I'm convinced" depends on the box office of "the enemy of Rome". The game can't be seen. Even if the movie hits the street, the game also has to be sold.

Since it's for sale, advertising materials have to be produced in advance, and advertising buyers have to communicate in advance. The first step is to make an appointment for mobile travel, which is also scheduled to start on Christmas day. It was officially put on file in the new year of 2021. The reason why it was a little hasty is that chuyuanxi didn't know how to operate overseas, especially in the case of linkage between film and tourism. It's better to warm up in advance, so strike while the iron is hot.

Under the leadership of Yu Peng, Ba people changed the operation strategy of this game. VR and mobile games can be promoted at the same time overseas, and different devices can be served together. Chu Yuanxi also gave up the tangle of the past year and directly entered the mobile game market with the help of Ba people's overseas we media number.

This entry is another death roll.

At present, Feng Xueling, the most influential big name of Ba people overseas, has 1.6 million fans on youtube, followed by Zhou Minxi's tiktok in cosmopolitan country, with 1.5 million fans. The third is xixitube's virtual idol account on YouTube. It doesn't last as long as the first two, but it has enough stamina. It has reached more than 900000, and it has seen millions, which shows the power of the virtual idol model.

In hindsight, these accounts with obvious personal settings are more likely to be popular.

In contrast, the internet account that Monica started with was not so good. Igtv can be regarded as the representative of failure. It carried a lot of Ba people's entertainment content in the past. As a result, there are many smart people in China. Since 2018, Kwai Chung's video of moving domestic voice to YouTube has made a business. The pipeline business is done, and the watermark is made to match the tiktok of the voice. So the BA's account lives like a carrying number.

Monica was also very aggrieved. When she was on youtube, there was no domestic video at all. So it's a new challenge for her to live like a high imitation.

A little better than this tragedy is the cartoon account of ins and so on. In those years, when Naite mabao exported the mobile tour of "out of the mountains in troubled times" to East Asia, it left an internal channel for Ba people's accounts, which caused a wave of traffic. However, with the sale of Ba people's games and the change of IP owners, Chu Yuanxi tried his best to resist on the negotiation table. That is to say, he saved his account number, so he replaced it with new content, but the momentum of expansion was interrupted.

It's a delicate job for US media to change content. It's not that we can't change it, but we have to know how to change it. But the overseas account number how to change Chu Yuan Xi is really don't understand, can only rely on groping. Moreover, because "out of the mountains in troubled times" focuses on comics, while "the king without a way" focuses on live video and "the enemy of Rome" focuses on animation, and the style gap is too big, so how to explore has no particularly good results.

This makes these accounts high or low, each with more than 100000 or 200000 fans, but they can't grow up and sink into middle waist accounts, which Chu Yuanxi simply calls the trumpet cluster in the matrix.

This situation has been a long time. Later, on the advice of Lu Yu, Monika turned more attention to the auxiliary position. No matter which account in the group goes overseas, as long as it shows signs of rising, a group of trumpets led by Monika will assist, making it too fast and cold to start up. It's hard to say that the rapid explosion of xixitube's virtual idol has nothing to do with it.

It has to be said that she should be the most frustrated one on the road of the rise of the whole Ba people group, without any sense of achievement.

But mosquito legs are also meat. These accounts also have their value. Because no one has set them up, it's not a pity even if they are destroyed. You can put down your position and work hard for marketing!

Even he felt some regret that he could not personally experience the carding and operation of this overseas account like a real we media person. Whether it's the change of content, the dilemma of high imitation, or the development of middle and low profile accounts, he is very interested in trying it himself, and he believes that he can do it well if he really spends his energy on it. Unfortunately, he doesn't have the energy.

This words in front of Monica's face, make Monica angry one Buddha born two Buddha ascended to heaven! But the frustration was completely dissipated.And according to Chu Yuanxi's words, gaofanghao must have its own way of life. The Ba people's group often has to hold on to its airs. This time, it can finally put down its burden!

That's why he defined Monica's marketing as death tumble, with the focus on tumble.

With the special fund for advertising, Monica feels hot. The main reason is that she has too much money. Outsiders think that the game "enemies of Rome" must be very profitable, but she is very clear that it is not the case.

In all MMO types of games, the domestic version is already very low in krypton. In the overseas version, ARPU value has been castrated. It's really like some games that publicize themselves as true legends. All the materials depend on fighting. Even the most picky European and American players can't find out more problems with a MMO in the current game environment, so its income will not be particularly high.

This can be seen from the previous soft articles of Ba people group on the domestic "enemy of Rome" mobile travel. The soft articles must be mainly advocating, and reporting good news but not bad news is the proper meaning of the topic. All these soft articles show that the situation is not generally good, but very good. Look at the dau, one million, two million, three million. However, there is not a word for "running water" or "income".

In this case, can the ROI of buying volume maintain a positive number? Even if Google provides all-round support for game buying, she doesn't have much confidence. Especially Chu Yuan Xi also took the valuable $of Ba group to buy shares!

As a result, chuyuanxi said, "er Don't worry about the money. I sold Tesla's shares in May

"Ah? Why? " Monica quickly looked at the K-line and found that Tesla was OK at that time?

"Because musk is crazy. In order to get back to work, he forced the California government, which made me clatter. I think he may want to get involved in the U.S. general election, vote for the Republican Party, and introduce the domestic policy of subsidizing new energy vehicles. It's all good for him to sell them as soon as possible. "

But what he didn't expect was that the influence of Ba people's death on the Internet seemed to bounce back to China soon. Almost at the same time, a lot of information about "the enemy of Rome" appeared in the public information centers such as microblog, some petal and so on The discussion of the film.

Generally speaking, it must be a good thing, but the whole Ba people don't know what's going on. During this period, the main operation is the Internet, and there is no big push in China. The real domestic hype will not start until the official nomination of the Oscar.

As a result, it seems that the more intellectual the community is, the higher the degree of discussion is. Microblog hot search only ranks in about 30 places, and some of them are directly on the home page. What's more, it's trembling, tiktok APP and WeChat, but there are only two B sporadic occurrences on the station.

Chuyuan night looking at dry anxious, heart said you are talking about the game ah! What's the value of talking about movies? VR helmets are also being sold in China at the same time. At present, e-commerce on various platforms has been opened, and they are even on the shelves of Xiaokang. Today's well-off is a quite new channel for electronic equipment, and Chu Yuanxi himself can't guarantee the effect, but since Ba people can help well-off, well-off can spare no effort to help Ba people.

In fact, there are still many areas for cooperation between Xiaokang and Ba people. For example, Xiaokang has long had a VR product development plan, but it has been a milestone. If Ba people's helmets can be pushed away, it will be the biggest benefit for Xiaokang's virtual reality products. The two companies have been going around and finally found the business coupling point in the VR and AR fields.

However, although the same game is promoted at home and abroad, from the perspective of operation, including the way of doing activities, it is not the same, which is normal in the mobile game industry and a part of "localization". That is to say, the same content adopts different strategies for different regions in order to operate different groups of people efficiently.

Therefore, the domestic VR has a more efficient and more grounded ground promotion mode.

The problem is that the promotion of equipment can't borrow the popularity of the Internet. Some and some parts are not the advantage area of Ba people. Now it's too late to open the trumpet band. We can only see the topic growing savagely in each discussion area.

Of course, even so is a good thing, but the topic soon turned to cultural output. Then many people found a very strange thing, that is, except that the copyright of this IP belongs to Guochao company, there is no oriental element in the content.

Chuyuan Xixin said, of course, there is no such thing as cultural output, OK? Of course, if other people want to crown the crown of cultural output to the Ba people, there is no need to refuse. If they do not take the initiative, they will not be responsible.

Originally, he thought that there would be nothing new before the annual meeting. Unexpectedly, Xue Ming suddenly found him and came with a demo.

Chu Yuan Xi was stunned at that time. He said, "aren't you developing AI for hearing?"? What kind of demo did you do?

However, since Xue Ming began to incubate zhenniu technology in April, Chu Yuanxi has not paid much attention to Xue Ming except for outsourcing those who need AI support in Ba Ren's and Xiaokang's businesses. He has not taken up a CFO position in zhenniu technology as Yang Jiangang did when he incubated. So, I'm a little strange to him.Xue Ming just laughed: "it's a demo of the game."

"What? game? What game? "

Chuyuanxi asked foolishly. Before his brain was turned around, Xue Ming said slowly, "it's a It's a football manager game

With a flash of inspiration in his mind, Chuyuan stood up and said, "you've been working in a company for more than half a year, but I didn't do my main business well. Why did you take my investment to develop a football manager game? Like cm? "

"I don't want to But, but, well, listen to me... "

Xue Ming shrugged his shoulders and kept calm. It turns out that when he was in Ba people's company, he was very quiet. He could succeed in everything he saw Chu Yuanxi do. He didn't expect that when he went to work for zhenniu technology, he immediately encountered a lot of problems. He couldn't imagine that some things in every corner could delay the company. He couldn't believe it if he didn't do it by himself!

As a result, it only took him two months to make sure that one thing was to work hard on audio AI. He certainly couldn't hold it. This is not the time for Ba people. In the past, he could simply take on the development task of chuyuanxi, and then finish it according to the demand. Now, we must first consider the weird question of whether the business logic can work. Whether there is technology is only a prerequisite

Even if it works, there are still a lot of things like business, market and so on. Moreover, tob's service is different from that of doing products in the past. The expenses required are not only R & D expenses, but also a lot of money on the account. It's like throwing it out in the water. It must stop immediately!

In the past three years, AI Department has always been a special existence in Ba people, just like the blockchain department in the well-off society. As a result, Xue Ming is still a bit arrogant. In particular, the incubation of zhenniu technology is still full of enthusiasm. Now, he is really in trouble When it's difficult, why don't you go and cry with Chu Yuan Xi? It's not going to work!

Fortunately, he witnessed the whole process from Ba entertainment to Ba group, and he saw the rise of Chu Yuanxi, so he quickly adjusted his direction.

"In recent years, my biggest achievement in Ba people is to understand that only with money can I do what I want to do."

Xue Ming said meaningfully, and threw out half of the pot. How can Chuyuan Xixin have money? Do a game to be a cash cow? The problem is that you have to be a cash cow!

Xue Mingyue said that he was more and more excited: "I think so about playing football games. First, it doesn't conflict with all the game categories of Ba people. Second, I designed this game. I eat AI very much during the game. The level of AI determines the game experience. It's probably equivalent to two AI players playing go. The players watch. Whether they play well depends on the level of AI. "

Xue Ming himself knows the game, and doing game AI is what he is good at, chuyuanxi admits. But the experience he described Chu Yuanxi couldn't understand, and it was so unexpected! So that Chuyuan Xixin said that Xue Ming is a typical example of learning for practical use?

So he had to quietly open his demo to have a look, and then found that he could not only watch but also play.

Demo also has a degree of completion. The demo of pure demo is not the same as the demo that allows players to operate. This version provided by Xue Ming only has no networking function, and all operations are carried out locally on the mobile phone. However, according to the terms of the game, "core combat" and "core play" are very complete.

Then chuyuanxi found that his guess is not right, this game is not cm. In cm, player trading is the most important thing. The game process means to solve the problem of "whether there is or not". Sometimes I feel mentally retarded. Xue Ming seems to be dedicated to show off his skills. The demo is mainly used to demonstrate the process of the game, which is very realistic.

Yes, it's lifelike! This is the first feeling of Chu Yuanxi. While playing the demo, he said, "you have a high degree of completion of the game." And then play, or "enjoy the game" is more appropriate.

Watching this game is just like watching a football match from the perspective of TV broadcast. The performance of the players is very impressive. The difference from a real match is that both the players and the field are 3D, not real people.

But the athletes in it are not mentally retarded! This is a feature that Chu Yuanxi quickly noticed, a very eye-catching feature, even if the pseudo fans watch for half a minute, they can feel a huge difference.

At present, there are many characteristics in all kinds of football games on the market, but even with the operation of FIFA series, it is hard to avoid people's mental retardation. Anyway, real fans will be able to tell the difference between the progress of the game and the real high-level match.

One of the most retarded is the movement of the players.

Football is a very special sport in the Republic of Korea. Among the 1.4 billion people, there are not many who really know the ball. A lot of fans can say all kinds of tactics with one mouth open, and the stars are very rare, but this is the understanding of the so-called fans, and the understanding of real football professionals, it is not the same understanding.

It can be said that football is both simple and complex. 11 people run after the ball, run from one side of the court to the other, and then come back, but the secret is hard to explain. This point, even in the same gear between the coaches in tactics can also be compared to a huge gap.One of the funniest is that Shen Huaxu's "snatch, force and encircle" in the era of A-A was very efficient, so the Imperial Army in Beijing told the outside world that their tactics were called "snatch, fast and live".

At that time, Chu Yuanxi was still very young. There were many question marks on the children's heads. He asked his father Chu Jingxiong, "Dad, it's really a tactic for people to" rob, force and surround ". Shouldn't it be the players' ability to" rob, fast and live "

Chu Jingxiong said seriously: "if Dad can answer this question, dad will sit in the coach seat."