Completed Salted Fish's Self-help Strategy

In short, up to now, its IP effect has become increasingly obvious. It can not only support a UGC game platform, but also enter the final stage of the same cinema film, which is not far from the end. On the other hand, other products operated by buying volume are showing a declining trend one after another, and have to increase the cost and strength of buying volume. This is enough to show the difference between IP and traffic.

In fact, Zhang Ming and Chu Yuanxi did communicate, but not as the outside world rumored, but Zhang Ming made a self summary. Up to now, we can regard the original decision to withdraw the 2 billion M & a transaction as a misjudgment, and if it is ordinary people, they will feel embarrassed because the other party is doing activities on their own platform and making such a huge momentum. However, Zhang Ming is not an ordinary person. He always looks forward when he meets with things. His purpose is not to make mistakes in the future, but also to find out the reasons for his mistakes.

Zhang Ming's reply was quite simple. When he compared his original ideas with the actual situation, he found the crux. That is to say, the small game IP plan described by Chu Yuanxi was mainly described from the perspective of hot and cold start. Relying on the viral fission of small games to obtain users, it has higher efficiency, lower trial and error cost and very good cost performance for promoting IP.

In other words, to test an IP, you need to pay the traffic first. Of course, entrepreneurs can buy the traffic directly, but Chu Yuanxi chooses to earn the traffic through small games, and uses the money to develop small games, because small games can be used as a carrier and channel of content.

Even at the beginning, chuyuanxi said that maybe the IP didn't come up. According to trial and error, it was wrong, but the project made millions painfully.

This statement seriously misled him, making him think that using small games to start IP access is traffic. If you master the headline system, you can't use up the traffic. You don't need to make any mistakes at all. Just try IP directly. You can easily pour the traffic into the content to generate IP. If you find that it doesn't work, you'll get the next one.

That is to say, as long as Zhang Ming is willing, he can turn the IP of strong cultural and creative elements into an assembly line product. What's the use of IP plan?

At that time, Chu Yuanxi agreed with his statement.

But now it doesn't look like that! Because it can not become a big IP just by pouring traffic into the content, because the "fan conversion rate" is too low, resulting in low cost performance. This is intolerable to businessmen.

In the process of finding their own mistakes, the Ba group has demonstrated why using small games can improve the cost performance. The answer is super simple, that is, as long as the small game itself can survive, those game players who open the game at least ten times eight times a day will have to contact the plot ten times eight times, operate the characters dozens of times, and contact NPC more times, in other words, passively instill IP content every day.

This is the hidden welfare of starting IP with small games. The fan conversion rate is extremely high!

Moreover, the threshold for players to enter small games is lower than that of large MMORPG and cards. Ba people also artificially fill in krypton gold points, which makes the life of the game extremely long. Compared with the effect of powder circle head pressing Amway star, it may be more quiet, but also more moistening and silent.

Now chuyuanxi agrees with his conclusion.

In fact, today, Zhang Ming is not the only one who understands the game. All people who have the ability to develop games and have IP requirements are beginning to do similar things. Take "Yin Yang Liao" as an example, the life cycle of this mobile game is extremely long, and it has a strong driving force for IP development. In the middle of 2020, it launched the IP related hang up game "monster house", in which the players take care of the daily life of the monsters.

This is the essence of IP game promotion.

But by this time, far ahead of the Ba people have refused to sell "Gobi network". According to Chu Yuanxi, how can we stop exploring by ourselves?

Therefore, Zhang Ming turned to communicate with Chu Yuanxi. How did he design this game at that time? Why did he know IP better than the times.

Chuyuanxi doesn't dare to answer this question easily, because playing traffic headlines is the top in the world, and it's far beyond chuyuanxi's ability to specialize in technology. Playing IP, chuyuanxi doesn't know much about it. Zhao Jie first proposed the small game plan, which was to settle the old brothers who had made great achievements in the Ba people's game at that time. It's just a matter of walking along the river, but outsiders think he knows it very well

So if you answer easily and reveal that you don't really know IP, isn't it true that people's devices will be scattered? The head can be broken, the human cannot be scattered!

In the end, he said, "in fact, what is most worth reflecting on strategically is not the way of playing, but the establishment of strategic goals. My two companies often set up some powerful goals from the perspective of the company, but are they in line with the interests of users? Is there any way that is more in line with the interests of users? We need to go back to the original intention to think about what users really need and what they are willing to accept, and then achieve a win-win situation. "

Zhang Ming can't help thinking when he looks at this passage

During this period of time, there are not only a lot of gaze from the outside, but also the Ba people are busy preparing for the IPO. For example, Ye Ping has completed the training for directors and secretaries, passed the qualification examination, and started to set up the IR department. IR is investor relations, responsible for information disclosure and communication with investors. Every listed company's official website must have "investor relations" plate, which is standard configuration, but generally no one looks at it.However, this department is actually extremely important, even for unlisted enterprises. Before that, it was Chu Yuanxi who was responsible for this matter. It's not that he likes to do everything by himself, but that he needs to face fewer investors before he goes public. On the eve of listing, we need to connect with exchanges and institutional investors. After listing, there are more than 100000 shareholders, and we can only employ professional teams.

However, in recruiting members of this department, Ye Ping and Chu Yuanxi have different opinions, because generally speaking, this industry recruits highly educated sea turtles. It's better to graduate from famous overseas schools and give them high salaries. This is also Ye Ping's recruitment plan. However, Chu Yuanxi feels that what a BA IR needs is not a high degree, but the professionalism of various new economic models, or strong competitiveness The ability to learn is OK.

In a word, he is not a highly educated person, let alone a turtle, but he is certainly rich.

The main work of this post is actually two points. The first is to manage investors' expectations and pay attention to public opinion and stock price.

This can't be done well. Maybe it's not a big deal in my big a shares, but it's not outside. For example, investment banks have very low expectations of the company's performance in this quarter, and the company has not been good at guiding. It has not even opened a financial conference. As a result, the actual results announced are much better. What is the market reaction?

It's possible to soar, but it's also possible to be suspected of counterfeiting, rather than being an investment bank fool. It's called "to The performance is too good to be credible. In short, the stock price fluctuates greatly.

As for my big a shares? Isn't it a consensus for investment bank big fool x? There are also institutions that give scallop Games organizers a buying rating. Their reports generally don't go to see leeks, so it's not a big deal.

The second is responsible for roadshows and company open days.

Every time before and after the performance release, IR is very busy. It needs to arrange intensive roadshows to answer investors' questions, organize activities for enterprises, and invite analysts and investors' representatives to the company for field visits and exchanges. All this is to establish the trust relationship between investors and the company. In the stock market, trust is the king, and confidence is always the first. The reason why our big a shares failed repeatedly for ten years is that the problem of confidence has never filled the historical gap.

In this sense, IR also has a responsibility to objectively pass investors' cognition of the company to the management, so as to ensure that the management does not have any misjudgment on investors.

So it's obvious that we should find people who understand the world. Chu Yuanxi's positioning of this team is to ensure that the company's bottom line is used, and the delicate people can guarantee that they won't do low bottom line things. The sea turtles in famous schools can only bring about a relatively high level of force. Learning ability may be an advantage, but unless they are the real elites who have been working hard for many years in their homeland, acclimatization is a disadvantage.

Among other things, the domestic short video format is at least a few generations ahead of the world. Otherwise, there will not be a situation in which almost all the short videos in the major regions of the world are monopolized by the Korea sea short videos. It's not just tiktok, like Lee and other products that are catching up with tiktok.

This kind of new economic form is not sure to hold with strong learning ability. Maybe it will backfire. If a turtle is a pit father, it is not necessarily ability, but also mentality.

"What's more, Ye Ping, you don't want to hear me say this. You hire some famous school turtles to accept your leadership. Are you shocked?"

Ye Ping thinks, Chu Yuan Xi should not oppose my plan in order to save that little money, right? Although it is said that the domestic excellent IR also has an annual salary of one million, but we are going to be listed companies, IR is a facade! Equivalent to the real estate developers sales Miss, or drink foreign ink, that high salary is not normal?

Chuyuanxi said: "if we are listed on Nasdaq, I promise to agree with your plan, but isn't it on gem? Listen to me. If you recruit turtles, you may not be able to explain clearly the business logic of our Ba people to investors, let alone be accurate, clear and highlight the highlights. According to me, you might as well chat with Lu Yu and transfer two directors who are particularly skilled and mature in our business from Ba Ren information. They are better than your recruitment plan. "

Ye Ping rolled her eyes and said, "how low is that?"? This let colleagues know, don't you want to laugh me to death?

During this period of time, chuyuanxi was not too busy to take care of himself. External changes always existed. As a daily lesson, it was not useful to do it every day. Once it fell, it might be punished.

For example, there are new trends on the island side.

In fact, although sun Dasheng and 724 are very mobile and have done everything they need to do, at least part of what they think they should do, they are not without rivals in island countries. Take mobile payment as an example, they have very strong rivals.

many business struggles in Asia can eventually extend to penguins and Ali, for example, the tiktok war is the most intense Penguin war in China. At first glance, it seems that there is no Jack's shadow. But Sun Dasheng himself is an important external investor in the headlines. Sun Tai Sheng has hit a lot of hand, whether he is a headline group or a vibrato alone financing. The most significant return item in the portfolio.Similarly, line has always been in the pole position of mobile payment in island countries, and penguin is the one standing behind line. Last year, in April of 2020, sun Dasheng began to join hands 724 once again, and then paid for the mobile payment, and was soon noticed by Chu Yuan Xi. In fact, not only can chuyuanxi be aware of it? The DPRK has also made a lot of projects and investments in the island countries, and the one with the most tentacles is the big penguin.

Therefore, in May, the two-dimensional code aggregate payment platform invested by line started a new round of investment. It not only needs to consolidate the domestic status of island countries, but also has an impact on Southeast Asia. It can be said that it is very targeted at 724, which also has a major layout in Southeast Asia.

Of course, this is what chuyuanxi is happy to see. He also cheers. It's very good that the enemy of the enemy is in action.

However, this good mood can only last until this year, the enemy of the enemy is not necessarily a friend.

At the end of January 2021, Chu Yuanxi was shocked to receive a report from Elizabeth, saying that a local enterprise invested by Penguin joined hands with an island Internet enterprise to promote community social networking in Southeast Asia, the first stop in Thailand. And she just entered Thailand soon, just hit the head, asked chuyuanxi when to inject a full set of community social system into the well-off Southeast Asia.

Chuyuanxi was immediately shocked. After a survey, who else could the so-called Island Internet enterprises be besides line? It's rare that the two companies can work together in such a complex relationship.

In a word, the overseas version of the enemy of Rome pushed by the Ba people has already begun to pay attention to international relations. Originally, the island region was also a key investment area. Whether it was the soil plowed by gone with the wind, the adaptability of virtual idols, and the island people's obsession with Western-style IP, the Ba people were more willing to operate the island region. Otherwise, they would be sorry that the island people regarded "brave fight the dragon" and "xiudou demon guide" as national IP.

In particular, compared with Southeast Asia, because there is no strong Internet, it has entered the era of mobile Internet from its original state. So, because mobile Internet is not particularly popular in island countries, is it possible for them to step into the VR era directly from PC? Will it become the most popular area in 5g era? This kind of exploration is often particularly attractive, but also has a very attractive surplus value.

But later found that overseas operation is indeed a lot of difficulties, and originally not difficult places will become difficult because of various factors. It's a good idea to get rich, but it doesn't always come true, and the difficulties we encounter can't always be solved by commercial means.

(the author, Jun, has done her best not to be harmonious)

Elizabeth's report also said that the other party's so-called "local enterprises" came from Indonesia, so she suspected that Indonesia had been occupied.

This news, of course, diluted the joy of submitting an IPO application, but later chuyuanxi also wanted to open up, liberated himself from the state of mind that sometimes he was angry and sometimes worried about gain and loss, submitted the application with an ordinary heart and replied to the inquiries of the relevant departments.

The reason why we can think of it is nothing more than globalization. If we do not take it seriously as a strategy, do not promote it with great executive power, and do not allocate huge funds, we will not be able to present it in a way that meets high commercial standards. Comparatively speaking, a well-off Southeast Asia can not be regarded as a big business strategy in terms of capital, scale or determination. According to Chu Yuanxi, it is an important strategic preparation.

In terms of the amount of funds, the well-off headquarters has spent more than 5 billion yuan. Instead of raising 5 billion yuan, it has spent 5 billion yuan. This is not the latest Ba people's war investment. After this money is spent, the total amount is close to 10 billion yuan.

In order to carry out chuyuanxi's business plan, the well-off Southeast Asia is faced with more complicated external market, more unfamiliar social and cultural environment, and totally different domestic supervision. Elizabeth needs to recruit local staff from scratch. Only the R & D department can get the support of the headquarters. As a result, the functions are artificially discounted by Chuyuan Xi. In this way, the total amount of financing is less than 2.5 billion yuan, most of which is still deposited in the account.

This is the result of different positioning. It has been nearly a year since the official launch of the well-off Southeast Asia. If Chu Yuanxi had been in charge himself, the cost would not be much less than that of the headquarters.

Now that he doesn't do it by himself, and he doesn't even invest much energy in it, it doesn't make sense to have high standards and strict requirements. What he's dissatisfied with is that others learn from me faster than I do. The problem is that other people have more money

Penguins really have too much money. The key is that they have too many allies. This is a 20-year accumulation, not something that can be achieved overnight. In this way, the sense of frustration is not so heavy. Anyway, if he is frustrated again, chuyuanxi knows that he won't get angry and make trouble at this time. He especially knows where the limit of his ability is. At this moment, he really has no time to care.

What's more, who says that the transplantation of well-off label social networking, which is effective in China, to Southeast Asia will certainly be effective? The competition environment is different, and the competitors are different. It's a gamble to bet on Elizabeth, but her ability and resource advantages are too considerable.

Chu Yuan Xi's gambling is not big, but he can calculate mathematical expectation. If he wants to invest one yuan in mathematics, he may quit out of his aversion to risk. But if it's ten yuan and twenty yuan, he will not hesitate as long as he makes sure that his arithmetic is correct. Now since brother pony is willing to step on the pit first, let him go.However, he always has a feeling that he is still in the middle of something. Sometimes he blames himself for being too slow and too successful. Success = stability, more skillful in business and technology, but lost the momentum of the original world.

Even if outsiders exclaim at the rapid development of the well-off society every day.