Completed Salted Fish's Self-help Strategy

Lei Siyun was choked three times by Chuyuan Xi with three "I know ah", and immediately asked with a smile: "then why are you indifferent to other people's average 30-40 thousand advertisements? I compared the data obtained by the broadcasters who have the same number of fans and broadcast volume as Ba people. An advertisement is 300000 or 400000! "

Chu Yuan turned up his eyelids and asked, "do you know how much money the most profitable owners of woodlouse can earn a year?"

"I don't know." Lei Siyun was stunned.

"16 million dollars." Chuyuan night he stretched out two fingers, "this is the number of last year, this year will probably rise."

"Isn't that good?" Leisiyun quickly mental calculation, "20 million yuan converted into RMB, according to a daily advertising just less than 30 in case?"

"Do you know what the effective broadcasting capacity is?"

"I don't know."

"10 billion times." Chuyuan Xi said with a sneer: "attention is the effective broadcast volume. Do you know what that means? "

"I don't know." Lei Siyun then suddenly found himself like a fool, the three "don't know ah" is the fool's counterattack.

"oil woodlouse is a long video. People play 300 thousand times a day for 30 million times. And tiktok is short video. Do you know how bean sprouts tiktok? The browsing time of a short video may be less than a second, and it will brush away at a glance. How much water is there? The advertisement value of the single play is not even 1/10 or even 1/20 of the oil woodlouse. How dare they quote a price of 4. 5 million?

actually this is a bit of a sophistry, because the advertising of woodlouse tiktok is not an advertisement with the voice of the voice. Tiktok is the main advertisement of woodlouse, while the voice and star chart is pure advertisement. Of course, oil woodlouse can also make pure advertising video, but not the mainstream.

However, Chuyuan bet that leisiyun didn't understand the difference If he can ask such stupid questions, it shows that he is not professional. This kind of person, at first sight, is the kind of data only, then use data to kill him!

So when he was questioned by chuyuanxi, Lei Siyun immediately lost his words, and then he suddenly remembered: "wait a minute, I remember at the beginning of the year, you ba Ren entertainment received 200000 advertising quotations, at that time your fans were much less than now?"

Chuyuan Xi said haughtily: "but at that time, only I received such an offer."

Seeing that Lei Siyun was choked and speechless, Chuyuan laughed and backhanded a step: "Mr. Lei, you don't pay attention to the changes in the market. It's easy to misunderstand if you only look at the data released by the flow owners. If you can notice what the tiktok of the vibrato is in a week since the two functions of the star map and DOU+ are available, you may understand why we do not want to catch the star map advertisement. A lot of accounts suddenly the number of fans and the amount of play went up to the sky, and I didn't even apply for this function. "

In fact, it's obvious. Like the Palestinian entertainment company, it is impossible to feel that the market is so great. When the jitter starts to launch a series of advertisers and blue V certification, it seems that the tiktok suddenly comes to the forefront. The data suddenly become prosperous. Zombie fans tiktok tiktok is what micro-blog is trying to do before the

. The number of subscribers on WeChat official account is not different from that of water injection meat. But the attention of jitter is different. Although the activity is very low, the authenticity of data is relatively reliable.

The so-called star map is an official channel of advertising market. When you apply for the star map function account, the official will give its data, average broadcast volume, number of fans and so on, as well as the most critical, single advertisement quotation. In this way, people who buy ads don't have to ask how much you play one by one. It's clear at a glance.

DOU+ is simpler, and accounts are used to buy tiktok. If users distribute money to tiktok in DOU+, they can exchange the active push of the jitter, no matter how rubbish you do, you will see some users.

This function is also very attractive, because it is promoted by the official screening users. The users who are pushed are all like this kind of works, and they have a great chance to like it. This is equivalent to the starting point of the Chinese network at 8 p.m. reading red envelope, clearly marked price.

can be opened with advertisers' functions, tiktok's defensive strategy is not known, or it is intended to do so, or it is hoped that MCN will feel the power of DOU+. In short, this is like the runaway horse, and the last square of the pure land has disappeared. Within a few days, "super popular" videos sprang up like mushrooms. Meanwhile, the number of large fans was exploding. The more than 20 million fans of Ba Ren entertainment were not enough to watch in a moment, which made Chu Yuanxi doubt his life for a time.

When the ecological environment changes dramatically, some people embrace this change, while others remain complacent. Chuyuanxi was the one who stood still, because he refused to operate.

Yuan Mu visited yesterday. Just before she came, some of her colleagues went to Chu Yuanxi and asked him if he wanted to operate it.

How miserable is it after the peer spits grains first and is limited by the current, and then the effect is very good, safe and effective after their own practical operation. Chuyuan night feel don't have to be afraid of safety problems, the problem is to do so will leave a stain, in case the time was turned out to trouble.In fact, chuyuanxi also wants to operate it, because the number of new fans of the two accounts has become a problem recently, and the growth number shows a significant downward trend. It can be understood that if the large size has not been popular for a long time, it is lack of follow-up power. However, the heat on Kongshan Xinyu that Zhou Minxi took over is quite high, and the activity of old fans is obviously higher than the normal value. According to the past experience, it is the old fans who should bring new ones, and the explosive amount of brushing is right.

This is very obvious. The effect of current limiting is very big. Users who are not fans can't brush Zhou Minxi's works, of course, they can't powder them. Tiktok have the order reversed by

, who has been testing the media matrix for the media support department. After numerical analysis, Chu Yuan and other people were surprised to find that micro-blog and the public are now heading towards the official account.

However, this fundamental contradiction is not a problem that can be solved by "operation". Operation can only make the data look good and make people look like Ba people's entertainment is still in the air. This doesn't make any sense to chuyuanxi, because Ba people's entertainment doesn't "lose its power", and zombie powder only has an impact on star map advertising quotation.

As for whether you want to advertise or not? Chu Yuanxi wants to make this money very much. However, no matter Zhu Zhen or Zhou Minxi, Chu Yuanxi's positioning for them is "the star of the future". If you are a star, you have to put up the shelf. It's the lower limit to do live broadcasting. You can also bear to bring your own products in live broadcasting, because you don't lose the pattern. However, advertising must be cautious, which will reduce the pattern in the eyes of users.

What Chu Yuanxi hopes to do is to make money and improve the pattern of advertising. This kind of good thing is hard to find. At least it won't be obtained from the star map advertising platform. We have to look at ov first. This idea is mainly caused by villain's psychology, because the star map quotations of some accounts are similar to the advertising orders of Ba Ren entertainment, and the number of fans and broadcast volume are even more than that. However, the discerning person can know how much water there is at a glance. Isn't this the right time for KOL to stand up and speak up?

but I think about it, this kind of article can't be sent. After that, it will kill tiktok.

After thinking about it, Chu Yuanxi decided to keep silent and let the market rot. Advertisers are not idiots. This kind of quick money looks good, but it means that those who take the lead in eating crabs can still eat a few mouthfuls, and those who rush in to eat crabs can hardly keep their integrity from breaking the ground. But who cares? Anyway, I don't plan to make this money for Ba people's entertainment.

The problem is that Lei Siyun doesn't understand the Tao and interests in it. What he knows is that he is despised by Chu Yuanxi. Chuyuanxi left a deep impression on him before the Spring Festival, but it's not bad. Whether from the perspective of selfishness or the public, or from the camp he was in within the board of directors, he was angry when he saw chuyuanxi. In particular, the valuation of Ba people's entertainment was 100% regarded as a joke at the beginning, but now he is even required to make the best of it. I really want to break the cup

Lei Siyun's mouth twitched for a moment, and said: "Mr. Chu, you say that if you don't make income, the financial statements are not good-looking. In this way, I can only report the situation to the board of directors truthfully. "

"Of course, it's time to report truthfully. I don't like advertising because I don't think the financial statements are ugly. " Chuyuanxi is totally insensitive to leisiyun's vague threat, "do you know the vision annals?"

"I know. It's a super front-line emotional we media in China."

"Have you seen the financial report of shijingzhi?"

"I heard it was an accident, not so bad." Leisiyun light smile, because, domestic situation, he thinks he quite understand.

Chuyuanxi also kept smiling: "what about the value of the visual annals?" However, Chuyuan Xi's skill of fake smile is not up to standard. The more deliberate he laughs, the more hypocritical he appears, so he seldom laughs like this.

In a moment of embarrassment, leisiyun remembered the super high valuation of visual ambition.

"Why are their earnings not so good, but their valuations are so high?"