Completed Salted Fish's Self-help Strategy
Chapter 336
Ma Jie was calculating the price, and his heart suddenly cooled Tiktok shook his head. He continued to type in a quiet way. Actually, I only care about the time of shaking, when I will learn YouTube to do the patch advertisement. The advertisement is too uncomfortable now. What is the
?
Although only a few days ago, this wave has made some accounts super fat.
After the advertiser's function is spread out, the most suitable ones for advertising are undoubtedly the accounts of delicious food, shop exploring and food broadcasting, because their videos used to be advertising, but they are free. How sad to say that!
But now it's good, especially for the big names that have been famous before. Some local businesses are scrambling to pay the bill, especially those cafeterias. They are scrambling for this kind of advertising resources just like the new world. The key is that this behavior will not reduce the force of the account, it is not too cool! This has led to a sharp increase in the number of new food categories.
However, other advertisements are more difficult. If you use the video material provided by the buyer to upload directly, it's not impossible, but it does too much harm to a limited number of real fans. In fact, if you shoot it yourself, it's not much better. Chu Yuanxi knows that advertising will reduce the quality of the audience, and others know it. Tiktok, however,
has been advertising the main function of the official voice. There are people who eat this crab. The real gold and silver are placed on the table, forcing what is not to be done.
Ma Jie's words immediately stirred up waves, and saw the direct attack of the armor warrior tiktok: YouTube, that's long video, so that the work of using the patch ads and the sound of the sound will be longer than a minute. Who can stand the patch in the middle? Are fans crazy?
Ma Jiexin said it should be a food show, right? So against the patch should be eat broadcast! You scum stand and talk without backache, have you considered the difficulty of our live song and dance advertising?
Mr. Zhang got Wang Jingze's strong response: that is, the video of our brushwork would not be fun if we changed it into a patch!
Ma Jie just wants to curse the street. These grandchildren are really cheap. Delicacy advertisers are under what they eat tiktok, another type of benefit is comic books. What ads do they do, and directly draw them, fans not only exclude, but also double click 666, and the effect is wonderful.
pig's trotters are now showing the shots of another WeChat group, which is exactly what Chu Yuan Xi's speech is: if the tiktok is completely copied from the advertising mechanism of woodlouse oil, I think the advertising ecology will be better, better than now, and I am also interested in participating. Now
Zhang Jinlai: NIMA, he doesn't advertise. What's the fart!
But Wang Jingze didn't support him this time: he was KOL, and he was insightful. Pig hoof big chest brother, why do you ask?
Big pig hoof made a smirk: after I asked, it was exposed But I can encourage him to write a big article.
The speaker has no intention of paying attention to the listener. Ma Jie is very attentive to how to advertise. He immediately feels scratching his ears and even looks forward to chuyuanxi's real writing.
Unfortunately, it's impossible, because it doesn't have the basic elements of popular science. It's just a simple science popularization. Chu Yuanxi didn't have any interest in writing it.
However, at this time, chuyuanxi was comparing with yuanmu, which was exactly the advertising strategy. Yuan Mu came to see Zhou Minxi's live debut in the evening. Lei Siyun went back with the report when he got off work, and just staggered with her.
Chu Yuan in the eve of the world to participate in an Australian event, just met the oil woodlouse on the show off the great God Paul Jack, listen to his blowing ratio. People are the original anchorages on woodlouse oil, and their understanding is not deep enough to frighten yuan mu.
, but this guy is really wonderful. He is addicted to oil woodlouse. He is almost hostile to all the big anchors. In the middle of Turkey, Paul and Jack are talking about him.
Yuan Jing also saw Chu Yuanxi's theory of patch advertising, and now she has formed a good habit of consulting Chu Yuanxi on professional issues.
only heard Chu Yuan Xi said: "the patch on tiktok is a whole set of logic, which is completely different from the shaking of woodlouse. Jitter is the price of the anchor, and the buyer selects the anchor. Then the two sides agree on the advertising material, and tiktok directly into the material. Oil woodlouse is also from the media, but by advertising buyers to provide materials and single broadcast quotes, the anchor choose advertising patches after inserting their own content, understand? The content itself is not advertised. "
Seeing that Yuan Mu nodded, he continued: "but according to the number of times to watch ads, it's similar to Youtu, but there are two rules. The first user can skip watching the video in 5 seconds, and the second user can't watch the ads in 30 seconds, so it's not an effective broadcast, and the anchor can't get money. Of course, the direct click on the patch jump, certainly count effective play
"What? Isn't this the skip function of VIP? " Yuan Mu looks confused.
"No, they're not our coquettish bitches. They have to force users to watch 120 second advertisements."
"The anchor has to die? According to what you said, users skip all of them, and you can't get the advertising fee? " Yuan Mu was shocked. Obviously, he was still immersed in the advertising rules of Youtu iqy and penguin. He thought that free users would definitely provide the anchor with advertising revenue, but it's not
"It's certainly a loss for the anchor to choose the advertisement blindly. This rule forces the anchor to choose high-quality advertising materials, improve the quality of the advertising itself, and let users be willing to watch. Therefore, the advertisement on woodlouse oil is healthy, because the anchors pick up advertisements, so that advertisers must be well prepared when supplying materials. They must be attentively, not like us. I am slag slags, and the new version of the ship is my brother."Listen to something like CPC in the official account..." Yuan Mu nodded to show that he understood. The so-called CPC advertisement is to click on the advertisement, and the official account sends an advertisement, such as a click of 2 wool and a top 1000. Finally, when it comes to the settlement, there are 6000 clicks, and then the advertising fee for 1000 yuan is 600, which is 120.
, operators of official account also need to pick up good advertisements and seduce more users to click.
"It's not over. Tiktok advertising strategy is entirely inclined to anchor, the anchor can brush the fake amount to high price, and then pit the pit, that always has the fool to be slaughtered. And woodlouse is very good for buyers. This 5 seconds skip is the essence. It not only saves money for advertisers, but also gets accurate feedback on what time users skip. In this way, the system can not only know whether your advertisement is good or not, but also know what's bad. What's more, it can draw an advertisement portrait for users, and then put it directly and accurately in the future. "
Yuan Mu wanted to say a "lying trough"! But ladies can't say that. None of the domestic video platforms pay attention to this aspect of big data. The three major video platforms are completely black box.
?
Although only a few days ago, this wave has made some accounts super fat.
After the advertiser's function is spread out, the most suitable ones for advertising are undoubtedly the accounts of delicious food, shop exploring and food broadcasting, because their videos used to be advertising, but they are free. How sad to say that!
But now it's good, especially for the big names that have been famous before. Some local businesses are scrambling to pay the bill, especially those cafeterias. They are scrambling for this kind of advertising resources just like the new world. The key is that this behavior will not reduce the force of the account, it is not too cool! This has led to a sharp increase in the number of new food categories.
However, other advertisements are more difficult. If you use the video material provided by the buyer to upload directly, it's not impossible, but it does too much harm to a limited number of real fans. In fact, if you shoot it yourself, it's not much better. Chu Yuanxi knows that advertising will reduce the quality of the audience, and others know it. Tiktok, however,
has been advertising the main function of the official voice. There are people who eat this crab. The real gold and silver are placed on the table, forcing what is not to be done.
Ma Jie's words immediately stirred up waves, and saw the direct attack of the armor warrior tiktok: YouTube, that's long video, so that the work of using the patch ads and the sound of the sound will be longer than a minute. Who can stand the patch in the middle? Are fans crazy?
Ma Jiexin said it should be a food show, right? So against the patch should be eat broadcast! You scum stand and talk without backache, have you considered the difficulty of our live song and dance advertising?
Mr. Zhang got Wang Jingze's strong response: that is, the video of our brushwork would not be fun if we changed it into a patch!
Ma Jie just wants to curse the street. These grandchildren are really cheap. Delicacy advertisers are under what they eat tiktok, another type of benefit is comic books. What ads do they do, and directly draw them, fans not only exclude, but also double click 666, and the effect is wonderful.
pig's trotters are now showing the shots of another WeChat group, which is exactly what Chu Yuan Xi's speech is: if the tiktok is completely copied from the advertising mechanism of woodlouse oil, I think the advertising ecology will be better, better than now, and I am also interested in participating. Now
Zhang Jinlai: NIMA, he doesn't advertise. What's the fart!
But Wang Jingze didn't support him this time: he was KOL, and he was insightful. Pig hoof big chest brother, why do you ask?
Big pig hoof made a smirk: after I asked, it was exposed But I can encourage him to write a big article.
The speaker has no intention of paying attention to the listener. Ma Jie is very attentive to how to advertise. He immediately feels scratching his ears and even looks forward to chuyuanxi's real writing.
Unfortunately, it's impossible, because it doesn't have the basic elements of popular science. It's just a simple science popularization. Chu Yuanxi didn't have any interest in writing it.
However, at this time, chuyuanxi was comparing with yuanmu, which was exactly the advertising strategy. Yuan Mu came to see Zhou Minxi's live debut in the evening. Lei Siyun went back with the report when he got off work, and just staggered with her.
Chu Yuan in the eve of the world to participate in an Australian event, just met the oil woodlouse on the show off the great God Paul Jack, listen to his blowing ratio. People are the original anchorages on woodlouse oil, and their understanding is not deep enough to frighten yuan mu.
, but this guy is really wonderful. He is addicted to oil woodlouse. He is almost hostile to all the big anchors. In the middle of Turkey, Paul and Jack are talking about him.
Yuan Jing also saw Chu Yuanxi's theory of patch advertising, and now she has formed a good habit of consulting Chu Yuanxi on professional issues.
only heard Chu Yuan Xi said: "the patch on tiktok is a whole set of logic, which is completely different from the shaking of woodlouse. Jitter is the price of the anchor, and the buyer selects the anchor. Then the two sides agree on the advertising material, and tiktok directly into the material. Oil woodlouse is also from the media, but by advertising buyers to provide materials and single broadcast quotes, the anchor choose advertising patches after inserting their own content, understand? The content itself is not advertised. "
Seeing that Yuan Mu nodded, he continued: "but according to the number of times to watch ads, it's similar to Youtu, but there are two rules. The first user can skip watching the video in 5 seconds, and the second user can't watch the ads in 30 seconds, so it's not an effective broadcast, and the anchor can't get money. Of course, the direct click on the patch jump, certainly count effective play
"What? Isn't this the skip function of VIP? " Yuan Mu looks confused.
"No, they're not our coquettish bitches. They have to force users to watch 120 second advertisements."
"The anchor has to die? According to what you said, users skip all of them, and you can't get the advertising fee? " Yuan Mu was shocked. Obviously, he was still immersed in the advertising rules of Youtu iqy and penguin. He thought that free users would definitely provide the anchor with advertising revenue, but it's not
"It's certainly a loss for the anchor to choose the advertisement blindly. This rule forces the anchor to choose high-quality advertising materials, improve the quality of the advertising itself, and let users be willing to watch. Therefore, the advertisement on woodlouse oil is healthy, because the anchors pick up advertisements, so that advertisers must be well prepared when supplying materials. They must be attentively, not like us. I am slag slags, and the new version of the ship is my brother."Listen to something like CPC in the official account..." Yuan Mu nodded to show that he understood. The so-called CPC advertisement is to click on the advertisement, and the official account sends an advertisement, such as a click of 2 wool and a top 1000. Finally, when it comes to the settlement, there are 6000 clicks, and then the advertising fee for 1000 yuan is 600, which is 120.
, operators of official account also need to pick up good advertisements and seduce more users to click.
"It's not over. Tiktok advertising strategy is entirely inclined to anchor, the anchor can brush the fake amount to high price, and then pit the pit, that always has the fool to be slaughtered. And woodlouse is very good for buyers. This 5 seconds skip is the essence. It not only saves money for advertisers, but also gets accurate feedback on what time users skip. In this way, the system can not only know whether your advertisement is good or not, but also know what's bad. What's more, it can draw an advertisement portrait for users, and then put it directly and accurately in the future. "
Yuan Mu wanted to say a "lying trough"! But ladies can't say that. None of the domestic video platforms pay attention to this aspect of big data. The three major video platforms are completely black box.
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