Completed Salted Fish's Self-help Strategy

Cao Shan was silent. She wanted to struggle, but she was particularly entangled. In fact, her plan was to build channels step by step from region to region, so that the total cost could be controlled. But it goes against her banner. Paving the channel is the original intention, but there is no difference between small action and no paving.

Knowing that Cao Shan needed data to persuade him, Chu Yuanxi took out a small table with a broken line on it.

"This is the result of Bosideng, a famous brand of China, which was established in those years. Take a look. Bosiden was originally a down jacket maker. He had to buy four seasons clothing and then spread this channel. What happened? The gross profit rate has been stable, but the rate of return on net assets has changed for four consecutive years - 20.5% - 15.1% - 9.8% - 1.8%. This is not a cliff, an avalanche, because the cost has been rising. Other people's national well-known brands are struggling. Can we

"Don't we have another 300 million?"

"You won't get any of these three hundred million dollars." Chuyuanxi made a cup of tea for himself again. "The main purpose of inviting you here today is to tell you face-to-face clearly, don't use this abacus. The funds raised are used for special purpose. I'd rather go bankrupt than give you a cent. Don't even think about it. Am I clear? "

See Chu Yuan Xi said so determined, Cao Shan finally gave up fantasy, but she did not understand: "you changed."

"Ah?" Chu Yuan Xi a Leng, the heart said, is my fox tail exposed?

"That's not what you said at the beginning. When you told me how to build a brand, do you remember? How to carry out the brand strategy without money

"This is not relevant." Chu Yuan Xi does not eat this set, "before when there was no spare money can do, no reason, now can't do it.". You have to pay attention to our advantage. "

"What advantages do we have?"

"Isn't it obvious that our inventory turnover is zero? Domestic garment factories, such as Lanzi, wish the inventory turnover days could not be more than one year, but the international leading brands like UNIQLO and Zara can make the inventory turnover less than three months. What about us? We sell as we produce. Isn't that an advantage? "

When Chu Yuanxi said this, Cao Shan finally remembered it. In fact, domestic clothing brands were defeated by foreign fast fashion brands before. They are fashionable and low-cost, and they can quickly iterate products to keep up with the taste of consumers. Domestic brands are so stupid that consumers must adapt to their taste.

How to fight this? Zara's clothes only take a week from planning to putting on the shelves, so there are very few goods in stock. Domestic brands predict the demand and then stock a large number of goods. The stock rate is three times that of others, so they can't face the change of consumers' taste. Once the market changes, there is a large backlog of inventory.

Why did the garment industry of that dynasty survive? Later, with the rise of e-commerce, offline stores became fitting rooms, and consumption shifted to online stores, which greatly reduced inventory turnover. It can be said that Jack Ma and Qiang Dongge saved this group of garment makers.

Then, with big data, domestic garment enterprises are gradually returning.

Thinking of this, Cao Shan patted the table, "OK, then I will not engage in M & A, but I want to engage in franchise stores. Is this OK?"

"To join in, I think it's a bit urgent now. After the success of the brand strategy."

"What I'm talking about is that after success, who will join us now? Our direct stores haven't made a lot of profits yet." Cao Shan said, "you can't just look at the advantages. Our advantages and disadvantages are very obvious. There are too few categories. We can only sell DIY to fans. Fans are our moat. It's true, but it's also a prison. The ceiling is still too low."

"I understand, but don't jump to conclusions now." Chuyuan Xi laughs, "although I won't support you in terms of money, but in terms of resources, now Ba people's entertainment has changed dramatically, and the resources that can be provided in the future will certainly go up the ladder, so I think more than half of the problems you mentioned will make it disappear."

"How to disappear?"

"Brand upgrade. What do you think bosden did? " Chu Yuanxi turns over the form. Cao Shan sees that bosiden's advertisement is really good. He is a documentary, cooperates with popular variety shows, and makes crazy advertisements. He also holds a new product launch at New York Fashion week to invite American male and female stars and Wei Mi supermodels to take part in the show, which arouses the attention of Wai Wang and Nei Sheng.

"Shit! This is not a problem that money can solve, is it? How much money do you have to spend? 30 million is not enough for advance payment! "

"Well, how to promote to the high end and upgrade the brand depends on the head office. You should solve the problem of rich categories, pay attention to give full play to your own advantages, and work hard on design. "

Chuyuan Xi said very calm, because he knew that these resources would be available in the future, which is the benefit of becoming a big company.

After solving Cao Shan's problem, Chu Yuanxi began to pay attention to the mobile Tour "out of the mountains in troubled times". The project of the mobile game team has not yet been completed, but the team building is almost done, at least the staff has been fully equipped.

And this time, Xue Ming and his AI siege lion team want to directly join in, because the application of AI in "out of the mountains in troubled times" is far from comparable to TCG.The performance of TCG using AI itself is excellent, or Xue Ming's AI support is where Chuyuan Xi dares not to be afraid of frying clothes when opening clothes. Because of the high level of AI robots, the players can not see that they are not fighting with people. So Chuyuan Xi dares to open a new service immediately when only 10000 people are put into a server at the beginning.

What's the most embarrassing thing about this kind of hand game? I can't match my opponent for half a day. What is more embarrassing than half a day's failure to match the opponent is the opponent who has seriously mismatched the rank.

This game has a ladder. The players are hierarchical. Ten thousand people may not be playing when they come in. At the same time, there may be only a few hundred people or even less online, and then they are distributed in different ranks. It's easy to see that new players come in black iron, and then his elder brother is the only one in black iron, and others are all fighting up. So no one can match, bronze and silver no one, directly match over a gold, two players face force.

So the high-quality AI robot perfectly solved this embarrassment, so that chuyuanxi could wait until after the peak of service opening, slowly introduce new people to the old server, slowly increase the load, and only after a period of operation could he touch the boundary of explosive service.

Step by step, it's easy to get an early warning and solve the problem before blowing up the service, or close the registration and open a new service directly.

So from this point of view, Zhao Jie should regard Xue Ming as a benefacto