Completed Salted Fish's Self-help Strategy

Chuyuanxi said slowly, and the more she said, the whiter Fang Shiling's face became. Late at night, the gallery also did some advertisements, but they were all advertisements that were deeply in line with the tonality of its users, and the effect of the advertisements was very good, which was why she wanted to transform into a mushroom street.

"Have your investors ever asked you this question? It's easy for you to transform into an app. Where does the source come from? What you want to do is B2C. For the time being, you have your own C-end resources. Where does the b-end come from? "

Fang Shiling is confused because almost everyone pays attention to the C-terminal, and her various we media accounts have more than 30 million fans, and her activity is relatively high. This is her foothold and dependence, and also the place where investors approve her business plan. However, no one has ever asked the b-end, and she has never considered it. This has formed a blind spot, as if it is not a problem at all?

Even though her business plan can't be kept secret during the financing process, many we media colleagues have heard about it more or less. There are envious people, envious people, and even follow her. But no one ever told her, hey, you can pull it down

Because it's a public place, there are many people around. Yang Yuanmei has a strong desire to speak: "your question doesn't make sense, chuyuanxi. What's the source of pinduoduo in the beginning? Fake goods are good things on the top. It's normal for some e-commerce companies to send empty boxes to users. Aren't they doing it? Do you still need to be afraid that no one will sell things with traffic dividends? "

"Can Fang Shiling compete with Huangshan in this respect?" Chuyuan Xi laughs, "you know, pinduoduo is not a company founded by Huangshan competition, but a venture project hatched by youta network, a game company of Mordor. It has nothing to do with Huangshan competition. It is another story that Huangshan struggles for the control of pinduoduo. However, the reason why Huangshan struggles for the control of pinduoduo is that he manages it well -- "

having said this, he sees that everyone is listening attentively and says," it's because Huangshan struggles to make a "pinhaohuo" app. Have you heard of it? "

Seeing that they all shook their heads, Chuyuan Xi said, "we all know that there are fake and inferior goods all over pinduoduo for a certain period of time. How can they survive? Doesn't it need to be dealt with? That doesn't exist. The reason is that the fake rate of "pinhaohuo" is 100 times that of pinduoduo! Although the goods are put together, Huangshan has sufficient experience to deal with this situation and effective methodology, so he can survive! It's a unique skill. It's a skill I learned only after I started a business. Can you tell me how Fang Shiling, an entrepreneur, compares himself with others? "

Yang Yuanmei put out her tongue, while Fang Shiling was pale. In this way, her business logic is not perfect at all. She lacks a leg

But is Chuyuan finished? No, this is just the beginning: "and if you pay attention to it, you will know that the promotion of mushroom Street costs money quickly and takes effect slowly. Why? Because it is to endorse the quality of goods, it is a fashion buyer's route, and when promoting goods, it should include evaluation, that is to say, even if the Huangshan competition comes, he can't make it. This kind of playing method determines that it can't use pinduoduo group to help reduce the cost of getting customers.

With all due respect, it's very hard for the female vertical e-commerce circuit to accommodate a mushroom street. If you go in again, you'll have to spend all the money spent on mushroom street, and you'll have to guarantee more, because mushroom street has spent several years shaping itself into a "fashion matching talent", in other words, a KOL in the field of fashion clothing.

Your round of financing of more than 20 million yuan is just a start-up fund. You need a lot of financing later. Let's look at 2 billion yuan first. I mean, it's going to be 2 billion instead of a valuation. I have to think about it. If you have to raise this capital, you must pay attention to it. Don't make any performance promises and bets. Otherwise, unless you are an entrepreneurial genius, you will lose control of late night gallery. "

Zhou Minxi is very curious. She doesn't know anything about China's entrepreneurial projects, but she feels very interesting: "how did mushroom Street lose 1.8 billion?"

"Invite stars, advertise, subsidize users and drain. For example, it has invested 300 million yuan to train the network's popular anchor, and through live broadcast drainage. "

Zhou Minxi blinked, and suddenly had a fan like feeling about the live broadcast industry of China.

But Fang Shiling suddenly wavered in the matter of collecting wool. The Qing Dynasty was dead. What's the use of collecting the sheep's skin? "Well, what kind of entrepreneurial genius is it?"

"I don't know." Chuyuanxi raised his thumb and pointed to his nose.

This sentence made the office area cool down by 30 degrees, but Chuyuan's face remained unchanged and his heart didn't jump, saying: "even my entrepreneurial genius has no confidence to help you get the money. Your business plan is too unattractive. It is possible for me to build a super strong business plan. But even if I go to be your CEO now, take your BP, and with the existing conditions of late night Gallery, I will do my best for you. The day when you spend all this financing is the time to pay for gambling. "

Fang Shiling finally lowered her head. She didn't want to let people see her gray eyes behind her lenses. Chuyuanxi's words are very arrogant. I don't know if they are sincere, but they are logical. She is not moved, but convinced.

Unexpectedly, before chuyuanxi finished, he pointed to BP and said, "what's more, there's something wrong with your wording here, which makes people look amateur. Do you know? You don't need a translation to understand it directly. "Fang Shiling completely lost: "what is translation?"

"The eight part essay is a combination. You can see it when I change it for you. " Chuyuanxi finish on the PPT brush a little bit of change, Fang Shiling eyes good look, looked at a while face changed: "our company has so good?"

BP's original introduction to the current situation is as follows: the company's we media matrix covers wechat, Weibo, google Baijia, Toutiao and other head public platforms, sets up Facebook fans page, and has more than 100 active fans wechat group.

The core team of the company is composed of professional we media editors, who have employed the writing talents of English department in China to update their facebook accounts.

The company has set up vie equity structure, opened bank accounts overseas, and opened up we media markets in lijiapo, Malaysia, Indonesia, Vietnam and other Chinese speaking regions.

The future e-commerce system is as follows: the company will develop a vertical female user community and corresponding app, build its own e-commerce system, have a set of Android development project plans, and is currently recruiting a developer team and outsourcing certain technical work to give Silicon Valley technology driven companies to adapt to the U.S. standards. In the future, we plan to promote the mass in the we media matrix through small programs, and gradually collect users from our own e-commerce app.

In terms of financing prospects, it is written as follows: once our business plan is announced, it is misunderstood by peers, which makes rumors fly. However, the company has more than 30 million loyal fans at home and abroad, and has always focused on fashion women's clothing for many years. In the long run, this e-commerce transformation will gradually lead the fashion shopping trend, which is bound to improve the valuation. The company's future positioning for the project is the leading vertical e-commerce community in China, which is currently the most dynamic field in the world.

After chuyuanxi's brilliant efforts, it has become:

the company's we media matrix is highly liberalized, and has reached strategic cooperation with leading domestic public platforms such as Ali, Baidu, Sina and toutiaoshi, and has cooperated with the world's leading penguins and Facebook to deeply cultivate global community operation.

The company accepts the supervision and protection of lijiapo, Malaysia and other countries in the form of offshore, which is more convenient to develop overseas Chinese market. The company has a highly international technology and editing team, but relative to technology, the company pays more attention to ecological construction, and its partners are all the world's top teams from Silicon Valley. It adopts the current small program development mode to carry out preliminary promotion.

According to the plan, the company aims to build a global female vertical social ecology and adjust its own state relying on the ecological relationship of strategic partners to promote the upgrading of user cognition. The underlying logic is that the flow pool drives the business innovation of users' thinking mode, and the company gives full play to its industry advantages in the field of we media through precise advertising, so as to realize the prospect of a new generation of global leading e-commerce app.

As soon as the company's projects come out, they are widely concerned and discussed by the whole industry. However, the company does not pay attention to the orientation of short-term value, but focuses on the layout of the most dynamic entrepreneurial track in the world in the future, so as to repay investors.

Fang Shiling looked at it again and again, and then he said, "chuyuanxi, your 1.5 billion valuation is just like this?"

"Or are you an entrepreneur?" Chuyuanxi raises his head, but he hears Zhu's murmur: "it's worthy of entrepreneurial genius. Is this business plan called" we are so boastful "

"Unfortunately, I can't use such a powerful business plan." Fang Shiling quite disappointed and quite determined to say, "this financing pulled down, I now tell investors to forget it."

Zhu was surprised: "why is the cancellation so far? What a pity it is to cancel it?"

Fang Shiling took a pitiful look at her: "financing must have a purpose, especially in the entrepreneurial stage, either doing projects or mergers and acquisitions. Although there are also people who raise funds just for life to supplement cash flow, from round a to round g, how can you make investors believe that your valuation can rise and that you can make it in the future? So there must be a reliable goal to talk about financing. "

With that, she suddenly straightened her posture and faced chuyuanxi, "what's more attractive and suitable for my project at the same time? Didn't you just say that if you can build a strong business plan? "

Chuyuan was stunned, hesitated and said: "there are some projects that are attractive, and at the same time need appeal and flow. However, as far as I can see, there is no one that is particularly suitable for you. What I'm talking about is that I started from the start of my business to build a plan to raise 2 billion yuan, not half of the project you built. "

"Just tell me."