Completed Salted Fish's Self-help Strategy

"This is contrary to my original intention..." Chu Yuan Xi pondered for a moment, "I hope to expand the influence of IP through movies and TV dramas. I don't want to realize it now."

"You think too much about President Chu. Your requirement is "cross platform" or "non exclusive". Otherwise, if it's "solo", only about one third of your fans will not be affected, and others will have to open more VIP services on another platform, right? "

"Yes, can't it be exclusive?"

"Yes, yes, but it's very difficult, and the bargaining power is different. I want to make money, too. You do IP licensing and want to make money and expand IP influence. All the good things are occupied by you. We are busy in vain. You are also in business. Is that ok? What's more, if it's broadcast alone, the exposure given by the website is not the same. The exposure of A-level solo plays is similar to that of SS Level non exclusive plays, which can be regarded as a certain degree of compensation? "

"Ah, I have to think about it. The difficulty you mentioned is mainly Cass? " Chu Yuan Xi breathed for a long time, suddenly vomited out, his face a little red.

"CASS, word of mouth of production team, business negotiation, IP." Zhang Dongdong said in a deep voice: "your IP is not exclusive to the big three. It's not so easy."

This is a problem that he didn't think about, and the key is that he is not familiar with TV series.

The original wishful thinking is obviously one of the top three, the best is Penguin video or iqiyi, never considering beaver search. Take the exposure as an example. It's all broadcast alone. The exposure effect of Sohu Video is definitely far less than that of the three major platforms. Even if the exposure of the three major platforms is weaker than that of Sohu, it's better to listen to the SS level exposure, which may not be as good as the B level of the three major platforms.

But Chuyuan understood why Zhang Dongdong was worried. What Zhang Dongdong wants is to make money before shooting, or to sell before shooting. However, to sell before shooting requires the buyer's Italian cast and IP to be hard enough. "Out of chaos" is now an unverified IP, but as a top-level configuration, it is a weakness.

That's why she said it wasn't easy.

Chuyuan likes Zhang Dongdong's way of speaking, straight to the point, not roundabout.

What is verified IP? "Fight the sky" is. The sales volume of this novel in the mobile reading base has long exceeded 100 million yuan. Chu Yuanxi doesn't know how much of the sales volume is generated by only paid reading, but conservatively estimates that it will start at 300 million yuan.

This is what users buy with real money, which is called verified IP.

"Fight against the sky" will be premiered tomorrow night. How it will be broadcast remains to be seen. However, the film has made enough money. Mango and Penguin videos are not broadcast, but Penguin videos are broadcast alone. Great in strength and impetus, but

is official account update. No fee is paid. Now it is a massive display by Ba entertainment. But fairly fair data are only available for discussion of a certain valve, micro-blog super language and so on.

Therefore, the video website is not so stable whether to buy before broadcasting. After all, what Zhang Dongdong is more sure about is only on satellite TV. Even if I buy it, I'm afraid I won't be particularly satisfied with the price, because chuyuanxi knows that the biggest weakness of this IP adapted TV series is that it's not a woman who wants to buy it.

The majority of TV viewers are women, while men are more powerful in big online movies and even cinema movies. As a result, women tend to dominate in the adaptation of TV dramas to IP, while "out of the mountains in troubled times" is dominated by Uncle Sheng, which is hopeless

However, shangsouli is not the same. The traffic that may be brought by "out of the mountains in troubled times" may only be a beneficial supplement to the three major users. For soulI video, it is a shot in the arm. For the three major users, it may be to provide their own users with high-quality content. For soulI video, they are all new users, and they are paying new users. They are sure to make money, no matter how many shortcomings they have.

Chuyuanxi is quite a "confidant", but "knowing the other" is not enough. This one is not only Zhang Dongdong, but also the major video platforms.

After listening to Zhang Dongdong, he nodded in embarrassment: "in fact, I don't want to make money and raise IP. I'm willing to invest in copyright, or even part of the money."

"This..." Zhang Dongdong looks embarrassed, because Chu Yuan has not come to a conclusion about a matter before the eve, and leads the topic to the terms, and she has long advocated the terms. She looked at Monica, and she shrugged: "but Dong Dong doesn't want us to invest, and she doesn't want the copyright to be a shareholder. She just wants the simplest, giving money, getting authorization and sharing."

Zhang Dongdong nodded: "relatively speaking, the problem of capital is easier for me to solve. It's not that I don't want to share profits with you, Mr. Chu, but I hope the structure of this project is simpler and less external interference. "

Chuyuan Xi smiles, the so-called external interference, is not elegant, please don't he beside blind beep? However, this requirement is also very normal. Some copyright owners often tell the crew what to do, and even run to the crew to fight with the director and the writer. There are other kinds of exotic flowers coming one after another. If Ba people invested in it, Chuyuan would be even more upright and vigorous at the time of Xibi.

"What copyright do you want?"

"It's better to have full copyright, if not, full copyright of movies and games. I'll give you 30 million yuan for movies and 10% for games. What do you think? ""Didn't Monica tell you? We're already doing the game "out of the mountains in troubled times."

"Yes, it's easy to solve."

"No, it's not easy to solve." Chuyuan Xi is not polite, "I absolutely can't allow others to take my IP to change skin or distribute it continuously. I will do more than ten games to cash in a short time. Let alone 10% share, I won't agree with 20%. Your conditions are quite generous. Before, Sinolight film and television also came to talk about similar conditions, but less than you. In the end, we were not very happy. "

"I heard from Monica that you said that the purpose of IP is to make money, not to love this IP, right?" Zhang Dongdong wondered, "I give you the conditions, as long as the game is not too time, refer to the" flower bone "," bad man ", you should be able to recover more than 100 million, right? This IP authorization fee, I think, can't be more. "

"It's not that problem." Chuyuanxi rolled his eyes. "Fans of gone with the wind are based on the company's flow pool. If people harvest fans endlessly, it's equivalent to cashing in from the company, not just an IP, a game type. I've given you the authorization. The foundation of my company will be shaken, just for the sake of 120 million yuan. How can I do that? "

"I won't harvest like you said. That's the way to destroy IP."

"Then you take the authorization of a game, OK?"