Completed Salted Fish's Self-help Strategy

It's the last week before the Eleventh National Day. I work six days in a row and go to Sunday all at once. The project team of "out of the mountains in troubled times" has to work harder. They have to take two days off on October 3, 4 and 5, and then continue to work overtime.

Why is it so arranged? Because only in this way can the project portfolio get high overtime pay. Now the company has money on its account. Chuyuanxi's main task is how to legally send money to his brothers without causing chaos.

Pay attention to the way and method of sending money to employees, and don't distribute it indiscriminately. There is no good way for him to do so. The general principle is that whoever works overtime at ordinary times is qualified to work overtime on holidays. If you work less overtime at ordinary times, please go home to have a rest on vacation, and don't disturb the company.

This work arrangement has aroused great dissatisfaction of TCG group. Chuyuanxi announced that the project bonus of TCG group will be paid in October. In October, TCG mobile game has been online for three months, with dau at 1.5 million. The data is quite good, but the income still stays at more than 30 million per month. There is a slight rise, which can be regarded as tepid.

In fact, Chu Yuanxi is very satisfied with this situation. The turnover is not high or low, but it's all pure profit. Except for the 30% of Apple store, there's no need to pay channel fees, and the advertising fees are not high. Only Liao Xingxing's operation activities need some fees. This is a considerable amount, enough to support him to start the well-off plan tomorrow spring.

After announcing the bonus, TCG's formula calms down, and Liao Xingxing's operation work is put on the agenda again. The next stage of operation schedule has been handed over to Chu Yuanxi, waiting for him to approve resources and expenses.

This is a detailed operation schedule. Chuyuan, who was born in Xichan, is not unfamiliar with it. When he worked in Pengfei technology in the past, many of his jobs were connected with this form.

In fact, after communicating with Liao Xingxing, he has already started to put in media advertisements. Since ten days ago, there have been warm-up articles about "out of the mountains in troubled times" on various game portals and major game forums. Now we need to make sure when to launch a press conference, when to invite players and how many to invite? The location is basically determined to be in the imperial capital, but in what level of venues, what level of gifts, and how much is the budget?

There are also such questions as when to delete a file, when to announce the date of deleting a file, and so on. Liao Xingxing lists them one by one. These seemingly trivial things, in fact, must be determined in the process of high-quality operation schedule, because it represents the rhythm of operation. Content determines the vitality of the product, but operation determines the diffusion speed and influence radius. Ba Ren entertainment has almost the best operation resources for small and medium-sized independent developers. There is no reason why it does not keep improving its operation.

Chuyuanxi's answer is: this week, players will be invited. During the 11th National Day, a press conference will be held. The level of 1000 people, budget and venue will match the industry's high-end standards. This means that the operation Department has to work overtime during the 11th National Day, and the press conference has to be broadcast live, and the short video and live broadcast users in the Ba people's we media matrix will be fully released.

This conference has a very important function, which is to invite players to pre register. Everything else is routine. Only this pre registration invitation is the voice of developers, because the number of pre registration is one of the criteria to test the truth.

Then there is the time to delete the files and seal the survey. Chuyuan is scheduled to announce on October 20, after the long holiday. The online time is tentatively determined to be November 14, and it will be kept secret for the time being, and it will be disclosed to the outside world after the end of the file deletion test.

Another big thing in the process is to identify the spokesperson of the game. In fact, we can make some hype around the spokesperson, but who can be the spokesperson?

If it's a movie tour linkage, it's easy. Just pull out the male and female protagonists of movies and TV dramas. But now there is no movie tour linkage, so many factors need to be considered.

It's meaningless to let Zhou Minxi or Zhu Xiang be the spokesperson, because the product itself is fan oriented, and the seed users of Ba people's entertainment are not too familiar with these two beauties. The beautiful image can only be seen by outsiders, which has little added value for communication, and it's hard to stir up any topic.

Therefore, this option should be turned off first.

But please traffic star Chu Yuan Xi and refused, mainly too expensive, followed by traffic star and this product tonality does not match, too impetuous. However, he has no experience in asking the star to do the endorsement, so he has been procrastinating and has never finalized a plan.

Now I have to make up my mind. Considering that this is a work of historical theme, Chu Yuan thinks about it all the time. He feels that it is best to invite a film and television character with certain popularity and easy to stir up a topic to act as the spokesperson, which can be the main point of high-quality operation.

As for fans' popularity, traffic and so on, they don't need it, because Ba Ren entertainment itself is a traffic pool. What needs spokesmen to bring to the product is complementary advantages, rather than overlapping bricks on the tile, which makes resources ineffective and overflow.

Even, it's better for a powerful male star who has performed well in films and TV plays with historical themes to give fans an expectation that he is more likely to play the male lead in future films and TV plays. Such hype topic, the effect is certainly good, and the difficulty is very low.

The purpose of Chu Yuan Xi's endorsement is very strong. In the fashionable words, it's called breaking through the dimensional wall. Frankly speaking, it's out of the circle. Ba people's entertainment has built a big circle. In fact, self hi can be very nourishing in the circle, but it can't enter the national level IP. This is also the common problem of many original big IP in China - it's extremely valuable in the circle, but it has no influence outside the circle, and no one talks about it.Although Chu Yuanxi didn't expect to make "out of the mountains in troubled times" a national IP, he still had to work in this direction.

The simplest and most effective way to get out of the circle is to know that it is a film, but it must be a successful one. In the original world, Xiaokang could play like that, but now Ba people's entertainment has no such strength. Therefore, Chu Yuanxi needs this spokesperson to fit the Ba people's entertainment resources and the theme and content of "out of the mountains in troubled times".

Well known, topical, good acting skills, contribution to historical themes?

Chu Yuan Xi's mind suddenly flashed the golden style of two blossoms.

Coincidentally, he also spoke for mobile games!

But unfortunately, the two topics are enough, but they are all negative. It's not very successful, and the age is not suitable.

Also because of age, Emperor Yongzheng, Liu Luoguo and Ji Xiaolan are not good. In a word, we must first eliminate the old drama bones

At this time, three suitable candidates appeared in Chu Yuanxi's mind