Completed Salted Fish's Self-help Strategy

In fact, this remark of Chu Yuan Xi is very hidden, which hides the essence of this methodology. In China, the most obvious effect of his methodology is that he does not need to find a game distribution company, does not need an agent, and does not need to pay money to the agent.

You know, a lot of hard-working mobile game development companies have worked hard to make a game and succeeded, but how much of the flow can become net profit? Less than 10%! All the money has been distributed by channels and distribution companies.

And Chu Yuan Xi this set of sent skip agent, only with channel money. At this time, the right to speak on the channel will become great, because the strong product + IP will have a siphon effect on the channel, even Baidu, 360 and blue-green companies have to be serious.

The so-called siphon effect refers to the battle between channels. Is the battle between mobile game competitors fierce? It's very tragic, but as long as the battle between channels takes place, it's an all-out war, and no one can be spared.

The channel war is a standard stock competition, and the total flow in the market will not increase suddenly. The most typical example is Zha Yi's dream journey to the West.

When this popular mobile game went online, all the major channels wanted it, but Zha Yi shook his head and said that we didn't go to the channel, we only did our own business. As a result, the flow of the major channels decreased sharply, because all of them were sucked into their own channels by a straw named dream journey to the west by Zha Yi, which made them itch. Some channels were so depressed that they could be called a bloody case caused by a game.

It's just that the game industry talks about products and users vote with their feet. The channels usually sit high and share the spoils. They give harsh conditions to the game companies. At this time, they have no choice but to pretend to be dead. At that time, the market was frantically looking for similar MMORPG products that could compete with dream journey to the west, not for competing products, but for channels to keep their own traffic.

This is also the reason why the big IP mobile game became popular. Why do channels prefer the mobile game of changing skin to IP? It's not the multi technology that they replace, but the big IP comes with its own traffic, so the only IP mobile game can absorb the traffic of friends. No matter how good your game is, if you don't bring IP, you just don't like the channel. This is the cruel choice of the market.

Therefore, Chu Yuanxi feels that his IP is already quite powerful. As long as the product is powerful, he can speak loudly with the channel. what? Channel fee 50%? What? What? Plus 5% of operating expenses? Are you kidding? Open your eyes and see the world! I have so many users of we media, so many IP fans and so high popularity. If I give the product to you, you should give me the traffic fee! I've made your channel bigger. Do you want so much money from me? I advise you to be kind!

Although the words will not say so, but the meaning is basically this meaning. What if the channel is not kind? It's easy to do. It's not a channel. It's easy to learn from others. It's purely self-supporting.

Zha Yi's eyes were bright in those days. If we make "dream journey to the west" on the major channels according to normal operation, zhae can earn more, not to mention a billion yuan of monthly running water, there are also two billion yuan. However, zhae is not moved by the billion yuan of monthly short-term profits, but improves its own channel, holds a straw and sucks wildly, which makes zhae a new channel and completely realizes overtaking on the curve, breaking the monopoly of big Penguin channel In a big situation, the two powers of Taishan and Beidou stand side by side.

Chuyuanxi doesn't like to eat this food alone, because the Ba people's entertainment background is far worse than that of Zheyi, and there are too few users. Zheyi is the gateway and half of China's Internet. Although the plot AI of "out of the mountains in troubled times" is innovative and unconventional, how dare it compare with "dream journey to the west" in IP effect? That is the first game IP in the domestic game industry for more than ten years. Even now the dead are invincible, but it's not as good as the dream journey to the West as IP.

Who doesn't want to copy the process of establishing their own channels? The problem is that if you don't have this ability, you have to do it. Your heart is higher than heaven, and your life is thinner than paper. No one has the inside information and confidence of the whole heaven. So we should share the profit with the channel.

But this does not prevent bargaining with channels. Chuyuanxi's wishful thinking is to first go online in the way of self-management, use high-level flow and strong popularity to help channels see the form clearly, and get the SDK's early traffic.

Why did chuyuanxi think so much in an instant? Because it's in China, channel bosses can't look up and look down, even if they don't know each other. When they go abroad, they have a black eye. They don't know anyone who is not familiar with the place of life, and the cost of communication has soared a hundred times.

As a result, mobile travel does not find a company to act as an agent for distribution, but builds a relationship with local channels by itself, and even the SDK will not take over. This is simply to eat rice to think of planting rice, let alone eat, even the hot excrement can not eat. This is the weakness of Chu Yuanxi's methodology when he went to sea. It is not that this methodology will be invalid after going to sea, but that the most essential part has been cut off.

Chu Yuanxi has a vision after joining Monica, that is to build Ba people into a high-quality overseas distribution company through the flow pool. Even if he can't be a distribution company, he should at least become a high-quality advertising service provider and sell water to gold miners. The profit of selling water is not necessarily lower than that of developing games.

So now Knight code treasure has the intention to do this issue, also has this strength, Chu Yuanxi is certainly willing to exchange ideas. Of course, there's no need to tell the whole story in an all-out way. Confucius is still writing about the spring and Autumn period, isn't he? It's not convenient to bargain if you make a clean statement.Sure enough, after listening to chuyuanxi's reasonable plan, aunt Cynthia nodded very dignified. She understood the part chuyuanxi wanted her to understand, that is, how to reflect the value of Ba people's entertainment users?

Yuan Mu also unknowingly nodded. She felt that she understood all the routines that Chu Yuanxi said, but why was Cynthia's expression so dignified?

What she doesn't quite understand is distribution. Distribution is the research and development of CP. after the product is finished, it doesn't matter. It's the business of the distribution company to directly throw it to the distribution company. It's also the business of the distribution company to do advertising channels, buy traffic and pull users. Of course, these services are not free. They should be shared by percentage from the game stream, and the distribution companies usually get higher than the R & D CP.

Now Ba people's entertainment has its own traffic and user resources. If it follows the fixed business terms, Ba people will suffer a loss. But not according to the fixed mode of the terms, the operation is not easy to do ah, this flow of profit is a point how much? Why did Cynthia suddenly propose to act as an agent? Don't you think highly of the gold absorbing ability of mobile travel in gone with the wind?