Completed Salted Fish's Self-help Strategy

Chuyuanxi continued: "first of all, we need to be a regular flow owner. In the future, we should not only promote our own products, but also provide advertising services to other domestic game companies. Then we need to have a regular and clear process and advertising effect evaluation standards. Of course, there are different models for different products, but it is necessary to form several specifications and corresponding standard contracts. The less places that can be changed, the better. Only in this way can we easily grasp the process of cooperation.

You have to know that as long as we are hard enough, there are a lot of customer resources for large brands, which is determined by the supply and demand relationship. The specific advertising service, I personally think, should contain the advertising content of our account's own style and elements. In other words, Party A throws a video or copy for us to post on the account. This mode is simple, but it is not friendly to our fans. You should consider it as appropriate. "

Does Monica think it's a matter of discretion? That's money consideration! See Party A's father is willing to spend a lot of money, I understand!

"As for the content of the advertisement, if we undertake the production, we can charge the production fee, and the media support department can make it. Now there are many talents in the company who play video effects and animation, such as hand-painted, dance, game interpretation, live broadcast, video effects and so on. There are also music customization, music package, singing package, word translation and lyrics filling. These are the strengths of the company. You have a better understanding of them, and I won't say much about them. In a word, we should seek a healthy development in our overseas advertising service. We can't disgust our fans. It's the best way for us to send out advertisements to attract fans. "

Monica nodded. During this period, she has a lot of contact with Liao Xingxing. This is the idea of "out of trouble" advertising in China. Advertising materials and Jackie Chan's big brother attack sand are two extremes. The advertising content not only carries product information, but also enhances the force and appeal, making the brand image not only not fall, but also improve.

Chuyuanxi said that he slowed down his speaking speed: "the information you brought today is very valuable. Therefore, I now want to know whether to create a new IP, repeat the successful experience of Ba people in the past, and aim at the European and American markets. Then we make our own game products and go out to sea. We use our own we media to promote them. If we run down such a set of processes, we will have all kinds of methodologies. Once successful, this overseas business company will definitely be able to be listed separately in the future. It should be very easy to go to NASDAQ or something. "

Chuyuanxi is more opposed to Ba people going to the United States for listing, but it doesn't matter if the subsidiary company is separated by a layer of relationship and a layer of firewall.

"Is your stride too big?" Monica was shocked. Chuyuanxi's meaning is to push a new IP on the Internet social media with the routine of "out of the mountains in troubled times", which is totally European and American.

The success of "out of the mountains in troubled times" is indeed traceable. It is watered by Ba people's powerful flow pool, scientific and reasonable we media matrix blessing, as well as fairly good content and good painting skills. It is not surprising that it has been blown up in the air of comics in hindsight. Tiktok tiktok,

, but the BA's self media and traffic pools are hard to duplicate in the external network. Even if the Jichang night is repeated without any shaking of the dividends, it will not necessarily be rushed in the country.

What's more, "good content" is a big problem. It's like letting a European or American write a Chinese novel. If you can do it well, you'll be damned. This kind of talent is not absent, but it's absolutely rare. In the same way, how can Ba people's entertainment have the kind of talent to produce the theme suitable for Europe and America?

"Not big, not big at all. When we create European and American themes, we directly do animation." In fact, Chu Yuanxi is not sure, but he knows a truth, money in hand can wave, trial and error, and opportunity cost can be used to get what he wants.

What's more, the plan he thought of was not particularly unreliable. Making animation directly can cross many barriers. The display power of video can cover many differences, such as user differences, cultural differences, regional differences and even language differences. With animation, we only need to pay attention to whether the dialogue is natural and smooth, so as to hide the shortcomings of literature and art to the greatest extent, which can't be compared with comics.

In a word, the only thing that can be considered is whether the content is attractive enough. These joints, Monica can figure it out by doing it.

However, he thought that this plan was the limit of Chu Yuanxi's overseas ability. In the original world, Xiaokang had a lot of thinking and wisdom achievements in overseas exploration, but the specific implementation was too few, so he didn't know how far he could really do it.

But the wave is sure to wave, especially when there is money, which is the same for both people and companies.

Monika has not yet jumped out of the role of executor. Seeing that Chu Yuanxi said so, there is no need to object, but she is still very curious: "Chu Yuanxi, how do you open your brain hole? Why do you suddenly want to do European and American themes? What do you do with the content? "

"It's very simple. Gone with the wind is not particularly suitable for westerners, is it? If you become a European and American, don't you take up the maps of the East and the west? What's more, if you want to make a national style theme now, isn't that a fight with the brothers in gone with the wind? Let me use my brain and call uncle Sheng. "

However, Almighty sound uncle this time can't help, let Chu Yuan Xi extremely not adapt. He doesn't know the European and American themes, and he doesn't know the relevant writers. He knows the fantasy theme very well. After all, he used to be a mixed net writer, but the fantasy and the Western Fantasy are different.There is only one suggestion given by Uncle Sheng. In terms of content, he still takes historical themes as the direction, with a little bit of myth and supernatural power. That's what "out of the mountains in troubled times" does. When writing about the past, the audience's tolerance is relatively high. It's not easy to expose the shortcomings of the Oriental people in writing about western themes. In particular, there are many outstanding historical studies in the west, ancient Greece, ancient Rome, Byzantine and so on. It's easy to push them away. In addition, it is better not to engage in aerial history, because people who do not have a deep understanding of history can not write aerial history. People who have a deep understanding of European and American history in China are not easy to find and promote.

It's all good advice, but it's not the key to go from 0 to 1. The key to go from 0 to 1 is to find the right person.

In this respect, Chu Yuanxi had no reserves at all. What should we do? He decided to turn to the Almighty circle of friends: Heaven, earth, something I can't handle! I want to create an IP that is suitable for promotion in Europe and the United States. It should focus on historical themes, supplemented by a small amount of magic. Who can provide ideas or even help?

Li Jingfei: take away the song of ice and fire.

Yuan Mu: what big news are you going to make? You can take it with you.