Completed Salted Fish's Self-help Strategy

There are three types of viral transmission. Or it is simple but magical, easy to attract people into the pit, so the users who enter the pit are rewarded and stimulated by forwarding, resulting in viral transmission.

Classic ones, such as "Kun of running circles", have simple functions, triple magic and shared game currency, which makes many new users have to dump it into various wechat groups like taking out garbage. At one time, wechat has been completely destroyed, as if it had been conquered by Kun.

As for many people's conjecture, seven or eight out of ten of wechat's "hard core block" was forced out by Kun and various kinds of Shanzhai Kun viruses.

The other is a light application with a certain challenge and easy to use, which is easy to learn and difficult to refine, and includes PK ranking.

There are too many examples of this kind, such as jumping near and surrounding nerve cats far away. The essence of this kind of virus is that it is easy to learn but difficult to master.

The third is to generate rich and interesting content, including the self presentation of new users.

More classic, such as "poison story". This H5 is also very simple. The user enters his nickname, and then randomly generates a toxic story, in which the user himself is the leading role. Take Yang Jiangang as an example:

example 1. On the first day of school, Yang Jiangang called his deskmate, and the teacher said, "Yang Jiangang will ask your parents to come tomorrow."

Yang Jiangang said with a smile, "it's OK. I can beat them all by myself."

Teacher: "what words can perfectly combine human and animal?"

Han Meimei: "mermaid."

Teacher: "very good, Yang Jian Gang, you say one."

Yang Jiangang: "single dog."

Yang Jiangang used to be a network manager. Once a gangster came to find fault, he cut off the net, and everyone in the Internet bar stood up in an instant. The scene was so powerful that the gangster scared away in an instant. Every time Yang Jiangang said this, he was excited to get up from the wheelchair.

-- the poison story of Yang Jiangang in 2018.

This kind of content is filled with the new user's nickname to generate a picture, highlighting key paragraphs with key fonts, which will make new users who see others share feel very novel and interesting, especially willing to show it to real friends, and also cause viral transmission.

Once very popular "face cute" actually belongs to this.

But this kind of communication needs very good content, and the general content producers are really not able to do it. The key is that the content should not be repeated, the content library should be large enough, and there should be enough good content.

But just out of chaos, there is an AI plot maker, which can quickly generate plots. This generation step can be presented in screen as in the game, or in the form of novel outline, because the story presented in H5 function is the summary of player's experience, and Xue Ming specially supports this function.

Therefore, Yang Jiangang suggested that the re creation function of passers-by users should be added to H5 sharing, so that wechat users who could only save plot points for their friends could immediately generate a story about this wechat user after clicking help. The material is copied from the card group of the player he helped, and the content is from a random opening to the level of the plot. Passers-by still want to see the next, so you can only enter the game in person.

Yang Jiangang has been planning to show his merits to Chu Yuan Xi to ask for an option, but Chu Yuan Xi cruelly refuses - this suggestion is what you should put forward.

This is also a direct reason why the H5 function failed to catch up with the deletion test.

So today, the project team was surprised to find that the story sharing of "out of the mountains in troubled times" would touch the blocking threshold.

Seeing that chuyuanxi didn't speak, Wang Le simply explained a few words, and then everyone was confused, because there was no clear text for the principle of the ban. If there was no standard, we had to guess. Only when there were more dead products could we sum up the experience.

So even if Wang Yue finished, the concept is still vague, and everyone's mind is the same question: "how to do?"

Chuyuanxi looked at it. Everyone's expression was different. Some were thinking hard, some were stupefied, some were wandering in the sky, and some were thinking deeply.

At this time, he had no time to vomit. He made a quick decision: "this should be the last big problem we need to face. My method is like this. Please see it."

Chu Yuan Xi so quickly thought of a way to let Zhao Jie heart a joy, but Chu Yuan Xi's way out, a room of people look at each other.

"We don't have as many users as many national applications. It's an exaggeration to have 6 million daus before we go to the channel, right? Even if we go to Omni channel, I estimate that at most 15 million daus will be enough for our ceiling.

In terms of days, national level apps share every day. The number of people and people sharing every day is definitely far more than us, and also more than many H5 killed. Why not be blocked? My personal guess is that the explosive spread of H5 causes viral infection in a short time, and the instantaneous speed is too fast. Let's just slow down. "

"The problem is how to get down." With his head in his arms, Yang Jiangang said in his heart, is it possible to roll back H5 to the previous version? The last version has no virus attribute. The problem is that if you roll back, the bug will roll back, which is a big trouble.In the same way, sooner or later, the word rollback appears in the minds of team members, because this is the simplest solution. Chuyuanxi is the same, but he is not reconciled, because viral marketing is the dream of all people, unless there is no doubt about death, otherwise there is no reason for self castration.

"Diversion. Time, type. " Chu Yuanxi asked Yu Wenhui, "if we think that we can divide the story types into four types, for example, four H5 sets, with different appearance UI and the same kernel, do you think it's time?"

"Which four?"

"There are only four kinds of love between leading men and heroines and swordsmen?"

Wang Le nodded and shook his head: "viral transmission, divided by 4, is still viral transmission, no big difference."

"Then we'll artificially divide it up." Chuyuan Xi said, "this function, let's limit the date according to the server, and link it with the service opening day. Don't let users share help every day. There is only one day a week to ask. When the service is opened, the server can share help on the day of the week. That's 28. "

Yang Jian Gang clapped his hands, "this line, in fact, players will not ask for a share every day. In particular, those who need this function are non-r and small R, and the VIP level is not enough. Their mobility is not enough. This function is a bottomless pit of mobility. Once a week is just right. "

Zhao Jie didn't speak all the time. At this time, he finally took a breath. Although the server needs to be adjusted, it's better than being blocked. Once the wechat is blocked, his options will be exhausted, and Yang Jiangang will have to work hard.