Completed Salted Fish's Self-help Strategy

Chuyuan Xi went and patted Yang Jiangang on the shoulder: "brother, please forgive me."

Yang Jiangang raised his head and said, "I'm happy. What's the matter with me?"

"I was fined for watching your mobile phone in a meeting. Do you still need to ask? This is the last and most important regular meeting before going online. Can't the fine be doubled too much? " Chuyuanxi knew that Yang Jiangang had worked in Renren for several years and gave up Renren's option, so he had a special feeling.

So he decided to punish more as a sign of respect.

He thought that Yang Jian's outline was called zhuangtianqu. He didn't expect that today Yang Jian gang was very calm. He didn't feel that he had been fined. He seemed to be in a detached state. He said slowly, "in fact, I joined Renren in 2006. At that time, it was called Qianxiang game. It was a page tour called" cat's travels ". I remember it very clearly. It hasn't been merged with Xiaonei."

"So early? I was the first to know that everyone is a page tour of the book of heaven. "

"At that time, I changed jobs. When I went back, Renren was the first generation boss of IOS Apple store. At that time, there was nothing wrong with Android. Mobile games all depended on the apple store. Guess what we did? "

"You mean before 2012, right? I didn't bring a game product back then. What have you done? "

Yang Jiangang said triumphantly: "in 2012, what we are doing is called" cross screen game ", that is, the web and mobile terminals serve the same service, but the recharge price is low. Do you understand? So the player's website recharge, mobile phone play, do not give IOS sub channel fee

"Damn, you're not beaten to death by apples like this?"

"Hey, the apple doesn't beat me, do you bite me? At that time, 30% of the channel fees were too high, ah... "

Chuyuanxi suddenly found it interesting to talk to Yang Jiangang about renren.com. We can learn from history. The rise and fall of Renren is of great significance in the whole history of Internet development in China. The mistakes made by Renren must be worth learning from later generations. Even for the current situation of Ba people's entertainment, there may be something worth learning. We should make a good recovery.

It happens that Yang Jiangang has been involved in the work of Renren in two different periods. This is a living fossil. Many things can be heard as historical materials. It is a short history, but it has buried many interesting fragments.

He knocked on his head and said, "what impresses me most is not this. It's everyone's other move. It's also very powerful. I remember at that time, you changed the name of the same game, changed the icon, packaged it, and put it into Apple's audit as a different game, and then Apple approved it. It's just a slouch. When I first arrived at Pengfei technology, I saw that one of your games occupied seven or eight positions in Apple's ranking. Zhenima is shameless. "

"Ha ha ha ha, I've experienced what you said. It's the way that our genius Chan Jing came up with. It's much better than your step-by-step approach." Yang Jiangang laughed and said, "but happiness brings sorrow. This is the root of the failure of everyone. I remember clearly that on December 15, 2012, apple suddenly changed its face and took all our games off the shelves

"I don't understand. Getting off the shelf is nothing more than re submitting for review. How can it be the root of failure? But in my impression, it seems that everyone collapsed and was beaten to death by apple. After that, there will be "my name is Mt" and "big boss". Apple's ranking is much cleaner. "

Yang Jiangang said with a sneer, "you don't know, mobile games only emerged in 2012. At that time, we mainly transplanted the previous page games to IOS, and then mastered the" methodology "of making money. To put it bluntly, we directly used flash to do the old games. Fast, can make money. Yes, but later those companies used cocos to play games. We are special, special... "

Speaking of this, he could not bear to look directly at the expression, Chu Yuan Xi curious: "what are you?"

"We're out of talent."

"What?" Chuyuanxi is puzzled, "no one can use cocos? Recruitment? Such a big company, directly digging palm fun technology can dig palm fun Zhangqu technology is a company that develops cocos engine. It's also in DIDU. It's not too convenient for Renren to dig up.

"It's not just technology, it's not planning. At that time, strategy SLG was already in the twilight of doomsday, but everyone had been doing page games. The most popular page game was SLG, and the planning level was broken. No one would make cards. However, at that time, 18000 mobile game teams came out all of a sudden across the country. When everyone thought about it, it had suddenly become a red sea. The success rate was less than 1%. Everyone didn't even hear the sound of throwing out a few products, so it withered. "

Chu Yuan Xi Leng for a moment, "I think it, for the reason of everyone's decline, your analysis is too tactical."

Yang Jian Gang a turn eyelid: "you despise me special, low level straight."

"Well, I'll tell you straight, you're too good." Chuyuanxi stood up, "a company as big as China's Facebook, which can compare with penguin at the beginning, can't fall down because of the reason you said. The harm of this reason is too low. Renren is the world's first pure social network to go public. It's earlier than Facebook. What can knock it down quickly must be the backwardness in business. ""What is business backwardness?"

"For example, layout and decision-making, you think about how Nokia fell. I remember that Renren's successful games have never been on Android channel? After I went to Pengfei, I specially saw it. I thought it was very strange at that time. You follow me to Pengfei. Remember that Pengfei had a 100 person intermodal transport team in 2013? There were only a few Android channels in the beginning, and then there were 200. Each channel had one SDK, which made it tiring to connect SKR people. "

"Yes, it's silly that Renren doesn't connect to Android, but we don't connect when we do page tour, and we don't connect when we get to mobile phone. Is this business backward? That kind of stupid thing, lovers do too much. At that time, I remember that everyone's management did not consider our planning opinions at all, and looked at the mathematical model first for everything, as if the mathematical model was omnipotent. Then there's the stupid performance. There's definitely a bug in that performance system. After six months of implementation and planning, there will be a new batch of people. I think it's the same with pony's ability to come in and carry out. "

"That's how you left?"

"No, I'm an old planner. It's better than execution. I stayed up until November 2013. In fact, in June, Renren's performance was too low to bear and began to make strategic layoffs. At that time, the core teams in the early days were basically gone, and then the top management of the company slapped their heads and parachuted a bunch of professional managers. These idiots were paid several times as much as the old people, but they didn't understand the products or the game market. Contradictions proliferated, and the R & D team made collective choices. I just saw these idiots quit their jobs