Completed Salted Fish's Self-help Strategy

Yuan Mu Xin said how shameless this is? Once the leader of the old Dalian moral integrity are not, give up all of their own do not matter, catch the penguin's hair to pick up on their own body? Do you think this is a dip card? But not to mention, it seems that penguins are invincible in the world by this move. It can be seen that they have to be more shameless than your competitors in order to seize the opportunity of competition.

"The question is, will you be so unruly as you?"

"I don't have to be so unruly. In a word, just adjust the direction. Now old fan is the president of Da Wen Yu. Let's see what he does. Didn't I talk to him? I feel like I still have some ideas. At least he has put forward a new plan for making money. I think it's OK. It's very purposeful and quintessence. "

"It's not easy for you to say" essence. "

"Don't laugh, Ali. The combination of these two words is powerful. What should Alibaba do if it doesn't understand content, video users or services? The only way to make money is to have money. Why has it gone from bad to worse since it was acquired by Ali? Because Ali not only does not use this super power, but also emphasizes that the excellent land is income oriented, so that the excellent land can make money and guide Ali. The direction is opposite. No matter how hard you try, it's useless.

Now that Lao Fan has become the president and is willing to make hundreds of millions of money, will there be less small advertisements? Will package sales decrease? Will the non VIP experience be improved? Will the experience of young people be improved? Do you think that's the idea? Lao Fan's position and personnel transfer ability in Ali group are not mentioned, right? He has the ability to change the business logic and ecology of Youtu. I think we can wait and see. We don't need to be closed to Youtu. "

Yuan Mu was a little unhappy. "It seems that you already want to give you good soil? What else can I talk about? "

"No, I'm open to everyone and see who has the best conditions. I have told you and Zhang Dongdong about this attitude. What about other families? "

Yuan Mu once again opened a small book: "search beaver or before the conditions, but said you can put special ads on the portal."

"We could have paid for advertising on their portal, OK? What kind of discount is it when advertising becomes a special topic? "

If we maintain the previous conditions, we need to carefully calculate which price is higher and which is lower than the excellent land, because it has a lot to do with the script itself. Youtu's money policy is directly linked to the viewing time of users, while soulI's is purchasing + advertising click sharing, and the floating part only depends on advertising.

However, this is a problem that Zhang Dongdong needs to consider.

yuan Mu quickly turned the page to the next page: "when I return to their home next week, I've learned about it. It's really miserable. I regret going to this trip."

"Have you lost all the details of the listed companies?"

"Don't mention the listed company. The news of financial fraud is flying all over the world. It's uncertain when the company will be delisted. Pass it."

"Isn't that too bad? Accountant Jia went to the United States to make cars. They can't even make ends meet? " Chuyuanxi is a little sad, but he should not fall into this field.

Yuan Mu turned another page: "then iqiyi. Iqiyi spoke very well, showed us the visual technology they are preparing to launch, and then invited us to join the Yunteng project. "

"I don't think we're good enough."

"I don't think it's taken seriously either. There are a lot of patterns, but the rules are too complicated. It's not as good as searching for good soil."

"That's a big platform. How big is the plate? It's understandable that we don't need to pay too much attention to our traffic label. " Chu Yuan Xi thinks it's normal. Instead, he is in charge of iqiyi. He certainly welcomes the flow of big dramas, but the key is not to lose money.

Talking with iqiyi penguin and Youtu soulI is definitely quite different. The number of paid members of iqiyiguang has gone to 100 million, so it is still an important goal to obtain new users, but we can't force it, especially with the large amount of traffic. It seems that the cost performance is very low, because although the new users are KPI, it is obvious that we should also pay attention to the quality of users.

Any platform must operate for the quality of fans after passing the hunger period for the number of users. After the video platform becomes bigger, it is much better to attract users by content, word-of-mouth and service than by introducing traffic dramas. In particular, service, and iqiyi in this area has been walking in the forefront of the industry.

Iqiyi's obsession with visual technology makes chuyuanxi awe. As a webcast platform, what services can they provide to users? For example, when a play is broadcast, it automatically grabs the close-up to generate the expression pack with copywriting, which hits the young people's heart with one hit. Another example is the "only watch Ta" function, which allows the audience to watch only the relevant clips of a certain character and skip other plots.

This is a deep excavation of the combination of content and service, and also a fine operation of users. On the other hand, you can't even play 1.5 times as fast. In this respect, iqiyi has been thrown out for several light years, and you can only rely on traffic dramas as users.

However, if there is no corresponding way for users attracted by the traffic drama, the loss rate is extremely high, and fans are a group of migratory birds who follow the traffic. This is a problem that you must face, and iqiyi is entitled to be free from this.This state is also determined by the current situation of the domestic drama. There are few big streams of traffic and word of mouth. Or only a small number of production teams prove that they are qualified to negotiate with the website before starting the game with one awesome product.

The reason for this is precisely because there is a lot of mutual exclusion between the two, which can only be reconciled by the super special genes of the production team. This ability is so unique that many producers are racking their brains to have this super ability. For example, they can bring in half of the old actors in the entertainment circle to play for the traffic, as if this can greatly enhance their reputation.

The problem is that if this brainless operation is feasible, it will be immediately followed by all the film and television companies that are not good at content, and the old actors' value will soar. However, the most likely result is that a greasy flow will destroy half of the old actors in the entertainment industry. Compared with "far x, top X", which is invested, produced, written and starred by a certain scum man in recent years, the old actors can't help Move.

Therefore, the general producers will take one of the flow and quality as their own positioning, and talk about the next home before starting, so as to make money before shooting. In fact, if you have confidence in your own traffic drama, you can talk about it with the product after the film is finished, but the problem is that the people who make traffic drama generally don't have much confidence.