Completed Salted Fish's Self-help Strategy

Although H5 has designed a shunt scheme and even a rectifier scheme by playing tricks, which divides an H5 into four parts and shares them weekly, reducing the flow of a single H5 to 1 / 28 of the original estimate, it can't stand the huge flow! By January, the channel had been online for more than a month. After the channel dau was included in the statistical caliber, the daily active number of the whole game had already broken 20 million, and ran to 30 million, which was as hot as the chicken eating game.

Without buying volume operation, dau can continue to grow after it has been online for such a long time. It is because H5 has created a large number of potential users. Otherwise, the game users transformed from we media matrix of Ba Ren entertainment will not have such great stamina.

In other words, more than 70% of the game players are tap water, not Ba people's original fans. This kind of operation effect is more desirable to chuyuanxi than the purchase volume, because the players who come in from H5 have been out of the mountain for several times, and they certainly have a higher sense of identity and fans of this IP, which is conducive to the growth of this IP.

The reason why there is no buying quantity is that the players who buy quantity can not be isolated in a group of "buying quantity service", they are not allowed to participate in normal cross service activities, and they must be allowed to log in to each server normally.

But the purpose of buying quantity is to make money. At least the amount of money charged by buying quantity players is greater than the expenditure for buying quantity, and buying quantity itself is a huge expenditure. In other words, once you start to buy, you must start to rinse the players, and wash them indiscriminately, trying to empty the players' wallets. In fact, it's healthier for the players who buy the IP. However, it's the heavy fans of the IP who are more affected, which is not worth the loss.

So Chuyuan Ximing knew that after buying, his income would surge for a long time, but he restrained himself from buying. This is a domino, and the effect is closely linked. Another reason why he did not buy is that H5 is enough to tap water, and the amount of tap water itself is awesome.

But there is a price for this, and it has always been borne by wechat dad, which is a devastating blow to many wechat communities.

H5 is artificially divided into four groups according to the hero and heroine and martial arts romance, but the server behind it is one. Although sharing depends on connotation rather than strong props stimulation like kunkun circle, it can't hold many people. When dau exceeds 20 million to 30 million, more than one million users are sharing every day, and some potential users who have not entered the game but like the feeling of "going out of the mountain" are stimulated to make secondary distribution.

It's said that the million level is not worth mentioning for the super app with hundreds of millions of users, but no one can stand it. Come here every day, and then stick to it without taking a breath.

The most important thing and the most intolerable thing for wechat is that at the beginning, although kunkun circle was poisonous, most users threw this kind of sharing into the garbage group, because they only need to complete the sharing to get the game props, and sharing to the living group will be despised or even kicked out of the group. People with a little intelligence know how to do it.

However, the H5 in gone with the wind was not obvious at the beginning, but it killed the living people, because it needed help to get the plot points, and then when sharing, the force was still very high. Because the force grid is very high, casual appeal is also good, over a long period of time, a small half of a living group began to share, this group can't see, this wechat can't angry on the ghost!

So in the warm winter, chuyuanxi received a call from father long himself. They didn't say much, just one word: turn off your H5.

In fact, Chu Yuanxi always had a premonition that one day, he thought that he would have to rub the power of wechat to become a well-off person in the future, and he also planned to pull a relationship with the situation. Unfortunately, father Long's time was so precious that he hung up directly.

It's a very good result that there is no direct blocking. If it is blocked directly, although players can still use wechat login to inherit the previous praise prizes, many potential players can't find their way, and now at least there are many vestiges like login entrances. However, wechat has always been very popular. In those years, even Zha Yi's "Yinyang Liao" was not spread, let alone "out of the mountains in troubled times".

Surprisingly, this operation also knocked down dominoes, making many players have to endure the pain to upgrade to VIP5 to obtain the qualification to buy plot points, thus opening a door to recharge to play the game.

But even so, the growth rate of dau is obviously declining. Wang Le, senior product manager, predicts that dau will reach its peak during the Spring Festival, stop at about 35 million, and then slowly decline with the update of the version.

For industry economics, this is not the ceiling of income, because there are many games with low dau but high income. It all depends on whether the heart of industry economics is black or not, and how to change the pattern to wash the players. And for chuyuanxi, this is the ceiling of the "out of the mountains in troubled times" IP. Of course, it's very good to reach this level, far beyond the original expectation.

It has to be said that in China's Internet industry, how to effectively rub the wechat traffic is the top priority, especially the understanding of wechat ecology and the grasp of the scale of blocking is absolutely a science.

But outsiders don't know for the moment that "out of the mountains in troubled times" has seen the ceiling, especially the data of dau can be seen by many tracking service providers, so they draw a upward growth trajectory of dau, which is very terrible.This is the time window to meet Lao Fan. If you delay for a few days, the data will be lost. Chu Yuan Xi put down his father's phone, and immediately made an appointment with Lao Fan, so on January 8, Chu Yuan Xi came to Ali center.

Seeing Lao Fan again at this time is totally different from November 19, although it is less than two months. At that time, "out of the mountains in troubled times" was also good, but the dau was less than 8 million, which is not the same as now. Although it is impossible for an IP to judge by the game dau completely, and Chu Yuanxi's asking price will not be the original price × 4, the understanding between the two sides has been very close, even reversed - Chu Yuanxi knows that the ceiling has come, while the other side thinks that it is still in rapid growth.

Lao Fan had obviously done his homework. As soon as Chu Yuanxi sat down, he asked, "little Chu, do you need to keep an absolutely open attitude towards the screenwriter in the way you played the plot card distribution that you said when you left last time?"

It's a good attitude to talk about the content as soon as possible. It shows the other party's attention from the side. In other words, Lao Fan wants to show his attention in this way. If not, who will care about your content? More concerned about the conditions, the conditions do not give yourself trouble is the first, followed by money, this is the normal.