Completed Salted Fish's Self-help Strategy

Stars and reviews can be changed, but praise can't be collected. The question is, what did you do when you gave 4 stars? This adverse operation was directly on the microblog hot search, forcing a petal to change the evaluation rules overnight. The technicality of the operation itself is enough to go down in history.

In terms of policy, this period of time is also full of undercurrent. The relevant departments have launched the plan of "two reviews" for the first stage of online drama. The main body of the record has changed from the broadcasting platform to the producer. Before and after the production, it has become extremely strict to apply for a review. The key is to review the actor's remuneration.

This is the continuation of last year's salary limit order, showing the determination of the relevant departments to intervene in the market.

In the capital field, the action is not small. First, Shengda game returned to a shares and reorganized century Huatong with Shengyue shares, an operating entity, with an estimated value of 30 billion yuan. This is another big move after Shengda sold the starting point Chinese net to big penguin. Then big Penguin filed a complaint, ordered watermelon video to stop infringing, and banned all the people whose headlines were about the pesticide of the dead on the live broadcast platform. Tiktok is unwilling to remain out of the limelight, and has launched small game functions in the jitter, and has developed step by step in the direction of operation ecology. Baidu also announced the investment in butterfly interactive to explore the development of AI games.

Finally, this matter makes chuyuanxi more concerned. AI games will obviously be the next hot one. Whether it will form a tuyere is not certain, but there will never be a few attempts to enter. After all, even Ba Ren entertainment, a company without any technology gene, can do it. It's impossible not to let people have the unhealthy psychological activities of "I can do it if I go up".

However, his staff are more concerned about the hooligan layoffs and the rigid labor law.

In fact, the company consciously stepped on the brake in the middle of last year, but it was useless. Renren used to regard didi as a thigh, and the car Hailing Business Department of kaida.com invested 1 billion yuan in online and offline advertising business. But in the middle of last year, Didi continued to make big events, and Renren second-hand was a company that didi bought shares and introduced traffic and sales team from Didi. As a result, Didi suddenly went offline and shelved the cooperation with Renren second-hand.

This kind of strategic sudden stop is not fatal to conservative companies, because conservative companies have a high fault tolerance rate, but it is enough to kill radical companies, because the more radical the company is, the more tense the capital chain, the higher the turnover and leverage ratio will be. And the most radical of all types of companies is undoubtedly playing "ecology", such as returning home next week.

The amount of money needed to play ecology is at least 10 billion, not one or two 10 billion. Only giant companies can play it. For example, the volume of Xiaomi is slightly insufficient, and it can play the smart home ecology, which shows that the play method is very clever. Without this volume, anyone who dares to play ecology is basically a liar, because it is impossible to spend so much money on the circle of ecology.

As a result, Renren second hand, a company that claims to play ecology, has to start strategic layoffs, and the word "ecology" is regarded as a snake in the capital circle. Renren's second-hand layoffs have opened the door to a new world for many companies. When the founders answered why the company did not make profits, they were outspoken: the employees did not perform their duties, resulting in low transaction efficiency.

Therefore, their way of layoff is novel, starting a new platform and new retail, so that employees can become the "seed partners" of the company and no longer get wages, but get commission. What about employees who don't want to be partners? Punch in three times a day, sit in the office to copy the company's rules, which leads to a large number of employees vowing to live and die with the company as employees!

You know, Renren's second-hand employees are actually very strong on the ground. It's just that they are divided into Ali department, Didi department and old employee department, which leads to some problems in efficiency. This problem is the problem of the management, not the problem of the employees themselves. It's a pity that Chuyuan Xi secretly says that if everyone can stick to milestone 4 and 5 of Xiaokang before lying down, Xiaokang can directly rush to receive everyone's remains and bring these capable employees over. Now, it can only be the first imperial capital.

During this period of time, Xiaokang has been recruiting people, starting from the infrastructure. For example, the human resources department, as the direct subordinate of Liu Lu, has recruited many industry elites. Therefore, after Chu Yuanxi's order, the HR department heard the news and went straight to everyone's second hand. However, the resume she took over made Chu Yuanxi sigh, because although there were many talents, they could not replace Du Ji.

It was also at this time that Google overseas released their new plan to enter the field of live game broadcasting, facing the international game broadcasting overlord twitch and Amazon behind it.

This is also a big news that affects people's heart, at least Chu Yuanxi and Monica's heart. The overseas version of "out of the mountains in troubled times" has been online for one month, and the two countries have been running water for a total of 57 million US dollars. Under the background of the devaluation of RMB, this amount of money seems to be a lot.

Compared with his income, Chu Yuanxi paid more attention to the amount of games channeled to overseas we media accounts. The dau of the two countries totaled 2 million, with more than 6 million active users per month, while the accounts of Ba people distributed on overseas self media platforms received 300000 new attention.

This data is much worse than expected. The reason may be that the overseas version of the plot uses AI translation function. First, it uses content AI to generate Chinese content, and then it translates AI into the language of the target country. It's hard to describe the loss in this process. It's hard to say that the final content presented to island and cosmopolitan players is absolutely excellent. Therefore, it has a negative impact on the loyalty and curiosity of players.However, there is no way. It's not too late to train an AI who writes foreign languages, but the training material is a big problem. In China, because of the vigorous development of network novels, there are many texts. As long as you dare to do it, there is nothing you can't do. However, no matter where the overseas countries do not have such a random sample library of millions of texts, even if they do, they can not get authorization, so they can only use Zhineng to translate.

Therefore, the word "live broadcast" immediately has a huge attraction for Ba people overseas, because short video and live broadcast are just the old lines.

Why pay attention to Google's live games? Because every big company like Google has a dividend in its newly opened business. There won't be any dividend for Ba people to start twitch, but Google may have.

What is a dividend? Baidu is playing its life to pull traffic to Baijia, which is the most typical dividend. Not to mention how Baijia does, Baidu's sincerity to we media people is at least reflected, but it won't affect the business by doing content.