Completed Salted Fish's Self-help Strategy

The process of residents' life moving to the Internet is a long-term and continuous process, which can not be achieved overnight. For example, the island country is just at the beginning. If the existing network technology is not enough, the relocation may not be completed in five or even ten years. Of course, 5g will be faster after it is launched.

This change started several years ago in China, but it can't be achieved overnight. Even if 5g comes, it can't change the long-term habits. As for the prediction that we want to see the collapse of Netcom, it has been a relatively optimistic prediction for three years. We haven't considered the influence of policy. We can imagine that the power of satellite TV is not willing to wait for death. It's also a mouthpiece. If there are no variables in policy, it's hell.

And a powerful variety show can make a media company stand still and even bigger, but the pattern is too small. Unless we achieve the goal of fast cost, which can last ten years and twenty years, and lead the entertainment industry, we will increase the valuation of Ba Ren group by several hundred million to more than one billion, and break the sky by two billion. When Qi Yu was sent away last year, a powerful variety show was of great value to Chu Yuanxi. Now the development of Ba people has reached the requirements of Chu Yuanxi. It's not worth the effort if it's just for the sake of valuation.

For today's chuyuanxi, Taizong still has great attraction, but its value only lies in the promotion of well-off society. A well-off society is a national business. The first two steps are to be carried out in the five major cities, and then we are going to move towards the whole country. At this time, we will face a certain degree of "sinking" - users in non first tier cities are called sinking users.

In other words, advertising on Taiwan is a kind of accurate advertising. In particular, for these users, the access ability of Ba people's we media matrix will be greatly weakened, which can not be expected. This is a problem of user tonality, and there is no way to improve it.

The matrix of Ba people's information is used to publicize the first tier cities, to publicize the users of variety show, and to publicize the third stick of the future planned film promotion in villages and towns. This is the perfect promotion structure. The difference between the user attributes of Netcom and BA's self media matrix is not too much. It's not bad, but it can't be used.

It is based on this basic judgment that we must completely dominate a comprehensive platform, so that we can carry out all kinds of promotion as we like. If we just want to cooperate, we can't do that. We even have to compete with other advertisers, according to the rules of satellite TV. In this case, what does chuyuanxi struggle to do with his main variety show? There are so many variety shows in China. Is it not the end to pay for advertisements directly?

The advertising cost of variety shows is not cheap. If you make money, you can make a billion yuan of advertising cost, and the effect is not as good as that of completely dominating the promotion of a variety show in one season. However, in terms of time, according to the well-to-do schedule, the stage that needs to be boosted by variety shows is about a year and a half from now. Therefore, it must be launched early next year and broadcast within next year.

We should know that a business like Xiaokang, which is a national business, will certainly exude great attraction with the continuous promotion. To attract the giants to recapture, we must race for the road before we can reach the destination first. Chuyuanxi knew that every step would be slow. He had to control the process precisely. It was impossible to wait, let alone wait for a year.

So what would happen without this ensemble? The simplest and most obvious effect is the efficiency of money burning. The efficiency of money burning is the core of whether a start-up enterprise can succeed and how successful it can be. It will also further affect the financing and the confidence of investors.

When you start a business, in many cases, you can believe it or not. Although sincerity is not necessarily good, sincerity is definitely not good. Confidence is priceless wealth. There is a strong variety show in hand, which is equivalent to holding a nuclear weapon. It may be time to start financing. As long as the professional investors see the publicity lineup, they will directly make money. They don't have to think about things. If they don't have it, they have to repeatedly calculate it. This kind of influence is everywhere.

Without this nuclear weapon, it may affect whether Xiaokang can finally reach the expected height. It's not that we will reach the expected height a few years later, but that we may never reach it, because there are more people to copy, which will produce a downward pull. Whether we can get out of the Red Sea depends on the upward speed. If we wait one more year, it may be true that Netcom has defeated TAICOM, but Xiaokang has to face many variables. Maybe it will fight in the Red Sea.

Therefore, chuyuanxi could not wait three years at all. However, he bullied Wei Ning and didn't know this mentality

Despite the fact that mango TV, Jiangsu and Zhejiang TV, has fallen into the current bird like situation, it is impossible for the five major satellite TV stations to give up the control of a variety show. Variety shows are their lives, but TV plays are not. Taishan TV, regardless of its reputation and only watching the audience rating and market share, just ranked sixth in 2018, just behind the five major satellite TV stations and mango Golden Eagle cartoon channel.

But the Taishan platform may be loose, which is the judgment of Chuyuan early in the morning. For this reason, Baisha also jokingly called "the man who chases stink", because the ecology of taishantai is very bad for others, but just right for him.

Therefore, the task at this time is to put up the shelf just right, and then put it down just right, to give Wei Ning a face and reluctantly consider Mount Tai.

After listening to Guan Xin's comments, Wei Ning can't sit still. He says that it's OK for God to step on the horse for a long time! Not at all! But looking at Chu Yuanxi's stable posture in Diaoyutai, he remembered the reason why Zhang Dongdong and he almost tore each other. He was also a bit agitated. He knew that Chu Yuanxi had a huge dissatisfaction with Taishan TV station now, because he was afraid that another fake medicine incident would have a bad impact when the TV series was released. He wanted to break the contract a few days ago!Thinking of this, he walked to chuyuanxi with a sincere expression: "Mr. Chu, where is Jixia Academy? In the state of Qi, if we don't give it to our satellite TV, we'll give it to other stations. They don't have the right goods. "

Chuyuan Xixin said God special you "Qi State"! Did our great capital become the "state of Yan"?

Wei Ning said passionately, "it's absolutely impossible to spend three years on variety TV. You have to believe me in this experience. Besides, how many three years can you have in your life? You think that you have brought Ba people's entertainment to the present level in one year. At this speed, do you still feel like doing a variety show in three years? Bill Gates doesn't know how to pick up 100 yuan from his waist, because his waist skill will earn hundreds of yuan. So will you. It won't be worth it at that time. Such a good project, because it is not worth it in the end, died in the womb, what a pity! In order to prosper the cultural cause of the motherland, we can't wait until three years later! "