Completed Salted Fish's Self-help Strategy

"You're very frank, Yuan mu." Chuyuan Xi said with a dry smile, "with the economic situation in recent years, is it surprising to be supported to maintain the track with an annual growth rate of 20%? It's called trend dividend. How did it come from? First form a trend, and then there will be a dividend

In fact, it is the support that will come sooner or later, but only when it is truly realized, can the business operators put their heart into their stomach.

At this time, he noticed that Yuan Mu was holding a long form in his hand and looked at it carefully. It seemed that it was the purchase and re purchase form of well-off users. The reason why he noticed it was that Yuan Mu took a look at the form after a while, and then had two silly moments.

Looking at Yuan mu for a while "lost" for a while silly, Chu Yuan Xi also has a bad heart, do not know whether to spit, fool is no trouble! Do you think Xiaokang has been successful? Look at the number of users and members of Xiaokang. Can you still be happy?

So far, Xiaokang has invested tens of thousands of bicycles and opened more than ten stores outside the North Fifth Ring Road. It has made great efforts to push the Internet traffic. It has also made slight changes in network traffic. It has also made short video stores. It can be said that half of the means have been used. The traditional bullets have basically been shot out, but the registered users are only over 100000.

Considering that this is a point to area process, the current well-off society is still a point, and the formation of scale effect will have to wait until milestone 4. It is not too shameful that there are only over 100000 registered users in this coverage area. Compared with the initial stage of the well-off society in the original world, it seems that the means in the original world are not as rich as they are now.

If the number of users is not enough, then only more than 1000 people have bought membership. Is that too bad? one percent? Chuyuan Xi looked at this number is really speechless, this is almost catching up with the mobile game player payment rate! In the original world, if you remember correctly, the data of this time and scale should be 20000! What's 20 times worse?

Xiaokang's overall payment rate is OK, but this stage is a large-scale subsidy stage. As long as a person dares to register app, he will get a coupon. Those who don't buy membership can also pay or use coupons, but membership is more favorable in some scenarios. It's normal for users to have a strong impulse to collect wool when they see the price. Therefore, this payment rate does not mean any problem. The high repurchase rate depends on whether the coupon is still high after it is used up.

Chu Yuanxi explained to Yuan Mu before that subsidizing users is the biggest poison of China's Internet. The reason why it's poisonous is that he doesn't know whether to stop subsidizing or to land successfully.

It's hard for Chu Yuanxi to say how deep the poison is, because although he did it once, once the content of milestone 6 in the original world was online, it was directly detoxified. At that time, the subsidy for users had not stopped, so he could not see the size of the poison.

For the same reason, now he doesn't have to worry about the size of the poison, because this time the strength of detoxification is greater than last time.

But yuan Mu didn't know that there were so many twists and turns inside. What did she do with that silly music? She doesn't know the difficulty and success rate of detoxification. She doesn't know what operation is needed to coerce the huge subsidized user group and how difficult it is to lead them to find a new outlet to vent. Isn't it sand sculpture to just look at more than 80% of the payment rate?

Maybe because she is analyzing the economic situation in chuyuanxi, Ba people usher in an unexpected guest. Guan Xin of Youtu suddenly comes to her.

Of course, it's not right to come to the door, because Guan Xin is actually looking for Yang Jiangang, only through chuyuanxi, which is more mellow.

But this intention shocked chuyuanxi: "do you want to buy" animal company "animation? Are you serious? "

"Seriously, didn't I ask you for the first episode? I saw it. It's OK. But it's not buying, it's tapping. " Guan Xin takes the elevator with chuyuanxi. There are many strangers in the office building in front of and behind him, but he is not afraid of being heard at all. He is very calm.

"I'm afraid Yang Jian Gang won't like it." Chuyuan Xihe Yile said Yang Jiangang, but in fact he was thinking about himself.

This animation is about the IP traffic of animal company. After the peak visual effect opens in October, we need to wash these traffic to this animation platform. Although the IP of animal company is far worse than that of gone with the wind, at least there are millions of fans in the whole network, and a fairly successful TCG mobile game has been launched, which has a certain popularity.

Although it is covered by the light of gone with the wind, it's no problem to help a platform hot start. On the one hand, it can bring the audience, on the other hand, it can arouse the interest of independent creators, and take it as an example to disassemble the detailed production process, and guide the creators to the road of independent animation.

If you buy excellent land by auction, chuyuanxi will welcome it and change the original plan.

In this way, the flow will go to the excellent land, which goes against the original intention of making this animation, but it can still be made into a case, just a closed-loop demonstration case, so that individual creators can know that their animation can be commercialized and can sell their feelings into money.

It is not difficult to make a hot start for UGC platform, but what is difficult is to attract high-quality creators. A lot of platform makers are playing with the idea of spreading money, subsidizing creators, especially students, to seek for gold. For example, when holding a competition and setting up a high bonus, there are very few people who can get the bonus. The platform is very cost-effective, but there will always be some people who try to get the bonus and then stay on the platform.Yang Jian Gang actually has this idea. College students are a huge treasure house. There are many ways to find gold in it. He is not the first and will not be the last.

But if we can directly form a business closed loop, it is worth considering. We should give up part of the traffic, but it will greatly increase the attraction to the creators, and the traffic problem is just what we are not particularly afraid of.

But it can't be in the form of click splitting. Click into means that the flow to the excellent soil, also did not form a good demonstration. The ultimate platform for peak visual effect is to build a platform integrating creation and viewing. Users are both audience and creator. Just like the current live broadcast platform, users can watch and start their own broadcast after registration. If the finished products are exported to other webcast platforms, what will the audience see?

However, Guan Xin had a good idea and said, "I can talk about strategic cooperation with President Yang. In fact, we are not as good at animation as penguin or iqiyi. To a certain extent, I feel that it can complement the peak visual effect. Besides, the income of our excellent land click share is not low. "

Chuyuan Xi laughs. Considering that because of the drama "out of the mountains in troubled times", he has a good relationship with Guan Xin, so some words should not be said.

Soon the two entered the peak of visual effects, Yang had to interrupt the meeting to run out to meet. Three people into the small meeting room to sit, chuyuanxi to both sides after the introduction, the first mouth: "I only listen in, you two chat, I don't express any opinions, today I'm not anyone."

"What's the situation?" Yang Jiangang is fascinated. On wechat, Chu Yuanxi simply said that the manager of Youtu came to talk about UGC sharing, which made him confused, because there was UGC content on Youtu, and there were a lot of UGC content on the three platforms.

In theory, as long as it's not purchased on the platform or purchased on behalf of investors, the uploaders with copyright can be regarded as UGC content. They can go through the process to participate in the platform's click and split accounts. It's nothing more than signing a standard contract, but they can always get the corresponding share of the contract terms.

Among them, there are many famous works, ranging from Shi Leng to Tang Tang, which are all successful examples of UGC. Because of the change of rights such as unicast or non unicast, many of them change platforms in the process of serialization, and even change from UGC to purchasing.

Of course, UGC and UGC are not the same. Take animation as an example, the quality of animation has to pass. Not all crooked melons and cracked dates can be thrown on the platform, and the three platforms are not garbage cans.

In other words, if peak visual effects wants to export the content produced by its own platform to Youtu in the future, it only needs to take out high-quality content and go through normal channels. It is only a buyout that needs to talk about detailed rules. No buyout is a standard contract and there is no need to talk about it at all.

What's more, UGC content creators are naturally in a weak position in the face of the platform. With the status of the three major webcast platforms, it should be Yang Jiangang who goes to find them, not vice versa.

Therefore, his confused sight swam back and forth between chuyuanxi and Guanxin.

And Guan Xin see Chu Yuan Xi's style, immediately frown, feel things are not simple.

Chuyuanxi said, "Lao Yang, I brought people here just because I know you two at the same time."

Along the way, he has figured out the possible situations, mainly because Guan Xin's identity and position determine the possible situations, which are very simple.

So he said: "at the peak, I'm just an investor and CFO, and I don't interfere in specific businesses. Today, Guan always wants to talk about some cooperation with you. I will not interfere in your business choice at all. I will listen to you. "

No matter how simple Yang Jiangang is, he knows that Chu Yuanxi is telling him to be careful when speaking and making choices. Besides, there is a heavy meaning in and out of his words - it's a test for you.

Therefore, Guan Xin gave a brief explanation of his intention. First, he praised the low-cost animation level of peak visual effect, which exceeded expectations. In short, he was not a crooked melon, and he was qualified to go to the big platform. Then he said, "I think so, Mr. Yang. It's no secret that you lack original animation, and you will mass produce original animation in the future. In fact, animal company has far exceeded the standard.

I believe you also need to export, otherwise it will not form a logical closed loop. In this way, we can complement each other completely. It's better to deepen cooperation. For example, for your animation products, we provide you with a fast track for approval. We set a separate rating system for your products to speed up the contract, and even give you some exposure places. You decide which products are highly exposed and which are normally exposed. What do you think? Of course, the broadcast right is definitely exclusive. "

Yang Jiangang dignified asked: "that, the price?"