Completed Salted Fish's Self-help Strategy

July 13 is a Saturday, chuyuanxi found himself missing a big news.

The market opener, the most famous warehouse type supermarket in the United States, has been stationed in China for more than ten days.

However, because the first store was chosen in mordu Minhang, there was no nationwide publicity, so he knew later. If it wasn't for angel's mention when chatting with her, he didn't know that the market opened on July 1 and the customers had already started to make appointment for members, and the registration was very turbulent.

Chuyuanxi also learned from this famous supermarket, that is, the biggest business feature of market starters is that they don't make money by buying things, but by the annual membership fee.

The things of market starters are cheap, and the gross profit is kept at 7% all the year round. Even when the gross profit exceeds 14%, they have to report to the board of directors as special events for the record. There should be serious reasons.

This gross profit can't even cover the operating costs in China, but it can be done in the United States, because there are many real estate developers in the United States, and they don't have to pay rent to open their own stores.

Their main profit depends on the flow, that is, the annual membership fee. More people is the king.

The annual membership fee, which has been attached great importance to in the well-off society in the original world, is also the data that Chu Yuanxi has been talking about since he started again. He started with we media and then started to build a well-off society. In his mind, it was the optimal solution of all kinds of conditions, but in his subconscious mind, he did not have the idea of providing better soil for the development of the number of well-off members.

It's just a comparison between the pre registered members of the market starters and the well-to-do members. It's a terrible word. In the past 13 days, people have collected tens of thousands of membership fees. The well-to-do is still based on thousands of units!

It seems that in August when the big push, should we also learn the marketing tactics of market opening customers? Minhang store opened in late August. Before its opening, the annual fee for registered members is only 199, but it will rise to 299 after its opening.

Although this practice will make it difficult to register after the opening, users may have a sense of hate, but at least this time cool!

The key is that the market opener is a real membership system, not that members are not allowed to buy things. Therefore, those who have registered members must buy things, not to mention bringing them to relatives and friends, or at least collecting the membership fees. That is to say, the more early-stage registration, the more explosive the momentum of starting. Under the herding effect, more people will be driven, and then the hype will be invincible. After all, in China, low price has always been a big killer. The first store in China has become a hit, which can effectively establish the brand and build the user's mind, according to jackma.

Compared with this huge opening bonus, small problems such as the psychology of hating loss can be completely covered.

However, it seems that this mode is not suitable for the well-off society. Chuyuan Xi looks back and thinks, how famous are the market starters? Xiaomi Leibu openly declared that he was totally devoted to him. Xiaokang is not famous at all now. It's useless to imitate others. It's the unique brand advantage of others, which has been accumulated for decades.

How famous are the market starters? Success to Amazon Bezos obsession, success to Buffett want to bring its stock into the coffin.

Ah Ya and Li tietou even copied Costco's Chinese name and named their chain store kaimenke. This group of shameless people is a good flow.

Think of a Ya and Li Jingfei, Chu Yuan Xi heart said Sun thief, I haven't started, you Ya's first fight back?

He has an interview with Cheng Huilin on his desk. Cheng Huilin is the co-founder of grubby. She is the governor of Kaike's march into the Great China. She met Chu Yuanxi in the second phase of international trade. She is black and ugly, but she has great energy.

Therefore, the domestic olfactory entrepreneurial media took advantage of the opportunity to interview an article. As a result, in Temo, Cheng Huilin gave Xiaokang eye drops.

The questioner doesn't know whether he really understands part of the situation and then gossip, or whether he has received a red envelope and asked questions according to the outline given by the interviewee. In a word, it's easy to run to chuyuanxi along the resumes of Aya and Li Jingfei.

The background of this interview is very important, Ya Rong has got the capital.

After Chu Yuan Xi unremitting disaster, small wind blowing eye medicine on, door guest sitting Li Jingfei and Wang Yueheng two big investors small guy, the result sit sad city. The amount of capital they need is extremely huge. Angel wheel has digested 100 million yuan of cash by itself, which has made Li Jingfei and Wang Yueheng pay a lot of money. In addition, some commercial real estate and other resources cashed by grubby need no less money than Xiaokang in round a.

Then the problem comes. Xiaokang takes the lead in financing, and uses the semi public open show to raise funds.

You should know that most start-ups, especially those with investment circle connections, don't have roadshows in the first few rounds. The formation of this habit is either due to the low valuation at the beginning of the business and the fact that the wealth does not flow to outsiders, or due to the guilty conscience or the lack of confidence in external financing due to the lack of closed-loop business logic, we need to start the business first and make it look good to see outsiders again.

Chuyuanxi has a lot of contacts in the investment circle. He is still willing to show his confidence in the external roadshows. He is well prepared in business and is willing to use his share to gather like-minded people when the price is low. Therefore, his new attraction to capital is extremely strong. Especially when he clearly could use Ba people's money to occupy a low price share, he didn't do so. He said everything in the investment circle, but the mainstream opinion was "high moral".This greatly squeezed the financing space of door-to-door customers, because the rich people are not necessarily willing to spend money, waiting for chuyuanxi round a and round a +.

In addition, the economy is very cold. How can we break if we can't find money? A terrible thing happened. Li Jingfei and Wang Yueheng couldn't get enough money together. Cheng Huilin went directly to her father sun Dasheng and won the $100 million round a leading investment. In addition, Wang and Li found some miscellaneous money and got close to $1 billion.

Seeing Li Jingfei showing off in his circle of friends, Chuyuan Xixin says that the three grandchildren are shameless! Isn't this your shame? Aren't you two in charge of making money? I can't even get round A. what's the point? You mean licking your face and making friends?

This is equivalent to giving you the task of annihilating a platoon of the other party with the force of a company. As a result, you are surrounded by a platoon of the other party. Now you ask the headquarters for help. You must send special forces Wang to rescue you, otherwise you can't get out. The headquarters really sent the king of war here. You are saved. Are you happy to take a selfie? What about your face?

This is good. It can be regarded as using ordinary attacks to seduce the opponent's skills in advance, and the release of skills is limited. Especially when sun Dasheng has to support grubby's headquarters, it's no joke to invest billions of dollars.

In fact, what Chu Yuanxi is afraid of is not that sun Dasheng gives blood transfusion, but that the door opener leads Ali through sun Dasheng. To be exact, he is not afraid that Ali gives blood transfusion to the door opener, but that Ali brings resources to invest. This is the potential advantage of the door opener. Of course, if they want to use this advantage, they need to realize what they need to give up.

Even without Ali, sun's resources are considerable.

In this context, Cheng Huilin has introduced a group of senior executives, more than half of whom are from sun Dasheng. She has set up cro and SVP, who are specially responsible for the growth of users. This has greatly expanded the management and changed the past state of four people in a small conference room building cars behind closed doors.

Therefore, the first question of this interview is: "Sun Dasheng has too many shares. Does your team have any worries?"

Cheng Huilin made a wonderful speech: "Sun Dasheng is the most visionary investor in the world. I met him for the first time at the beginning of grubby's business and before his first public financing. We've known each other for a long time.

In this long history, he has made the most outstanding investment in global travel and local life. He has invested in Ali and didi in your country. Therefore, I think it's very good to accept sun Dasheng's large investment. The more the better. Being invested by visionary people means that our work is valuable.

And I believe in sun Dasheng. In fact, it's not just sun Dasheng. Anyone who is willing to help us should have the shares of Kaike, and I believe it. I'm very open about the share of the start-up stage. "

What does Chuyuan Xixin say? Is it similar to what I said when I was the most short of money in the world? It's just that what Cheng Huilin said is more elegant.

Since it comes to Didi, the reporter asked Cheng Huilin to compare didi with the door opener.

This comparison is not easy. There are pits in it. However, Cheng Huilin is worthy of being the co-founder of the hegemonic level venture in Southeast Asia, and her posture of jumping from the pit is extremely elegant: "we should not compare with Didi, because didi is an enterprise focusing on online operation, while we focus on offline operation, investing in commercial real estate and logistics construction, and creating new business through high-quality and low-cost services and commodities Make a profit.

I don't even think we are an Internet company. We should compare McDonald's, lucky or Mr. hippo. These companies have succeeded or are succeeding in your great China. "

Chuyuan Xixin said to succeed your uncle! You haven't even opened a shop yet. How can you compare your face with these three? You should make a comparison with Xiaokang, because you should steal the bike from me or build it in front of my OEM in wangqingtuo. I already know!

But the reporter can't ask this question. Instead, he is very cooperative: "do you name the company Kaike in order to establish the same user psychological expectation as Costco Kaike in the United States?"

Cheng Huilin is Frank: "to some extent, yes. The difference between us and the market opener is that the market opener is a large-scale retailer, and we don't do the whole category. But our route is also strict selection + low price, and then supplemented by the local delivery service of Qianjin warehouse. "

The reporter's ability of cheering is very strong: "can you tell me the reason for this difference?"

Cheng Huilin's words sound very reasonable: "because I found that the living habits of Asians and Americans are different. We don't like to store goods, and we like to use fresher materials. American people go shopping by car. They buy a car full of meat, eggs, vegetables, milk and snacks for a week or even two weeks at a time.

But neither you nor I like to buy today's new products. This shows that the United States is relatively backward in this respect, inconvenient, and has no service to deliver food to the home. We open our doors to customers, live locally, and pay attention to door-to-door delivery, so our form is more optimized. Relatively speaking, if the customers buy the same money, then we are more competitive than the market openers. "

The reporter immediately asked: "but in China, the property cost is very high. You and the market opening customers are both large-scale supermarkets, and then take the low price strategy. Can this model make money?"Cheng Huilin's reply came: "making money is not my goal. My expectation is to establish a reasonable business model to serve the Chinese people, so that they can have a better quality of life and buy good goods at a cheaper price. In order to achieve this goal, our management team has designated several years of development planning and financial planning. You know, most startups in the world have no strategic or financial planning. That's why Sun Dasheng supports me. "

Originally, the interview could have ended, and Chu Yuanxi didn't have to comment on others' zhuangbility, even though some of Cheng Huilin's wives were too much.

But the reporter immediately asked: "I noticed an interesting phenomenon. Among the four people before you expanded the management team this time, two of them have a deep relationship with Chu Yuanxi, the boss of a well-off life who also manages local life services. Moreover, it is said that he still has the intention to invest in customers. But in the end, it seems that there is no him in this round of investors? Are there any interesting stories between you

Cheng Huilin replied: "I know the person you are talking about. In fact, I am the only one who looks like an outsider. Although our CEO Wang Yueheng has not invested in chuyuanxi's enterprise, he has invested in a snow project related to chuyuanxi, which takes up a lot of his capital. Moreover, the project was initiated by chuyuanxi himself, but after he launched it, he started a business by others and invested with him.

In these cases, my partners have been honest with me that there is no trade secret between us. But I was even afraid that Chu Yuanxi would empty the door opener. Ha ha ha. "

Here is a close-up of Cheng Huilin laughing.

Then she shrugged and said, "as for why he didn't invest in us, sun Dasheng invested in us anyway. This person is very talkative. He has high IQ and EQ. he should be modest when he should be modest and publicize when he should be publicized. As for the external image, oh, you call it renshe. In this aspect, I have seen entrepreneurs grasp the best. "

The reporter naturally asked: "I am very curious, have you studied him?"

"Really, because he showed some hostility to us, I had to study him."

"Hostile? Why? I think President Chu often sprays this and that on Weibo. "

Cheng Huilin pretends to be confused: "I don't know, our business positioning is misplaced, not a direct competitive relationship."

Chuyuan Xixin said you can pull it down, Li jingfeite licked his face to spy on my business secrets, don't you know? You don't know what happened to your bike? They built it behind your back?

This interview to this is the end, Chu Yuanxi see Cheng Huilin actually take himself to do the end, this is to release what signal? She finally said: "Chu Yuanxi is a persuasive person on the outside and has strong internal executive power. I have made a special investigation on the business promotion, and the implementation is quite in place. He is a very excellent president who is going to be a whirlwind. But when he talks, he is very skillful, good at hiding the truth in the public information, let investors interpret for themselves. "

"What do you mean is that investors are easily misled when they listen to him

"It should be said to test the level of investors. He told you all the information. Who is to blame for the wrong interpretation? As a veteran entrepreneur, I can be sure that he knows how to invest or what investors like to listen to. "

Good! Chuyuanxi read the interview again and said that the blind girl may not know that I am first-class on Weibo? Ah Ya didn't tell her mother? Don't ask, these summaries must be ah Ya's for her, otherwise it can't be so accurate and in place.

It has to be said that sun Dasheng's shot in the arm really changed the form of the door opener. At least there was a sound, and he would not die of shame. He even had to fight back. And since Sun Dasheng started to cast, they will continue to cast more or less, so they can't die in a short time.

This soft article is nothing more than a warning to investors not to invest in Xiaokang. Unfortunately, once the Ministry of Commerce's supporting documents for the convenience store industry are published, what else can these ghosts do?

But it can't be ignored completely. Chuyuanxi thinks about it and asks Lu Yu to arrange for the same media, preferably the same reporter, to send an interview to Xiaokang in August. Isn't that the red envelope? I'll double it!

This Saturday, in fact, Chu Yuanxi has plans to take Feng Lin and Yu Yanan to see the movie of Nezha. This is a domestic animation that is said to be able to replace "the return of the great sage". It was officially released on July 26, and today is the 13th, starting two weeks in advance.

From the momentum of dianying, we can see how confident the film's side is and how confident it is in its own content. To do dianying so long in advance is more confident than the God of medicine.

The main point of domestic film publicity is to grab the film layout of the cinema, and the correct film layout affects the income of the cinema, so it is a game process.

In the original world, Chu Yuanxi, who had personally run a big movie, had a three piece concept, which was called roadshow, point show and ticket supplement.

But this year, the state has strictly restricted the direct subsidy of movie tickets on the platform. Although it has little impact on chuyuanxi's future real ticket subsidy, the current movie publicity focuses on roadshows and point shows, and there is a great relationship between the two.In fact, the main purpose of the so-called roadshow is the big wine after the roadshow. According to the domestic trade rules, this is the PK between Dionysus. The film side has to drink enough fun. At the same time, the quality of the film is at least good enough for the cinema to arrange more. Therefore, the film side must have Dionysus. There are so many cinemas in so many cities across the country. They need to run through one by one, and they need to be gifted.

Come on, I'll push a new book through the apocalypse, this world is too hard. Chinese characters in dictionaries become monsters, and word hunters become new professions. When I read this book, I went back to ten years ago in a trance. The writing method, golden finger and so on were all very special