Completed Salted Fish's Self-help Strategy

There are too many bloody lessons in the market. Don't talk about others, even President Wang's national husband. Anyway, the entrepreneurial conditions are much better than ordinary people, right? He fell from the altar after a bad move.

Unfortunately, today, the grim situation is beyond his expectation.

At the beginning, the most severe inference was that there would be a financing gap under the premise that he refused to sign an unreasonable treaty, and it would be over with BA Ren milk. But when a stampede happened on the fresh track and the convenience store track was affected, chuyuanxi calmly thought about it. It seemed that the investors were a little too cold for themselves, and they had a sharp turn.

Will Xu Xin and Hu Shiheng waver? It's not impossible. Even Yuan Jing may be shaken in the extreme cold. Capital has its own will. There are very few people as iron as sun dashengtou. So it's really necessary to go to the Investment Conference on December 4. It's not just a meeting with two major investors. It's a meeting of the top circle, even if you know more big guys.

As a result, one week later, on December 4, the conference opened in the afternoon. In the morning, chuyuanxi didn't arrange any work. As a result, Liu Lu and Yang Heng came together and said that you didn't leave until noon anyway, so why don't you take time to meet someone!

How does Chuyuan Xixin say "fat four"? Don't you need an appointment to see me?

I didn't expect Yang Heng to say that he also received the request temporarily, and the person who came was Lu Yin, the CEO of the beauty who was in a hurry.

Chuyuan night listen to Yang Heng a say to know probably how to return a responsibility.

It was also the collapse of the fresh track. During this period, some people ran naked completely, exposing all kinds of problems to investors and employees like an exhibitionist. Some founders even occupy all the links that can be greedy, and the personnel arrangements are made by relatives and cronies. Then they collude with the supply chain to create various kinds of fancy rat warehouses, eat outsourcing vacancies, eat material price differences, and live like a textbook case.

Therefore, when they declared bankruptcy, the supply chain members were very reluctant to give up and even put up banners to encourage them to tide over the difficulties together.

But there are also people who are very particular about it. They really died in the avalanche of the environment, were not guilty of war, and walked with dignity.

Yang Heng belongs to the respectable group, and so is the urgent need for fresh food. He even chooses to use the limited funds to pay the wages of employees and the arrears of suppliers, rather than falling.

It was their founder and CEO, Lu Yin, who made the decision. Her face value is not low, and her makeup and dress show exquisite taste. In the past, she must be radiant, but today she has no air.

"Mr. Chu, it's all my fault. It's not the employees or the company. The current situation is caused by my inability to finance."

Lu Yin slightly hastily said, and then rigidly sat in the sofa. She is about the same age as Liu Lu. For women, she is still in her prime. She is smart and beautiful. She has working experience in Yale, well-known foreign and domestic financial institutions and start-ups. She is not so formal after seeing big scenes.

So, there must be some kind of invitation? Chuyuan Xixin said that as long as it's not from Huayuan, it's easy to say.

Just listen to Lu Yin say: "now want you to give me a investment is certainly not realistic, I have made investors suffer.". I'm looking for you this time to hear Lao Yang say that Xiaokang is going to have its flagship store in eastern Guangdong Province. I think so. The young men in our company are actually very capable and have strong working ability. Moreover, we feel that our business model is very close. You have stores, we also have front positions, and we have integrated stores and warehouses. Do you think it can be transplanted directly to your side? "

"If you want to talk about this, I won't be sleepy. What do you mean by transplantation, front-line staff or management team? Or all of them? "

Chuyuanxi came to the spirit at that time. Because Pengcheng, Yangcheng, eastern Guangdong Province, opened stores one after another, "skilled staff" is the most troubling thing for Liu Lu for a period of time in the future. It's very important and it's not easy to find the optimal solution. It's always tangled and under great pressure.

Sure enough, Chu Yuan Xi turned to see that Liu Lu was more energetic than him.

We should know that the Chinese dynasty is extremely big, the employment environment of each province is different, and the tonality and style are also different. Liu Lu is not so familiar with the labor market in the south, so the last time she went to the south, she had selected some of her capable cadres who came from the South and sent them directly to the south. The two senior directors comprehensively coordinated the recruitment of front-line employees in Yangcheng and Pengcheng. Even the Yuedong people in Yang Heng's team also supported the past.

Even so, she still strongly hopes to supervise the work in person, because even the process of rebuilding a moderately prosperous imperial capital is not simple. For example, how does the training link connect seamlessly with the store opening and logistics? Among them, the flow of personnel is huge. She is afraid that something will go wrong and the whole chain will collapse.

But Liu Lu has no skills, and now Chu Yuanxi still needs her to sit in the imperial capital.

Although Lu Yin's request is seeking to get rid of her burden, it may be a good thing for a well-off society. It depends on the fact that you are short of weapons in the war and sell you arms directly! The question is, can't you buy it? Is it Kalashnikov or malazi?

Trampling on the fresh track has brought some hidden dangers to the convenience store track, but there are also some convenient conditions.

At the beginning, chuyuanxi dug deep into the corner of Ba people's entertainment and forced Caoshan artifact company to fill its stores with many employees, just to let her do the training on her behalf, and then directly brought them out to supplement the well-off life. In the early stage of the well-off society, there was a large demand for front-line shop assistants. If they all depended on social recruitment, they would not understand all the skills they needed, they would need a lot of training, and people were not in the same mood. Members with a certain foundation would definitely be just needed.Moreover, the implementation of this operation will have the effect of eating more than one chicken. The next step is to recreate the flagship model in Yangcheng and Pengcheng. Originally, chuyuanxi's plan was that the artifact company would mainly develop in the south. Many of the employees originally transferred were from Yangcheng and Pengcheng. Later, some entered the logistics system and some stayed in the stores. When it's time, it's a matter of killing two birds with one stone to promote all of them to the backbone.

This situation chuyuanxi in the previous work and this group of employees have said hello in advance, so the resistance is not big.

In this way, half of the problem has been solved. There are a group of experienced store managers, deputy store managers and key logistics staff. The rest is to supplement local talents.

But if you can get a work team smoothly, the store and logistics system almost do not need external recruitment, and even the promotion team are included, and they are all experienced employees. They have just experienced a setback, their mentality has been trained, and they can work with a little training.

This is a positive side.

Chuyuan Xi takes a look at Yang Heng and Liu Lu. Yang Heng is surprised. Liu Lu is calm and should not have communicated in advance. However, Liu Lu soon smiles, which is similar to Chu Yuanxi's idea. Yang Heng, in fact, was almost the same as Xue Jianhua when he first joined the company. He was making up for the historical evolution and development goals of a well-off society, so he couldn't respond to them all at once.

What about the potential risks? At that moment, chuyuanxi's brain was running at a high speed.

It's understandable that Lu Yin wants to get rid of the burden, because the urgent fresh food has fallen down, so it's very important to arrange it properly. No matter whether their abilities and other aspects are good or bad, the quality of these employees, no matter how excellent, is a burden to the emergency. If the burden is left to Xiaokang, she will not only save a lot of money, but also save a lot of trouble.

So is it a good thing? Chuyuan Xixin said that the only, no, no, the only two questions are whether the other party will form a small group to develop morbidly, and whether the team has any problems beyond professional ability? For example, one of the most common problems among the startups that frequently fall down on the fresh track, which has been mentioned frequently recently, is the problem that leads to stampede

Therefore, for Xiaokang, we only need to identify whether the burden thrown by the other party is a talent or a pit for our company. However, corruption basically does not happen to front-line employees, who suffer the most and have the least power, and have a high probability of being innocent.

In other words, if the burden thrown over is ordinary employees, Chu Yuanxi is interested in taking it. If Lu Yin wants to throw over the management team, his interest will be sharply reduced, because there will be a lot of back adjustment. If there are both, we still have to talk about them. It's better to spin them off.

Before, Yang Heng only brought a few people, including Jian mo. Xiaokang sent Liu Lu to carry, Xue Jianhua and Yuan Mu to help. It took a lot of time to complete the recitation. If you want to abandon the management team, Chu Yuanxi is afraid that he can't afford to delay this time.

What's more, the urgent management team is obviously responsible for the collapse of the enterprise. It's hard to say how capable they are. It's hard to distinguish between absorbing this team and recruiting from the society.

At this time, Chu Yuan Xi saw a trace of pain in Lu Yin's eyes, she quickly said: "employees, especially store staff. At the peak of our company, there were more than 1000 employees, but now there are certainly not so many. I wonder how much you can accept? We have other arrangements for the management team. "

"Ah Xiaokang is planning to open 20 stores in Yangcheng and Pengcheng. According to the configuration of five clerks for each store manager, it can only accommodate 100 people at most. It is not the same time. There is a process to open a store. However, we also need employees in logistics, as well as land promotion, which can accommodate about 300 people. I have to think about... "

This "thinking" has different understanding for different people. Liu Lu thinks that Chu Yuanxi is thinking about how to accept these people. Lu Yin thinks that Chu Yuanxi is thinking about the conditions. Yang Heng and Chu Yuanxi have similar ideas, thinking about whether to agree to this.

However, Yang Heng wanted to accept the other party's management team, so he felt that it was just the staff's words that were boring, and he completely became the dish setter.

But it's just an employee. It's more in line with Chu Yuanxi's expectation. This plate has the next motivation. For him, Lu Yin's burden can become a gun. However, Lu Yin is a stranger. Behind her is a strange team. Chu Yuanxi feels that she needs to talk about it again.

On the point of introducing talents, he did agree to directly introduce the management of the regiment, but there are also different regiments. However, the two target groups are at least innocent and need not wear colored glasses.

And urgent fresh, including pine nut more are tainted. Chu Yuanxi can't completely believe in Lu Yin, just as he doesn't completely believe in Yang Heng, he can only say that his credibility is relatively high. There are many players who have fallen down in the fresh track. Some of them are entrepreneurial stars in the first half of the year. They are decent but more reliable. However, only those who have gone through the bankruptcy liquidation process are completely trustworthy.

Bankruptcy liquidation may be the last word entrepreneurs want to see, not only because of their feelings, but also because every account has to be taken out for trial and examined with a magnifying glass during liquidation. There is basically no possibility to continue to hide, and everything they have done has to be revealed.At the beginning of last month, when a teacher was on the Laolai list, he wrote a long article about feelings. He said affectionately that entrepreneurs would be much more relaxed after the limited liability company applied for bankruptcy liquidation. Many people do this, but I'm not the same. It's much more difficult for me to carry 600 million yuan of debt than to go into battle light, but creditors and investors still have hope.

In other words, this person felt that he was on the Laolai list and moved the world! And the reality is that it's possible to be so earth moving. But there is also a possibility that the bankruptcy will be liquidated, and there will be some happy things happened during the liquidation. Therefore, the property can not be broken!

Lu Yin's choice is not to go bankrupt, and so is Songzi Pinpin. Of course, entrepreneurs who have gone to the stage of bankruptcy and liquidation can't be linked with the word "respectability" in their life. Therefore, they can't just refuse bankruptcy and suspect that entrepreneurs have done something false.

Thinking of this, Chu Yuan Xi's interest in Lu Yin gradually grows, but it's the matter of the team of employees who take over the offer that can be put back. Because, if Lu Yin herself is clean, then Chu Yuanxi's acceptance of her employees will not produce any problems that can not be explained at the investor level. But if Lu Yin is a scum with a beautiful appearance, even if her staff team is innocent, she can't explain the scenery clearly in the future. If she has a deep relationship with her, others will distrust her.

This kind of situation must be cautious. Pits in commercial activities are everywhere. There are many inadvertent places with mines. If you don't pay attention to them, you will hang them on you. You don't know yet.

Yang Heng doesn't have to be so suspicious because Yang Heng is just a co-founder, which is equivalent to Yang Yuanmei's role in Ba people. It's not up to him to say whether he can break or not, and he's not the CEO. But Wayne is.

So Chu Yuan Xi gently exposed the decision of whether to agree or not, and then asked Lu Yin: "President Lu, although it's time, why you didn't succeed in the second round is a bit out of time, but I still want to have a chat with you first. Let's open up and say that I don't know about you. It's normal to have some concerns. "

"No problem." Lu Yin talked for a while, but she didn't start to be so formal. "In fact, you are a star entrepreneur. You can easily start a company with tens of billions of dollars. I'd like to hear your opinion."

"Well, as you said just now, your choice is not friendly to investors. This decision will certainly have a great impact on your future development. How do you think about it? "

The so-called decision is not to go bankrupt, to repay the money owed to the supplier, to find a way out for the employees, and to pay compensation.

Although there is certainly not much money on the account, investors have lost a lot in any case, but if the bankruptcy liquidation, the remaining money can be divided. The money on the urgent fresh account is originally invested by the investors, and the liquidation is better than nothing.

But Lu Yin's decision is to wipe out the money, leaving no room for investors. You can imagine what her current image is like.

Lu Yin said: "because I really think this industry has value and something to do. I don't want to destroy the reputation of this industry."

Chuyuan Xixin said that this reason is too subtle to judge

The immediate example of the so-called destruction of industry reputation is taoji, which went bankrupt immediately. Taoji went online in August last year. It owed 1.6 billion yuan in debt for more than a year. Instead of burning 1.6 billion yuan, it owed half of the money to suppliers and advertisers.

In terms of this amount, the management of taoji is excellent. It is absolutely capable people who have the ability to owe money and let others pay for themselves. The people like them who can make thousands of creditors willing to advance money must be great powers. If they can repay it in the future, it would be better.

In fact, the growth of taoji is also good. In a year, there are more than 100 million registered users, with an estimated value of more than 5 billion, which is to say, more than Xiaokang.

It's a pity that this bubble can't get money in October, so it's not going to work immediately, so we started the journey of restructuring. In hindsight, it's also the journey of destroying the reputation of e-commerce.

On the one hand, taoji guarantees the success of the restructuring and repayment, on the other hand, it urges creditors to sign the debt restructuring agreement. Yesterday, December 3, it was announced that everything was going well, waiting for my father to make money. However, after the announcement, the grapevine immediately flew all over the sky, and people with clear eyes could see that chuyuanxi sighed. Unfortunately, the scale of more than 100 million users should no longer work.

Why are there so many people with bright eyes? Because their announcement is too funny, saying that 20% of the company will be paid within one month after receiving the restructuring funds, and the other 80% will be paid when the target company's valuation after the restructuring reaches $2 billion or IPO. This means that I don't want to return it.

What are the consequences of the destruction of industry reputation? It's blocking the way for the latecomers. When taoji was rising, anyway, the number of rapidly growing users was real. Therefore, businesses chose to believe in this flow pool and agreed to advance money to enter the market and deliver goods to users, but the payment for goods was under taoji's control.

But when the next new e-commerce appears, will businesses and advertisers still choose to trust? There is no choice but to choose cash.

You should know that the creditors of taoji even have listed companies, and they owe a lot of money, so they are bound to fall by the limit after being dragged down. In the future, when there is a similar situation, how dare listed companies choose trust? Does the CEO want to do it or not?In this sense, it is a great thing to protect the reputation of the industry, especially when other laggards are frantically destroying it.

Wayne's answer is perfect, but the great premise is that Wayne is clean.