Conquer the beautiful chairman

"Good," Zhang Wei said happily, "it saves my energy."

Umbrella man: "Chef Zhang, after seeing your plan this time, I have to say that I didn't know you well before, or that I had biased and objective views on you before."

Zhang Wei: "I'd like to hear it in detail."

Umbrella man: "you give me the impression of a triple jump. The first time you did Zhongtian's travel agency marketing plan, it may be due to the limitation of business content and the first time you did travel agency marketing. At that time, the plan was full of enthusiasm but slightly immature. It was relatively simple, more theoretical, and less practical and operational, Of course, the short content and space is also a reason. At that time, my impression of you was that you had high self-improvement and enterprising spirit, clear working ideas and plans, positive initiative and initiative, and a good sense of planning, but the sense of innovation still needs to be strengthened. "

Zhang Wei listened carefully: "well, you're right. What about the second time? Go on

Umbrella man: "the second time is the data summary of northern farmhouse that you made for Chen Yao of holiday travel agency a few days ago. I saw your summary that time, and the biggest feeling is that it is unexpected and fresh. The general data summary mode is to classify and list the materials, one two three four five, go up the mountain to fight tigers, and put them out. But your material is nominally a summary, In essence, it is a research report, a paper-based Research Report of northern farmhouse. It not only breaks up and reorganizes all the data, but also puts forward a lot of speculative problems and solutions. Although you did not go to the field to investigate, the content of the materials is just like a field investigation report, full and accurate, With accurate data, complete numbers and clear projects, this time, I have a new understanding of you, that is, your ability of combining words and materials, as well as your ability of logical thinking and work sorting, which I have not found before, or that I have not clearly discovered. "

Zhang Wei was very happy to get the right answer from the umbrella man's elder sister: "you guy, why didn't you tell me last time?"

Umbrella man: "last time, you know, I saw it for a short time, only for more than 10 minutes. I only watched it once, but I didn't have enough time to ponder and think about it. In the past two days, I learned your masterpiece again and again. I thought about it along your lines, and finally found out your ideas and intentions. That's why I felt unexpected and fresh."

Zhang Wei laughs: "you enter my heart through words."

Umbrella man: "yes, I can feel your thoughts and thoughts through your words, and then I know that my brother has a real guy."

Zhang Wei: "is this the third time? What new impression do you have this time

Umbrella man: "Chef Zhang, this time, listen to me and listen to you. From this afternoon to just now, I've been grinding your comprehensive plan. I've seen it three times. The first time is the mistakes in proofreading grammar and language, as well as the overall browsing. I'll see the basic structure of the whole plan and feel your general idea. The second time is to ponder over the specific and detailed ideas and creativity of your scheme, as well as its operability. The third time is reverse thinking. Along these ideas and ideas, you can ponder over your planning ideas, understand your intention, and understand your real theme line and innovation purpose. In other words, the third time is my learning process, learning your ability to control and combine words, your ability to synthesize and use materials, your management and innovation consciousness. "

Zhang Wei felt that he was very pleasant to hear, happy and slightly uneasy: "sister, you are praising me and encouraging me. Where can I get such high level of praise from you?"

The umbrella man sent a sincere expression: "Chef, what I said this time is true and serious. I'm not teasing you. Your plan this time should be a comprehensive display of your ability. You give me a new understanding of you, which is not only unexpected but also unexpected."

Zhang Wei: "why do you say that?"

Umbrella man: "unexpectedly, I didn't expect that silly bear is not stupid. He has such potential and potential, such excellent writing and expression ability, and such comprehensive combing and integration ability; To be expected, with silly bear's progressive and enterprising character and good at learning and thinking, progress is reasonable. Learning is a process of gradual accumulation. Silly bear has grown up unconsciously

Zhang Wei sat in front of the computer, his mouth closed: "sister, you continue to say."

Umbrella person: "for the first time, your marketing idea is very clear: people have no I have, people have I excellent, people excellent I cheap. These 12 words are well summed up. They are in line with the market rules. They are very relevant. They are in line with my ideas

Zhang Wei: "ha ha..."

Umbrella man: "the first part of your plan is team building and training management. It is very detailed in terms of post setting of marketing team, personnel allocation in marketing area, personnel recruitment and training methods, and business management assessment. This part basically reflects your management ideas, especially personnel allocation and management assessment, It fully shows your people-oriented management consciousness and the thorough investigation of the local geographical, economic and social development in the early stage, and fully shows your down-to-earth work style.

"The second part is about advertising, whether it's the early advertising plan, or the continued investment plan after the opening of the business, whether it's the setting and distribution of outdoor advertising, or the advertising content setting of plane and three-dimensional media, it's very specific, very practical and highly operable. You can see that you have a relatively detailed understanding of the local media, We have found out the price and layout of their advertisements, and we have a good market research on their advertising effect. In particular, you have specified a piece in your advertising plan, and your boss will like it. "

Zhang Wei: "which piece?"

Umbrella man: "in the part of media advertising plan, you mark the rebate ratio of each media to business contacts, which means that you hand over the money that should belong to you to the company and save the money for the company. I don't know about the kickbacks in newspaper advertisements. I've been doing business for so many years. If you specially mark this piece, Zheng laocai must be very happy. "

In fact, Zhang Wei was familiar with this area when he was in the north. At that time, he often dealt with newspapers and TV, and was responsible for advertising. In a market economy, there is a buyer's market everywhere, and advertisements are everywhere. As long as money is given, all kinds of advertisements and news will be published. Just like all kinds of medical advertisements and marriage advertisements published in newspapers now, they all know that they are deceptive, but as long as money is given, all advertisements will be published. Otherwise, some people say that technical women and journalists are peers. They are both prostitutes. Technical women sell bodies while journalists sell hearts. Those news organizations that advertise not only recognize money, but also promise to give 10% - 30% rebate to their contacts. Because he was familiar with these, Zhang Wei made a little inquiry into the news media in the South and found out their specific ways.

The umbrella man continued: "the third piece, the setting of scenic spots in the drift Road, is very unique and creative. For example, lover's Valley, music drift and time-space tunnel are all relatively new. It shows that you Lao Zhang didn't play in vain in the scenic spot in the early stage, and he still had a lot of inspiration in his mind. I was very inspired by it, especially the music drift, which can be said to be the first in the country. The most important thing in the development of scenic spots is to dare to be the first and compete for the first. Your ability to do this fully shows your rich experience in scenic spots in the past, your ability to accept new things, and your ability to absorb drifting knowledge some time ago. "

Zhang Wei: "this is just a preliminary proposal, which needs to be further considered, constantly absorbing foreign experience and revising."

Umbrella man: "yes, the setting of scenic spots should be pondered repeatedly, the hearts of tourists should be understood, and the concept of green environmental protection and humanity should be embodied."

Zhang Wei: "elder sister, talking about the fourth piece, I've been racking my brains."

Umbrella man: "Chef, in my opinion, the fourth part, the planning and implementation of marketing activities, seems to be the most relaxed and can experience your character. The Baiyun Mountain drifting Festival, the selection of drifting image ambassadors, the promotion and guidance of drifting babies, the summer camp for middle school students, the beer competition and the drifting Water Splashing Festival are all very lively, And it's very attractive to tourists, especially the rafting Festival and the opening ceremony together. It's not only economical but also can kill many birds with one stone. It's in line with Zheng laocai's mind! And the drifting babies are all little beauties. Beauty economy is also a hot spot at present. Chef Zhang has a good understanding of this. "

Zhang Wei was a little embarrassed: "ha ha... Where, my sister flattered me. I started from the psychological needs of tourists. Ha ha... Generally speaking, this scheme should be ok?"

Umbrella man: "Chef Zhang, I tell you that your plan is not only feasible, but also excellent. It's a perfect first draft. The draft can be used as the operation model of your company. With your 30000 words, Zheng laocai can gradually implement it according to the plan inside. Xiangxin laozheng will be very satisfied with your plan."

Zhang Wei: "sister, I'm flattered. Am I really so good? It's not easy to get your approval. "

Umbrella man: "silly bear, no matter what you do, you have to believe in yourself, believe that you will do it well, believe that you are the best, believe that you are the best, I am more and more optimistic about you, you are an absolute blue chip stock, hee hee..."

Zhang Wei was not at ease: "sister, have you revised all the plans for me?"

Umbrella man: "your level is higher than mine. How can I modify it? Hee hee... I just improved your plan, but the theme and specific measures didn't move. The process of my repair is actually the process of my learning. "

Zhang Wei: "joke, how can I surpass you? In fact, there is a lot of your painstaking efforts and efforts in me. If it were not for the information you accumulated in the early stage and the subtle influence you often taught me, my plan would not have been so smooth."

Umbrella man: "Chef, I'm telling the truth. Some aspects of your abilities are worth learning. I'm really learning from you, especially writing, material combination and thinking innovation."