Consumer male god

There is no qualitative difference between Tiffany's gems and Cartier's.

However, relatively speaking, Tiffany has more colored diamonds, the most precious of which is a heart-shaped pink with purple diamond, which is estimated to be close to 50 million.

As for the red, blue, and emerald stones, they are not that brilliant, but they are not bad either.

However, in the process of looking at the gems, Han Lie used a completely different strategy than before.

He did not bargain rashly, but always maintained a disinterested and mediocre attitude.

Then let Jian Yisi take the initiative to test.

When the heat was almost done, he stingily expressed his thoughts: "It's all good, but it's just good."

Jian Yisi suddenly thought she understood Han Lie's thoughts: 'I already have a perfect collection-grade loose stone, why should I buy something similar again? ’

In-depth perception of customer needs is a required skill for people like them. After realizing that Han Lie did not have such needs, she immediately changed her goal.

"That romantic star is a collectible gemstone, and its design and secondary processing must be treated with caution. So, Mr. Han, do you still need one or two finished products specially customized for your girlfriend?

The main stone does not have to be a collection, but it is more convenient for daily wear.

Our designers at Tiffany have the ability to create high-end jewelry for any woman that best suits her temperament..."

Jian Yisi "persuaded" Han Lie.

So, Brother Lie began to turn his attention to those second-level gems.

The so-called sub-level is probably worth 500,000-1 million yuan per carat, generally no more than 20 carats, or it may be large enough but slightly defective in purity.

Gemstones of this grade are used to make jewelry, and they can still sell for tens of millions or even tens of millions of yuan after being auctioned.

Low?

Apparently not.

So Jian Yisi is still very attentive, even more eager than before.

The reason is actually very simple - Mr. Han only bought a loose stone from Cartier, but when he arrived at Tiffany, he chose to customize it because of the design level.

So, who has a better design level?

This may not necessarily be the case, but who cares about the facts when publicizing to the outside world? Of course, you must choose the ones that are beneficial to you.

So, Han Lie stayed in Tiffany for a whole afternoon.

The designer who came here today is a well-known jewelry master. Based on the photos and oral description of his personality and family background provided by Han Lie, he put forward a lot of constructive suggestions.

For example, Pan Ge is actually not suitable for wearing necklaces with too complicated shapes. A very full and large necklace is theoretically more suitable for Miss Fan's face shape and figure.

At the same time, Pan Ge's temperament is not suitable for wearing jade and seed jade.

Ruby is actually a very correct choice, blue emerald can also be used as an embellishment, and the one that suits her best is obviously pink diamond...

Well, excluding the private goods, the overall idea of ​​the designer is brilliant.

However, the designer who was recognized by Han Lie soon became completely numb.

——This piece of shit provided a total of 8 photos and asked questions one by one. It seems that he wants to wholesale!

It is impossible for a businessman to talk about a customer's private life, but the problem is... the designer is tired!

However, Jian Yisi saw a strong need to buy from it.

It’s so fun!

How wonderful women are!

Each person has his own set. Aren’t the results just coming in a flash?

At the end of the day, Han Lie put away his phone and said lightly: "Those are my friends. Your ideas and skills are really amazing. I look forward to truly cooperating with you."

That’s it?

Jian Yisi was stunned, feeling that all the inside information from Cartier was bullshit.

Are people stupid and have too much money?

This man is simply more stable than my mother, right? !

After realizing that Han Lie had needs but was not very interested, Jian Yisi decided to start a new job.

"Mr. Han, in order to make friends with you, I will personally make the decision for our first cooperation and give you a 20% discount on raw materials..."

While cheating, he hinted at the designer with his eyes.

The design master was very well versed in the ways of the world and immediately expressed his position - if you ask me to take action, there will be a discount on the design fee.

But Han Lie raised his hand to look at his watch and declined politely: "It's getting late. After dinner, I have the next show to attend and I want to hear Van Cleef \u0026 Arpels' opinion. Is that all we have today?"

Although it is a question, it is obviously not something that Jian Si can refuse.

So she sent Han Lie out very disappointed, and actively tried to discuss it next time.

"I have to see what's going on at Van Cleef \u0026 Arpels."

Han Lie was very honest: "You know, my current demand is not particularly strong. For non-collection-level haute couture, there seems to be no absolute gap between you..."

Frankly speaking!

It's clearly in the CPU!

Jian Yisi was not stupid. She could clearly realize that Han Lie had clear needs and he was just waiting for a price.

But she couldn't help it.

Non-collectible high-end jewelry is completely different from the previous romantic star. It is a pure buyer's market.

If you are not willing to try your best, some jewelry companies are willing.

Therefore, the tacit understanding formed among the three of them is no longer effective.

Collectible gems can be priced at over 1.2 million yuan, and no one can let go. It won’t be a loss if they can’t be sold anyway.

But for the next level of high-definition, you have to fight with a bayonet.

“Both the price and design can be further discussed.”

Jian Yisi decisively gave up his illusions and showed the courage that a leader should have: "Looking forward to meeting you again!"

Han Lie smiled softly, turned around and left.

After coming out of Tiffany, part of the crowd watching the fun outside has dispersed, but those who have stayed behind clearly have stronger impulses and more determined will.

Under the escort of bodyguards, girls actually came up to hand over notes.

"Hello, can I meet you? I'm here for a show..."

The girl was very beautiful, with convex front and back, and white skin.

But Han Lie didn't even raise his head, waved his hand gently, and walked straight past under the escort of bodyguards.

Seeing this, there were several girls and middle-aged men who were obviously ready to make a move, and quickly gave up the idea of ​​coming over to say hello.

They obviously know something, and their level is not low.

However, those who are truly capable can get to know Han Lie in a more natural way through the connections around him.

So this is a group of speculators who are neither good nor bad. They vaguely know something. They have heard about it and can confirm that the young man in front of them is Han Lie. However, normal methods are simply beyond their reach, so they wait until now with a sense of luck.

It's interesting, but not worth the effort.

Tiffany's bodyguards sent Han Lie to the front of S63, and this battle once again attracted much attention.

Fortunately, we are not in the era of short videos yet, otherwise, videos would be everywhere on the Internet.

Therefore, even from a safety perspective, it is necessary for Han Lie to invest in Toutiao. It is impossible to become an Internet celebrity. It is definitely of great significance to suppress hot searches.

After a simple bite of rice, Han Lie went to Van Cleef \u0026 Arpels.

Their family was much more pragmatic and rented a villa directly in Sinan Mansion to maximize privacy.

In fact, this is because the needs of each brand are different. Tiffany is more oriented to the public. Not only can the middle class afford it, but it is also the main force, so it has additional requirements for publicity.

But Van Cleef \u0026 Arpels doesn’t need it. No matter how popular their popular products are, the tone of this brand has always remained aloof.

Well, they are so cold even when cutting leeks...

For example, everyone is familiar with the four-leaf clover series, which features bright fritillaries, turquoise, chalcedony, and obsidian. The cost price is at least a hundred, and the sales price is tens of thousands or even higher. Who has seen them stand up and explain anything?

If you like it, buy it, if you don’t, go away!

This is also the only top jewelry brand that does not hold large-scale events. It does not hire spokespersons, has very few shows, holds jewelry exhibitions, and does not buy hot searches to promote...

In short, we are here, and you, the customer, need to take the initiative to get to know us and love us.

The ICU is really for them to understand.

Hey, not to mention, there are really top stars who lick Van Cleef \u0026 Arpels crazily, such as Anne Hathaway, who loves her so much that she is crazy about it. It’s a pity that she doesn’t give a spokesperson tittle no matter how she licks her...

However, when Han Lie arrived, he received a very thoughtful and warm reception.

Van Cleef \u0026 Arpels has only been in China for a few years now, and the general manager of the China area is a Chinese woman.

She understands the national conditions better than Jian Yisi, and as soon as she comes, she invites Han Lie to rest, taste wine, and chat about home affairs.

The communication style is refreshing.

But the final outcome didn't change much.

Just like when facing Tiffany, Han Lie's attitude was always very vague - the design style of your home is great! But I still need to consider...

In fact, Van Cleef \u0026 Arpels’ designs are really amazing and very spiritual.

However, their design costs are also very expensive, with a base cost of one million yuan, and drawings are also slow to produce. It may take more than ten times of repeated communication to finalize the design.

But it is also possible that they will produce the design once and then refuse to accept changes...

Overall, Han Lie and Lori had a pleasant chat, and then said that I need to weigh it up and consider the respective gemstones and design advantages.

So, Tiffany had to get involved with Van Cleef \u0026 Arpels.

That night, both companies held a video conference with their headquarters and determined the overall idea - fight with all your strength and cannot lose.

Han Lie held three personal jewelry exhibitions, and then only bought loose stones from Cartier, showing little interest in his own products.

What's going on?

Although we are not the number one jewelry brand, we are not that bad, right?

You put a record-breaking satellite in Cartier, but it didn’t cost us any cents. It’s embarrassing for this matter to spread...

And everyone can clearly feel that Han Lie still has spare capacity and indeed has the need for high-end customization - it is hard to say who he will give it to, but he is indeed seriously considering it.

If you were just curious, you wouldn't be able to ask so carefully.

For Jian Yisi and Lori, there is nothing to lose if the loose stones cannot be sold, but the opportunity for haute couture must be obtained.

If there are three companies competing, one loose stone and one high-end jewelry, then one of them is bound to lose everything.

This is no longer a normal sale, but a comprehensive competition between the three companies in terms of inventory, heritage, style, capabilities, etc.

Han Lie spent more than 10 million to hold a personal exhibition, completely placing this competition in front of all potential customers, and not allowing them to back down.

Cartier won the first game and got the fattest meat.

The remaining haute couture opportunities are not useless. Once you get the order, you will be able to brag against Cartier - you are just taking advantage of your luck. There happens to be a top-quality loose stone that suits Mr. Han's eyes. How can it be like that? We win by relying on our design level.

After Han Lie spent the $30 million, both Tiffany and Van Cleef \u0026 Arpels were pushed to the edge of the cliff, so they communicated with Han Lie for the second time with great sincerity the next day.

Tiffany really spent a lot of money and actually invited legendary designer Elsa Peretti to communicate with Han Lie remotely.

Elsa Peretti is in her early 70s this year. She is the well-deserved chief, leader and mentor of Tiffany’s designer team, and is also a hero and close friend of the brand.

The last condition given was that Elsa Peretti would supervise the work, and Francesca Amfitheatrof, the current chief designer, would work together to design a unique jewelry for Han Lie.

In fact, in the field of design, the so-called supervision and cooperation are unlikely to be established.

Everyone has their own ideas, concepts, aesthetic tastes and persistence. The result of mutual compromise is likely to be neither fish nor fowl, and neither can achieve the ultimate in any aspect.

Therefore, it is very likely that the old lady Elsa is not working hard, and there is only a very small chance that she can actually play a guiding role.

However, that doesn't matter.

The important thing is that the final product can bear the banners of Elsa Peretti and Francesca Amfitheatrof at the same time!

According to Jian Yisi’s popular science, Francisco, this guy, will basically become a legendary designer written down in books a hundred years later.

The collaboration between the two legends, as long as the final product does not stretch the crotch... Forget it, the possibility of stretching the crotch is too low. Anyway, this thing will become a heirloom-level classic.

And what is the price? !

The old lady doesn’t charge, Francisco only charges a fixed amount of 1.5 million yuan!

Logically speaking, given his level and ability, he would normally charge 10% to 15% of the actual value of the jewelry as a design fee for high-end customization.

Of course, the price is actually very confusing.

For example, the main stone that Han Lie finally bought was 10 million yuan, and the auxiliary diamonds and gemstones were worth about 1 million yuan, but the entire piece of jewelry may be sold for 18 million yuan after it is formed.

Part of this is the design fee, and God knows how much Francisco can get out of it.

But now, Tiffany has spent a lot of money and made the entire cost transparent at once.

The price of gemstones basically has a line. The price will be determined according to the grade. Coupled with the company's service fee and fixed design fee, the final product will be much cheaper than normal!

Now he has every chance to earn back all the 30 million he spent before, without damaging Han Lie's reputation as a great man.

It's you, Tiffany, who took the initiative to fight with Van Cleef \u0026 Arpels on a bayonet. What does it have to do with me?

Likewise, Van Cleef \u0026 Arpels is crazy.

The person they invited was Yabu, a master of design at the palace level. Because Lori's communication was very effective, they knew that the person Han Lie was most likely to give away was a female elder in her early 40s.

Van Cleef \u0026 Arpels even had various data and photos of Zhao Anni in its database, so Yabu took three finished designs and explained them to Han Lie.

Good guy, Han Lie was shocked on the spot, really, no exaggeration.

The exquisiteness, agility, and luxury of his works were something Han Lie had never dared to imagine before.

And the price is also very affordable - the most expensive design costs less than 15 million yuan in total.

At this time, Han Lie was completely in trouble.

The price has indeed been reduced, and the quality is higher than expected, but which one should I choose? !