Dad Academy

"Okay, I'll see which position is best tomorrow."

Zhang Tan replied, and immediately told Xiaobai about the endorsement of Little Bear Drink.

Xiaobai's reaction was unexpected by Zhang Tan, but it was reasonable.

She first readily agreed to endorse Bear Beverage.

After all, it is my favorite drink since childhood, even my aunt loves to drink it.

"If I become the spokesperson, will I be able to drink as much as I want from now on?"

Zhang Tan said: "As long as you don't wet the bed, you can drink whatever you want."

"Hahahaha~~~" Xiaobai laughed, and immediately thought of his aunt, "Then I will also send a cart of bear drinks to my aunt. She also likes to drink it, but she is always reluctant to drink it."

Zhang Tan nodded, Malanhua is a hard-working and optimistic person.

Xiaobai continued: "That's why my aunt always drinks from me secretly! I don't even know what to say about her!"

"..."

Zhang Tan took back what he just said.

"There's one more thing. You have to promise me before I agree." Xiaobai said.

"Come and listen."

"Hey, hey, are we going to shoot a commercial?"

"We are going to shoot. We will shoot immediately after signing the agreement."

"Old man, can you talk to Bear Drink and let me take pictures?"

"...You want to shoot a commercial for Bear Drink?"

"Yes, do you support me?"

"Of course I support you."

Zhang Tan firmly supports Mr. Xiaobai, at least he must say so, otherwise he will be caught with evidence that he does not love her.

"Hahaha, old man, go and tell Little Bear Drink, I'll call my aunt."

Xiaobai always left the problem to Zhang Tan. She happily called her aunt to fulfill her filial piety. However, as soon as the call was connected, before she could speak, the aunt on the other end scolded her for disturbing her aunt. The old man went to sleep.

After Xiaobai was scolded, he forgot what he wanted to say, and instead quarreled with his aunt, and finally broke up.

After hanging up the phone, Xiaobai's anger remained: "I will give the bear drink to my uncle, but not to my aunt."

Here, Zhang Tan had a headache. Although Xiaobai was no longer a novice, shooting commercials was another matter. He didn't know what the Little Bear Beverage Group would think and whether they would agree. He was unsure.

However, Xiao Bai actually has such an idea, and he fully supports it. Thinking about it carefully, Xiao Bai's idea is not without purpose. She has this condition, she has the strength, and she is familiar with her best friends. It was photographed The ads might be more relevant.

Zhang Tan kept this condition in mind and raised it when discussing with the Bear Beverage Group later.

When discussing advertising endorsements with Bear Beverage, of course it was not Zhang Tan who was in charge, but the company, and Wang Wenming was mainly the one communicating with the other party.

The company of Little Bear Beverage is in Qicheng, and daily communication is mainly through video conferencing. Little Red Horse Film and Television set up a temporary working group, with Wang Wenming taking the lead.

After Wang Wenming received Zhang Tan's instructions, he held a video conference with Bear Beverage again today. If everything goes well, it will be finalized today.

When the meeting time came, a picture appeared on the big screen in the conference room. It was also a conference room, with several men and women sitting there.

This was not the first time that the two parties met. After a brief exchange of greetings, they got down to business.

Wang Wenming took Zhang Tan's instructions, and it was mainly him who did the talking.

First of all, in terms of endorsement fees, Bear Beverage offers 3 million a year.

However, there is still room for negotiation.

Wang Wenming asked for 4 million directly to explain his advantages to the other party.

In the end, the other party just whispered to each other and discussed it in a low voice before readily agreeing.

It seems that the other party has anticipated this step. Wang Wenming's asking price of 4 million is within the other party's expectations, so he can make a quick decision.

However, Wang Wenming doesn't plan to continue to ask for more money. 4 million is already very high. Since he really wants to cooperate, he can't ruin the impression.

The two sides continued to discuss some small details and soon reached an agreement. Just when the other party thought it could be finalized, Wang Wenming made the last request.

That is to say, I hope it will be directed by Xiaobai!

In Wang Wenming's view, the previous conditions, including endorsement fees, are not important, but this one is the most important!

Zhang Tan didn't give him a goal that he must accomplish, but Wang Wenming set a request for himself, that is, he must fulfill Mr. Xiaobai's wish and let Mr. Xiaobai's dream of directing continue to be a legend!

They have unknowingly taken part in it, let's suffocate together for Mr. Bai's director dream! ! !

The person leading the negotiation on the other side was a woman in her 30s. After getting in touch with her over the past few days, Wang Wenming found that the other party was very vigorous and resolute in doing things, and she was a person who got things done.

At this moment, the other party was stunned after hearing his request.

"I'm sorry, Director Wang, what did you just say? Can you say it again? I didn't hear it clearly and I'm afraid I misunderstood it."

Wang Wenming had already expected that the other party might react like this. After all, after he had just received Zhang Tan's instructions, he was stunned to make sure that Mr. Zhang was not joking.

"You know, our Xiaobai won the Best Short Film Golden Bear Award in Berlin this time. There are only two Golden Bear Awards in the entire film festival, and Xiaobai won one. Her talent as a director is obvious to all and has been recognized. She is a genius and cannot be judged by her age. They were very happy to hear that Little Bear Drinks wanted them to be the spokesperson. They are loyal fans of Little Bear Drinks and can be said to have been drinking it since they were young. They have no problem with the endorsement, but in order to show their importance, Xiaobai proposed to personally direct the shooting of this advertisement."

"This..."

Even though she is well-informed, she did not expect that Little Red Horse Film and Television would put forward such a condition, inviting an 8-year-old girl to direct the advertisement shooting?

This was something she dared not think of before. If anyone told her that they wanted to invite a child to direct, she would definitely think that the other party was crazy.

But the person in front of her was very serious and was not joking with her.

She subconsciously wanted to refuse. This was impossible! It was too childish! Although their Little Bear Drink is a single product, it is dominant in China. No other drink can compete with them. The market share has exceeded 50% as early as ten years ago.

Even in the international market, Little Bear Drink is also very popular. In recent years, its performance has grown very fast, especially in Southeast Asia, where it has ranked first in the market in many countries.

This time, Xiaobai and others were invited to endorse, and video ads and print ads will be shot. These ads will not only be released in China, but also abroad.

A single move can affect the whole body. If it is not done well, it will be a big problem that affects the brand image.

"Isn't this..."

She just started to speak, but suddenly realized something and held back the words that followed.

She had a strange expression and thought of what Wang Wenming said just now. It was indeed as he said, Xiaobai had the ability to direct, and just won the Golden Bear Award for Best Short Film! It set a new record for the international film festival.

It was precisely because of this that they invited them to endorse with a large sum of money.

If Xiaobai is really invited to direct and other children participate in the film, then this will be a huge gimmick. It will be the latest masterpiece of the young director who won the Golden Bear Award for Best Short Film and the first work released after winning the award. This gimmick alone is enough to fool people.