Demons Beside You (The Demons Beside Me)

Supermarkets are the main sales channel for beer, and Mara Supermarket is famous for its wine.

Wine has always been the largest selling product of Mara Supermarket.

Because Marla Supermarket is recognized as the best channel in the field of wine.

Therefore, customers are more willing to go to Mara Supermarket to buy alcohol.

Last year, Marla's beer sales accounted for one-third of California's beer sales.

It seems that it only accounts for 33% of the market. In fact, Mara Supermarket's market share in the supermarket field is less than 10%.

But beer accounts for 33%, and this is still beer.

Sales of other alcoholic beverages are higher, with some varieties and brands even accounting for 90% of sales.

Especially some luxury wines, because customers are more willing to trust Mara Supermarket, so the sales of luxury wines are particularly high.

Some foreign tourists come to California and go to Marla Supermarket to buy a few bottles of expensive wine to take back home.

This has also led to those manufacturers trying to get into the shelves of Mara Supermarket.

However, the market share of beer sales in Mara Supermarket is not as large as that of other alcoholic beverages.

Because although there are many big brands of beer, they are also available in other supermarkets.

You don’t have to go to Marla Supermarket to buy beer.

However, Huinip hopes to increase the market share of beer through Chen Zhao's beer.

For Mara Supermarket, customer base is the greatest value.

As long as Chen Zhao's beer can be liked by customers and can be provided exclusively, then the beer sales share can definitely be increased.

"There's nothing I can do about it. There's only so much productivity and it can't be improved." Chen Zhao said helplessly.

Productivity is not something that Chen Zhao can improve just by saying it should be improved.

To improve the productivity of beer, we need more fermentation tanks and more production assembly lines.

These require more investment.

Chen Zhao has money, but that doesn't mean that Chen Zhao wants to invest his money in an unfamiliar industry that has not yet been proven.

Even if there is a relatively bright prospect, Chen Zhao will make a small investment in the early stage.

If the market can be opened this year, then Chen Zhao will consider investing more funds to improve productivity.

"Chen, if you don't have money to expand production, I can lend you money." Huinip really didn't want to miss this opportunity.

In her opinion, as long as the quality of Chen Zhao's beer is good enough, it will definitely be her weapon to expand the scale of Mara Supermarket.

At present, Mara Supermarket only has chain stores in California and branches in several large cities in New York and Washington. It cannot cover other small and medium-sized cities at all.

But if you have Chen Zhao's beer, it will definitely be a weapon to open up new territories.

At that time, she would dare to take out a large amount of loans, and then the Mara supermarket chain would cover the United States.

Not to mention the annual output of 150,000 tons, even a hundredfold increase would not be enough for her.

One hundred and fifty thousand tons is not enough to supply local Mara supermarkets in California.

"Huinipu, the beer hasn't been produced yet. It's too early to say this now."

Anyway, Chen Zhao made up his mind and took the first step steadily.

Furthermore, Chen Zhao handed over production and management to Denver.

Chen Zhao has the power to make suggestions, not to influence Denver's operations.

"Chen, you don't know how to do business at all. If you have this ability, you should seize the opportunity instead of slowly deploying strategies. In one year, your advantages will be gone. Once other brewery companies analyze Your beer recipe, they’ll make corrections as well.”

"They can't change it. The nameless wine has been on the market for several months. Have you seen other manufacturers producing it?" Chen Zhao was not worried at all.

"Are you really sure?"

"have."

"I ask that all your beer be supplied to Mara Supermarket." Huinip said.

"I can only say most of it." Chen Zhao said: "My friend's hotel also wants me to supply it, and I also have a restaurant of my own that also needs supply."

It’s impossible not to serve it at Chen Zhao’s Marina Restaurant.

"I don't care about your own property, and your friend's hotel doesn't require much wine. The rest belongs to me." Huinip said.

"But in this way, the value of my beer brand will be limited." Chen Zhao said.

If the product is only supplied to one supermarket, the brand value cannot be maximized.

Even if Chen Zhao doesn't have much ambition, he at least wants to expand the brand value.

Although Marla Supermarket is considered a large supermarket in California, outside of California, its coverage rate is much lower.

"With your output of 150,000 tons, how much brand value do you want?" Huinip rolled his eyes: "I have already said that I am willing to invest in expanding production, but you are not willing."

"Let's do this. I'll call the person in charge of beer production and sales. You talk to him. If he nods, I can expand, but I can only double the production at most. As for next year's plan, we'll talk about it next year."

"Okay then...I still say what I said, if you need money for investment, you can come to me. The cash at Mara Supermarket is relatively abundant now."

The operating conditions of Mara Supermarket are great.

Unlike in the past few years, competing for the market has almost exhausted her mentally and physically, let alone expanding operations. Several super supermarket chains are not able to compete with Mara Supermarket.

But things are different now. Mara Supermarket has expanded its influence by relying on its unique wine culture, so Huinip is now very confident.

The main reason why there is no blind expansion is because Huinip does not want its shares to be diluted too much.

Moreover, it is impossible for a bank to give Huinip a loan that is more than ten times the market value of Mara Supermarket.

Of course, Chen Zhao also doesn't want his brewery to be controlled by others.

Even if this person is Huinipu, Chen Zhao still hopes to have it in his hands.

Although Huinipu is Fali's mother, she is now talking to herself as a businessman.

Chen Zhao was thinking of family ties and was willing to hand over the beer to Huinip for sale, but Mara Supermarket was definitely not the only option.

As for whether it will be listed in the future, it is still too far away for Chen Zhao.

Chen Zhao didn't even think about such far-off things.

"Grandma, eat some meat." Little Ge Lin brought over another piece of meat.

Huinip was eating Nissan-grown barbecue: "Chen, is it really impossible to supply this kind of meat on a large scale?"

Huinip knows very well how much benefit it will have to Mara Supermarket if this kind of meat can be supplied on a large scale.

"Have you ever seen truffles sold in supermarkets?" Chen Zhao said.

"Yes, they are available at Mara Supermarket."

Chen Zhao rolled his eyes. They said that truffles cannot be grown artificially, but that is just a lie.

However, the taste of artificially grown truffles is indeed not as good as wild truffles. This is undeniable. The kind of truffles sold in supermarkets cost less than one hundred dollars per kilogram. Compared with the real top truffles, they are many times worse. .

"This is even rarer than truffles. Maybe I'm not the richest, but you can't find another family in the United States that can eat this kind of meat." Chen Zhao said.