Depressive Screenwriter
#146 - Promotion begins
After the release of the trailer for "The Garden of Words," Su Yan's fans collectively flooded into Su Yan's verified account on the online broadcasting platform.
They clicked on the trailer video.
The first thing that came into view was a park in the rainy season.
Full of vegetation, lush green trees, light rain, and a park garden with an artificial lake.
Holding an umbrella, a handsome and masculine young man walked towards the pavilion by the artificial lake.
The background music suddenly started.
The classic theme song "Rain" from the original "The Garden of Words" instantly put Su Yan's fans who were watching the trailer into the mood.
Su Yan's works are, at least in terms of music, beyond doubt.
The scene flickered, and a woman dressed somewhat casually, drinking beer in the pavilion, appeared.
Gu Qingyuan's modern workplace style appearance made Su Yan's fans a little dazed again.
Beautiful people are beautiful no matter how they dress.
The initial meeting between the boy and the woman, and the woman's slightly meaningful smile and words before leaving.
【Perhaps, we will meet again.】
【Maybe on a rainy day.】
The inexplicable words and the youthful-feeling storyboard made Su Yan's fans already feel that familiar taste.
That's right, it's the unique taste of romance in Su Yan's works.
Other screenwriters in Xia Guo simply can't learn it.
【An encounter only on rainy days.】
Words appeared on the screen, revealing some information about the work.
The boy used templates and hammers to make shoes by hand.
The woman and the boy met again and again.
The shoes the boy made for the woman.
The scenes flickered constantly.
Contradictions, quarrels, fights, ridicule.
The audience was confused, but in the end, the scene froze on an old high-rise building.
The stairs going down the building were like a spiral corridor leading straight to the sky, and the boy standing at the bottom of a flight of stairs shouted at the woman with all his might.
【You're always like that, never mentioning the important things. Always alone.】
【Spend your whole life like that!】
The camera rotated, and the woman's expression seemed to be on the verge of tears.
Then the scene froze on a bird flying over the building.
The climax of the song "Rain" sounded, and the audience suddenly felt a little numb.
In the trailer, an atmosphere of an impending storm invaded the audience's hearts.
And the combination of this song and this scene, and the degree of fit with the emotions that the film wants to express, is too high.
After the one-minute trailer ended, many Su Yan fans gently exhaled at this moment.
This trailer is so artistic!
"Is Teacher Su Yan making an artistic romance film?"
"I don't know, but the song is so good!"
"A woman encountered in the rain. How interesting."
"It doesn't seem like 'April' with its outrageous developments. Is it just a story about a working woman and a high school boy meeting?"
"A bit interesting. The sense of naivety of Su Yan, the old thief, pretending to be a high school boy is very strong. The makeup of Gu Qingyuan, who plays the working woman, is also amazing. Is this a sister-brother relationship?"
"It feels a bit weird! Su Yan and Gu Qingyuan are about the same age, right? This sister-brother relationship doesn't look like it at all!"
"Don't be so harsh. Su Yan is one year younger than Gu Qingyuan. After all, Gu Qingyuan graduated from a formal performing arts academy. Su Yan started working at the age of eighteen and went to Sakura TV for an internship."
"As long as the makeup artist is good, these things don't matter. Don't watch this movie with the filter of their real-life relationship. The heroine in the trailer is indeed an intellectual mature woman, and the male lead played by Su Yan is indeed a high school boy."
"Must support. How can I not support a romance movie starring Gu Qingyuan and Su Yan."
"Why are my eyes always full of tears? I've finally waited for this day. Su Yan and Gu Qingyuan can finally have a happy ending. From Kenshin to Ancient Love Poetry to The Legitimate, the couples played by these two all end in separation! This time, I must see a happy and complete ending for them in the cinema."
"Is it necessary? It doesn't matter whether it's a happy ending or not! Anyway, I was very moved by The Legitimate, and I think the ending is great!"
"That proves you're not a normal person. Anyone who has seen Kenshin will definitely feel regretful about this pair of actors."
"Sister-brother relationship is a sister-brother relationship. Modern urban dramas can't be more tragic than The Legitimate, right! As long as no one dies."
"Go for it!"
"Must go to the cinema to support it on July 31st."
"This trailer suits my taste very well, I will definitely support it then."
"Su Yan's first film, must support!"
"Anyway, I really like the artistic style in the trailer."
"Su Yan and Gu Qingyuan's sister-brother relationship! Speaking of which, Kenshin and Yukishiro Tomoe were also in a sister-brother relationship! I estimate that I will have a strong sense of déjà vu of Rurouni Kenshin when watching this movie!"
"I usually criticize him, but I still recognize Su Yan's creative ability. I will take my girlfriend to see it on July 31st."
"Take your girlfriend? Aren't you afraid that this movie is a tragic romance movie?"
A large number of Su Yan fans expressed their support for the film after watching the trailer.
At the same time, many film industry media also began to report on "The Garden of Words" at this time.
After all, it is Su Yan's first work in the film industry after just setting a ratings record.
Regardless of its box office, this work has a high degree of attention.
During the same period, Su Yan and the distributor Tianxing Film and Television Company also fully launched the promotion of "The Garden of Words."
In the cinemas of first- and second-tier cities in Xia Guo, they invested money to play promotional trailers in the theaters.
Many cinemas also quietly put up large posters of "The Garden of Words."
They also bribed many film critics to help promote "The Garden of Words" during this period.
But after all, a promotional budget of 20 million is not too high, so the promotional effect is not as good as the action film "Gun Grave," the fantasy film "Firefly," and the comedy film "High Energy Girlfriend" which will be released in July.
After all, the investment in these three films alone was over 100 million, and they also spent a lot of money on promotion and distribution.
The most important focus of the media is definitely not on "The Garden of Words."
There are still more than twenty days before the film's release.
However, film industry practitioners in Xia Guo generally believe that the total box office of Su Yan's film is likely not to exceed 100 million, and many institutions even predict that the total box office of "The Garden of Words" will be below 70 million.
With this box office, plus selling online broadcast rights, overseas rights, etc., Su Yan won't make much money, but at least he won't lose money.
"A box office of 100 million?"
Su Yan put down the newspaper in his hand and said softly.
"Don't believe what these prediction agencies say. If they could predict accurately, would there be so many box office failures and dark horse movies in Xia Guo?" Sasaki Ayami was also extremely concerned about the online reviews after the release of "The Garden of Words" trailer today.
"Of course I won't be swayed by these comments!" Su Yan smiled.
"But seriously, what are your expectations for the box office performance of 'The Garden of Words'?" Sasaki Ayami also became interested at this time.
"I haven't thought about this question." Su Yan pondered for a moment and said.
"But no matter what, these media look down on us so much and think that the box office of 'The Garden of Words' won't exceed 100 million! Then we have to slap them in the face. The minimum bottom line for the box office expectation of 'The Garden of Words' is to double it, 200 million!"
Su Yan was also very conservative in his words.
The same work will indeed have different fates in different environments.
"The Garden of Words" belonged to a work with high ratings but low commercial value in Su Yan's previous life, because Makoto Shinkai in the early days was just an unknown animation director.
But Su Yan in Xia Guo is now a big celebrity, and the money invested in "The Garden of Words" far exceeds that of his previous life.
What kind of results it can achieve, Su Yan really doesn't have the data from his previous life to predict.
"200 million..." Sasaki Ayami thought for a moment after hearing this and then smiled.
"I thought you wanted to take first place again this time, and would propose the goal of winning the summer box office champion."
"I am just confident in 'The Garden of Words', but not blindly. Our financial support for 'The Garden of Words' is indeed not as good as others. We have such a big gap with the other party in marketing. If we still don't take other people's movies seriously, it would be foolish," Su Yan said.
"However... it is not ruled out that 'The Garden of Words' will rely on word-of-mouth to make a comeback after its release, and the box office will skyrocket."
Sasaki Ayami is actually not sure in her heart right now.
She has no idea how many of Su Yan's fans in the TV drama circle are willing to go to the cinema to pay.
Everything can only be left to the market.
The two tacitly ended the discussion about the box office.
"By the way, the audition for 'Magical Girl Campus' and 'Tokyo Love Story' is scheduled for the next few days. After the main actors are selected, we will set off for Tokyo!" Sasaki Ayami said at this time.
"Understood."
In fact, Su Yan and Sasaki Ayami have a very tacit understanding about the selection of personnel for the two dramas.
Su Yan is now deeply tied to Gu Qingyuan and Shen Liqian in the eyes of fans in the Xia Guo TV drama industry.
Making dramas with these three will be full of topics and will have an effect greater than one plus one plus one.
Since Su Yan's fans like to watch dramas in which they participate together, Su Yan and Sasaki Ayami will certainly not go against the market.
In the main four-person group in "Tokyo Love Story," Su Yan is actually most suitable to play the male second role, Kenichi Mikami.
Tall, handsome, and affectionate, Su Yan's image is quite suitable.
But if Su Yan plays this role, there will not be enough topics.
After all, fans will definitely want to see the emotional drama of Su Yan, Shen Liqian, and Gu Qingyuan.
Mikami's role is a bit too marginal.
Thanks to the rewards from Cigar in Pipe and Super Electromagnetic Fireworks Light Tone, thank you boss!
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