Depressive Screenwriter

Although "5 Centimeters Per Second" is an excellent work, its melancholic style and artistic narrative destined it to be a niche product, praised but not commercially successful.

In fact, this was indeed the case in Su Yan's previous life.

But with a different environment, the work's treatment would definitely be different.

The blockbuster weight loss pill in Su Yan's previous life was also based on a purchased script, an adaptation of a remake of a Japanese movie.

But the box office difference between the two versions was worlds apart.

Remember the first release website domain 𝕥𝕨𝕜𝕒𝕟.𝕔𝕠𝕞

The same script, driven by different capital, produces completely different commercial value.

Hayao Miyazaki's "Castle in the Sky" received similar treatment.

This movie also had a dismal box office when it was released, but after Miyazaki became famous, everyone looked back and saw that it was a classic even in Miyazaki's many years of animation career.

And "5 Centimeters Per Second" is in a similar situation in Xia Country.

Its script is very artistic. If it were created by an unknown director and screenwriter, it would likely only achieve the same results as in Su Yan's previous life.

Praised but not commercially successful.

But this work is now written by Su Yan, and has a lot of capital to support publicity.

The situation has completely changed.

Niche?

Can Su Yan's works still be niche?

It naturally has a fan base of millions, even tens of millions.

As for the melancholic style, that's not a problem either.

Xia Country audiences will criticize the creator after watching melancholic works, but that doesn't mean they won't watch them.

As long as the creator has a good reputation and the plot isn't disgustingly cruel for the sake of being cruel, most movie fans will buy movie tickets and then join the army of criticizing the creator after leaving the cinema.

Su Yan is obviously in this situation.

"5 Centimeters Per Second" has a great reputation. From another perspective, the fans' scolding is actually helping to promote "5 Centimeters".

Plus, it won the daily crown on the second day of release.

The situation has completely changed.

On Sunday, the third day of the release of "5 Centimeters Per Second", the film's screening volume in the entire Xia Country film market soared to 30%.

This market is a capital market. The face of any big-name director, star, or producer is only useful before the release.

But after the release, there's no need to discuss which is more important, face or money.

The market determines the screening schedule.

Since the audience likes to watch "5 Centimeters", the theaters will schedule more showings of "5 Centimeters".

But with more screenings of "5 Centimeters Per Second", the screenings of other movies will naturally decrease.

The first to bear the brunt was the movie "Windmill".

Its screening volume dropped directly from 22% to 17%.

Other concurrent movies all experienced varying degrees of screening declines.

Although Su Yan didn't explicitly speak out on the Internet to slander these competitors in the same period, in reality, just because of the change in the screening ratio, these peers hated Su Yan to death.

Everyone felt it was a matter of course for a movie like "Windmill", with its big director, big investment, and big star lineup, to get the highest screening volume, enjoy the highest attention, and win the most box office.

But "5 Centimeters Per Second"?

What the hell!

A twenty-four-year-old young man who is both a screenwriter and an investor, making a movie while filming a TV series as a hobby, with 83 million box office on the first day and 130 million on the second day.

A group of red-eyed people in the film industry immediately came out.

On Sunday, voices of criticism about "5 Centimeters Per Second" suddenly rose. A large number of film critics in Xia Country began to slander "5 Centimeters Per Second".

[Pretentious and empty plot! What story does "5 Centimeters Per Second" tell?]

[I am guilty. I wasted valuable time again to watch a meaningless movie. The high box office of "5 Centimeters Per Second" after its release shows that the appreciation level of Xia Country movie fans has dropped sharply.]

[A vulgar movie paired with a group of vulgar movie fans. "5 Centimeters Per Second" exceeding "Windmill" at the box office represents the sorrow of the Xia Country film industry!]

[A morbid and moaning bad work, there is not a second that "5 Centimeters Per Second" is not bad!]

[From beginning to end, it is cruel for the sake of being cruel. A maverick work that promotes the uselessness of love, the values of "5 Centimeters Per Second" have collapsed from the bottom up.]

[Good movies are lost among the crowd, and garbage movies run rampant in the market. "5 Centimeters Per Second" becoming the single-day box office champion is the sorrow of the Xia Country film industry.]

From the daytime, various negative reviews about "5 Centimeters Per Second" began to prevail in the market.

Some are purely red-eyed people who can't stand the success of "5 Centimeters Per Second".

How many screenwriters and directors can't create a movie with a total box office of over 100 million in their lifetime? Su Yan's new work is suppressing "Windmill" during the summer season, with a single-day box office of over 100 million. Indeed, many people are unhappy.

Then there are the film critics hired by "Windmill", "Black Mist" and other concurrent movies to smear "5 Centimeters".

However, these remarks had little impact on the box office of "5 Centimeters Per Second" on Sunday.

On Sunday, "5 Centimeters Per Second" had a single-day box office of 153 million, cutting down 38% of the total box office on that day with 30% of the screenings.

And "Black Mist" had a single-day box office of 61 million.

As for "Windmill", its single-day box office fell to 91 million.

The film market is like this.

The vast majority of moviegoers only have time to watch one movie, and they will only pay attention to the most popular and discussed movies in the market.

If there were no "5 Centimeters Per Second", then "Windmill's" screenings on Sunday would not have decreased, and it would not be a big problem for its single-day box office to exceed 120 million.

But it just didn't win against "5 Centimeters" in the same period competition.

Then the situation is different.

Although Su Yan has no malice towards the production companies behind these concurrent movies, this is how conflicts between people arise.

The total box office of "5 Centimeters Per Second" in the first three days was 360 million, which really stimulated the entire film industry.

The mentality of the vast majority of people towards the box office explosion of this movie is unwelcoming.

But Su Yan doesn't bother to care about these people's thoughts.

Would the three major TV stations welcome his Su Yan's rise?

Even China Central Television must have been expecting "FZ's" ratings to flop in their hearts when he Su Yan decided to cooperate with FZ and Sakura TV.

For him Su Yan to rise, then there must be other vested interests in the industry who will bleed.

Now it's just his second movie. In the future, these large and small film companies in Xia Country will get used to it.

Starting from Monday, Su Yan also restarted a series of promotional activities for "5 Centimeters Per Second".

The previous promotion was pre-release promotion.

And the current promotion is post-release promotion.

In the Xia Country version of the "5 Centimeters Per Second" movie, Su Yan filmed some of the plots from the original novel in order to meet the movie's length requirements.

He slightly supplemented the Akari part.

But there are still many details that are very vague.

So in the process of publicity, Su Yan specifically mentioned these things, which is to improve the settings in the movie.

As for the media asking Su Yan why he said before the release that this movie was not a melancholic work, but the final product turned out to be like this.

Su Yan revealed a bright smile.

"A boy who has been living in the shadow of his previous relationship for a long time one day let go and reconciled with his past! So he smiled and turned away, moving forward towards a new life. Can you say this is melancholic?"

Su Yan's words not only left the reporters present speechless.

It also silenced Su Yan's movie fans.

Although what Su Yan said made sense, no matter how you look at it, his smile was purely gloating.

Of course, Su Yan also applied many settings from his previous life in the filming of the Xia Country version of "5 Centimeters Per Second".

Some settings were not thought of by the original author, Makoto Shinkai, but were added by the fans themselves.

For example, in the previous life, there was such a saying about the name of this movie, "5 Centimeters Per Second".

Multiplying "5 Centimeters Per Second" by "the number of seconds converted from the time the male and female protagonists separated from junior high school to the moment they met again on both sides of the railway" is exactly the distance between the North and South Poles of the Blue Star.

The implication is that two people in love, after more than ten years of time interval, will eventually have their hearts and minds move further and further away, becoming the most distant two people in the world.

Just like one is in the South Pole and one is in the North Pole!

The so-called love, under the interval of time and space, will eventually fade, and ultimately nothing will remain.

But in fact, this statement is just how the fans of "5 Centimeters" in the previous life understood it. The original movie did not give the specific time when the male and female protagonists separated from junior high school to the moment they met again at the end.

But when filming the Xia Country version of "5 Centimeters Per Second", Su Yan gave it.

And after seeing that no one in Xia Country had noticed this point after several days of release, he took the initiative to reveal this detail at a press conference.

Now...

Tens of millions of fans in Xia Country who have watched this movie are collectively silent.

So Su Yan, you detail monster, are your settings in this movie so detailed?

5 centimeters per second is very, very slow.

It is the speed at which cherry blossoms fall in the movie.

But in fact, if the speed of cherry blossoms falling is really 5 centimeters per second, then from the top of the tree to the bottom, wouldn't the petals have to fall for more than a minute?

But what if this speed is the distance that the hearts and minds of a pair of lovers move away from each other?