Depressive Screenwriter

In Su Yan's previous life in China, the movie "Your Name" was introduced as a 'batch film' with zero promotion, so the sensation it caused might not have been that big.

After all, the film industry is a capital-driven industry, and without publicity funds, it's equivalent to not having smoothed things over with the theater chains. The screening schedule would definitely be low, and the box office results would definitely be greatly affected.

Therefore, the box office trend of "Your Name" with proper promotion should be based on the data from the Japanese domestic market in Su Yan's previous life for reference.

When "Your Name" was first released in Japan, it broke many local records, and the most outrageous thing about this movie was its staying power.

A movie that had been released for more than a month could still win the daily box office champion in Japan, and the release period was even extended to half a year, with people still going to the cinema to watch it even after half a year.

Makoto Shinkai became famous because of this movie. Before that, he was a niche figure in the Japanese animated film industry.

Su Yan naturally hoped that the prospects for "Your Name" after its release in China would replicate the grand occasion in Japan in his previous life across the entire Chinese region.

However, he also knew that this idea was a bit too idealistic. However, at least in China, the release process of "Your Name" was full of promotion, quality, and buzz.

Su Yan's expectations for "Your Name" were even higher than for "Rurouni Kenshin."

"I think the total box office of 'Your Name' can exceed 'Rurouni Kenshin,'" Su Yan said.

"That's unlikely. Don't just look at its high box office today, or even tomorrow. But when it comes to Monday..." Shinazaki Ikumi said.

"On Monday, the box office won't be too low!" Su Yan said.

"Why are you so confident?" Shinazaki Ikumi asked curiously, looking at Su Yan in puzzlement.

Having been with Su Yan for so many years, whenever she encountered this kind of inexplicable confidence from Su Yan, she didn't dare to argue with him anymore, because she had been proven wrong too many times.

Because there's big data from the release of this movie in my previous life!

Su Yan didn't elaborate, just said softly.

"No reason, that's just my judgment."

On Saturday, "Your Name" captured 60% of the total box office with 55% of the screenings, with a total daily box office of 343 million, and this result once again became the focus of reports in the Chinese film and television media news.

Even on Sunday morning, the Chinese official media, Beijing Television, had a fifteen-second report on Su Yan and the movie "Your Name" in its morning news program.

And the staying power of the movie "Your Name" is only now beginning to show.

Most movies may be very enjoyable and exciting to watch.

But after watching them, people immediately stop paying attention.

However, the vast majority of "Your Name" moviegoers are different. A large number of people began to spontaneously promote this movie crazily online, watching it a second, third time, constantly paying attention to its box office data, and recommending it to people around them to watch.

Even though Sunday was the broadcast day for the fourth episode of the "From Me to You" drama, the topic of "Your Name" was still overwhelmingly the highest in Su Yan's fan groups.

On Sunday night, the fourth episode of the "From Me to You" drama aired.

The first climax of the story, Sawako Kuronuma, heard strange rumors being spread about her two friends at school. After many inquiries, she discovered that in these rumors, there was another strange saying: that these rumors were spread by her, Sawako Kuronuma.

The simple Sawako saw that her two friends' emotions continued to be low.

She thought it was because of the rumors.

But the two were down because they had previously asked her if the three of them were friends, and Sawako Kuronuma's answer at the time was very vague, and they thought they were being presumptuous.

In order to cheer up her friends, Sawako Kuronuma began to look for the real rumor-monger at school.

Finally, she found the person in the school toilet.

It was a girl from another class who had a crush on Shota Kazehaya. Because Sawako Kuronuma and Shota Kazehaya were getting too close, she spread these unpleasant rumors to alienate Sawako and her friends.

In this episode, Sawako was tripped in the toilet. She hoped that the girl would apologize to her two friends, Chizuru and Yano, and then she was ridiculed and bullied by a group of them. Finally, when the other party insulted her two friends, she blurted out:

【I don't just like them, I really like them very much.】

【I like them very much, so...】

Millions of Chinese drama fans saw Yano and Chizuru rushing out to teach the group of girls who spread the rumors a lesson and chase them away, through tears.

A romance drama, the first major plot of this work did not advance the romantic relationship between the male and female protagonists, but instead...

It portrayed the friendship between Sawako Kuronuma and Yano Chizuru for the audience.

That kind of pure friendship that is almost impossible to find in reality, when it appeared in the drama, a group of viewers did not smile knowingly, but were moved to tears.

Film and television dramas, movies, novels, and other works are inherently portrayals of things that rarely exist in reality. Everyone absolutely does not believe that there are people like Sawako Kuronuma in reality who are so simple, cute, kind, and naturally innocent.

Even if such a person really appeared, they would think that the other party was faking their innocence, with ulterior motives.

But in film and television dramas, they wouldn't think so much, just immersed in the plot created by the screenwriter, immersed in Sawako Kuronuma crying in the school toilet and telling Chizuru and Yano that she hoped they would be happy.

She hoped they wouldn't dislike her and would continue to be friends with her.

No matter how many times, if bad rumors about them appear in school again, she will resolve them.

Viewers can feel the character's inner world through the drama.

On Sunday night, Su Yan's fans were divided into two factions.

One faction continued to boast about the movie "Your Name."

The other faction was speaking out on the forum about the emotion brought by the latest episode of "From Me to You" that aired tonight.

Just after midnight.

The daily box office of "Your Name" on Sunday was released.

It was fixed at 362 million.

Thus, "Your Name" led the summer movie season with a total box office of 960 million in its opening week.

This opening week result, which was only a little short of breaking one billion, silenced people in the Chinese film industry on Monday.

In the morning, the 5.76% viewership rating for the fourth episode of "From Me to You" also caused controversy in the drama industry.

However, at least at present, although the broadcast of "From Me to You" has entered the right track, in the early stage of the release of the movie "Your Name", the focus of attention of the Chinese film and television media is still on "Your Name."

Moreover, on Monday, people in the Chinese film industry also noticed something was wrong.

Don't look at the fact that "Your Name" still had a box office of over 300 million yesterday, but Monday is a workday. Normally speaking, a good result would be one-third of Sunday's box office.

But in just less than two o'clock in the afternoon, the total daily box office of "Your Name" exceeded 100 million.

You should know that the evening is the time when the workday box office increases.

Even if there are a lot of pre-booked evening screenings in this 100 million box office, but overall, the fact that the box office can break 100 million at this time means that the total box office on Monday will basically be over 200 million with a high probability.

Something's not right, is it?

It's Monday!

It's not the Spring Festival holiday or any other holiday. Today is a workday!

Just how good does the word-of-mouth of this movie have to be? To make the office workers, who are full of resentment on the first day of the week, not go home to rest on this day, but go to the cinema to watch a movie instead?

Moreover, if this movie can have a box office of over 200 million on Monday.

Then what about Tuesday and Wednesday?

Previously, the film industry predicted that the box office results of "Your Name" would be at most over 2 billion, which was based on the fact that the audience's willingness to watch movies on workdays would decline significantly.

Otherwise, the first three days' box office of "Your Name" is really not worse than the first three days' box office of those movies during this year's Spring Festival.

If this movie can have full staying power in the box office on workdays...

The situation will be very different.