Depressive Screenwriter

The broadcast of the sixth episode can be said to have swept away the slow and lengthy build-up of the plot in the early stages of To the Moon.

No one had expected such a plot twist in this journey exploring Xu Han's past.

When Su Yan played this part in the pixel game, he was quite moved, and Cao Shou, a well-known child star from Xia, gave a masterful performance as the young Xu Han. His grief-stricken performance after the death of his brother, Xu Qiao, deeply resonated with a large group of To the Moon viewers.

After all, the plot of parents being partial in multi-child families is something that many people in Xia can relate to.

"I didn't feel much when I watched the first five episodes, but after watching the sixth episode, I feel so sorry for Xu Han!"

"Perhaps, in Xu Han's life, only Xiaoxi is wholeheartedly good to him."

"Alas, it's so heavy to watch. Although it's touching, it's also heartbreaking. This is the style of the old thief Su Yan's works."

"I feel that although everyone is complaining, they are quite used to it! Other screenwriters would have been bombarded for such a plot, but everyone can understand when the old thief Su Yan suddenly does this."

"What else? Did you think that we, the Rurouni Kenshin fans and the Gu Xiang Si Qu fans, wouldn't be prepared? We've been on guard against the old thief Su Yan. Don't even think about making me break down again with this drama!"

The next day,

The viewership rating for the sixth episode of To the Moon was released.

3.51%

Compared to the fifth episode, it has undoubtedly increased significantly, and its viewership ranking jumped directly from tenth last week to seventh.

This situation directly confused many media outlets.

So, your drama, Su Yan, can have its viewership rating jump around like this?

We just went all out to sing your praises in the second week, and you slapped us drama critics in the face?

On the other side.

The rebound in To the Moon's viewership rating directly revived Xiaozaki Ikumi's spirits, which had been sluggish since the viewership rating for the fifth episode dropped to tenth last week.

She is a very emotional person.

It's not that she doesn't know how to hide her emotions, but she doesn't want to hide them in front of friends and acquaintances. Otherwise, life would be too tiring!

But for Su Yan, what he cares about most now is not the viewership rating of To the Moon, but the viewership performance of the four A-level dramas this season.

It's already February.

To the Moon is not a very long work. Although the original game doesn't have a small amount of text in the plot, Su Yan can't write everything in the script in detail, otherwise the plot would be even more protracted.

His total length arrangement for this drama is ten episodes to finish.

And he hasn't forgotten the goal he set for this drama.

Raise the viewership rating to the first in the season before the finale!

With To the Moon's current reputation score of 8.9, if he want to reach the first in viewership rating in the remaining four episodes, there is only one way. The word of mouth should spread after the seventh episode is broadcast, and it should be a big hit in the Xia film and television industry.

Su Yan looked at the data of 4.3 million paid views per episode of To the Moon on the Sakura website and fell into deep thought.

After thinking for a while, Su Yan found Xiaozaki Ikumi.

And his purpose is also very simple.

"You want me to allocate some funds to the Internet to help promote To the Moon after the seventh episode of To the Moon is broadcast?" Xiaozaki Ikumi said in surprise.

"That's right," Su Yan said.

"If we only hope that To the Moon will achieve the top ten viewership ratings, then we must cooperate with some marketing activities in the seventh episode where the mystery of this drama is revealed."

Although To the Moon has been given promotional resources during the golden period of the TV station during its broadcast.

However, the speed of word-of-mouth among TV viewers is definitely not as fast as the Internet.

And Sakura Network, although it is a holding company of Sakura TV, operates independently and does not listen to the command of the production department.

If you want it to help give To the Moon more promotional resources, that's possible, but... you have to pay.

"That would cost a lot. The promotion fee of Sakura Network is very high!" Xiaozaki Ikumi said with her arms around her chest.

Many outside film and television companies put their dramas on Sakura Network and pay a considerable promotion fee.

However, Sakura TV's own dramas will be helped by the TV station itself, and few production teams and producers will spend money to buy promotion positions on Sakura Network.

"You don't need to promote it for too long, just focus on promoting it within a week before and after the broadcast of the seventh episode of To the Moon," Su Yan said.

Whether this drama continues to climb up or just maintains the top ten viewership ratings depends entirely on the reaction after the seventh episode is broadcast.

Su Yan can only sacrifice some of the filming funds at this juncture and give priority to promoting the reputation of To the Moon first.

A week?

Xiaozaki Ikumi thought for a while after hearing this.

"Well, it's not impossible. The TV station has allocated another two million filming funds to us, and squeezing out one million from the original funds will not excessively affect the filming quality of To the Moon."

"It's just that do you think it makes sense to do this?" Xiaozaki Ikumi looked at Su Yan.

"Can just one week of vigorous promotion significantly improve the performance of To the Moon?"

"Of course not..." Su Yan smiled.

"If a drama wants to be a big hit in viewership ratings, it is impossible to rely solely on the production team to promote it. We have to rely on the fans to do this spontaneously. But the premise is that the official also has to cooperate appropriately, buy some traffic, and increase the exposure of the drama. We belong to the type that cooperates with fans and fuels the flames."

"Do you think that after the seventh episode is broadcast, the fans of To the Moon will become active and help promote the work on their own?" Xiaozaki Ikumi asked doubtfully.

"What do you think? If you are a fan of To the Moon, what would be your reaction after watching the seventh episode?" Su Yan asked rhetorically.

"Such a depressing and touching drama, I can't watch it alone! I will definitely introduce it to my friends around me," Xiaozaki Ikumi thought for a while and said.

Then, she understood.

"Okay, I understand. I will also arrange for the two old people, Qiu Junlin and Zhuzawa Jiadai, to cooperate with the promotion. You and Gu Qingyuan will also cooperate to shoot some short behind-the-scenes footage to be used as promotional material. Anyway, adding two or three million filming funds to a drama like To the Moon will not have an overly obvious improvement in quality. Taking it for promotion is another way."

Xiaozaki Ikumi said with a smile.

"I still remember your goal."

"First place, right!"

In the next few days, the users of Sakura Network clearly noticed that when they clicked on the website, the number of times the drama To the Moon appeared in the recommendation positions in every corner of the webpage obviously became more frequent.

The behind-the-scenes footage of Su Yan, Gu Qingyuan, Qiu Junlin and Zhuzawa Jiadai filming this drama on the website also frequently appeared on the homepage's push.

The most direct data change is that the speed of paid views of To the Moon has obviously increased significantly.

But obviously, this is not enough...

As time went on, the dramas of the eighth week of the winter season were broadcast one after another.

The seventh episode of "The Door" broadcast on Friday saw its viewership rating drop to 4.07 due to the death of an important supporting character, while "Imperfect Divorce" surpassed it this week, reaching 4.10.

The "Blood-Colored Magician" broadcast on Saturday was very stable.

The quality of the plot and word-of-mouth continued to be online, and the viewership rating has remained above 4.25% for two consecutive weeks, firmly sitting on the top spot of the viewership rating this season.

If nothing unexpected happens, "Blood-Colored Magician" will be the best-performing drama this season.

Today, after the broadcast of "Blood-Colored Magician", the viewership rating data of Sakura TV has obviously improved compared to nine o'clock last Saturday.

On Sakura Network, a group of fans had already become active in the comment area before the premiere.

"Here it comes."

"I've been waiting for a week."

"Tonight we will know what Xiaoxi wanted to say to Xu Han before her death, right."

"It should be."

"It's been a mystery for seven episodes, and no matter what, the mystery should be revealed."

"I hope the plot can be gentler, I have a low tear threshold. I cried a lot when I saw the plot of the two brothers Xu Qiao and Xu Han last week."

"Me too, after becoming a father myself, I can't stand seeing life and death. Especially those of children, the last week gave me a psychological shadow."

"I heard that this screenwriter doesn't like being human very much. The previous two works both had tragic endings. Do you think this drama will be the same?"

"I still say that the heroine Xiaoxi is already dead. The hero Xu Han is about to die, so how much more tragic can it be? Don't worry too much, watch this episode with a smile."

"That's right, the reason why I was almost broken by the plot last week was mainly because the plot of brother Xu Qiao suddenly popped up, which caught us off guard. Judging from the preview video of the seventh episode, this episode will have Xiaoxi appear, and the plot should also be related to her. Anyway, Xiaoxi only died in her old age, and there is absolutely no possibility of tragedy in the childhood part. If the plot is not unexpected, it will be very sweet, so please watch it with confidence."

"I have been watching the drama with my daughter for several weeks in a row. She was quite absorbed in the first five episodes, especially when Xiaoxi and Xu Han got married in the fourth episode, her eyes were shining, but the sixth episode was indeed not right. I hope the seventh episode can heal her injured heart from last week."

"Why is everyone discussing whether this drama will have a tragic ending? Isn't it a perfect ending if the hero realizes his dream of going to the moon and then dies contentedly? Why think so much? I only care about whether the hero can go to the moon."

"Ah? Are there really sci-fi fans who regard this drama as a sci-fi drama?"

Song Na closed her laptop, closed the page of Su Yan's fan chat group, and focused her attention on Sakura TV.

Soon, after an advertisement about electrolyte drinks filmed by Su Yan and Gu Qingyuan wearing doctor costumes in To the Moon ended.

A soothing music sounded.

That was the theme song of To the Moon.

After waiting for a week, I finally waited.

Song Na let out a long sigh of relief.

Strictly speaking, in her heart, To the Moon is always a little bit worse than Rurouni Kenshin and Gu Xiang Si Qu. It's too slow.

She is a loyal fan of Rurouni Kenshin. For half a year, Rurouni Kenshin has been swiped more than ten times. That kind of difficulty in reconciling cannot be eliminated, and can only be alleviated by watching the drama scenes of Su Yan and Gu Qingyuan appearing in the same frame.

However, until now, this drama has not performed the plot she is most looking forward to.

The love line between Shen Yi and Cheng Li.

However, Song Na, who has always had a good attitude, looks at it from another angle.

"Although there is no love line plot between Shen Yi and Cheng Li, on the other hand, there is no abusive love plot. There is no need to worry about the screenwriter Su Yan doing things..."

Song Na took a long breath to eliminate the distracting thoughts in her heart, and focused her attention on the plot of the seventh episode.