Diamond company shoots commercials, you shoot Titanic

At the same time, the publicity department of Oriental Media was busy.

In the deputy minister's office.

After the reply of "please come in", the assistant pushed the door open.

The deputy minister put down the documents in his hand, "Xiao Zhao, you want to talk about the progress of the award-winning publicity of "Harry Potter and the Chamber of Secrets", right?"

"Harry Potter and the Chamber of Secrets" was released in November last year, and participated in the Saturn Awards ceremony on the 17th of this month. Tomorrow, on the 25th, it will participate in the red carpet event and award ceremony of the Eagle Academy Awards.

The company plans to promote the two awards together.

So, the news that this movie won the four awards of Best Fantasy Film, Best Director, Best Special Effects, and Best Costume at the Saturn Awards has only been sent out, but it has not been widely promoted with money.

Another reason for promoting them together is that the Saturn Awards are awarded to the best science fiction and horror works of the previous year, and their influence and popularity are not as good as the Eagle Academy Awards, which is known as the Eagle Oscar.

It is better to wait until the latter announces the list of winners before vigorously promoting it. It will be more impactful and will also help promote the re-screening of the first film in early April and the release of the third film, Harry Potter and the Prisoner of Azkaban, at the end of the year.

"Yes," the assistant nodded and walked across the table. "We have already released the Saturn Award winning information and the participation in the Eagle Academy Awards on social media. The fans are quite excited and have expressed that they will pay attention to this matter that night."

The deputy minister smiled.

The Eagle Academy Awards ceremony is held from 4 to 7 pm London time, which is 0 to 3 pm in the capital. The fans are really patient.

The assistant continued:

"The above is the current situation. The next publicity includes the following points."

"First, media interviews and reports. We have contacted well-known film critics and media from various countries. We will carry out publicity after the Eagle Country Academy Awards ceremony."

"Second, offline activities. In early April, "Harry Potter and the Sorcerer's Stone" will be re-screened. The shopping malls in the countries where it is screened, especially the shopping malls and cinemas in the areas with amusement parks, will hold theme exhibitions."

"Third, social media and online interaction. Starting from the first award of the Eagle Country Academy Film Award, we will start online publicity, release topics and posters, thank-you videos for the main creative team, new behind-the-scenes footage, etc., to increase the participation and intimacy of fans, and help further spread the award information."

"Fourth, publicity for brand co-branding. "Harry Potter" cooperates with 7 domestic and foreign brands such as stationery brands, clothing brands, and beverage brands to launch co-branded products at the end of the month. We have contacted the media and will release advertisements on the morning of the 26th."

"Fifth..."

The deputy minister nodded slowly after listening to the assistant's report.

They are not worried that "Harry Potter and the Chamber of Secrets" will return empty-handed at the Eagle Country Academy Awards ceremony.

First, the film is of high quality.

Second, one of the vice presidents of the organizer, the Eagle Film and Television Art Academy, is a senior executive of Star Sky Pictures, the partner of "The Lord of the Rings". Moreover, "Harry Potter" is a recognized blockbuster, and it is meaningless to suppress it.

With the right time, right place and right people, it will not return empty-handed.

But it is still unknown how many awards it can win.

After all, "Harry Potter and the Sorcerer's Stone" just went there last year and took away 6 awards including the best film from 26 awards.

The jury cannot give the best film to "Harry Potter and the Chamber of Secrets" this year. If they really give it to them, it will not help them, but will make them hate it.

Thinking of this, the assistant finally finished a series of plans.

"No problem, rest early today, and work overtime tomorrow night." With that, the deputy minister got up and put on his coat, ready to go off work.

...

The next day, 11:15 pm, Beijing time.

Chen Xiao yawned and got into bed.

I reflect on myself three times a day, I am tired, I am tired, I am really tired.

I am busy with two crews during the day, and I really don’t want to wait for "Harry Potter and the Chamber of Secrets" to win the award and socialize at night, so I go to sleep.

Although the boss is asleep, many windows on the 14th floor of the Oriental Media Building are lit. The public relations department and the publicity department are busy, quickly writing publicity materials for the "Harry Potter and the Chamber of Secrets" crew to walk the red carpet.

At the same time, on the other side of the planet, the sun at 3:15 pm shines on the building of the Royal Festival Hall in London.

In the building, Sun Li, the producer, the costume designer, the special effects director and the main actors walked along the passage and entered the concert hall.

In the center of the concert hall is a circular stage, with a circle of golden masks symbolizing the award standing on the edge. There is a narrow door in the center of the deep stage, and the award presenter will go on stage from there.

Under the stage, on the red carpet, the seats on the first floor form a fan shape, surrounding the stage. There are also rows of seats on the second floor. The entire concert hall can accommodate more than 2,000 people.

Above the red carpet, some golden lights were on. The concert hall was a dark orange-red color, giving it a low-key and magnificent feeling.

Sun Li and others followed the seating dot pattern and sat down in the third and fourth rows in front of the left side of the stage. This position was very close to the front, but it was blocked by two rows, so it was a conspicuous yet low-key place.

After sitting down, Sun Li turned his head and told the young actors who played the roles of Harry and others, "You four are not allowed to move around, and you are not allowed to kick the chairs in the front row, understand? Otherwise, I will tell Alan later." That is, the actor who played Snape.

Harry and the other two immediately calmed down.

Only Townley, who played Malfoy, was left. I don't know if it was because he came to his father's hometown, he was very excited all the way. When he heard Alan's name, he still raised his eyebrows and crossed his legs.

Sun Li narrowed his eyes, "And Director Chazelle, he may also come to the crew in the second half of the year."

Tang Li slowly put down his crossed legs and sat down honestly.

Sun Li smiled with satisfaction.

The two monsters suppressed the four bastards and finally quieted down.

Sun Li looked around. Only about 20% of the people had entered the venue, and many seats were still empty, but the air was already filled with a tense atmosphere.

Even though he had just won four Saturn Awards in the United States, he couldn't help but feel a little nervous.

After all, the Saturn Award is only authoritative in the field of science fiction, fantasy and horror movies, but the comprehensive influence of the Eagle Country Academy Award is far higher than the Saturn Award, and it is one of the most important awards in the global film industry.

Although I have accompanied Director Chen here several times before, this is the first time I have sat in such a high-level hall as the chief director, as if I were dreaming.

Sun Li took a deep breath, and his brain automatically activated the psychological self-protection mechanism.

Forget it, don't be nervous, it's good to win an award.

It's good to be able to come as the chief director once.

"Director Sun, are you a little nervous?" asked the producer Sister Chu.

Sun Li answered truthfully: "A little bit."

"I was a little nervous just now. When you scared the kid, I opened the short video software and watched a few funny videos. One of them was very..." Sister Chu held back her laughter and clicked on the phone screen, "Look, it's very funny, quite relaxing."

"Okay, let me see." Sun Li took Sister Chu's phone and headphones.

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