Digital Kingdom

The annual meeting of Brilliant Company stunned the people who eat melons and the peers were jealous and jealous. It also established the status of "Jiang Hu" as the altar of the world.

This influence naturally has a major impact on the ecology of the game industry.

The first to bear the brunt is game competition and game live broadcasts. The two industries have undergone earth-shaking changes.

The influx of countless players into "Jian Hu" will inevitably cause other game operations to shrink and traffic to drop sharply.

And without attention, there is no profit point, and no profit point, no capital can be attracted. Under the vicious circle, many competitive games that have been in operation for more than ten years have been closed.

Although "Jianghu" is an online upgrade game, it has a good balance. Adventure and competition are equally outstanding. The adventure live broadcast and competitive live broadcast have been further developed. The competitive live broadcast is divided into general competition and life-death battle.

General competition is a competition at the same level. The difference between the roles of the two parties is no more than five levels. After death, the winner will receive the Medal of Honor without any loss.

Life and death fight is to ignore the level, the winner gets everything that the loser has. Once the dead character disappears, it is cruel but very attractive.

"Jiang Hu" is very thoughtful in all aspects and naturally affects many events.

The WCG hosted by South Korea, due to sponsors and at the same time, failed to negotiate the "Jianghu" competition with Brilliant Company. Last year (2014), it was an unprecedented shutdown, which caused a cry in the game industry.

It is simply a dimensionality reduction blow, and it is unpredictable. Who would have thought that a game could be so popular that it even began to affect the survival of the competitive industry.

I really responded, "I will kill a hundred flowers after the flowers bloom."

Top events such as CPL and ESWC are also horrible. Many classic games have been removed, and the momentum has been greatly reduced.

Because of the loss of players and the diversification of players, it is impossible for sponsors to take the money to make money.

However, this is only the radiation of "Jianghu", it did not deliberately target anyone, but as the world's hottest game, inadvertent actions are the influence.

Although "Jiang Hu" did not participate in any competitions, its charm has bloomed.

At the "Jianghu" martial arts conference held at the end of the year, during the final period, the highest number of viewers was 14 million, and the final individual audience was 36 million.

This level of data is already comparable to traditional sports, such as the NBA. If it is done well, it will be a gold-sucking monster.

Under this circumstance, Brilliant will naturally not surrender the right to operate "Jiang Hu" sports.

Speaking of it, e-sports is actually a good market. According to data, most e-sports viewers abroad have a university degree and their income is higher than those who do not watch e-sports.

To put it bluntly, in other words, people who watch e-sports are better, and a person who doesn't watch e-sports may look different.

In addition, foreign "millennials" and domestic "post-80s" have gradually become the new main consumer. Few of them do not play games.

Seize this group, seize the future.

Zhao Ziming estimates that in the future, e-sports will be a national sport and an important consumer industry.

Of course, the e-sports career has just sprouted at this stage, and it is not enough.An important reference target is the tournament prize money. Last year (2014), the domestic tournament prize money surpassed South Korea and ranked first in the world with 12.01 million US dollars.

According to the report of Iresearch, the global e-sports market is expected to be close to 700 million US dollars in 2017, and will reach 1.5 billion US dollars by 2020.

As the boss of the game industry (in my opinion), Brilliant has no reason to ignore e-sports and live broadcasting.

E-sports and live broadcast, the two complement each other, promote each other, and even transform each other.

When talking about e-sports, we have to mention Wang Shacion. Although his personal reputation is mixed, some have scolded him for stupidity, and some praised his most promising rich second generation, but in any case, his development of domestic e-sports, Played a huge boost.

Since joining the industry in 2011, he has established the e-sports club iG, which has achieved good results; led other wealthy second-generation investment clubs; organized e-sports events, invested in hero mutual entertainment (specially operating e-sports events), and served as a supervisor; promoted the establishment of e-sports league ( ACE).

Wang Tear Cong took a multi-pronged approach and almost single-handedly pushed the industry higher.

His contribution to e-sports is obvious to all and beyond doubt.

Since the popularity of "Jiang Hu", Boss Wang has naturally seen a huge opportunity. He has negotiated with Zhao Ziming many times. There is only one core and won the right to operate. This is an opportunity to promote the e-sports business to a new height.

It can even be said that as long as "Jiang Hu" is in hand, Boss Wang's grand blueprint is almost half realized.

The huge traffic that "Jianghu" comes with can even change some of the current e-sports situation.

It is an indisputable fact that e-sports clubs lose money for a long time. Because they lose money, they do not invest much. Like other sports, advertising, copyright, corporate sponsorship and other income are the pillars of the e-sports industry, but they are more Internet-based, such as live broadcast platforms. sponsor.

However, the dispersal of users leads to dispersal of traffic, and cannot form cohesion.

Because of different preferences, users are scattered in various games, and in theory, every adversarial game can be used for e-sports.

DOTA2, League of Legends, StarCraft, Hearthstone, Overwatch, etc., so it is relatively difficult to cultivate users and the market.

This also means that finding advertisers is not so easy.

The emergence of "Jiang Hu" has brought changes. Its huge and even terrifying player base has the ability to set the game.

It can be said that a "Jianghu" is beyond the assistance of ten high-quality games.Moreover, the game is in the prime of life, with the current popularity, there is no problem in operating for two to three years.

As the developer and operator of the "Jianghu" game, Brilliant can host events on its own, but there is no need, it is impossible for one person to earn all the money.

Professional things are naturally done by professional people. At present, the market is still immature and needs to be explored and nurtured.

In his heart, Zhao Ziming also tends to give the operation rights of "Jiang Hu" competition to the heroes mutual entertainment. Of course, in business, the benefits that should be strived for cannot be less.

In particular, the next step involves the layout of the mobile terminal and the virtual reality terminal. The variables are huge and the risks are not small.

If the benefits are large enough, it will not be too late to enter the venue.Glory slowly evolves into a top predator, and naturally there is no need to go out and kill the blood.

This is the advantage of being a big boss. All risks are borne by the first mover. Although the first mover accidentally becomes a behemoth and dominates the market, it is more eaten by the players who enter the market later.

Brilliant is already qualified as a chess player, and has made some layouts in the game. It has begun to change its identity, from a challenger to a challenged, just like the original big change.

The heroes of the world are out of our generation, and the years are urged as soon as they enter the world.