Digital Kingdom

On June 18, the "Jiang Hu" game was updated for the third time.

According to official disclosures, this update has undergone tremendous changes, bringing a sensory experience beyond imagination.

(1) The micro client is officially launched, and the game is reduced from 28g to 1g, which truly realizes that Nasumi becomes mustard seeds and hides the greatness of dust.

A complete digital world is condensed to a size of 1g, and it can even run on a mobile phone.

Zhao Ziming has difficulty understanding the principle, but the company's programmers are very calm and do not think it is too science fiction, and promote it as a black technology gimmick.

(2) Introduce new light-feeling special effects, splashing the world with ink, converging black and white to light and shadow.

According to the system settings, using martial arts above the prefecture level, the entire computer screen will be quiet, just like the bullet special effects in the science fiction blockbuster "The Matrix", turning the colorful horizon into ink rivers and lakes in a second, killing, and a bleak fighting atmosphere.

(3) Using AI intelligence, using DLSS deep learning super-sampling anti-aliasing, to create a picture quality higher than the original 4K quality.

Increase the number of game frames by 80% in one fell swoop.Since then, computer hardware configuration is no longer a limitation.

(4) Equipped with RTX real-time ray tracing technology, which brings a cross-epoch leap in picture quality to the game, showing movie-level picture effects.

Every game update is a grand event.

Today, more than 20 million players are eagerly waiting.

As a global event, many people log in to the game for the first time and experience it first, and stay up all night.

In the "first-screen advertisement auction after the game update" held by Brilliant Company, the five-second advertisement sold for hundreds of millions of dollars.

Although he was scolded and fell into the eyes of money, the effect of the auction still stunned countless people.

It is the first time for the advertising circle to focus on game advertisements. Many people can't help but guess whether game advertisements, like movie advertisements, will flourish as a new category.

In any case, after all, open up a new market, explore the path and accumulate experience for the latecomers.

All of this stems from the charm of 20 million players.

The American "Times" (Times) is the first time to use "player" as a cover character, especially since the "Jianghu" game was launched, all the fans who have been addicted to it and never extricate themselves.

"Jiang Hu" began to break through the limitations of the game and officially entered the public eye.

Even people who have never played video games can talk endlessly about the attraction of the arena.

"Jiang Hu" not only changes the surrounding ecological environment, but also has a huge impact on players.

As "Jiang Hu" continues to be popular all over the world, players have spontaneously formed a huge virtual community and exert an increasingly important influence.

"Jiang Hu" is not like other games with main missions, revenge, killing, fighting, upgrading..., it is completely liberalized.

It can be said that, except for being inaccessible, it is exactly the same as the real world. Inside, you can choose freely.

Experiencing joy, anger, sorrow, and joy is only the first layer, making it difficult for players to distinguish between true and false, and to understand reality and illusion.

Therefore, the early players of the game had to form a community to figure out the rules of the game.

How to start, how to upgrade, killing monsters or PK is important, right way or magic way?

Everything needs to be explored,

"Jiang Hu" does not provide any player manuals, and even the novice guide is gradually cancelled. Instead, it creates a sense of reality by encouraging players to learn from the "predecessors".

The misunderstanding of misconduct has spawned an energetic culture of creation and sharing. New players continue to search for game know-how on forums and online videos, which naturally led to a strong desire for sharing by the "predecessors", and the two sides formed a benign interaction ,

This unique culture provides a strong cohesion for the community of Jianghu.

At the same time, the brilliant official encourages this kind of interactive behavior. The members of the game production team often interact with the players under various codes.

It is especially worth mentioning that Huang Xiaobo himself, alias Huang Yaoshi, personally, through Weibo, forums and public accounts, answering fans' various questions related to games, development and life every day, many players regard him as " The spiritual leader of "Jian Hu".

In addition to contacting players, he persuaded the company's leadership internally and gave strong support to the community.

Huang Xiaobo's influence among the players of "Jianghu" is increasing day by day, and no one now says that he is "Sidmeier of China". The achievements of "Jianghu" are unprecedented and no one will come.

Huang Xiaobo has naturally risen, and he has become the world's top game producer. Huang has become his general name. From home to abroad, countless people worship.

I believe it will not be long before the titles "Huang Xiaobo of America" ​​and "Huang Xiaobo of Japan" will appear.

Huang Xiaobo's wedding video has more than 100 million views, which is evident.

The effort pays off naturally, and Huang Xiaobo's dedication to the community has also achieved great results.

As the quality of "Jiang Hu" is getting higher and higher, the game community is also maintaining continuous growth.

Moreover, players have more and more experience in exploring the unknown world, and the "Jianghu" community has gradually become a place for Brilliant Company to listen to feedback.

In the community, players upload videos to provide instruction, and more than 50,000 players broadcast on various social media describing their adventures in the game.

This is especially true in the popular live broadcast industry. Game anchors all choose "Jiang Hu".

At the same time, players also actively help "Jianghu" find program loopholes to promote the continuous evolution and improvement of the game world.

Although the longevity program has been automatically fixing the bugs of "Jianghu", there is nothing perfect, let alone an artificial world.

As the players deepen, the world of "Jianghu" will inevitably have a stress response, even if the setting is reasonable, it will continue to change.

Without the black technology of the small news, the server that supports 20 million players online, the company will be sad, not to mention the system detection and the bug fixes.

The enthusiasm of the players greatly reduces the workload of Brilliant Company and saves a lot of resources, not to mention the value it creates.

A complete ecosystem is being established, and not only official companies but also various participants will benefit from it.

On June 16th, in a virtual community event organized by the official report, more than 10 million players voted to officially name the "Jianghu" community "Human World".

As an intermediary that connects players and game companies, the community becomes a channel for players to jointly maintain the game.

If it develops well, its future may even break through the limits of "Jiang Hu", and a real game community will emerge.