Distinctive System Superstar

The plan never keeps up with changes.

This is Lee Jong-hyuk’s biggest feeling after crossing over.

When he first crossed over, he originally wanted to become famous with poetry, but he did so. Compared with poetry, the scandal between him and Sunmi was what really made him “famous”. Later, making movies, making TV, breaking up with IU… and so on, many things did not match his original plan, but the final result was not bad that’s all.

Just like this time HAHA invited him to appear in “Infinite Challenge”.

In his original plan, he was going to first participate in “Running Man” through Lee Kwang-soo, then meet Yoo Jae-seok through “Running Man”, and finally participate in “Infinite Challenge” through Yoo Jae-seok… As a result, because He hasn’t even completed a variety show task so far.

And now.

Hearing HAHA said that it would start recording in 2 days, Lee Jong-hyuk only felt 4 words in his heart–

Unprepared.

Yes.

Unprepared.

Recording programs, except for temporary guest appearances-just like the last time “Running Man” Lee Kwang-soo called for Lee Jong-hyuk’s help-most of the other recordings must be communicated and coordinated in advance to find a suitable one time.

After all, celebrity has a busy schedule and a tight schedule. It doesn’t mean that you can notify today and you can start recording tomorrow.

Just like Lee Jong-hyuk.

During the filming of “Listen to You”, he signed several endorsement contracts. Once the TV series is over, he will start working immediately. Tomorrow morning he will be interviewed by a media, shoot the cover of a fashion magazine at noon, and attend a commercial performance in the afternoon. In the morning, I have to rush to Jeju Island to shoot an advertisement for a skin care product, not to mention for the wedding of Lee Byung-hun and Lee Min-jung, I still need time to rehearse with the band in the evening…

It can be said that Lee Jong-hyuk’s schedule for the next paragraph has been very busy. It’s not that I agreed to HAHA today and can start recording immediately tomorrow. I have to negotiate the cost of the show, coordinate the itinerary, guarantee the appearance time, etc., too. Many things.

That’s why.

Hearing HAHA asking about his time schedule, Lee Jong-hyuk not at all said that there was no problem, but first asked HAHA to ask clearly.

“Brother HAHA, you said at what date did the two-day recording start? How long does it take to record one session?”

“This hasn’t been determined yet.”

HAHA said: “In addition to you, the program group has to coordinate time with other guests. The first recording should be in this week, but the recording time is not long, and the total time is about 2 hours. “

After HAHA finished speaking, Lee Jong-hyuk nodded.

If it is only 2 or 3 hours, it should be no problem.

If it’s like shooting a TV series, a filming is a morning or a whole day, then Lee Jong-hyuk just wants to appear again, and there is no time at all in the near future.

Seeing Lee Jong-hyuk nodded, HAHA said again: “Jong-hyuk, the first few phases of the song festival are mainly the preparatory work of the song. It does not take too long. You can save time for recording. The last stage of the performance will be recorded. It will be a little longer, but the final recording will be around the end of the month, so as long as you can spare time at that time, there is no problem.”

Lee Jong-hyuk heard the words and nodded again, looked at HAHA, and said with a smile: “That’s OK, HAHA brother, after I go back today, I will let the manager and the program group coordinate the time, when the time comes when the program is recorded please.”

Seeing Lee Jong-hyuk promised to star, HAHA said with a smile: “Jong-hyuk, you are polite, I should thank you.”

…………

After having dinner with HAHA, it was very late when I returned to the apartment.

……

The light in the box was bright, and the air was filled with a faint fragrance of wine. Lee Hwi-jae helped his glasses and looked towards Lee Jong-hyuk intently.

Lee Jong-hyuk faintly smiled and asked: “Brother Hwi-jae, I just heard you say that “My Knot” is a real-world variety show with artists “imaginary marriage” as a selling point.

So, can I understand this way, the main audience of this program is the fans of the artists and some audiences who are peculiar about the love of the artists? “

Lee Hwi-jae nodded, Lee Jong-hyuk said with a smile: “I think this is why “My Knot” attracted a lot of response and attention at the beginning of the broadcast, but now the ratings are gradually declining… the whole program not at all A group of fixed viewers, the protection of ratings mostly depends on the popularity of celebrity. Once the popularity of celebrity leaves, a group of viewers will be lost, but there are no new viewers to fill the vacancy, so it is normal for the ratings to decline. “

Lee Hwi-jae brows slightly wrinkle, and said distressed: “In fact, our program group is also very clear about these problems, but for this program, celebrity is the main body and the key to the audience watching this program. Although we know these problems, but It is unavoidable. Artists have their own schedules and activities, and some artists are not very compatible in character. It is impossible to perform a program for a long time, and the time is too long, the content is easy to pattern, and the audience will also have aesthetic fatigue. “

Picking up the bottle and pouring a glass of wine, Lee Jong-hyuk held it up and handed it to Lee Hwi-jae, laughed, and asked: “Brother Hwi-jae, in the setting of the program mode, I don’t know the program group’s “How is it positioned?”

Lee Hwi-jae took the wine glass and glanced at Lee Jong-hyuk suspiciously, not understanding what he meant by asking this sentence.

“Brother Hwi-jae, I think it’s very important to have a clear and definite positioning whether it is a variety show or other aspects…”

Seeing Lee Hwi-jae nodded’s approval, Lee Jong-hyuk pondered a little, and said, “Actually, I think it’s possible to position “My Knot” as a mini-series for life. In this mini-series, the male and female guests are the ones in the play. Male and female protagonists. In front of the camera, they truly show the details and trivial matters of the two people in their lives. They will quarrel about a small matter, and they will be moved by 2 points because of a small action.

In this mini-series, the male and female guests do not need a detailed script, nor do they need to figure out the character of the character, because the role they play is themselves. In front of the camera, all they have to do is to show their life-oriented side. The program group only needs to record these and edit some interesting clips to show the audience.

Although compared to traditional Korean dramas, this mini-series is neither beautiful nor sad, nor can it affect the emotions of the audience. However, compared to the traditional TV series, this mini-series has no repetitive plots, nor boring cumbersomeness. The plot is more natural, more life-like, and closer to the audience.

The most important thing is that the audience can not guess the development of the next plot through the previous plot like watching a traditional TV series. For the audience, each issue of “My Knot” is novel and non-repetitive. Because everything is unpredictable, the audience will not easily experience aesthetic fatigue, but will have the desire to watch the next issue even more. “

“pa!”

Lee Hwi-jae slapped his thigh abruptly, straightened his body, and said excitedly, “Jiaozheng, what you said is very good. Although our program group is also producing according to this model, it is not like you think. So thorough, so clear. Yes, yes, in fact, “My Jie” is a mini-series of daily life, but I did not at all clearly recognize this before, so there is no accurate positioning in the form of the program. “

Excited for a long time, Lee Hwi-jae suddenly stopped again, frowning and looked towards Lee Jong-hyuk: “Xiao Zheng, although he has a clear positioning for the program now, the accurate positioning can only allow the program group in the future There is a clear direction in the production of the program to enrich the content of the program, but the impact on the ratings is not obvious. Fans will still be the main audience for “My Knot”, and once the popular celebrity leaves, the program’s ratings will still be There will inevitably be a decline.”

“Hehe, so how to expand the audience and attract viewers of different ages to watch “My Knot” is the next question we have to talk about…”

Glancing at Lee Hwi-jae indifferently, Lee Jong-hyuk chuckled softly, and then asked Lee Hwi-jae: “Brother Hwi-jae, why are there both youth idol dramas and TV dramas produced by the three major TV Stations? What about family ethics dramas?”

“Ha, you kid, I’ve gotten me through the exam.”

Lee Hwi-jae shook his head and smiled, and said: “The reason why the three major TV Stations produce different TV shows is naturally because the audiences are of different age levels and they have different concerns about things. Youngsters are mostly concerned with love between men and women. For married people, family conflicts, conflicts between husband and wife, and the trivialities of life are the topics they are more concerned about.”

“Hehe, for Hwi-jae, how do you think “My Knot” can attract audiences of different ages?”

Lee Hwi-jae pondered for a moment, and said: “To attract the audience to watch, it is natural to focus on the audience’s interest, but when it comes to specific plans, I am still at a loss…” When I looked up, I suddenly glanced at Lee Jong-hyuk. With a faintly smiling expression, Lee Hwi-jae shook his head to say with a smile, “You kid, if you have any thoughts, just spit it out. Don’t say a word, let me try my best to guess.”

“Haha, okay. Then I will talk about my thoughts, Hwi-jae brother can refer to…”

Slightly sorting out his thoughts, Lee Jong-hyuk said: “In fact, in a person’s life, whether it is a youngster or a married person, there are certain stages that are inevitable.

Generally speaking, a couple will go through 4 stages from the realization of marriage, namely, acquaintance, acquaintance, love and companionship. But in life, these 4 stages are not progressive. Some people fall in love first and then get married, and some people get married first and then fall in love… Therefore, if you want to attract audiences of different ages, you must fit the audience. The content of the program must also be closer to life and appear real, so that the audience can feel a familiar familiarity from the program, and arouse the emotional resonance of the audience.

The initial setting of “My Knot” is based on the “imaginary marriage” among artists. It takes a short time for the artists to realize the marriage. Equivalent to is the model of “marry first and fall in love” in life. In real life, most people actually experience a process of acquaintance, acquaintance and love. Even if they fail to come together in the end, these processes will more easily resonate with them.

For “My Knot”, what is missing in the planning of the program is just such a link…”

“Wait a minute, Xiaozheng…”

Lee Hwi-jae interrupted Lee Jong-hyuk’s words with a wave of his hand, and gave him a suspicious look: “What you mean, “My Knot” should abandon this “married first and fall in love” shooting mode, and fully show the audience to both men and women. The guest’s journey from meeting to companionship? “After a moment of contemplation, Lee Hwi-jae frowned slightly, “Zheng, although you have a good idea, but after all, this is just a variety show that sells artists “imaginary marriage” program, in the final analysis, entertainment is the essence of variety shows, not really to match the artists.”

Lee Jong-hyuk smiled dumbly and said, “Hwi-jae, of course I know this. What I mean is that there are many modes of marriage between a couple in life, “love first and get married” or “get married first. “Post-love” is not the key. The key to the problem is that the process should resonate with the audience and give the audience a familiar or empathetic experience.

Only when viewers experience some emotions that they have never had or have disappeared during the process of watching the program, will they have feelings for the program and form emotional dependence, so that the program has a fixed group of viewers instead of relying on it. The popularity of celebrity guarantees the viewership of the program. “

Lee Hwi-jae shook his head lightly and sighed: “Xiaozheng, your suggestion is good, but it is difficult to implement. UU看书www.uukanshu.com Forming emotional resonance with the audience can certainly increase audience loyalty, but How to implement it, or how to resonate with the audience, is the crux of the problem.”

Lee Jong-hyuk said with a smile: “Brother Hwi-jae, since I raised this question, there will naturally be a solution.”

“Oh?”

Lee Hwi-jae’s eyes narrowed slightly, and he looked at Lee Jong-hyuk with a smile, and asked, “Xiao Zheng, what can you do?”

Lee Jong-hyuk pondered slightly, and said, “Actually, the solution to this problem is not difficult, but not easy.

To give a simple example, when a person keeps a pet, if you want the pet to get close to you quickly, then the most effective way is to play with it at first and interact with it more. Only then will it treat you Familiarity, and then form emotional dependence.

In fact, the same is true for variety show programs. If “My Jie” attracts the audience to participate and interact with the audience at the beginning of filming, then the audience will naturally rely on the program as the program is broadcast, thus forming a kind of viewing inertia . Once this kind of viewing inertia is formed, the audience will have a protective mentality for the program, or an empathy effect, and will not give up watching because of the departure of popular celebrity.

However, it is not difficult for the audience to participate in the early stage and to interact with the audience, but how to retain the audience after interacting with the audience, so that the audience will be interested in the content of this program, and will not lose expectations because of the boredom of the program. The difficulty of this problem is also the direction that the program group will work hard on. “

After listening to Lee Jong-hyuk’s words, Lee Hwi-jae pondered for a moment, and said: “Xiaozheng, the content of the program is something that the program group needs to consider. Since how to interact with the audience, you already have a secret plan in your heart, so let’s talk about you first. Thoughts on this.”