Distinctive System Superstar

PS: The power went out! It’s hot, the electricity consumption is too large at night, the transformer in the community bursts, and it will not be repaired in the first half of the time. There is no problem. You can only issue a chapter on anti-theft and write down the word.

…………

The light in the box was bright and the air was filled with a faint smell of wine. Lee Hwi-jae helped his glasses and looked towards Lee Jong-hyuk intently.

Lee Jong-hyuk faintly smiled and asked: “Brother Hwi-jae, I just heard you say that “My Knot” is a real-world variety show with artists “imaginary marriage” as a selling point. Then, can I understand that, The main viewers of this program are the fans of the artists and some audiences who are peculiar about the love of the artists?”

Lee Hwi-jae nodded, Lee Jong-hyuk said with a smile: “I think this is why “My Knot” attracted a lot of response and attention at the beginning of the broadcast, but now the ratings are gradually declining… the whole program not at all A group of fixed viewers, the protection of ratings mostly depends on the popularity of celebrity. Once the popularity of celebrity leaves, a group of viewers will be lost, but there are no new viewers to fill the vacancy, so it is normal for the ratings to decline. “

Lee Hwi-jae brows slightly wrinkle, and said distressed: “In fact, our program group is also very clear about these problems, but for this program, celebrity is the main body and the key to the audience watching this program. Although we know these problems, but It is unavoidable. Artists have their own schedules and activities, and some artists are not very compatible in character. It is impossible to perform a program for a long time, and the time is too long, the content is easy to pattern, and the audience will also have aesthetic fatigue. “

Picking up the bottle and pouring a glass of wine, Lee Jong-hyuk held it up and handed it to Lee Hwi-jae, laughed, and asked: “Brother Hwi-jae, in the setting of the program mode, I don’t know the program group’s “How is it positioned?”

Lee Hwi-jae took the wine glass and glanced at Lee Jong-hyuk suspiciously, not understanding what he meant by asking this sentence.

“Brother Hwi-jae, I think it’s very important to have a clear and definite positioning whether it is a variety show or other aspects…”

Seeing Lee Hwi-jae nodded’s approval, Lee Jong-hyuk pondered a little, and said, “Actually, I think it’s possible to position “My Knot” as a mini-series for life. In this mini-series, the male and female guests are the ones in the play. Male and female protagonists. In front of the camera, they truly show the details and trivial matters of the two people in their lives. They will quarrel about a small matter, and they will be moved by 2 points because of a small action.

In this mini-series, the male and female guests do not need a detailed script, nor do they need to figure out the character of the character, because the role they play is themselves. In front of the camera, all they have to do is to show their life-oriented side. The program group only needs to record these and edit some interesting clips to show the audience.

Although compared to traditional Korean dramas, this mini-series is neither beautiful nor sad, nor can it affect the emotions of the audience. However, compared to the traditional TV series, this mini-series has no repetitive plots, nor boring cumbersomeness. The plot is more natural, more life-like, and closer to the audience.

The most important thing is that the audience cannot predict the next development of the plot through the previous plot like watching a traditional TV series. For the audience, each issue of “My Knot” is novel and non-repetitive. Because everything is unpredictable, the audience will not easily experience aesthetic fatigue. Instead, they will look forward to watching the next issue. . “

“pa!”

Lee Hwi-jae slapped his thigh abruptly, straightened his body, and said excitedly, “Jiaozheng, what you said is very good. Although our program group is also producing according to this model, it is not like you think. So thorough, so clear. Yes, yes, in fact, “My Jie” is a mini-series of daily life, but I did not at all clearly recognize this before, so there is no accurate positioning in the form of the program. “

Excited for a long time, Lee Hwi-jae suddenly stopped again, frowning and looked towards Lee Jong-hyuk: “Xiao Zheng,

Although there is already a clear positioning for the program, accurate positioning can only allow the program group to have a clear direction in future productions and enrich the content of the program, but the impact on the ratings is not obvious. Fans still It will be the main viewer of “My Knot”, and once the popularity of celebrity leaves, the viewership of program will inevitably decline. “

“Hehe, so how to expand the audience and attract viewers of different ages to watch “My Knot” is the next question we have to talk about…”

Glancing at Lee Hwi-jae indifferently, Lee Jong-hyuk chuckled softly, and then asked Lee Hwi-jae: “Brother Hwi-jae, why are there both youth idol dramas and TV dramas produced by the three major TV Stations? What about family ethics dramas?”

“Ha, you kid, I’ve gotten me through the exam.”

Lee Hwi-jae shook his head and smiled, and said: “The reason why the three major TV Stations produce different TV shows is naturally because the audiences are of different age levels and they have different concerns about things. Youngsters are mostly concerned with love between men and women. For married people, family conflicts, conflicts between husband and wife, and the trivialities of life are the topics they are more concerned about.”

“Hehe, UU reading www.uukanshu.com So for Hwi-jae, how do you think “My Knot” can attract audiences of different ages?”

Lee Hwi-jae pondered for a moment, and said: “To attract the audience to watch, it is natural to focus on the audience’s interest, but when it comes to specific plans, I am still at a loss…” When I looked up, I suddenly glanced at Lee Jong-hyuk. With a faintly smiling expression, Lee Hwi-jae shook his head to say with a smile, “You kid, if you have any thoughts, just spit it out. Don’t say a word, let me try my best to guess.”

“Haha, okay. Then I will talk about my thoughts, Hwi-jae brother can refer to…”

Slightly sorting out his thoughts, Lee Jong-hyuk said: “In fact, in a person’s life, whether it is a youngster or a married person, there are certain stages that are inevitable.

Generally speaking, a couple will go through 4 stages from the realization of marriage, namely, acquaintance, acquaintance, love and companionship. But in life, these 4 stages are not progressive. Some people fall in love first and then get married, and some people get married first and then fall in love… Therefore, if you want to attract audiences of different ages, you must fit the audience. The content of the program must also be closer to life and appear real, so that the audience can feel a familiar familiarity from the program, and arouse the emotional resonance of the audience.

The initial setting of “My Knot” is based on the “imaginary marriage” among artists. It takes a short time for the artists to realize the marriage. Equivalent to is the model of “marry first and fall in love” in life. In real life, most people actually experience a process of acquaintance, acquaintance and love. Even if they fail to come together in the end, these processes will more easily resonate with them.

For “My Knot”, what is lacking in program planning is just such a link…”