Don’t Turn from Summer

At three o'clock in the morning, the night sky was silent, and there were a few stars hanging on the top of the building.

In the Leya supermarket, it is a completely different scene. Bright, busy, people coming and going.

Mu Hanxia and some employees were also "delegated" to the supermarket to help order and move the goods. In fact, almost all the members, this night, went on a secret battle.

Busy for several hours, Mu Hanxia's sweat, leaning against a pile of yard to rest. Coincidentally, He Jing moved the box of fruits and walked over, leaning beside her, and took a breath.

"Hey." He Jing said, "You said that this big promotion, can we really defeat Yongzheng?"

Mu Hanxia slowly said, "It's not necessary to defeat. But I can definitely give them a blow."

"Why?" He Jing was still too busy to understand, "Yongzheng they can do big promotions."

Mu Hanxia smiled: "Do you think that this time, President Meng just simply fought a price war with them?"

He Jing froze.

Mu Hanxia raised her hand, and pointed to her own water glass: "Good, get my water first."

He Jing glanced at her. After all, she "served" her and drank the water. Then she heard her explain slowly: "It's very simple. The image of opening a new store is very important. Just like when we go shopping, the store gives Will our first impression affect us for a long time in the future? Will we go to this store? "

He Jing nodded: "Yes."

"Yongzheng opened, and it was supposed to do a certain amount of promotion, and make customers feel that they are cheap, good environment, good service, good quality, right?"

"Yeah, that's what Yongzheng ..."

"Then we are suddenly doing a very big promotion now, and one week before they open, what are the consequences for them?"

He Jing looked at her quietly: "What are the consequences?"

Mu Hanxia smiled slightly, took out two fruits from her box, and threw them easily in her hand: "One, our promotion is very sudden, it must be unexpected. If they are caught off guard, they can't do the same. Strong promotion, so when the business opened, customers just experienced our big promotion, I was very impressed, and they will definitely feel that the price of this supermarket is not cheap and not affordable. Then even if they do well in other aspects, it will be difficult Redeem this image. "

"Say yes. What if their prices are lower than ours?" He Jing asked.

"Second, even if their prices are lower than ours, they can't be too low, right?" Mu Hanxia said leisurely, "Most of the price reduction space has been used by us. Customers ’psychological expectations have also been basically satisfied. They only feel that they are a little cheaper than Leya, and will not bring too much impact and shopping passion to customers. In other words, because of our sniper, Yongzheng Having to spend more money, they can only get a little marginal effect. In short, this time they opened the business, it became very difficult to build a strong and attractive image for customers. "

She spoke fluently and naturally, but He Jing was silent. After digesting for a long time, she completely understood what she said, and it seemed to make sense.

He Jing couldn't help asking, "Where did you know this? Did your office say it?"

Mu Hanxia shook her head and lowered her voice: "I'm a little shrimp, how can they discuss the truth with me. I figured it out myself." When she said that, she smiled a little.

He Jing, however, looked at her for a while and sighed: "Han Xia, you look like a big grin, like me. In fact, in my heart, I know better than anyone, and I know what I want. It's good."

Mu Hanxia hesitated for a moment, hesitating a bit: "Are you bragging about me or scolding me?"

He Jing smiled, and poked her head for a moment: "Praise you, brag you, brag you! You should continue to be a pig and eat a tiger, good. I will always support you."

Mu Hanxia's heart warmed, but her face was a casual smile: "Well."

He Jing looked at everything still busy around him and said, "I don't know, what will happen tomorrow ..."

Mu Hanxia didn't speak. In his mind, the man emerged.

In the analysis just now, she thinks she thinks all right, but if the person opposite is Lin Mochen, he said that he will defeat Leya in three months, his legendary experience ... Mu Hanxia really did n’t know, he How will you control this battle.

——

The next morning.

Yongzheng's entire architectural style is newer, more spacious and more fashionable than Leya across the street. At this moment, Lin Mochen was sitting in the general manager's office on the top floor of Yongzheng, holding a cup of hot coffee, leaning on his boss chair, and watching the US stock market.

Outside his door, Yongzheng's cadres and staff were also ready to wait for the opening of the business a week later.

"Hmm--" Someone knocked at the door.

Lin Mochen looked indifferently: "Come in."

The managers of several core departments came in, and they were all Cheng Weiwei's confidants. They looked anxious.

"Mr. Lin!" Said one of them, "Leya started a big promotion today! The prices are very low, some products are too low! Now they are crazy all over the place, and all the customers around them go to them! "

Lin Mochen raised his eyebrows slightly and did not speak. Another manager said, "They did it on purpose! They gave us this hand on purpose. The news I received before always said that they only did 5% off. The news was so tightly closed that they suddenly made a big promotion and made it clear that they wanted to give We are opening a business down! "

Everyone echoed, all of them were a little bit fierce. Let's look at Lin Mochen and see what he said.

Unexpectedly, Lin Mochen just bowed his head and drank the coffee, and said lightly, "What are you worried about? Aren't we covering our plans?"

This remark made everyone quiet. Yeah, speaking of Lin Mochen's plans these days, everyone's expression became a bit indescribable. Alas, it felt like a bomb was covering your chest. I don't know if the bomb exploded, it was the opponent or yourself ...

However, Lin Mochen ignored his hesitation and looked up and asked, "What surprised me is that according to previous information, Meng Gang's style of behavior has always been stable and conservative. What made him change his approach. Give up the relatively modest 95 Off, suddenly changed to full attack? "

Everyone looked at each other and one person hesitated and said, "General Manager Lin, I heard a little news, I do n’t know if it is true ... It is said that there is a salesperson in Leya, who talks with Meng Gang, saying that you are a ruthless character, 5% off not enough……"

——

Mu Hanxia worked all night, and was almost exhausted. While no one was hiding in the warehouse at noon, he snorted directly on the cargo pile. The warehouse was cold and dim, and her clothes were dusted with so much gray that she didn't care. When I was in high school, although she had no money at home, she could at least dress herself up neatly, and she could also spend time in a class. I've been doing tiring work for years, I don't care what the appearance is, and I can make up for everything.