Eighteen Years of Legendary Wave
Chapter 21: : The first year of martial arts
"The first year of martial arts?"
Chen Feng was a little surprised when he heard Su Qingyue's design.
is more than novelty.
More importantly, he solved the problem of Guan Ner's plan: the well-regulated back was slightly hollow.
The first year of martial arts is more concrete.
Moreover, it fits the product itself better.
He looked at Tian Lei and Yue Lindao next to him.
found that both of them were shaken up and even sat straighter.
"I think that the popularity of Korean and Japanese games can't win them by relying on vague slogans. We must use the concept of imagery to guide everyone. It just so happens that martial arts is a concrete concept and our culture. There was martial arts before it. Novels, martial arts movies, then there should be martial arts games..." Su Qingyue said.
Yue Lindao was listening below.
He thinks that Su Qingyue's theme is far beyond Guan's.
Where there are Chinese, there are martial arts.
This is a recognized cultural phenomenon.
is much better than Return of the King.
The latter can be used in any product, and it is not highly explosive.
He looked at Su Qingyue with great interest, admiring this young man more and more.
Then Su Qingyue began to talk about specific implementation.
"We will invite Qin Yuanyuan as the spokesperson, because she just starred in the hit "Yi Tian Ji", is a typical classic beauty. Because she just debuted, and the agency team is also very good. We use her, we will get to other stars, not The same effect."
Hearing Su Qingyue say this, Tian Lei nodded secretly.
Because he believes that now the manufacturers have entered a misunderstanding when they ask their spokespersons.
People think that the more expensive the better.
But the spokesperson, what effect does it have on earth, but no one is watching.
Guan You’s problem is here.
Everyone knows that Zeng Jingjie is a big man, and he often has the temper of a big man.
The company asked him to be an endorsement, not only had to pay sky-high endorsement fees. And he may be present at one or two conferences.
is really worthless.
Tian Lei thought, preliminary judgment is that Su Qingyue's spokesperson strategy is better.
And listening later, he was even more excited about it.
"We will organize activities in major college forums, the theme is: Which costume of Qin Yuanyuan do you like best."
"At the same time, we will also invite major societies and game guilds to participate."
Su Qingyue mobilized a few words, the imagination of many people present.
Even Guan Er has to admit, what do gamers like most?
Isn't just to cultivate?
The celebrity that he has raised is his own child and idol.
This method is indeed better than what I did.
Although he was unhappy, he admitted that it was a good idea.
And because of the short time, it is impossible for the company to operate a star from beginning to end.
can only learn from this kind of heart and mobilize everyone's enthusiasm.
is not just that.
Su Qingyue later said: "We will also invite 17 comprehensive media, 88 local media, 7 professional media, 11 online media, 35 mainstream forum moderators or bloggers, 10 player representatives, and Representatives of our partners will participate in the upcoming press conference."
As he said, the PPT went down.
Everyone saw a knight appeared on the screen.
don't understand what this means.
Su Qingyue introduced: "One week in advance, we will let people wear heroes and send hero posts to major media. This is actually an invitation letter for the press conference. We need to contact the media in advance to report and create a second wave of hot spots. , Ignite the eye and deepen user memory."
The design of wave propagation is good.
Chen Feng listened to this plan, and while secretly admiring, he found that Su Qingyue hadn't mentioned any online media at all.
He did it at the same time.
In this case, there will be no situation where those people threatened themselves this morning.
The rumors are self-defeating.
His heart was relieved, and he listened with interest to Su Qingyue's blasting of the press conference.
During the press conference, we will advertise across the country.
The theme is: Qin Yuanyuan competes with martial arts to recruit relatives and spreads hero posts, and the world of martial arts is everywhere.
The proportion of advertisements, online media and flat media, pay attention to quality arrival rate.
no longer simply talk about proportions.
All partner stores and Internet cafes all put free novice cards.
And to train partners, if someone asks, conduct simple consultation and guidance.
Su Qingyue said, everyone discovered that his plan was not only a publicity preheating, but also an explosion of the press conference.
There are also channels for charter flights in Internet cafes held in various places.
"Never make a regular charter flight, what I need is a grand party." Su Qingyue said.
"200 games every day, with posters, costume beauty talent display, on-site lottery, beauty on-site games and guidance, we will have one month!"
"In addition, I suggest that the company should open up a green line for Internet cafes. When doing activities, if any problems occur, the customer service team will solve them as soon as possible."
Su Qingyue said excitedly.
The people who listened were also excited.
Yue Lindao discovered that Guan Er’s plan was not the same as Su Qingyue’s.
Although they are all excellent.
Can Guan You be too conservative.
And the most important thing is that he will be fine after blasting.
Su Qingyue is not the case.
He even talked about the plan for Qin Yuanyuan to tour colleges in the top ten cities across the country after the public beta.
and composed of the song by the first person of the game music Hua Yang: "So you are here too"
After the song comes out, listen to it online for free.
is made by the company’s SP department and players can receive it for free.
At the same time touring themed sessions, there is also an auction of top-quality equipment.
Su Qingyue finally concluded:
"Our theme is: the first year of martial arts."
"Our main strategy is: single point breakthrough, detonation of the overall situation, and second expansion."
"Of course, the spokesperson part of the entire plan is still uncontrollable. We need to contact and discuss with the brokerage company before further improvement and adjustment. For the cooperation between departments, the production and distribution of materials, the layout of related strategies, etc., we have already made clear Timetable."
Su Qingyue continues...
Yue is near the island, but he looks thoughtfully at Su Qingyue on the stage...
What kind of commercial effect this continuous continuation of waves will produce, Yue Lindao couldn't be more clear.
Any competing products in the industry, there is no mercy!
Yue Lindao thought, Su Qingyue just finished speaking, he unconsciously led to applaud.
Chen Feng and Tian Lei also followed.
The executives of the company are also keenly aware at this time.
Unlike Guan Yi, Su Qingyue designed a whole case.
instead of a simple marketing plan.
It is a plan based on products and brand as the core.
From beginning to end, the theme is clear, the rhythm is clear, and it is completely generous.
Yue Lindao felt that if he came according to this plan.
The results of the "Martial Arts World" public test can be predicted, online and income into the forefront of the industry are small goals.
If this is the case~www.ltnovel.com~ ChinaNet will become an emerging force in the online game market.
products will naturally become sweet and delicious.
I am very fortunate to rush to the front and represent this product controversially.
Thinking of this, he said to Tian Lei: "Mr. Tian, if we follow Qingyue's plan, we will speed up the subsequent process."
Tian Lei finally showed a smile.
Chen Feng interrupted next to , "It would be better if the agency could be included in the propagation wave."
"Then it must be topical." Su Qingyue said.
"Sky-high agency fees." Chen Feng followed.
Yue Lindao certainly knows that this is easy ridicule, because the process of both parties to the contract is basically over.
And there is nothing wrong with the 40 million chief generation saying that it is a sky-high price.
What's more, the white and black characters are the real sky-high price, otherwise the verbal conversation will be false and empty...
But Guan Ner's face is getting ugly.
He found that everyone supported Su Qingyue completely one-sidedly.
He asked himself embarrassedly, did he just stand on his feet?
People like Shen Qing who came by air from big companies were squeezed away by themselves.
He was not convinced.
Tian Lei smiled and asked: "Okay, does anyone have any questions about Qingyue's plan?"
No one answered.
Guan You wanted to stand up and say: I have it.
But he was rationally aware that this would not reduce Su Qing's points, but would lose face.
At last he remained silent, only smiling awkwardly.
I am dissatisfied: the plan is difficult, and the implementation is even more difficult. You can't land at that time, let me see how you confess!
At last Tian Lei said, "Since everyone has no opinion, let's start voting."
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