Eighteen Years of Legendary Wave

"Eighteen Years of Legendary Wave (!

the next day.

The sky is cloudless, and there are birds calling outside before I get up.

Su Qingyue checked the weather before going out and said that the highest temperature today reached 26 degrees.

He thought, finally getting warmer.

Wearing a single coat and a thin jacket, I want to go out.

But Amu told him: "I still wear a little more, it's cold in the morning."

"It's okay, I have adapted to this temperature difference a long time ago." Looking back and smiling at Ami, thinking that I have been in Pingjing for so many years, this temperature difference is still acceptable. So he pushed the door and went out, but before he left, he felt the cold wind gusts in the corridor, and couldn't help but shudder.

It's very cold, he thought, regretting wearing less.

But in the end, he forced himself out of the unit door.

Asked for a champion cake at the intersection.

I got on Dongshan's car, and it was 8:50 when I arrived at the unit.

After making a cup of tea, when the computer turned on, I held the cup and looked at the tall buildings in the distance.

They have already begun to install glass curtain walls.

When I think I first came, they were still rising from the ground.

The computer was turned on at this time, and he was thinking about making plans directly.

At this time QQ rang.

After a glance, it was the link sent by Ye Luo, and he noted at the back: "Big news in the industry, take a look."

"Big news?" Su Qing replied, thinking: "Is it about us again?"

So I clicked on the link, and instantly saw a popular post in the rumor section of the forum, at least hundreds of pages already. The title reads: "Big News in the Industry! Investors attacked Nextgame in the middle of the night! Shock! ! ".

Seeing this, Su Qingyue frowned slightly.

Of course he knows them: a Korean online game agency.

When they were the hottest before, the single product promotion fee was tens of millions.

But it seems to have disappeared recently.

Su Qingyue also knew their CEO Cai Weixin and had two meals together.

Although a bit radical, the people are very nice.

Very thoughtful in terms of the market.

I don't understand what's going on, so I hurriedly clicked in.

There are pictures and the truth.

The text writes: Investors raided the finance room and the CEO's office and snatched all the company seals. The financial room was sealed, and the USB shield was taken away. And announced in the name of the board of directors that Cai Weixin will no longer serve as CEO of Nextgame.

Then there are pictures of various moving things.

There are also photos of the conflict at the scene.

Looking at the entire article, I feel that Cai Weixin is simply heinous.

But Su Qingyue felt that he had contacted and talked with him, and had seen his operations in the market.

Su Qingyue felt that if Cai Weixin was radical, it was true.

Spending money is also true, and the cost of single product promotion has set an industry record.

This is also known as a myth in the market.

Although the game of the agent, in the end, only the second echelon score was achieved.

The input-output ratio is very low.

But to say that he misappropriated, Su Qingyue intuitively found it impossible.

Hesitated in my heart.

Without looking at the specific details, look at the comments again.

I found a lot of numbers attacking Cai Weixin, saying that he bought a big house and drove a Mercedes-Benz.

Su Qingyue felt that this was a bit of a pull.

This does not mean that the money is misappropriated.

And people like Cai Weixin don't appreciate this small profit.

They look down on Cai Weixin too much.

Su Qingyue couldn't help but shook his head, and continued to scroll down. When he found so many posts, he didn't see any substantive evidence that investors had come up with. They were all specious subjective conjectures.

He thought, if there is really evidence, there is no need to deal with things in this simple and rude way.

Continue to look down.

The latter are basically following the trend, but there are also some that are very well said.

Someone commented: “Cai Weixin’s biggest problem is the low input-output ratio. The cost of a single product in one year set a record, but in the end it fell to the second line. It is not the top second line. This is where the investors suspect him." Said: "Behind the outbreak of the conflict between the two parties, the essence is not whether the embezzlement of funds is true or not, but the hostility, serious disagreement and mistrust caused by the failure of the two sides..."

See this comment.

Su Qing remembered that sentence, winning and losing.

Empathy, what if it’s yourself?

Just thinking about it, Amu called and told him that the decoration materials would be shipped in the evening. But the masters were all gone at that moment, and I had something to go back late today, so I asked him to help open the door.

Su Qingyue immediately agreed.

The whole morning passed in a flash.

Everyone went out for dinner at noon. After waiting for the dishes, let's talk about Nextgame and talk about Cai Weixin.

Guan Pengpeng said: "I heard that there was a lot of trouble, and now all major media are working on this topic." He said: "I am optimistic that many people will speak for him."

"No misappropriation, why is that money gone?" He Lili said in surprise from the side.

"Don't you know that advertising is too expensive now." Zhou Ziyou suddenly took the call and said: "Boss, Jinghe has developed a full-screen advertisement with three rotations, and it costs 600,000 yuan at a time." He said, "I listen. Speaking of Zhengshang.com, three days before and after the public beta is scheduled, that is 5.4 million!"

When he said a word, Su Qingyue was also stunned.

Everyone was shocked by this number.

However, Zhou Ziyou was very calm. He looked at Su Qingyue and said, "Boss, we will wait for you to plan it out."

"Yeah." Su Qingyue nodded.

Then the dishes came, and everyone discussed while eating.

Finally, Su Qingyue said: "In fact, the most terrifying thing about this incident was not that he embezzled public funds. It was that he used all of the public funds for promotion, but failed. What does this indicate?" He asked, looking at everyone, everyone Su Qingyue said again without saying a word: "It shows that the competition in the market has become so fierce that the manufacturers are overwhelmed."

He finally said.

Thinking about the 5.4 million, Su Qingyue felt that the problem was very serious with the addition of Nextgame.

Every manufacturer may become Nextgame.

Because on the one hand they must invest and must win, on the other hand they may become Nextgame.

On the one hand, we must win, on the other hand, the market cost remains high.

All manufacturers are racking their brains to attract the attention of players, but gradually the market is not buying it.

Su Qingyue fell into the torment of the game between the two.

When returning to the unit with everyone at noon, he kept thinking about this question.

Throughout the afternoon, he paid close attention to whether Cai Weixin embezzled public funds or not, but the amount of information was very small.

In the evening, because there were not many things, he took a taxi and went home early.

I opened the door to the decorator, who originally asked them to put the materials in the house.

He wanted to check, but when he turned on the light, he was stunned for an instant.

Because the brand is wrong.

Asked: "Is this my house? Do we want this brand?"

"We don't know either. I just sent it here. Why don't you ask yourself?" said the master.

The more Su Qing let the other party wait.

Because he didn't follow the specific decoration, it was basically Amu's operation.

He just remembered that he checked the paint on the Internet.

Called Amu and explained the situation.

A Mou immediately explained: "It belongs to our family, because the actual situation online and offline is very different. I finally chose this brand." She said: "It is well said on the Internet, but it is not that good at offline. Event. Finally, we saw two things in their store."

Hearing Amu's words, Su Qingyue wanted to say what was different.

But I don't know why, he didn't even say this.

Something seemed to touch him.

He had to let the master leave first.

Looking at the home that is gradually taking shape, the floor tiles have been laid, and the ceilings are almost done.

Although it smells like decoration, I still don't want to leave.

Thinking of what Amo said, the Internet is different from reality.

What is the reality?

He suddenly asked himself? Is the difference so big?

Then, he remembered, the middle-aged eldest sister of the soymilk machine.

Cleverly, he defeated the sales of several big brands around him and sold it to himself.

My classmates also said that Yangchun Baixue is fine.

But in the end, he still has to return to the way of the chin.

No matter how well-advertised games are on the Internet, they have to return to Internet cafes to land.

It also needs to be promoted.

Is this reality?

He asked himself.

Thinking of Nextgame's failure again, Chen Feng said at the meeting that there is still room.

And Jiang Jiming talked about channel avoidance and mystery with a smile.

He suddenly understood.

Online success and online brand recognition do not equal real sales.

It does not mean that it is actually sold.

In this process, there is actually a lot of way to go.

From the laying of channels to the training of promoters, to the owners of Internet cafes, the people in charge of posting advertisements and posters, and the people in the marketing department, every mistake made will create a huge gap between the Internet and the reality.

If a company is well ahead.

But something went wrong in the last kilometer.

Will be replaced by others.

Just like what I encountered in the renovation, I clearly said it was done, but in the end I changed it to another brand.

So all the ads for that brand were actually used for nothing.

It's useless.

Su Qingyue feels that this kind of advertisement, no matter how advanced creative it is, can't solve the problem of landing.

I remembered that Chen Feng said to himself, don't just focus on the market, you are now the CEO.

Only then did Su Qingyue realize: the meaning of this sentence, a company is not only the marketing department, but also other departments, they are the link to complete the product from advertising to implementation.

The space that Chen Feng said actually refers to from advertising to final implementation.

There are many links in the meantime.

Just fill them up.

Let everyone in each link be able to call it a channel, and it's all about it.

The formation of sea, land and air channels.

Going deep into reality, every promoter can become the big sister of the soymilk machine.

Don't worry about the entire brand's advertising.

Thinking of this, every plan of UU reading www.uukanshu.com suddenly came to mind. How many days of depression, I easily broke through this sudden inspiration.

He almost rushed out.

I'm afraid I forgot half of it, while recording a general idea with my mobile phone.

While rushing home.

As soon as I opened the door, I saw that Ah Mu had just arrived home.

The latter said: "What do you eat tonight?"

"I can't take care of it, just do it whatever you want." Su Qingyue replied casually, and then turned on the computer.

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