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“He’s been in five games in a row, he’s scored 30, look at his stats, 33 points and 3 assists and 3 rebounds in 1410, and that dunk he just had, his physical talent is really good, he’s a natural scorer.”

“I’m used to him being able to score, but what scares me the most is Lin Yi’s 9 steals.”

“With nine steals, he’s likely to make more than 10 steals again in today’s game, which is incredible.”

“Death is entangled, offense and defense are good, potential is outstanding, bullets are not empty, cold-blooded killing, in him I see infinite possibilities, unlimited business opportunities.”

“By the way, another important point is his nationality, he is from the Celestial Empire, he is yellow, and based on this alone, we should give him a contract, because these are NBA superstars that do not exist.”

The above conversation comes from Adidas team insiders Joel Ritchie and Billy Watson, both of whom are senior members of the Adidas team.

Lin Yi’s performance shocked the whole league, he is now the most trafficked NBA player, such Lin Yi will undoubtedly attract countless brand endorsement companies.

NBA is not just basketball, this is a commercial arena, all places where you can make money will be infinitely magnified by people with a microscope, Lin Yi is not only extraordinary, but also as a celestial empire athlete, he has his own gold-absorbing aura, and now Lin Yi is a gold-absorbing black hole.

And this gold-absorbing black hole has not signed any sports brand.

So now countless sports brands can no longer be described as flocking, just like a shark smelling blood in the sea, ready to bite Lin Yi at any time.

“Lin Yi, if he can maintain his form and strength, I think he will definitely become the most commercial player in NBA history, he is definitely worthy of a big contract, we must start first and we must not skimp on gold, because Nike must have taken a fancy to Lin Yi for a long time!” Joel Ritchie looked at him like a torch and said.

Now the major endorsers are staring at Lin Yi, like Nike, which has always been known for its generosity, naturally will not miss Lin Yi, and according to their guesses, the contract price offered by Nike will definitely not be low, as Nike’s biggest competitor, Adidas wants to get Lin Yi, absolutely blood.

“You are right, Nike has always spent a lot of money in order to sign big-name players, and if we have to get Lin Yi, we must be more honest than Nike in price. But I’ll make a digression, Lin’s dunk just now made me see the shadow of Derrick Ross, the rose of the Windy City, which reminded me of the signing agreement that Derek reached with us that year…” Billy Watson mused, as if thinking of the moment, so he said.

Joel Ritchie was also evoked by Watson’s.

Like all sports brands, Adidas saw the potential in Ross, and they believed that Ross had the ability to generate huge sales revenue for the brand, so Adidas signed a huge sponsorship contract worth at least $190 million for 14 million US dollars.

$14,190 million in sponsorship contracts, which also allowed Ross to surpass Kobe and James to set a record for the highest endorsement fee for NBA players, and if the products endorsed by Ross sell well, or Ross won some player honors on behalf of Adidas, then Ross will also receive tens of millions of dollars in additional bonuses, according to statistics, Ross’s endorsement fees plus endless honor bonuses have added up to a huge amount of more than $250 million.

Apparently, Adidas at the time wanted to capture the young MVP’s heart with a big contract.

However, no one would have predicted that Ross’s career would fall like a roller coaster, and at such a rapid pace.

Just 64 days after Ross signed a new sponsorship contract with Adidas, he tore the anterior cruciate ligament in his left knee in the first round of the playoffs against the Philadelphia 76ers, and of course, no one expected that this was just the beginning of a series of serious injuries in the future.

In addition to those terrible injuries, Rose is also in trouble on and off the field, such as a woman accusing Ross and two of Ross’s friends of sexually assaulting her, and the relationship with the team’s head coach has also deteriorated rapidly, gradually being estranged by the team…

If it had been known in advance that so many things would happen to Ross, Adidas would not have signed the huge sponsorship contract with Ross on February 24, 2012.

However, for some reasons, Adidas has not used the terms stipulated in the contract to cut sponsorship fees, nor has it reduced the negative impact of Ross on the company, nor has it terminated the contract with Ross, which makes Adidas lose a lot.

“You mean… Is it reminding me not to repeat what Derek did? Joel Ritchie asked.

“Yes, Lin Yi does seem to have more commercial value than Derek Ross back then, but we must remember the pain Derek brought us, we can’t be sure if Lin Yi will be like Derek back then, so we must be cautious about the sponsorship agreement we proposed to Lin Yi.” Now countless endorsers flock to Lin Yi, but Watson is very calm.

“You are right, although we absolutely cannot let go of such a huge business opportunity and let Lin Yi see our sincerity, but at the same time, we must also be cautious and leave us some backhand no matter what.” Joel Ritchie eased up and said leisurely.

The mall is the battlefield, and Adidas’ team will not let Lin Yi go, and even they will be determined to Lin Yi, but this does not mean that they will be a licking dog.

The current Adidas team, after experiencing the Derrick turmoil in the past, knows how to do things more and move later.

At least Nike has not yet attacked Lin Yi in advance, and the current situation is at least not imminent.

……

On the court, Lin Yi scored a dunk and the point difference has been stretched to 13 points by the Lakers.

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