Entertaining Children

  Chapter 1030 The studio is established

  The process of police inquiries and reporter interviews is very simple, but the impact of this incident is not simple at all.

   When Xiao Yao returned to the lounge behind the booth, it was nearly an hour before the show of "Wali". According to Xiao Yao's attitude, he won't come out again before "Wali" is broadcast, so the audience who witnessed the incident in front of the Disney exhibition area also dispersed.

  When Xiao Yao came out, some fans and viewers took out their mobile phones to take pictures. When Xiao Yao jumped off the booth, some viewers also turned their mobile phone cameras to Xiao Yao and filmed the entire arresting process. After the incident, some viewers posted the video on the Internet.

  From the time some viewers broke the news on the Internet to the broadcast of "Wali", it took less than an hour in between, so these online revelations have not shown any influence yet. However, in addition to the Internet revelations, the audience who witnessed what happened before the exhibition area were also news disseminators at the scene.

  The bloodshed incident has been spread in the venue, and it is when everyone is talking about it. While the audience who had seen Xiao Yao arresting people scattered around the venue, they also spread the news that Xiao Yao helped the security guards arrest people to every corner of the venue, and many other people who came to participate in the animation show ears.

I heard that the perpetrator of the bloodshed to catch the bloodshed was a Chinese star who came to the Disney booth to promote the movie. He would appear on the Disney booth at ten o'clock to promote his animated film. Many of them helped the venue security and the police. People interested in the Chinese star who caught the assailant also came to the Disney booth.

  At ten o'clock in the morning, before the feature film of "Wali" was broadcast, not only the audience and fans at the time came back, but the Disney exhibition area was already crowded with people. When Xiao Yao came out, there was a huge cheer in front of the exhibition area.

  Xiao Yao knew the reason for the sudden appearance of so many people in front of the booth, but at this time Xiao Yao never mentioned the case that happened just now. He appeared as the main creator of "Wali", only to introduce some of this animated film to the audience in detail.

  In the afternoon, not only the videos posted by viewers who broke the news on the Internet began to have an impact, some fast-moving media also reported the morning bloodshed online. So when the feature film in the afternoon was fully broadcast, the Disney exhibition area was once again surrounded by a crowd of audiences who wanted to see the Chinese star.

  Judging from the number of onlookers in front of the booth on the first day, the publicity effect must be far better than the expectations of Disney and Xiao Yao.

  At night, the police officially announced the investigation results of this high-profile case. The case is not complicated, it is just a matter of grievance and revenge.

The animation exhibition is a large-scale public exhibition. The number of audiences and tourists entering and leaving every day has reached tens of thousands. There are also many animation fans who are dressed in cos and come with props of various materials. The security department cannot be like an airport. Security gates are set up to conduct detailed security checks on the personnel entering the venue, so on the whole, this incident did not have much impact on the popularity of the animation exhibition.

  The bloodshed did not have much influence on the popularity of the Comic Con, but it had a great influence on the popularity of Xiao Yao and Disney. Of course, it is a good influence.

A few days after the Comic Con, not only a large number of audiences gathered in front of Disney’s booth every day, but also a lot of American stars who came to the Comic Con to promote their works came to Disney's booth to greet the Chinese star. Have a few words.

  Xiao Yao’s incident is a hot news at the Comic Con, these local stars who come to visit are not without the suspicion of "slowing the heat", but Disney is a large American company, and there are many stars that have cooperated.

  From another aspect, if Xiao Yao hadn't overpowered the assailant, no one knew if the assailant would cause more damage during the escape. If it does cause a large-scale injury event, it will affect all exhibitors at the Comic Con. Xiao Yao's behavior can be regarded as helping all the exhibitors of the entire animation exhibition. They came to take a look and care about it. In fact, it makes sense, and it does not completely give people the impression of "heating".

   Another point is that these local stars also carry "traffic". When they came to Disney's booth to find Xiao Yao, they were actually helping Disney increase its popularity. Hot spot heating point, traffic plus traffic, this is actually beneficial to both parties, so Disney and Xiao Yao are also very welcome to the arrival of these stars, and the communication and exchanges between the two parties are very pleasant.

  The animated film "Wali" is of very good quality, and it feels like it is not inferior to Hollywood's 2D animated film. With the popularity of this hot news event at the Comic Con, Xiao Yao became a popular figure in the American media and the Internet, and the good reputation of his movie quickly spread in the United States.

  After four days of the Comic Con, the entry of this movie was launched on IMDB. There were thousands of comments at once, and netizens' ratings reached a high score of 8.5.

  This situation is undoubtedly a very good start for the publicity activities of the entire animated film, and it also makes the subsequent publicity activities easier and more effective.

  American film promotion also has such methods and means as roadshows and arranging TV shows for the chief creators.

Although Disney is a big company, and the name of the Chinese star, Yang Xiao, is no stranger to many Americans, Xiao Yao is not an American after all and does not develop in the United States. Except for certain specific groups of people, he has not continued to appear in the American public. It is difficult for Xiao Yao to have a great influence on ordinary American audiences. This also means that in many event arrangements, Xiao Yao's treatment is still very different from that of some American first-line stars.

  Following a hot social news event at the Comic Con and the initial high reputation of "Wali", Xiao Yao's treatment and attention when participating in these promotional activities have increased a lot.

  With more attention, the content of these publicity activities that Xiao Yao participated in has also been enriched, and his own abilities and talents have also been more comprehensively displayed. In addition to insisting on not displaying his martial arts as performance content, Xiao Yao's amazing skills in musical instruments, photography, painting and even Chinese traditional calligraphy have the opportunity to show the American audience one by one. These activities not only gave American audiences a more comprehensive and specific understanding of Xiao Yao, but also achieved very good results in the promotion of the film.

  In the United States for more than ten days of publicity activities, Xiao Yao finally participated in the film premiere held in a theater in Los Angeles as the end of the US publicity activities. After that, his propaganda activities in the United States ended and he flew to Europe instead.

  From the perspective of the global film market, the United States is the world's largest ticket warehouse, China is ranked second, followed by Japan, India, and the United Kingdom. The United Kingdom, the largest European box office market, has an annual gross box office that is only about one-tenth of that of the United States. Therefore, Xiao Yao's film promotion arrangements in these European countries are much simpler than in the United States.

   Xiao Yao traveled to several European countries such as Britain, France, Germany, Italy, etc. However, the publicity activities in each country were basically just a premiere, and the scale was much smaller than in the United States.

  A round of publicity itinerary between the United States and Europe ran down, and it took almost 20 days. By the time Xiao Yao returned to China, it was already late October.

  When Xiao Yao went to the United States and Europe to promote the animated film "Wali", all the hardware preparations of Xiao Yao's personal studio were completed, and the main core framework personnel were all in place, and it was ready to be established.

  According to Fang's idea, the establishment of the studio should be a listing ceremony. Some celebrities and friends should come to celebrate, and some media will report on it. She has drawn up a guest list in advance. Before Xiao Yao returned to China, she called and told Xiao Yao that the studio was ready and wanted to engage in the listing ceremony, and wanted him to confirm the list of invited guests. They sent out the invitation letter in advance, arranged and prepared in advance, so that Xiao Yao, the master master, could immediately carry out the listing ceremony after returning to China.

  However, Xiao Yao has no plans in this regard. He feels that it is a very common thing for celebrities to open their own studios, and it is not surprising to open their own studio. Just open an official account of the studio on social media such as Weibo and post an official statement. There is no need to mobilize the public to engage in a listing ceremony.

Different from the personal studios of many Chinese celebrities that were established separately under the support of the brokerage company but still belonged to the original brokerage company in terms of affiliation, Xiao Yao’s personal studio was opened based on his own personal ability, and it was established with his parents Qi Jia's studio has nothing to do with it. Xiao Yao himself is the real and only boss, and he has the absolute right to speak in the studio, so Xiao Yao's decision is the final decision of the studio.

  Before Xiao Yao returned to China, several certified Xiao Yao personal studio accounts appeared on several major social media in China, and issued an official statement on the establishment of Xiao Yao's personal studio.

  Based on Xiao Yao's current situation, setting up a personal studio should be considered a logical thing. Compared with Xiao Yao's previous hot topics, this is not really big news, but there are still some media that have carried out some further reports on this matter.

  Speaking of Xiao Yao's establishment of a personal studio, the only point that the media and the public care about is Qijia Studio. Xiao Yao has always appeared as an artist signed by Qijia Studio, and he is the son of the two owners of Qijia Studio. He is the "prince" of Qijia Studio. In the future, as long as Qijia Studio does not close down Sooner or later, it’s all his own, but he has to open another personal studio by himself, which seems a bit strange.

  Ye Jiaying and Xiao Siqi have been married for so many years and have not had their own children. There has never been any negative news between the three members of the family. It seems impossible to say that there are any emotional problems in this family. So why did Xiao Yao suddenly want to "stand on his own" and leave the studio at home? Or is this Xiao Yao's studio, which is actually a subordinate unit of Qi Jia's studio, was it to distinguish Xiao Yao from other artists in the studio and to better allocate resources for him before it was set up separately?

  With these questions, some media reporters ran to Xiaoyao's studio and Qijia's studio to find relevant parties and request interviews.

  The explanation from Xiao Yao's personal studio is that Xiao Yao promotes animated films abroad, but he is not in China. The person in charge of the studio, Xiao Yao's manager, still came forward to accept the interview. The reason she gave Xiao Yao for setting up a studio is simple. It is to integrate the resources and business on hand.

  Xiao Yao’s attitude towards the media on certain matters is already well-known, and the agent’s still style is not much different. There was no satisfactory answer from Xiao Yao's studio, so the media reporter naturally turned to interview the two bosses of Qijia Studio, Xiao Yao's parents.

   Xiao Yao must have told his parents about setting up a studio. Xiao Siqi and Ye Jiaying are also prepared for the possible reaction of the media after the establishment of Xiao Yao's studio.

  Xiao Siqi sighed in front of the reporters when he was interviewed, calling out that Xiao Yao, this stinky boy, had hardened his wings and looked down on the studio at home, so he wanted to fly out by himself.

   Judging from Xiao Siqi’s previous style, reporters can’t tell whether Xiao Siqi’s words are complaining or showing off. In contrast, Ye Jiaying was more reliable and answered many questions from reporters.

  Faced with reporters’ interviews, Ye Jiaying responded that Xiao Yao’s reason for opening a studio was indeed to integrate the business and resources he had on hand. This answer is almost the same as Fang still, but the difference is that when the reporters asked further questions, Ye Jiaying also made further answers.

The box office and follow-up related income of the animated film "Wali" alone, he is not at the same level as other artists under the studio, and he is an artist of the same level as his parents. He opened his own studio. It is also a normal thing. As for his personal studio, he is also in charge of himself, and has no affiliation with Qi Jia. Because the contract between Xiao Yao and Qi Jia had already expired, in a strict sense, Xiao Yao was no longer an artist under Qi Jia Studio.

  As for the expiration of the contract, many reporters did not expect it, and Ye Jiaying also gave a specific explanation.

When   Qijia Studio was first established, Xiao Yao was not an adult, and the brokerage contract was signed by Xiao Siqi as his guardian. The contract period was two years until Xiao Yao became an adult. The reason for signing Xiao Yao at the beginning was because Qi Jia Studio had just been established, and Xiao Yao had to make up the number to make the third small sign. Later, the studio gained a firm foothold. Whether Xiao Yao is with the studio is not so important to the studio.

  Actually, after Xiao Yao became an adult, he re-signed the contract with the studio for three years. In the past three years, Xiao Yao's income from the studio's commission was far more than the studio's investment in Xiao Yao, so Xiao Siqi and his wife felt that they were taking advantage of their son. So after the contract expired last summer, the studio did not renew the contract with Xiao Yao. Anyway, it's a family, and it doesn't matter whether the contract is signed or not.

  The news was exposed, and soon attracted some comments from netizens. Of course, it is not to complain about Xiao Yao, but to take Xiao Yao as an example, to complain about some deceptive stars of the second generation and the rich second generation.

  The response from these things is not great. After Xiao Yao finished the promotion of "Wali" in Europe and America, when he returned to Shanghai, the online discussion about Xiao Yao's establishment of a personal studio had almost passed.

  Since the studio has been established, the first thing Xiao Yao does when he comes back is of course to come to the studio and officially meet with his staff. After all, in addition to the core members who participated in the interview, the studio has added a lot of staff during this period. These people and Xiao Yao have not met each other.

   Xiao Yao’s first official appearance in his studio was not so grand, but he gathered everyone together for a brief meeting. Without a rostrum and microphone, Xiao Yao just stood in the public office area of ​​the studio and greeted everyone, made a self-introduction, and then listened to everyone to introduce themselves, and that was all.

After the meeting, Xiao Yao also entered the working state. The first thing is to convene the heads of all departments to have a working meeting together to get an idea of ​​the current situation of the studio.

The heads of each department are highly paid professionals, and there is no need for Xiao Yao to personally explain any tasks. Xiao Yao mainly listens. As for speaking, that is to say, he should talk about his own ideas and explain his own style. And the development direction of the studio.

  (End of this chapter)