Entertaining Children

  Chapter 1040 Roadshow promotion is not a roadshow

   "But will the director group agree to do this?" Liang Xueying said with worry, "Spring Festival Gala, it's not just what you want to do!"

"I should agree!" Xiao Yao said, "I don't ask the host to mention the name of our movie when reporting, but integrate the performance of this sport into the program. The audience only needs to show us. Interested. After learning about the sport of parkour, our publicity purpose was achieved. Just like when I performed "The Great Wall" on the Spring Evening that year, my brand name was not mentioned, but the lighting suit was given to the audience. Impression, my goal has been achieved. As long as we arrange the details of the performance well, the effect will not look strange and unobtrusive. I believe the director team should not object."

   "Hmm~" Liang Xueying nodded subconsciously. She feels that this relatively obscure approach, even for the director group of the Spring Festival Gala, does not have a reason to reject it directly.

"But there is a problem here," Xiao Yao said, looking at Liang Xueying again, "I will try my best to design the show to look reasonable, but the audience has noticed the parkour performance behind us, and it is bound to distract you, the singer. Attention, it might have some influence on you."

"It's okay!" Liang Xueying smiled carelessly and waved her hand. "Although the opportunity of the Spring Festival Gala is rare, it is not the first time I have been to the Spring Festival Gala. In my current situation, striving for the Spring Festival Gala is more for me. The affirmation of one year's work is not to rely on the Spring Festival Gala to increase popularity like newcomers. This is a performance together, and it is not to replace my show with your show. I have no problem here."

   "That's good!" Xiao Yao smiled, "I have made a temporary intention, and I haven't notified Zhao Rui and the others. But as long as there is no problem on your side, I think there should be no problem on their side."

   "But the director team is a problem." Liang Xueying said, "The requirements of the Spring Festival Gala are very high! If the layout is not designed well, it will not be easy to pass the level."

   "Don't worry, I have confidence!" Xiao Yao said confidently.

  The CCTV Spring Festival Evening in the previous life had seen parkour programs. At least, the director team of CCTV would not at least firmly reject parkour, a new extreme sport with a certain danger, appearing on the Spring Festival Evening stage. In this world, parkour has spread all over the world, and the founder and initiator of this sport has changed from a Frenchman to several young stars of China, and it has become a sport created by Chinese people. The director team of the Spring Festival Gala There is no reason to refuse.

As for the effect of the show, Xiao Yao remembers that the parkour show on CCTV Spring Evening in the previous life was a comprehensive dance show combined with a modern dance show. The whole show is not wonderful. Xiao Yao believes that he can definitely design a stage effect. A better show than that show. The show from the previous life can be on the stage of the Spring Festival Gala. This time, with the bonus of the four stars Liang Xueying, herself, Zhao Rui, and Xu Fei, plus a show with a better stage effect, it should be nothing to pass the review of the director group. Difficult.

   "Well, then I will wait and see." Liang Xueying smiled and nodded.

  Liang Xueying believes in Xiao Yao's ability very much. Since Xiao Yao said it can do it, she unconditionally believes it can do it.

  After discussing with Liang Xueying, Xiao Yao immediately took out his mobile phone and called Zhao Rui and Xu Fei and told them about the matter.

   Both of them are actors, and the chance of going to the Spring Festival Gala is not comparable to that of the singer Xiao Yao. So far, the two of them have not been to the Spring Festival Gala. Hearing that if there is a chance to go to the Spring Festival Gala, it is better to play parkour on the Spring Festival Gala stage, and the two immediately agreed. As for the background of Liang Xueying's singing in a form similar to that of a backing dancer, even Xiao Yao didn't mind, and of course the two had no problem.

  Only three of them are not enough for this show. In addition, we need to find some parkour teams or individuals to participate in the show. Zhao Rui and Xu Fei’s main job during this period is to prepare for the next film promotion. Currently, they are selecting parkour teams and individuals to participate in their parkour tour through the registered materials and videos. Xiao Yao has also successfully selected the Spring Festival Gala. The tasks of the other parkour personnel on the show were handed over to the two.

   After Zhao Rui and Xu Fei have agreed, the next step is to contact the director team of the Spring Festival Gala. Although Xiao Yao analyzed that the director group would agree, it still had to be confirmed first. Only when the director group agrees to their program idea and allows Liang Xueying's program to be changed in this way, can they start to arrange the program, otherwise it will be useless.

  Today is the day of the second review of the Spring Festival Gala program. The director team must be busy reviewing the program during the day, and Xiao Yao and Liang Xueying did not bother. The two waited until the evening, and it was estimated that they were busy with the program review, before contacting the review team responsible for singing and dancing in the Spring Festival Gala director group.

  I heard that it was something related to the show, and the director team did not postpone it. They also called the two of them to the CCTV TV building for a small meeting in person. After listening to Xiao Yao's idea of ​​adapting Liang Xueying's program, the director team briefly discussed it for a while and nodded in agreement.

Xiao Yao has been a director and screenwriter. In the stage performances of variety shows, he often designed his own performance stage. He not only designed his own performances, but also designed and arranged for singers such as Liang Xueying and Jiang Kailin. This ability is considered to be certain in the industry. Well-known, the director group of the Spring Festival Gala also believes in Xiao Yao's ability in this respect. I heard that Xiao Yao planned to arrange it himself, and the director team did not intervene. It gave Xiao Yao the power to adapt the program completely, and waited to review the finished product after the adaptation.

  After all aspects have been negotiated, the next step is to design the stage performance of the whole show. The part that Liang Xueying sang is definitely not a problem. The main thing is to design the parkour performance and combine it with the song performed by Liang Xueying.

  Parkour is an outdoor sport, it is still difficult to move to the stage to perform. However, in addition to the half of the show that spring evening in the previous life, parkour has not never appeared on the stage, and there are also some programs with better stage effects. Xiao Yao has some stage programs in his previous life for reference, and Zhao Rui, Xu Fei, and other parkour groups and individuals can help with ideas. It is not that difficult to organize a suitable stage performance by brainstorming.

  In this show, Liang Xueying sang in the front, and the parkour team performed parkour in the back. Liang Xueying doesn't need to do any movements, and the people behind don't need to sing, as long as the relationship between the two is consistent in rhythm, there is actually no interaction between the two. During the rehearsal, Xiao Yao and others only need to play the song Liang Xueying wants to perform to practice the rhythm point, and Liang Xueying is not required to be present. However, Liang Xueying was curious, and went to the rehearsal site of Xiao Yao and others for several days and watched their entire rehearsal process.

  A week later, their program has already taken shape, and they have become quite proficient in the rehearsal. After Liang Xueying notified the directors of the Spring Festival Gala, the directors of the Spring Festival Gala also specially arranged a time to review their program separately.

When the program was reviewed, the director team was quite satisfied with the results of the entire program. Not only did it pass the so-called "second review" smoothly, the director team also decided to put the program in the final program list, eliminating the "third review". ", let them prepare for the final rehearsal.

  It is not that there is no change in the program list during the rehearsal stage of the Spring Festival Gala, but it is extremely rare. Therefore, if you enter this final list, you can participate in the rehearsal. The Spring Festival Gala program is basically done. At present, there is still a little over a month before the Lunar New Year’s Eve, and there is still half a month before the first Spring Festival Gala rehearsal. No matter it is the instrumental performance program of "Mystery Garden" or Liang Xueying's song program, there is no need to practice every day. Xiao Yao and others naturally turned their focus to their movie promotion.

  The movie was released on the Spring Festival, to be precise on the third day of the Lunar New Year. There is still a little more than a month before the Spring Festival, and less than forty days before the movie is released, and the promotion of the movie has officially started.

  First of all, it is of course to buy advertising spaces on television stations and the Internet, to release trailers, and to announce the release date of the movie. The trailers and promotional videos have all been edited. The specific release is handled by the staff of the distributor and Xiao Yao's personal studio who represents the producer. There is no need for Xiao Yao and other major creators to worry about this aspect.

  Secondly, the main creative stars appeared on various variety shows to publicize.

Among the several reality shows in China with relatively high ratings, outdoor reality shows like "Running Man" are usually in summer or autumn. In the beginning of the year, there are also the revised "Singer" and the second season of "Sheng Lin Qi". Reality shows such as "The Reality" are highly popular, but one of these shows is of a competition nature, and you may participate in more than one issue. The other is based on sound performance, which is not suitable for the promotion of their action movie, so Xiao Yao Waiting for a few people in the variety show promotion of this movie is more regular, just participated in a few variety shows in the studio such as "Quick Book" and "Everyday Upward".

  Compared with the publicity on variety shows, the offline roadshow publicity of this movie is the feature of this movie’s publicity. Xiao Yao and others are basically focused on the roadshow.

  As early as when the parkour team was publicly solicited for a parkour tour with YRF, the news that the YRF team would tour in several cities across the country was also announced.

Since the identities of the YRF team members have been made public during the preparation of the parkour movie, fans also know that the YRF team members are Xiao Yao, Zhao Rui and Xu Fei. Therefore, after the news of the parkour tour was announced, not only It attracted the attention of parkour fans, and also attracted the attention of three fans.

  Among the three fans, Xiao Yao’s fans are undoubtedly the most excited. In addition to Xiao Yao's largest number of fans, it is also related to Xiao Yao's past actions.

  Among the celebrities, Xiao Yao is the one who interacts most closely with fans, but not the most frequent, let alone the most extensive contact. Before Xiao Yao asked fans to play flash mobs, the self-driving tour was a move that made fans particularly envious. Among those who admired these fans, not only fans of other stars, but also Xiao Yao's own fans.

  This time Xiao Yao and Zhao Rui and Xu Fei are on a parkour tour, which is obviously also an offline event. Although the message issued in the collective name of the YRF team stated that it is to recruit people who will parkour to perform with them, only those who can parkour and play well will be selected by them to perform with them, but this time The event is not the kind of secret event that was kept secret from everyone except the participants. The time and venue of the tour have been announced in advance. Even those who don't know how to play parkour can go to watch them play.

  After the sadness of the flash and self-driving tour events, Xiao Yao’s fans finally had the opportunity to participate in Xiao Yao’s offline activities on a large scale. Naturally, they were extremely excited and shouted to see Xiao Yao’s deity live.

Although this event is called a tour, but because the locations suitable for parkour are basically open-air venues, the selected tour locations are also public places in various cities, not in places such as gymnasiums, and naturally they will not be accepted. Tickets.

  Every parkour tour, the scene is full of people, and when they see their parkour performance, the scene is full of cheers. In addition to parkour performances, Xiao Yao and others interacted frequently with the audience, and the atmosphere on the scene was also very good.

  However, there were a lot of people at the scene, and the interaction between Xiao Yao and others was also a great test for the security of the scene. Fortunately, the film distributor and Xiao Yao's personal studio also anticipated this situation, and they were well prepared in this regard, and there were no major surprises or omissions in the entire event.

  In this parkour tour, a total of more than a dozen stations were set up in China, which means that Xiao Yao and others ran a total of more than a dozen cities. Parkour activities are held only once in a city, but not every day in a city so connected, but distributed within a month, because in this month, they will have to go through two Spring Festival Gala rehearsals and Recording of several variety shows and talk shows.

Although Xiao Yao and others did not hang a sign to promote roadshows in the parkour event, and the name of the film was not mentioned at the scene, the publicity of the parkour movie had already begun before the event. Various advertisements, promotional films, and trailers The films have already come out. During the event, the various variety shows they participated in to promote the film were also broadcast one after another. The audience still easily thought that their parkour tour was the same as the one that was going to be released during the Spring Festival. Parkour movie related. So even if they did not promote the film at the event, the effect of the promotional film was successfully achieved.

  In addition, through this parkour tour, Xiao Yao and the others successfully created a new star parkour team.

  According to the original plan, Xiao Yao and others selected some local parkour teams or individuals in each city to join them, and did not plan to take the parkour team from a certain city to other places to play together. But after deciding to incorporate parkour into Liang Xueying’s show to be performed in the Spring Evening, Xiao Yao and others changed their original intentions and selected the one chosen by Zhao Rui and Xu Fei to perform with them in Liang Xueying’s show. The cool team ran through these dozen or so cities together.

Xiao Yao, Zhao Rui and Xu Fei are all actors. After graduation, their careers will get busier and busier. There may not be much time to spend on parkour in the future, so I want to launch another star parkour team and continue. Promote the sport.

  This parkour team will appear with them on the Spring Festival Evening, not to mention that it will be a big fire after the Spring Festival Evening, at least the Spring Festival Evening, it feels different to say it. Take this team with them to complete the tour of these more than a dozen cities, let them appear in front of parkour enthusiasts in more than a dozen cities, tell everyone that this team will go to the Spring Festival Gala with them, and let them show their skills on the spot , And successfully created the second well-known parkour star team among parkour enthusiasts nationwide after YRF.

Parkour tours in more than a dozen cities, recordings of several variety shows and talk shows, and two Spring Festival Gala rehearsals. The YRF three had a very busy and fulfilling month. It seemed that it was the end of the lunar calendar before the Spring Festival Gala performances. Days.

  (End of this chapter)