Entertaining Children

  Chapter 854 Roadshow

  When Ye Jiaying and Xiao Yao joined the creators and were ready to make their debut again, the applause in the projection hall had disappeared, and the audience who had stood up also sat down.

  The host stepped onto the front stage again, and the staff put some chairs on the stage again. Seeing this, the audience knew that the creators were about to appear, and the applause at the scene rose again. Amid the more enthusiastic applause from the audience, the host once again invited the film’s main creators to the stage.

  After the creators came on stage, Ye Jiaying first took all the creators to bow to the audience, and took the microphone to say thank you to the audience, and then all the creators sat down.

After   appears again, the main work of the creators is still interactive communication. But now the movie has been let off. It’s a post-screening exchange. You can discuss all aspects of the movie, including the plot.

  The host still asks the reporter to speak and ask questions first, and then the live audience. Although Chen Bella opened the live broadcast software after the film was over to broadcast the post-screening exchange meeting for the water friends, but because she stopped the live broadcast during the film screening, the water friends did not watch the movie, so the exchange meeting was held after the screening. Here, the host did not ask Chen Bella to ask questions to the creators on behalf of netizens.

  In this part of the post-screening exchange meeting, the audience is also more interesting than the reporters’ questions. Although the reporters also asked some questions about some film-related matters, they seemed somewhat stylized. In comparison, the questions from the live audience were even more unscrupulous. Of course, most of this unscrupulousness is also reflected in the exchanges with Xiao Yao.

  At the audience questioning session, an audience member who got the microphone stood up and declared himself first: "Hello Xiao Yao, I am your fan!"

   "Well, hello pill!" Xiao Yao smiled and nodded and greeted him, leaning forward and waiting for what he said.

   "I am your film fan," the audience continued, "Although I listen to your songs, I still look forward to your film and television works."

  "My fans are divided into film fans and music fans? Are there photographer fans?" Xiao Yao smiled.

   "Huh? A photography fan?" The audience was stunned.

"It's the fan who likes my photography the most!" Xiao Yao said, "Many photographers and models also have fans! Since you want to divide film fans and music fans, don't you have those who like my photography work? I also have a lot of photographs, don’t you have any fans in this area?"

   "Maybe there is, I really don't know about this!" The audience shook his head.

   "Well, I don't know, forget it!" Xiao Yao smiled and waved his hand, "Let's talk about this movie. Are you a movie fan satisfied with my performance in this movie?"

  "Not only satisfied, it is a surprise!" The audience seriously said, "I think you are a real actor! So I solemnly say to you, stop singing, concentrate on filming!"

   "Wow~" There was a burst of exclamation at the scene.

   "Huh?" Xiao Yao's smile solidified and he stared in surprise.

   "I agree!" Ye Jiaying next to her smiled and interjected.

   "I disagree!" Xiao Siqi who was sitting in the audience shouted loudly. As the director and starring family member, he also attended the premiere of the movie tonight.

This theater is relatively large. If you speak normally, it is difficult for the main creators on the stage to make it clear to the audience. The audience sitting in the back row can't see the appearance of the main creators on the stage. Before or after the screening, everyone spoke with microphones, and at the same time, there was a video camera on the scene. The movie screen at the back was used as the background big screen, and the appearance of the main creators on the stage was projected on the big screen at the back. When Xiao Siqi yelled, the cameraman on the scene quickly pointed the camera at Xiao Siqi who was sitting in the front row.

   "Haha~"

   "Oh~"

  The audience on the scene saw Xiao Yao’s dad Xiao Siqi shouting "disagree" through the big screen, they all laughed and applauded.

   "Look at you," Xiao Yao pointed at the audience dissatisfiedly, "Aren't you creating family conflicts for my family? If my parents get home and fight, it will be your pot!"

   "Haha~" There was another laughter at the scene.

   "Huh? Huh~" The audience scratched his head and smiled embarrassedly.

"Okay!" Xiao Yao gave the audience angrily, "You mean I can play in this movie. I received the compliment, thank you! As for my future path, of course it is me. Make your own decisions, so you don’t have to worry about everyone!"

   "Next!" The host also laughed at the audience, but he understood that Xiao Yao was going to end this topic, and he knew that he chose another audience. .

   "Xiao Yao, I want to ask, what was the yellow liquid that you drank later in the movie?" The next audience who got the microphone asked with a smile.

  "Don't you know?" Xiao Yao asked, seeing that the audience was deliberate.

   "I don't know," the audience member smiled and shook his head, "That's why I asked you!"

   "I don't know!" Xiao Yao smiled, "It was prepared by the prop master of the crew, and I don't know what's in it! If you want to know, you have to ask the prop master of the crew."

  The audience below "Oh~" laughed, and at the same time praised Xiao Yao's wit in their hearts.

   "Okay," the audience member smiled bitterly, and changed the question, "Then have you really drunk that?"

   "Of course I haven't really drank that!" Xiao Yao said.

   "Then how did you perform that feeling?" the audience continued to ask.

"Have you never eaten pork before seeing a pig run?" Xiao Yao said first, then shook his head again, "That's not right. I have also seen someone drink it with my own eyes. It is just based on imagination. ."

"I said what's the matter with you?" Xiao Yao continued, "Why are the points of concern so strange? Why are the questions that come to me so strange? It is so different from the questions asked by Ye Dao and Siying before. Right?"

   "That's because you are a wonderful person!" Ye Jiaying smiled next to him, "So your fans are also special!"

  After the post-screening exchange meeting in the large screening hall as the premiere venue, Ye Jiaying took Xiao Yao and other creative staff to the small screening hall next to it. After Ye Jiaying took the main creative staff over, she first apologized for the inadequate consideration and inadequate arrangements, and then answered some of their questions.

  There is only a temporary place for the extra people, not the premiere branch venue. There are only reporters and some industry insiders, and no ordinary audience, so the exchange meeting is much shorter.

  After two exchange meetings, the time has passed two o'clock in the morning. The whole team cleaned up quickly and went to rest in a hotel not far from the cinema.

  The first day of the movie’s premiere is also the first day of their roadshow. Starting from this afternoon, they will start to run the theater roadshow, so everyone has to take a break.

  In recent years, the forms of film road show publicity have become more and more diversified. At the venues where road shows are held, in addition to the theater’s projection halls, there are also campuses for publicity, as well as in the city’s open-air plazas. In the way of roadshows, it is not just about communicating with the audience and discussing the movie itself. Some are jointly holding lotteries or awards with brands or companies, and some are cooperating with school clubs or companies in opening ceremonies, opening ceremonies or launching ceremonies. In short, Various activities emerge in endlessly.

  However, the road show publicity of Ye Jiaying's film is relatively traditional. There are no messy activities and flower heads, all of which are audience exchange seminars to exchange movies with audiences in the theater's auditorium. But even without those messy activities, the entire schedule is very stressful.

This roadshow will last nine days in total. The entire team will go to nine cities in China for roadshow promotion. Each city is expected to run five or six theaters. In addition, the time spent on the road will affect everyone’s physical strength and energy. It is definitely a great test.

In the film circle of the previous life, there was a rhetoric of "Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu and Hangzhou", referring to Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Wuhan, Chengdu and Hangzhou. These eight movie "ticket warehouses" cities are important cities for movie promotion. Most movie road shows are based on These eight cities are the center of gravity. With the development of social economy and the increase in the number of movie viewers, some new ticket warehouse cities have emerged. Cities such as Xi'an, Nanjing and Suzhou are often included in the cities of movie roadshows.

  The situation in this life is similar to that in the previous life. Except for those crazy roadshow teams that run wildly in dozens of cities, even third- and fourth-tier cities, the general movie roadshow publicity is basically based on these cities.

  Ye Jiaying’s roadshow publicity for this movie basically followed this rule, but with some small differences. In their roadshow itinerary, there is no one of the eight traditional ticket warehouse cities in Shenzhen, but two new ticket warehouse cities, Xi'an and Jinling, are added.

  The nine cities they roadshow are exactly the same as the nine cities Xiao Yao chose during his Livehouse tour a month ago. And it's not just the city, even the sequence of the itinerary is the same as when Xiao Yao was on tour. I don't know if Ye Jiaying considered Xiao Yao's experience in running these cities continuously, or whether the head of the film distributor's propaganda party was lazy, and directly borrowed Xiao Yao's choice when doing the tour.

  The roadshow is coordinated by all parties, division of labor and cooperation. The issuer is responsible for booking air tickets, vehicles, and hotels, and the propaganda party is responsible for the publicity plan of the roadshow. In addition to showing up and communicating, the main creative team also invites makeup artists and stylists to coordinate the arrangement of clothing and styling for each stop. The majority of audiences enter the theater to watch movies in the afternoon and evening. The number of audiences in the morning show is usually relatively small, so roadshows usually start in the afternoon.

  The first stop of the film premiere and road show is Yanjing, and the road show team does not need to catch a plane. The premiere ended at around 2 in the morning, so the publisher arranged for everyone a hotel not far from the theater where the premiere was held, so that everyone could rest as soon as possible. However, the issue of radiation must also be considered when running a roadshow. The theater of the roadshow in the afternoon and the theater of the premiere are not in the same area. Taking into account the traffic situation in Yanjing, everyone set off immediately after lunch.

   Xiao Yao is full of energy, and the situation is a little better. Although I didn't go to bed until three o'clock in the morning, I got up after nine o'clock, and there was even time to go to the hotel gym for a while in the morning. Others basically only get up around eleven o'clock, and leave directly after lunch. The two female stars, Ye Jiaying and Han Siying, put on makeup in the car on the way to the theater.

  The first cinema that the roadshow team went to was with an underground parking lot and an elevator directly into the cinema. After arriving at the theater, the convoy drove the car directly into the underground parking lot of the theater, and then led by the theater staff, avoiding the crowds in front of the theater and in the lobby, and directly took the elevator to the theater's third floor lounge .

  Roadshow is to narrow the distance with the audience on the one hand and to increase the reputation and box office of the movie. On the other hand, it is also through this way to help the theater attract attention and increase popularity to strive for more movies in the theater. Therefore, it is not for the creators to enter the lounge to rest. The creators usually sign posters for the theater in the lounge and take photos with the studio staff. In some studios, there are some special souvenir methods such as handprinting. Some media interviews are arranged, and most of them are done in the lounge.

  Of course, it's not that the theater will definitely not let the roadshow team take a break. At least when everyone enters the lounge, the theater prepares ample food and drinks to entertain everyone. It's just that whether you have time to rest and enjoy, whether to swallow the dates or enjoy it slowly, depends on your own time arrangement.

  This theater does not require fingerprints, nor arranges media interviews, so it has relatively plenty of time. After signing the poster and taking a photo with the director of the theater, everyone can also do their own things. Han Siying felt that the makeup on the car was not very good, so she called a makeup artist to make up for her. Ye Jiaying exchanged greetings with the theater manager, and the meaning of the words is that she naturally hopes that the theater will give as much as possible in the film arrangement. Sitting on the sofa with nothing to do, Xiao Yao gnawed on an apple on the table, and sighed in his heart that the road show of the movie was like a war, and it was much more nervous and harder than he was on tour.

  It didn't take long for the theater staff to come in to inform the end of the screening of the "127 Hours" movie, and everyone can enter the theater to meet the audience. Everyone immediately stopped what they were doing, and led by the staff with spirits and smiles into the projection hall to meet with the audience.

  Although there was already a post-screening exchange meeting at the premiere, the post-screening exchange meeting of the first road show was quite interesting. The only pity is that the time is slightly shorter.

  According to the previous roadshow arrangement, the main creative team has to run several theaters in each city, and some theaters also need to run more than one theater, and the average time to each exchange meeting in each theater is relatively short. Basically, it takes about fifteen to twenty minutes. And this is the first road show, and the second post-screening exchange meeting. The audience's speeches and questions were not repeated at a high rate. When the people from the distributor and the propaganda party reminded the host that the time was up, and the host and the audience announced that it was over, the film’s main creators were still feeling unfulfilled.

  However, whether it is still unsatisfactory or not, the schedule arranged later is not easy to delay. Finally, the creator turned around and held a selfie stick with his mobile phone to take a big group photo with the audience. The theater staff arranged for someone to deliver barley. After wishing the movie’s box office sales, everyone rushed in a hurry. Going to the next game.

  (End of this chapter)